Maximizing media to promote mobile apps
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Transcript of Maximizing media to promote mobile apps
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Mobile Rules Issue 1.0
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Executive summary Paid media Owned media Earned media Summary
MAXIMIZING MEDIA TO MARKET APPS How to launch and market your app leveraging paid, owned and earned media ?
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02 Executive Summary Paid Media Owned Media Earned Media Summary
Executive Summary
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Appstore’s algorithm is mysterious
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RANK DOWNLOADS FROM 3 DAYS
AGO
DOWNLOADS FROM 2 DAYS
AGO
YESTERDAY’S DOWNLOADS
TODAY’S DOWNLOADS
Executive Summary Paid Media Owned Media Earned Media Summary
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How to stand out
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PAID MEDIA
EARNED MEDIA
OWNED MEDIA
Executive Summary Paid Media Owned Media Earned Media Summary
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Owned Media
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BRAND WEBSITE LANDING PAGE
iTunes LANDING PAGE
Executive Summary Paid Media Owned Media Earned Media Summary
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Owned Media
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BRAND WEBSITES LANDING PAGES iTunes LANDING PAGE
Executive Summary Paid Media Owned Media Earned Media Summary
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Earned Media
07 Executive Summary Paid Media Owned Media Earned Media Summary
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Earned Media
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INFLUENCER OUTREACH CAMPAIGN
SOCIAL MEDIA STRATEGY
PR INITIATIVES INTEGRATE SOCIAL MEDIA INSIDE THE APP
Executive Summary Paid Media Owned Media Earned Media Summary
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Integrating “Sharing” Tools Into Your App Interface Is Probably The Most Effective Earned Media Tactic
09 Executive Summary Paid Media Owned Media Earned Media Summary
Usual Suspects
New Entrants, growing fast
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App Mediatization Planning
Stage 1 Teaser
Stage 2 Explode
Stage 3 Sustain
Week 1 Week 2-3 Week 3 to …
Executive Summary Paid Media Owned Media Earned Media Summary
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To sum up, basically you need to go where your consumers are
Executive Summary Paid Media Owned Media Earned Media Summary
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Invest your dollars appropriately
Executive Summary Paid Media Owned Media Earned Media Summary
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Based on where your consumers are listening
Executive Summary Paid Media Owned Media Earned Media Summary
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Contacts