LUMIA APP LABS: OPTIMISING YOUR NOKIA LUMIA APPS FOR LARGE-SCREEN PHONES
Promote your apps with Nokia Marketing in a Box
-
Upload
microsoft-mobile-developer -
Category
Technology
-
view
1.193 -
download
0
description
Transcript of Promote your apps with Nokia Marketing in a Box
![Page 1: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/1.jpg)
Marketing in a box (beta)
Kalyan Vadrevu Developer Marketing Manager, Nokia
![Page 2: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/2.jpg)
What is Marketing in a box? Marketing in a box contains guidance and tools to help you promote your application.
© Nokia 2012, 2013
![Page 3: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/3.jpg)
Give guidance and best practices…
Date / Oct 12, 2012 © Nokia 2012, 2013
![Page 4: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/4.jpg)
…and tools to create promotional assets.
© Nokia 2012, 2013
![Page 5: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/5.jpg)
Why should you care? Well, building an app is only half the story.
© Nokia 2012, 2013
![Page 6: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/6.jpg)
© Nokia 2012, 2013
% of developers are looking for marketing help.
Interest in hiring a marketing company, %, Survey by Evans Data Corp
20% = Not at all interested
22% = Not very interested
30% = Somewhat interested
28% = Very interested
![Page 7: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/7.jpg)
Realization
© Nokia 2012, 2013
Success in app stores is a result of combination of a great product and a well implemented marketing campaign.
![Page 8: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/8.jpg)
What can you learn with Marketing in a box?
© Nokia 2012, 2013
![Page 9: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/9.jpg)
1. Guidance videos
Date / Oct 12, 2012 © Nokia 2012, 2013
Before launch Building the foundation
At the launch Generating buzz and downloads
After the launch Community engagement and analysis
![Page 10: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/10.jpg)
2. Guidance documents
© Nokia 2012, 2013
![Page 11: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/11.jpg)
What can be built with Marketing in a Box?
© Nokia 2012, 2013
![Page 12: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/12.jpg)
© Nokia 2012, 2013
App video App banners
![Page 13: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/13.jpg)
© Nokia 2012, 2013
App Facebook tab App website
![Page 14: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/14.jpg)
Wait, there’s even more! Delight your customers across the globe with customized messages.
Date / Oct 12, 2012 © Nokia 2012, 2013
![Page 15: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/15.jpg)
© Nokia 2012, 2013
Generate videos for Nokia devices Asha 303, Asha 311, Lumia 900, Lumia 820 and Lumia 920
![Page 16: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/16.jpg)
© Nokia 2012, 2013
Generate custom videos in languages: • Portuguese
• French • Russian • Chinese
• English • German • Italian • Spanish
![Page 17: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/17.jpg)
© Nokia 2012, 2013
Custom banners in languages.
![Page 18: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/18.jpg)
© Nokia 2012, 2013
Customize your videos with over
adjectives to help describe your app.
![Page 19: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/19.jpg)
Again, why to use Marketing in a box?
Date / Oct 12, 2012 © Nokia 2012, 2013
![Page 20: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/20.jpg)
© Nokia 2012, 2013
Free and easy to use Generate high definition assets within hours
No need to upload new screenshots – All images are directly picked from the app store (Nokia Store and Windows Phone Marketplace)
![Page 21: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/21.jpg)
© Nokia 2012, 2013
Learn and implement great marketing campaigns Benefit from detailed guidance on what tactics need to be followed when launching an app!
![Page 22: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/22.jpg)
© Nokia 2012, 2013
More features to come Newer devices and templates are always just around the corner!
![Page 23: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/23.jpg)
How do I get started?
© Nokia 2012, 2013
Login with your Nokia sign-up information at www.developer.nokia.com/mib
![Page 24: Promote your apps with Nokia Marketing in a Box](https://reader033.fdocuments.in/reader033/viewer/2022052823/55532adbb4c905a7778b54cb/html5/thumbnails/24.jpg)
Thank you.
© Nokia 2012, 2013