Maximize your Event Management with ObjectiveMarketer

Social Media Management System

“Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)

Use Social Media to: 1. Create Awareness2. Encourage User Interaction/Participation3. Generate “Buzz” around your event4. Provide Event Information 5. Facilitate Post Event Communication

Overall – 1. Increase Subscription to the event2. Meet the Objectives of the event

ObjectiveMarketer for Events

Tutorial Video for Reference

First, bookmark this!

Account Set-up

Preparation / Action Benefits

Add Event Specific Auto DM for your Twitter Accounts

All new followers will know about the event, and have the link in their inbox

Add Event Specific Action Link for your Facebook Pages

Facebook Feeds are visible to your fans, but also to a larger network, should some one comment on a message. This will increase awareness about the event and further action

Add Google Analytics Profile for your website

So, that Registration can be attributed back to your social initiatives

OM Path -> Go to http://app.objectivemarketer.com Click Admin -> Accounts

Campaigns


Identify the Target Audience, Objective and Strategy

A plan helps you to implement your strategy and measure the success

Identify your Content Strategy Mix of different contents help in maximizing outreach, and generates user interest / interactivity

Create Multiple Campaigns To Group your messages, by strategy

Add GA (or Web Analytics Tags) To record conversion (Registration)

Set Goals for each campaign Helps you understand the traffic to your website and change plans if needed.

Identify Influencers They can bring greater exposure to your messages

Identify the “After the Event” Campaign

Helps you keep engaged, and gives another reason for user interaction

Campaign Examples for an Event

Event Campaigns in OM

CiscoLive (Cisco) KeyNote AnnouncementsSpeakersSponsorsEvent Information Give-awaysProductSpecific

DigitalSummer (Ubergizmo) Media Library - 09Event Registration InfoEvent Date and Venue InfoSponsors InfoAbout DigitalSummerMedia Library – 10

Messages to all these campaigns can be pre-fed before the event and scheduled for before and during the event.

To Create a New Campaign – go to http://app.objectivemarketer.comClick Campaign -> New Campaign

Content Strategy


Landing Pages (Brand / Event Info) Generates Awareness, and can make your event news go Viral

Landing Pages (Subscription Form) For User Action – subscription

Custom Media Library (Create your OWN FlickR)

-Generate Awareness-Make Content interesting / personal- Encourages User Action

Add a Distribution List Increase in Outreach

Contact us for more details

Branded Frames

Use Case: Webex using Frames to generate awareness and increase Sign Up.

http://om.ly/qdhA

Branded Media Interface Ubergizmo – Digital Summer Event

Images scheduled from ObjectiveMarketer are published on a Media Server (Hosted by OM) , which is fully customized for the event.

More - Content

Preparation / Actions Benefits

Create Specific Facebook Tabs / Application. Like, Contests, Registration Forms or Invitation Pages etc

-Extending your website-Increase user interaction

Create Social Data-Driven Mashup Website around the event

- Interactive websites increase engagement and user participation-Allows you to highlight what is important for your brand, in the most engaging ways

Facebook Apps (Contest etc)Honda Odyssey Power of Women Essay Contest and Voting

Created the Facebook Fan Page Contest Application to with Voting for essays and Reporting the winner.

Complete implementation was done in 2 days, the event lasted for 2 weeks. The voting has ended, but the app is still live.

Branded Mash-up Websites Comprehensive Reporting on the User Interaction

Publishing


Create Multiple Queues (matching the campaign names)

Easy way to add and approve content

Use Bulk Schedule to schedule large number of messages

Easy, efficient and saves time

Schedule your Media Messages at few weeks before the event

-Takes care of creating buzz and generates interest

Add Landing Pages specific to the event to every message that goes out – at least one month before the event.

-Create Awareness- Generates Interest

For Bulk Schedule, Find the Template here.

Analytics and Reports


Click Through by Post Which are your performing posts

Click Through by Campaigns Which are your performing Campaigns

RTs by Campaigns / Influencers Who has helped you generate more buzz (any specific trend, or message)

Mentions -Overall how many mentions-Engage with a special promotion post event

Click Through by Tags -Which are your performing categories

Click Through by Landing Pages -- Was there any conversion?

Post Event Follow-ups

Preparation / Actions Benefits

Generate a Report for the event -Share and analyze with team

Schedule Images from the event, with new action links

-Engage with users after the event

Send DM using Bulk Schedule to all active participants, winners etc

-Engage and generate interest for participation

Integrated Social Media Management and Marketing Suite

Summary

API’s

Comprehensive Analytics

User In

terface

Bu

siness

Ap

plicatio

ns

Coupons

Mobile Apps

Platform Details

Post Management

Post Management

CampaignsManagementCampaigns

ManagementContents

ManagementContents

ManagementUser

ManagementUser

Management ReportsReports

• Multi-User• Multi- Org• Role Based-------------------• Asset • Followers

• Multi-channel• Scheduling• Automation• Customizable• Workflow

• Goal Setting• Web Analytics• Strategic• A/B Testing• RSS Feed and Media

• Landing Pages• Media Library• Polls• Branded URL• WhiteLabel

• Multi-dimensional• Date-Time Range• Export to CSV• Downloads

Contact us

Amita Paul, Founder/ CEOPhone: [email protected]

See Appendix for a summary of Key Capabilities

Key Capabilities• Scalability• Integration• Administration• Management

Capability ObjectiveMarketer

SAAS based product 1. A hosted solution with a web-based interface, and ability to integrate to native CMS and other applications as needed.

Manage multiple brands 1. Ability to manage multiple brands and capability to support substantial growth over time.

Manage multiple campaigns -Manage themes -Designate platforms -Designate access

1. Easy coordination and management of high number of simultaneous campaigns across multiple brands.

2. Ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform.

3. Ability to easily designate the right platform(s) for campaigns to get promoted to.

Roles based administration ObjectiveMarketer has the basic infrastructure of user management, and provides roles / permission based access control.

Asset management

Consolidated Channels, Users, and Assets

Key Capabilities• Distribution • Engagement

Use Case:• Brand Management• Direct Marketing


Publish directly to social platforms

1. Flexibility to seamlessly manage multiple campaigns across multiple platforms. Current platforms include: Facebook, Twitter, YouTube, SlideShare, LinkedIn, Ping.fm, Media Gallery

Schedule posts 1. Ability to set automatic posting of a campaign or asset, based on the desired site, date and time – One time, Repeat, Daily, Spread, Bulk and Queue based.

2. Integrated with Google Calendar and iCal

Publishing workflow 1. Ability for users to schedule, stage, promote and archive their campaigns

Social landing page publishing

1. Patent Pending technology to integrate custom landing pages and banners to contents shared on Twitter and Facebook

Platform community management

1. Ability to track and respond to comments posted on fan pages.

Key CapabilitiesComprehensive and Granular: • Analytics• Insights• Reporting


Roles based dashboard

1. Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns.

Analytics 1. Robust analytics dashboard and reporting capability.

2. Clickthrough Stats, Retweets, Comments, Likes, Views etc

3. Activity, Engagement, Value

4. Influencers, Amplifiers, and other insights

Reporting and Distribution

1. Email Notification

2. Export to CSV and other Formats

3. Date/time range Analysis

Maximize your Event Management with ObjectiveMarketer

Documents

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