SMX Social Media Scottsdale - Tools To Maximize Your Social Media Efforts
Maximize Social Media for Business
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Presenter: Corey Axelrod MAXIMIZE SOCIAL MEDIA FOR BUSINESS
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Workshop Abstract: Designed for business people from companies of all sizes, this interactive workshop will examine how businesses can build a comprehensive and strategic social media plan that delivers ongoing results. The presenter will first provide an overview of the different categories of social media platforms available, as well as share best practices for using these respective platforms. Additionally, in order to help business think strategically, yet be efficient and creative, the presenter will identify necessary steps to construct a plan that cultivates profitable online relationships, develops brands and drives meaningful business.
Transcript of Maximize Social Media for Business
Presenter: Corey Axelrod
MAXIMIZE SOCIAL MEDIA FOR BUSINESS
Corey Axelrod, MBA
Account Executive, Communication Service f/t Deaf
Media Director, Illinois Association of the Deaf Employment Task Force, National Association
of the Deaf Commissioner, Village of Arlington Heights
Disability Commission
@coreyaxelrod
What is Social Media?
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Social Media Platform Categories
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In Layman Terms…
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Tools vs. Strategy
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Know Your Marketing Objectives
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Know Your Target Audience
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Develop a Content Plan
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Determine Call to Actions
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Select Tools
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Execute and Experiment
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Measure
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Adapt
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Contact Information
E-mail: [email protected] Cell Phone: 224.688.2796 Video Phone: 224.800.1795
@coreyaxelrod
