Maximising the Opportunity of Emerging Markets_Fintan Costello
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Transcript of Maximising the Opportunity of Emerging Markets_Fintan Costello
![Page 1: Maximising the Opportunity of Emerging Markets_Fintan Costello](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b453d74a7959726f8b4612/html5/thumbnails/1.jpg)
1 Google confidential1 Google confidential
Online Gambling Market - Denmark
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2 Google confidential2 Google confidential
Danes Love Online Gambling
Percentage of the population who Gamble Online
Source: Dansk Statistik (2010)
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3 Google confidential3 Google confidential
Danes Love Online Gambling
Percentage of the population gambling online (by age)
Percentage of the population gambling online (by gender)
Source: Dansk Statistik (2010)
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4 Google confidential4 Google confidential
6 “Clusters”
Lotto & Lotteri
PokerBetting
Bingo Casino
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5 Google confidential5 Google confidential
5 “Clusters”
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+173 %
5 “Clusters”
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Betting
+381%
+42% YoY
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8 Google confidential8 Google confidential
Casino
+37% YoY
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9 Google confidential9 Google confidential
Poker
- 47%
+2% YoY
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Gambling – Mobile Queries
+247%+340% YoY
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11 Google confidential11 Google confidential
Lessons from Launch
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12 Google confidential12 Google confidential
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13 Google confidential13 Google confidential
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14 Google confidential14 Google confidential
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Opportunities for Affiliates in UK
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Google Display Network
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17 Google confidential17 Google confidential
YouTube
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18 Google confidential18 Google confidential
Search
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19 Google confidential19 Google confidential
Search
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20 Google confidential20 Google confidential
Mobile Search
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Acquisition Channel
Cookie Lists
Website
Targeted Display
• Remarket display campaign
• Per impression real time bidding
• Highly segmented lists
• Acquisition Source
• Event / Product of Interest
• Tags deployed
• Website
• Registration Forms
Remarketing via Invite Media
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22 Google confidential22 Google confidential
Optimisation Red or Black?
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Round 1 – RED OR BLACK?
+439%
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24 Google confidential24 Google confidential
Round 2 – RED OR BLACK?
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25 Google confidential25 Google confidential
Round 3 – RED OR BLACK?
+6.3%
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26 Google confidential26 Google confidential
Round 4 – RED OR BLACK?
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Round 5 – RED OR BLACK?
+99%
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28 Google confidential28 Google confidential
Round 6 – RED OR BLACK?
+28%
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29 Google confidential29 Google confidential
Round 7 – RED OR BLACK?
+74%
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30 Google confidential30 Google confidential
Round 8 – RED OR BLACK?
+25%
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31 Google confidential31 Google confidential
Round 9 – RED OR BLACK?
+33%
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32 Google confidential32 Google confidential
Round 10 – RED OR BLACK?
+124%
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33 Google confidential
Questions
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Questions