Slide: 1 CAMP 06: Maturing Minds Programming in C Recap Camp 06 Maturing Minds.
Maturing Women And Unwanted Facial Hair
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Transcript of Maturing Women And Unwanted Facial Hair
Midlife/ senior life stage is
paradoxical by nature:
Something women love and hate at the same
time.
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During menopauze, women often feel rotten!
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Constanly thinking about death.
“My mother is going to have to stop lying about her age because pretty soon I'm going to be older than she is.”
• Boomer women?
o … the grips of a midlife crisis
o … going through menopause
o … considering cosmetic makeovers
o …caring for elderly parents while parenting own children and working full time
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And still … Boomer women are reinventing themselves!
• The sheer number of boomer women is changing the image of midlifewomen like no other generation before.
o Boomer women are more educated, spiritual, wealthy, healthier, … than any generation before.
o It's no secret … nowadays Boomer women want to look younger!
o They are choosing to follow their own passions.
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Yes, the times they are changing … terms like mature (overripe), middle-aged (frumpy) and senior (out to pasture) fail to convey their vitality and potential
• The age of female riders is increasing, today averaging 42 years old*
• Since Sept 2008, the number of women over 55 on FB has tripled and makes up the social network's fastest-growing age group.
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19582009
Boomer women feel a lot more confident now compared to when they were young …
• Constructive view upon life and growing old
• Finding renewed energy
• More comfortable with their own body (and face), with their looks.
• And interesting for Philips:
• Boomer women wish to pamper themselves a lot
• They love luxury
• They consume a lot
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Women after menopauze feel more confident and gainstrength : Time for a ‘Comeback’
• Female Empowerment! Overall women have an optimistic view on life after menopause:
• @work: having some responsibility challenging and satisfying.
• @home: fulfillment from children growing towards young adults .
• Feeling that personal and social life is very rich (family, friends, art, theatre, books, …)
• Not taking themselves too seriously, but they finally want recognition from society.
• Feeling confident and competent to deal with life and problems as they happen
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Almost 2,000 aged between 45 and 60 were asked what books they liked and why.
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2/3 said they were keen on raunchy scenes in novels. 1/2 said sex in books was 'titillating'
1/10 actively chose books which featured lots of sex.
* 3 partners - + 20 years of experience
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Harmonized Need States Model - 9 different female archetypes
Modest/ submissive woman
[The Social
Networker][The Cougar][The Spunky Young
Minded]
[The Iron
Lady] [Mother Nurturer]
[The Trendsetter]
[Re-engager
The Icon
woman]
[Miss romance]
So how do these midlife women deal with unwanted facial hair?
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Unwanted facial hair alsomakes boomer woman feel …
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UNFEMININE it is a MALE thing!
Unwanted facial hair also makes boomer woman feel …
UNCLEAN, not fresh
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Unwanted facialhair also makesboomer woman feel…
INSECURE
It is a shame and a taboo
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Unwanted facial hair also makesboomer woman feel … the world is UNFAIR
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Though boomer women are very vain, they are also more experienced, and hence they know to deal with unwanted facial hair growth in a more mature way.
• It is ‘just another sign of getting older’…. Damned! I hate it!
• Let’s do sth about it: let’s find the best way to remove it/make it invisible:
• No stress, not taking it too serious, but let’s do sth about it rather today than tomorrow.
• Price is less of an issue, as long as the tool/means/expert gives me what I deserve.
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Any new concept for removing unwanted facial hair should be:
• Very personal
• Very feminine
• Very facial specific
• Very small
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