Matt Shoemake Copywriter 2012

26

description

View Reel: https://vimeo.com/shoemake/videos

Transcript of Matt Shoemake Copywriter 2012

Page 1: Matt Shoemake Copywriter 2012
Page 2: Matt Shoemake Copywriter 2012
Page 3: Matt Shoemake Copywriter 2012

Phot

ogra

phy:

Gre

g Sl

ater

A

rt D

irect

or: S

cot C

rook

er

Page 4: Matt Shoemake Copywriter 2012
Page 5: Matt Shoemake Copywriter 2012
Page 6: Matt Shoemake Copywriter 2012

OOH

Page 7: Matt Shoemake Copywriter 2012
Page 8: Matt Shoemake Copywriter 2012
Page 9: Matt Shoemake Copywriter 2012

The official grip of Sunday afternoon.TM

Adv

erto

rial

in G

olf D

iges

tA

rt D

irect

or: C

hris

tian

Her

rity

Page 10: Matt Shoemake Copywriter 2012
Page 11: Matt Shoemake Copywriter 2012
Page 12: Matt Shoemake Copywriter 2012

Golf Pride iPad Sales ToolThough Golf Pride is a market leader, customers tend to be uneducated when it comes to grips. We developed this field sales tool to train retailers.

Page 13: Matt Shoemake Copywriter 2012
Page 14: Matt Shoemake Copywriter 2012

Anglerswap is a online fly fishing marketplace where fly fisherpeople can buy and sell gear.We were tasked to create an identity and develop a brand voice for the site.

Page 15: Matt Shoemake Copywriter 2012

Designer: Christian Herrity

Page 16: Matt Shoemake Copywriter 2012

Des

igne

r: C

hris

tian

Her

rity

Art

Dire

ctor

/Pho

togr

aphe

r: B

arry

Klip

p

Headline: anotHer website your wife won’t be too Happy about.

Page 17: Matt Shoemake Copywriter 2012

Headline: you don’t need water to go fisHing.

Page 18: Matt Shoemake Copywriter 2012

Politicians are always in season, and I have found none is more effective than a Newt Gingrich Midge.

The Kelly Rippa Nymph is a very effective pattern when waters turn icy cold during those winter months.

Fly Tying TechniquesI think it’s important as a creative to have a hobby outside of advertising. For my money, there’s fewer things more rewarding than tying a convincing fly to catch a trout in your favorite river. Lately I’ve been experimenting with celebrity flies with great results.

Page 19: Matt Shoemake Copywriter 2012
Page 20: Matt Shoemake Copywriter 2012

BANNERS 1LANDING PAGE

BANNERS 2

Page 21: Matt Shoemake Copywriter 2012
Page 22: Matt Shoemake Copywriter 2012
Page 23: Matt Shoemake Copywriter 2012
Page 24: Matt Shoemake Copywriter 2012
Page 25: Matt Shoemake Copywriter 2012
Page 26: Matt Shoemake Copywriter 2012