Materi digital marketing ver00
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Transcript of Materi digital marketing ver00
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Digital Marketing
OBTerminal Objective:• To develop an effectiveness marketing
strategy by optimizing social mediaOB strategy by optimizing social media.
Enabling Objectives:d tif i di it l k ti i t
JECTIVES• Identifying digital marketing environment.• Formulating digital marketing strategy.• Developing social media.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Digital Marketing(ti li )(timeline)
Time Day1 Day2 Day3
Developing08.00-09.40 • Opening &
• Why digital marketingWelcome to Digital Marketing Era
Developing Digital Marketing
(Workshop)09.40-10.100 Morning Break
10.15 – 11.40Why digital marketing
Important(class discussion)
Welcome to Digital Marketing Era
Developing Digital Marketing
(Workshop)11.40 – 13.00 Lunch
13.00 – 14.40 What is Digital MarketingWelcome to Digital Marketing Era
Developing Digital Marketing
(Workshop Preparation) (Group Presentation)
14.40 – 15.10 Afternoon break
What is Digital MarketingWelcome to Digital •Conclusion
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
15.10 – 16.30 What is Digital Marketing(Group Discussion) Marketing Era
(Workshop Preparation)
•Conclusion•Closing
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Why Digital Marketing Important
In “Culture”: • Immersion of technology into ourdaily lives..
• Enforcing existing social structurethrough synchronous and ominousdigital tools
Trends digital tools.
• Participation.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Three Trends in “Culture”
• Immersion of technology into our daily lives..
Several Time Ago Now & Tomorrow
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Immersion Of Technology Into Our Daily Lives..
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Immersion Of Technology Into Our Daily Lives..
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
3 Trends in “Culture”
• Enforcing existing social structure through synchronous andominous digital tools.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
f i i i i l h h h d• Enforcing existing social structure through synchronous andominous digital tools.
Note: PC installed base reached 100MM in 1993 cellphone / Internet users reached 1B in 2002 / 2005 respectively;
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Note: PC installed base reached 100MM in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively;Source: ITU, Mark Lipacis, Morgan Stanley Research.
Morgan Stanley ResearchMorgan Stanley Research
3 Trends in “Culture”• Enforcing existing social structure throughsynchronous and ominous digital tools.y g
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative InnovationSumber: Spire summary report 2009
3 Trends in “Culture”• Enforcing existing social structure throughsynchronous and ominous digital tools.y g
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
3 Trends in “Culture”
• Participation (Birth of C_Gen)
Cli k ControlClick
Connect Conversation
Control
ChannelCommunity CCommunity
Communication
Communal Activation Co‐creation
Care
CollaborationCollaboration
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
3 Trends in “Culture”
• Participation
Content isn’t a king.Conversation is a king.
Content is just something to talk about
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Three Trends in “Culture”• Participation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Rule of the Game Change
• Should I Trust You?
“Perhatikan, saya sama sekali tidak melihatiklan film tersebut sama sekali Kalau puniklan film tersebut sama sekali. Kalau punmelihat iklannya, saya tidak akan terpengaruhkarena saya bukan penggila film, apalagi yangIndia. Yang mempengaruhi saya untuk
World of
Mouse
“membeli” adalah celoteh teman-teman disemua jaringan media sosial yang saya ikuti.Heran dengan pengalaman ini, saya mencobabertanya dan riset ke teman-teman lain Yakbertanya dan riset ke teman teman lain. Yak,hasilnya sama: mereka terpengaruh apa katateman-temannya di jejaring sosial”. (NoekmanL., virtual consulting)
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Rules of the Game Change• Faster, Cheaper and Hype.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Rules of the Game Change
• Low Cost‐high Impact
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Note: Time spent data per NA Technographics (2009), ad spend data per VSS, Internet advertisingopportunity assumes online ad spend share matches time spent share, per Yahoo!. Source: Yahoo!Investor Day, 5/10. Morgan Stanley ResearchMorgan Stanley Research
Purchasing Process Change
•From B2C TO B2C2C
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Purchasing Process Change
• Marketing Means Collaborative
• Value is associated with experience.pMaximize value of co‐createdexperience.
• Market as a forum where value is co‐created through interaction anddialogue.
• Prosumers‐active participants in valueco‐creation.
• Engage customers in defining and co‐creating unique value.
• Active dialogue with customers andcommunities
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
• Marketing Means Collaborative
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
What is Digital Marketing
a. Definisi
Digital marketing adalah kegiatan pemasaran mulai dariexplorasi pasar, mengikat pasar dan eksekusi pasar yang
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
p p g p p y gmenggunakan media horizontal.
State of DefinitionOutbound Marketing : Pemasaran TradisionalOutbound Marketing : Pemasaran Tradisional (pemasaran outbound) adalah strategi pemasaran yang berfokus pada mencari pelanggan dengan kesadaran membangun merek melalui iklan dan promosi.b d k d l hInbound marketing : adalah strategi pemasaran
yang berfokus pada semakin ditemukan oleh pelanggan Inbound pemasaran adalah riset pasarpelanggan. Inbound pemasaran adalah riset pasar.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
2. Digital Marketing Ecosystem
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Awareness
Brand Awareness Merupakan Tahapan Pertama Saat Pasar Bersentuhan Dengan
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Brand Awareness Merupakan Tahapan Pertama Saat Pasar Bersentuhan Dengan Brand Perusahaan
Awareness
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Brand Awareness bertujuan untuk menggali respons dan persepsi dari pasar.
Question?Q
Awareness or …..
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AwarenessAwareness • Consideration:
h % d f– Target reach %: using composition data from a servicelike comScore, determine how many impression out oftotal served went to target, then divide by targetreached by total population.
– Increase in search for a brand: major search engineid thi d tcan provide this data.
– Increase in all site traffic: site analytics can providedata.
– Control survey increase: ad effectiveness studycompares simultaneously gathered unexposed to adexposed audience to determine increase.
– Increase in any blog mention (buzz): Nielsenbuzzmetrics, or other monitoring service candetermine the general level of brand‐specific onlinechatter.
– Viral pass‐long: using pixel tracking on distributedmedia, or by using internally hosted content,determine how many impression beyond boughtimpressions can be attributed to consumer passingmarketing to others.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
AwarenessAwareness
Objectives: meningkatkan awarenessObjectives: meningkatkan awareness melalui komunitas online
KPI: • 40 ribu FB.• 20 ribu kunjungan/bulan via• 20 ribu kunjungan/bulan viaGilamotor.com
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Interest & Desire through SEM and Email M k iMarketing
C id i• Consideration:– Leads generated: # of leads attribute to ad.– Interaction rates: rate of interactions withinteractive ads to all ads served. May wantto determine unique interaction bu dividingby unique individuals reached instead of allads served.
– Control survey consideration increase.– Increase in product review page traffic: asimple tracking tag or bought button on an
l hexternal product review page can showincreases; alternatively, just ask review sitefor data.
– Increase in opt‐in/subscription rate: # of opt‐ins
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Increase in opt in/subscription rate: # of opt insattribute to ads.
Interest & Desire through SEM and Email M k iMarketing
• Search Engine Marketing• Search Engine Marketing
Search Engine Optimization (SEO) is the process of improving the volume and l f b f h ( l h )quality of visitors to a web site from search engines (Google, Yahoo, Bing, etc)
through “Natural” or “Organic” search result.There is no magic solution to SEO.It takes “real” work time and patienceIt takes real work, time and patience.Should be maintained for lifetime of the site.
SEO pulls more traffic than PPC: 75% Clicks from “natural” or “organic” 25%SEO pulls more traffic than PPC: 75% Clicks from natural or organic , 25% Clicks from “paid” or sponsored ads.
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Interest & Desire through SEM and Email M k i
Key internet marketing strategies
Marketing
Key internet marketing strategies
• Search engine optimization (SEO) ‐ no cost per clickp
• Search engine marketing (SEM)‐ cost per clickp
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
• Search Engine Marketing
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
• Search Engine Marketing
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Interest & Desire through SEM and Email M k iMarketing
Email Marketing
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FavorabilityFavorability
• Consideration:
– Control survey consideration increase
– Increase in positive blog mentions (buzz): buzz monitoringservice can determine the general level of brand‐specificservice can determine the general level of brand specificonline chatter, and filter out just the positive.
– Viral pass‐along
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Purchase intentPurchase intent• Action through website/landing page
Convenience
CommuContent
Communication
s
7 CsCustomization
Customer care
Community
Connectivity
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Purchase intentPurchase intent
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Faktta
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Community• Online community are emerging as new gathering places for consumers with similar interest.• These sites allow members to interact with another share information and access a wide range of services
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These sites allow members to interact with another, share information and access a wide range of services.• A unique characteristic of an online community is that the site include both editorial content (determined by the site owner) and member driven content
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Action Through Website/Landing Page
Share to anyone
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
S a e to a yo e
Action Through Website/Landing Page
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Landing PagesLanding Pages
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Landing Pages
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Purchase Funnels vs. MetricPurchase Funnels vs. Metric
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
PurchasePurchase
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
LoyaltyLoyalty
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
LoyaltyLoyalty
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Summary • Digital Marketing Ecosystem (old version)
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Summary • New Digital Marketing Ecosystem
Social MediaSocial Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Social MediaSocial Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
ConsiderationConsiderationss
Internal Buy‐in
Developing Social Media St t
Social Media TeamBuy in Strategy
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
ConsiderationsConsiderations • Internal Buy In
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
ConsiderationsConsiderations • Developing Social Media Strategy
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
2•Decide Where To Concentrate O Eff2 Our Effort
P l t ll t th i ht l ith th tt ti t th• People : actually to the right people with the attention to the real world, audience segmentation and also technograph (Social proof, Authority, Scarcity, Liking, Relevance and Reciprocity)
• Content : very concerned about the brand, and value to be achieved and resources and most importantly the relevancy
Technology : the necessary expertise in choosing which application as• Technology : the necessary expertise in choosing which application as a tool in communicating the content is selected by considering where the spectators crowded together
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
• Engagement : is the result of 3-C activity if done of Connection, Conversation and good and true Conversion run private
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Developing Social Media
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
ConsiderationsConsiderations
• Social Media Team
Social media marketing may be low cost, but it does requiretime. Even for a company that does not actively participate,someone has to monitor what is being said about yourg yorganization and‐assuming you don’t want to operate in abubble your competition. For business wanting to get activelyinvolved there is of course an even greater timeinvolved, there is, of course, an even greater timecommitment.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
ConsiderationsConsiderations
• Social Media Core Team
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(http://www.markosweb.com/www/telkomspeedy.com/#seoscore)
ConsiderationsConsiderations
• Social Media Positions in Organization
Question Mark (?)
Wh
( )
Who Handled SocMed
Receptionist
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Considerations
• Social Media Policy in Corporation
SocMed Corporate policy :Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employerand do not necessarily represent the views of your employer.Respect the company’s confidentiality and proprietary information.Ask your manager if you have any questions about what is appropriate to include in your blog.y gBe respectful to the company, employees, customers, partners, and competitors.Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasonsconfidentiality or legal compliance reasons.Ensure that your blogging activity does not interfere with your work commitments.Preparation of escalation proccess & contact to solve the problem (if
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
it’s has…)
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Th YThank You
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Woman’s as Target Market in
• Digital Strategist dari Magnivate Digital Consulting, inilah alasan kenapa
Digital Marketing Digital Strategist dari Magnivate Digital Consulting, inilah alasan kenapaperempuan melakukan social networking di internet:1. terkoneksi dengan teman/keluarga: 75%2. hiburan: 57%3 t h b d l i 52%3. terhubung dengan orang lain: 52%4. berbagi opini tentang sesuatu: 32%5. mendapat informasi: 34%
• Kemudian, topik apa saja yang dibaca perempuan pada saat online? Masih dari sumber yang sama, inilah 5 (lima) kelompok terbesar:1. hiburan: 53%2 makanan: 47%2. makanan: 47%3. kesehatan: 42%4. resep: 40%5. fashion dan kecantikan: 39%
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Statistik PenggunaggTelekomunikasi di Indonesia
N P 2010No Pengguna 2010 (Jt)
1 Internet 45.00 2 F b k 32 132 Facebook 32.13 3 Smartphone 3.06 4 Mig33 20.00 5 Ponsel Yang Memiliki GPRS 85.00 6 Blackberry 2.54
7 Selular 229.507 Selular 229.50
8 Fixed Phone 8.30 9 Speedy 1.65
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Prilaku PelangganMenggunakan Layanan Internet
No Kota Mobile Internet (%) Internet (%)No Kota Mobile Internet (%) Internet (%)
2009 2010 2009 2010
1 Jakarta 25 51 35 44
2 Botabek 21 35 23 33
3 Surabaya 13 49 30 32
4 Medan 5 43 26 40
5 Bandung 42 62 31 33
6 Semarang 29 70 15 26
7 Palembang 13 57 16 287 Palembang 13 57 16 28
8 Makasar 15 57 16 28
Total 22 48 28 37
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Compete Ranking of Top 20 (from 50) Web Sites for January 2011 Shows Big Chill for Online Retailers
Rank Domain Unique Visitors Monthly Change
1 google.com 145143527 ‐0.0322
2 yahoo.com 131868348 ‐0.0371
3 facebook com 127510914 ‐0 04883 facebook.com 127510914 ‐0.0488
4 youtube.com 111794719 ‐0.0462
5 bing.com 82995659 0.0391
6 wikipedia.org 80510536 0.0089
7 78383180 0 15297 amazon.com 78383180 ‐0.1529
8 live.com 72851697 ‐0.028
9 msn.com 72052581 ‐0.0343
10 blogspot.com 62850677 0.0068
11 ebay.com 62251847 ‐0.1063
12 microsoft.com 59273045 ‐0.0351
13 ask.com 58198506 ‐0.0274
14 craigslist.org 56014351 0.0192g g
15 go.com 49969811 ‐0.0251
16 about.com 49447407 0.0103
17 aol.com 46882123 ‐0.0519
18 walmart com 45298002 ‐0 3264
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
18 walmart.com 45298002 0.3264
19 myspace.com 43601320 ‐0.0738
20 ehow.com 43444044 0.1085
Telkomspeedy.com SmartViperSEO score
What is SmartViper SEO Score?Skor SmartViper SEO adalah indeks situs yang menunjukkan tingkat keramahan situs untuk mesin pencari. Semakin banyak situs Anda memiliki tag anak perusahaan; tag meta lebih banyak diisi,Anda memiliki tag anak perusahaan; tag meta lebih banyak diisi, semakin baik dan kualitatif adalah link eksternal ke situs, maka semakin tinggi nilai SmartViper SEO.SmartViper SEO Skor diukur dalam persen, dan 100% adalah
i k t t ti i d i b h itperingkat tertinggi dari sebuah situs.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Telkomspeedy.com Worth
Why is this data so important?Menentukan biaya situs bukanlah tugas yang sederhana. Kamisecara komprehensif mengevaluasi SEO situs, lalu lintas situs web (jumlah, sumber, geografi) dan membuat kesimpulan perkiraantentang biaya(jumlah, sumber, geografi) dan membuat kesimpulan perkiraantentang biayawebsite. Perhatian khusus diberikan tidak hanyauntuk biaya situs ini, tetapi terhadap pertumbuhan (atau penurunan)yang dinamis ini atau sumber daya itu.Ad b k f kt t k " il i" d i b h it BiAda banyak faktor yang menentukan "nilai" dari sebuah situs. Biaya situs akan berapa biaya untuk menjalankannya. Nilai dari sebuah situs ditentukan terutama oleh berapa banyak pendapatan situs ini membawa masuk Faktor-faktor lain akan mencakup berapa banyaklalu p p ylintas situs ini membawa setiap bulan, pelanggan email jikaada, posisi search engine untuk kata kunci tertentu, dll
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation