Mastering social networking as a volunteer
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MASTERING SOCIAL NETWORKING AS A VOLUNTEER @NewYorkCares #Lead2012
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These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Transcript of Mastering social networking as a volunteer
MASTERING SOCIAL NETWORKING AS A
VOLUNTEER
@NewYorkCares #Lead2012
AMY SAMPLE WARD MEMBERSHIP DIRECTOR
AGENDA
• Connecting with the Community & Crowd• Creating Great Content• Strategies for Building Buzz• Questions & Discussion• Resources
CONNECTING WITH YOUR COMMUNITY VS CROWD
COMMUNITY
Flickr: efleming
NETWORK
Flickr: thefangmonster
CROWD
Flickr: SashaW
COMMUNITY ENGAGEMENT
Flickr: cambodia4kidsorg
CROWDSOURCING
Flickr: James Cridland & billypalooza
VALUE ADD
Flickr: Hamed Saber & jimmcclarty
COMMUNITY VS CROWD
Flickr: acme
COMMUNITY & CROWD
Flickr: mrsmaxspix
ELEMENTS OF ENGAGEMENT
TIME
Flickr: joelanman
ACTION
Flickr: juniorvelo
PEOPLE
Flickr: rileyroxx
CREATING GREAT CONTENT
YOUR STORY
• Sharing your knowledge and experience with other volunteers
• Inspiring your friends & family to join you• Showcasing your work/organization to the crowd • Reporting your contributions to NYCares
YOUR TOOLS
• Phone• Computer• Software (open source options for most
everything you may need)• Social networks
STRATEGIES FOR BUILDING BUZZ
TWITTER TOOLS
• Twitalyzer• 14blocks• hashtags.org• Storify• Bit.ly, goo.gl, t.co, TinyURL, youtu.be, s.coop• Tweetdeck, Hootsuite
FACEBOOK TOOLS
• Edgerank• Booshaka• iPhone/Andriod/iPad• Tweetdeck, Hootsuite, etc.• LiveChatInc.com
LINKEDIN TOOLS
QUESTIONS?AmySampleWard.orgNTEN.org SocialBySocial.com
@AmyRSWard
[email protected]@amysampleward.org
RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-
the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-
change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-
sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-
landscaping/
