Mastering Social Networking For Business V5ba

Mastering Mastering Social Social Networking Networking for Businessfor Business::

the next frontier in the next frontier in reaching your audiencereaching your audience

presented by Kate Koziol, CTC

K Squared Communicationswww.ksqrd.com


Pop QuizPop Quiz

Social networking is not:

a) fun

b) working

c) a fad


The answer is

C) It is not a fad.


show of handsshow of hands do you already use facebook, myspace, do you already use facebook, myspace,

twitter, or linkedin?twitter, or linkedin? do you know someone that does?do you know someone that does?


What ‘Web 3.0’ Will Mean to What ‘Web 3.0’ Will Mean to YouYou

Cision Executive White PaperCision Executive White Paper

““Web 3.0 will start to influence how Web 3.0 will start to influence how we all do our jobs. New ways of we all do our jobs. New ways of finding and sharing information are finding and sharing information are already making previous media already making previous media research, contact and monitoring research, contact and monitoring tools look antiquated.”tools look antiquated.”


““The longer it takes to respond to a The longer it takes to respond to a negative situation that may be negative situation that may be developing on social media channels, the developing on social media channels, the worse the situation is going to be. An worse the situation is going to be. An alert dedicated only to negative mentions alert dedicated only to negative mentions helps to ensure that users can respond to helps to ensure that users can respond to potentially explosive situations before potentially explosive situations before they spin out of control; an invaluable they spin out of control; an invaluable tool for any communications or tool for any communications or marketing professional.”marketing professional.”

Allison MurphyAllison Murphy

PR NewswirePR Newswire


so, you’ve registered…so, you’ve registered… now what?

1. Fill out your profile


linkedin linkedin www.linkedin.comwww.linkedin.com


Posting and PollingPosting and Polling


Suzanne Slavitter - Sports Suzanne Slavitter - Sports EmpireEmpire


don’t let it get staledon’t let it get stale

Add photosAdd photos Add notes or link to blogsAdd notes or link to blogs Add videos to your profile and pagesAdd videos to your profile and pages Upload presentationsUpload presentations


search for friendsAll of the social networking sites provide you ways to find friends, even among existing contacts and e-mail servers, including Outlook:


start becoming “social”start becoming “social” Engage in conversations and let Engage in conversations and let

people know what you dopeople know what you do write recommendations. The favor write recommendations. The favor

will be returned.will be returned.


find peoplefind people join “Groups”join “Groups”

FROM YOUR PROFILE CLICK ON “GROUPS”


joining a groupjoining a group


Getting to know you…Getting to know you…


facebookfacebook Remember that your friends will be Remember that your friends will be

interested in what you do for a living. interested in what you do for a living. Feel free to chat about it. Feel free to chat about it. In fact, chat about everything. Engage in In fact, chat about everything. Engage in

conversations with friends, write on their conversations with friends, write on their walls...walls...INTERACTINTERACT

Keep watch on the birthday notices. Keep watch on the birthday notices. It’s an easy way to stay in touch. It’s an easy way to stay in touch. Facebook provides these updates to you, keep Facebook provides these updates to you, keep

an eye on theman eye on them


““[I’m] still quite the Social Media [I’m] still quite the Social Media novice – with much to learn! But novice – with much to learn! But I’m LOVING it! It’s most I’m LOVING it! It’s most definitely RIGHT up my alley!”definitely RIGHT up my alley!”

Linda FurlanLinda Furlan

The Cruise ShopThe Cruise Shop


facebookfacebook

Create a Company Page.Create a Company Page.

you control the content

Keep updating the page – make it the place your “fans” go immediately to get updates


facebook pagefacebook pageCan be found at the bottom of every page under “Advertising” link

Click on that link and be taken to an “Ad Manager” page where you can view previous ads as well as find ways to create your Fan Page


why facebook?why facebook?


National TravelNational Travel


National Travel National Travel


Jeni Bashore ChafferJeni Bashore Chaffer


Don’t Don’t commit a commit a

“Glamou“Glamour Don’t”r Don’t”


Explorer Travel Success Explorer Travel Success StoryStory

explorer travel – a travel agency out of explorer travel – a travel agency out of the UKthe UK business is entirely online – felt that made business is entirely online – felt that made

social media necessarysocial media necessary created a blog – updated dailycreated a blog – updated daily started a facebook fan page – has 605 fansstarted a facebook fan page – has 605 fans posts videos on YouTube and facebook posts videos on YouTube and facebook

showing vacationsshowing vacations now on twitternow on twitter


joining a groupjoining a group

Click “Groups” symbol on bottom of screen

Type in TRAVEL in the “Search for Groups” bar. Can use any specialty or interest.

Press enter to search. Look through groups on search results page

that are of interest to you. Click the “Join the Group” link under the

group picture.


Air plus?Air plus?


creating a groupcreating a group

1.Click on “Groups” on the bottom of the page.

2.Click “Create a Group” in the top right corner.

3.Fill out information for your group.4.Click Create Group.5.Add pictures, videos, post links, etc.6. Invite people to join.7. Choose from list of friend at the right.8. Click Send Invitations.


Wiggly Wigglers Success Wiggly Wigglers Success StoryStory

Wiggly WigglersWiggly Wigglers created group – has 1600 memberscreated group – has 1600 members invited “friends” thru networkinvited “friends” thru network group members now constantly update group members now constantly update

and ask questionsand ask questions gas cut their advertising budget by 80% gas cut their advertising budget by 80%

using only social networkingusing only social networking


Putting it all togetherPutting it all together


tips for successtips for success use your social networking platforms use your social networking platforms

daily – or oftendaily – or often create a groups and join groupscreate a groups and join groups on Facebook remember to create a on Facebook remember to create a

fan pagefan page don’t be a wallflowerdon’t be a wallflower flaunt your tech-savvy selfflaunt your tech-savvy self choose the right toolschoose the right tools


a quick note about a quick note about twittertwitter

twitter is for “micro-blogging” which means 140 characters or less


more about twittermore about twitter can be used to keep those following can be used to keep those following

you up-to-date on latest dealsyou up-to-date on latest deals can provide direct contact with can provide direct contact with

potential customerspotential customers can provide a way to reach people can provide a way to reach people

quickly with important informationquickly with important information


Twitter SuccessTwitter Success

Geof Landis of _________Geof Landis of _________


““Challenges from Social Challenges from Social Media are only one Media are only one

inappropriate ‘tweet’ inappropriate ‘tweet’ away.”away.”

- Harvard Club of New York City- Harvard Club of New York City


the keythe key KEEP AT IT!KEEP AT IT!

keep posting noteskeep posting notes keep posting photoskeep posting photos keep interacting with contactskeep interacting with contacts keep networking!keep networking!


things to watch forthings to watch for

clutterclutter time vanishingtime vanishing hard sellinghard selling not updatingnot updating too personaltoo personal too impersonaltoo impersonal


Famous QuoteFamous Quote

““You catch more fishYou catch more fish if your hook is if your hook is

in the in the water.”water.”


Famous QuoteFamous Quote

““You catch more fishYou catch more fish if your hook is if your hook is

in the in the water.”water.”

Kate KoziolKate Koziol


Get in the water!Get in the water!


Questions?Questions?

kate koziolkate koziol

773 774 7847773 774 7847

[email protected]@ksqrd.com

Mastering Social Networking For Business V5ba

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