Mastering Digital Capabilities to Deliver Meaningful ...€¦ · 2. FIND THE BALANCE BETWEEN ART...

Mastering Digital Capabilities to DeliverMeaningful & Measurable Outcomes

July 17 – 19, 2017 | Loews Vanderbilt Hotel | Nashville, TN

www.frost.com/mar#FrostMAR

A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

18th Annual

Dig i ta l Market ing :

EXECUTIVE PROFILE / WHO WILL PARTICIPATE

*please note this profile is based on past Executive MindXchange events.

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WHY YOU MUST ATTEND

1. IF YOU DON'T KEEP UP YOU'LL GET LEFT BEHIND: Digital evolutionhappens so rapidly that it is imperative that you and your company staycurrent with the latest technology. From SEO to Social Media, we’ve seen the exponential growth of digital marketing and ignore this evolution atyour peril.

2. FIND THE BALANCE BETWEEN ART AND SCIENCE: Digital Marketing isa great blend of Art and Science. The Art – PR, Branding, Awareness, etc.The Science - Analytics, Lead Generation, SEO, etc. Finding a good balancebetween these two factors is critical to the success of your measurablemarketing campaigns.

3. ADOPT A CUSTOMER CENTERED APPROACH TO EVERYTHING: We livein the age of the customer and with today's technology, they can eithermake you or break you. It is imperative to adopt a customer experienceand a customer-centered everything approach to ensure your companiesgrowth and survival.

4. MATURE AND EVOLVE YOUR CONTENT MARKETING PROGRAMS:Content marketing is a mainstay of any digital marketing strategy.Documenting this strategy and diversifying to include a broader mix ofvideo, interactive, podcasts, etc. is crucial while also focusing less onquantity and more on quality.

5. INTRODUCE THE LATEST TECHNOLOGY TO BOOST SALEs: Forcompanies with long, complex sales cycles that involve many stakeholders,there are more effective ways to generate new business. The solutionsare out there but it is up to you to introduce this into your demandgeneration approach.

AN INTERACTIVE EXPERIENCE LIKE NO OTHER...

COLLABORATE, COLLABORATE, COLLABORATE: Engage in high level conversationswith digital marketing executives, guaranteed to generate new ideas!

RELAX, HAVE FUN AND MAKE NEW FRIENDS: Keep your contact list buildingand engines at high rev, while enjoying many unique networking events!

FIND NEW SOLUTIONS TOTODAY'S CHALLENGES: Play the InteractiveSolutions Wheel to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading solution providers –both intense and fulfilling. Yes, there are prizes!

STAY AHEAD OF THETECHNOLOGY CURVE: One-to-one targeted discussionswill focus around new services that marketers can take advantage of to meet thespecific needs of their businesses.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

An Event Shaped by a Community of Your Peers!

Frost & Sullivan extends its appreciation to the following Advisory Board Membersfor their expertise and valuable support in ensuring the agenda delivers relevantand valuable content

Jacob BaldwinGlobal Manager of Digital MarketingEmerson Climate Technologies

John JohnstonDirector, Digital MarketingVolvo Construction Equipment

Lance KinerkDirector, Digital MarketingIngersoll Rand

Nina LoCiceroGlobal Manager, Digital MarketingRockwell Automation

Avni RambhiaIndustry Principal, DigitalTransformation/ICTFrost and Sullivan

Matthew RoyseDirector, Marketing CommunicationForsythe Technologies

18TH ANNUAL DIGITAL MARKETINGEXECUTIVE MIND CHANGE ADVISORY BOARD

96% of surveyed participants would recommend this event to theircolleagues and/or peers.

www.frost.com/linkedin-MAR

Marketing executives who own the digital marketing plan and the execution andimplementation of strategic initiatives and go to market strategy including VicePresidents, Directors, and Senior Managers of:

• Content Marketing• Creative Media• CRM• Customer & Marketing Analytics• Demand Marketing• Digital Strategy/Marketing/Branding• Digital Business

• eBusiness/eCommerce• Interactive/Online• Marketing Automation• Marketing Analytics• Marketing Communications• SEO & SEM• Social Media

Nashville, Tennessee

Let your creative juices flow at the Lowes Vanderbilt Hotel in world famous MusicCity! Immerse yourself in old and new Nashville while only minutes from the city’smost renowned and vibrant attractions. Don’t forget to bring your cowboy boots!

LOCATION, LOCATION, LOCATION

HIGHLY RECOMMENDED BY YOUR PEERS

#FrostMar

Executive(C-Level, Vice President,Director) Other

5%

25%

Management

75%

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Schedule-at-a-glance is preliminary and will be updated as information becomes available.

SCHEDULE-AT-A-GLANCE

Zone 1. Harnessing Omnichannel Marketing Opportunities | Zone 2. Conquering Content Marketing | Zone 3. Smart Digital Marketing Analytics

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities

MONDAY, JULY 17, 2017 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour

9:00am Country Music Hall of Fame Networking Tour

3:00pm Sponsor Workshop

4:30pm Sponsor Registration & Orientation Reception

5:30pm Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15pm Participant Meet 'n' Greet

This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00pm Welcome to Nashville! Networking Reception and Event Kickoff

TUESDAY, JULY 18, 2017 | GENERAL SESSION AND EXHIBITION

8:00am Registration, Continental Breakfast, and Exhibition

8:45am WELCOME and KEYNOTE – Own Digital Marketing and You Own The Future

9:40am SUCCESS STORY – Agile Marketing: Listen – Respond – Adapt

10:20am Networking, Refreshment, and Exhibition Break

10:50am COLLABORATION ZONES – ROUNDTABLES

Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Choose one of the following zones:

12:00pm Session to Session Travel Time

12:05pm CONCURRENT SESSIONS

Choose one of the following concurrent sessions:

(OR)

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Choose one of the following zones:

3:20pm Networking, Refreshment, and Exhibition Break

3:50pm ASK THE EXPERTS! Panel Discussion – Align Sales & Marketing to Catapult Revenue

4:30pm INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You

5:30pm INTERACTIVE COACHING SESSION Concludes

5:45pm Groove Around Nashville

Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to furtherrelationships with your fellow peers in a fun, intimate setting!

Zone 1. Omnichannel Customer Experiencein a Digital World

Zone 2. Aligning Content Strategy with Business Outcomes

Zone 3. Savvy Account Based Marketing

FROST AND SULLIVAN VISIONARY INSIGHT – Developing a Digital PlatformStrategy in an Ever-changing Technology Landscape

INTERACTIVE – Solutions Wheel Play the “wheel” to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading sponsors – both intense and fulfilling.

Zone 1. Video Marketing & Monetization Zone 2. Creating Personalized and Engaging Content

Zone 3. SEM and SEO Optimization for IncreasedConversion

CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONES:


www.frost.com/linkedin-MAR#FrostMar

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WEDNESDAY, JULY 19, 2017 | GENERAL SESSION AND EXHIBITION

6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:45am ICE BREAKER AND KEYNOTE – Transform or Die! Reinventing Marketing as Center of Excellence

9:30am EXECUTIVE INSIGHT – Making the Business Case for Investing in Digital Marketing Technology


10:30am SUCCESS STORY – Optimizing Marketing Automation

11:00am Session to Session Travel Time

11:05am CONCURRENT SESSIONS

(OR)


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.

Choose one of the following concurrent sessions:


2:35pm ASK THE EXPERTS! Panel Discussion – Critical Skills for a Modern Marketing Organization


3:50pm SUCCESS STORY – AR/VR/AI: Innovations in Experiential Marketing

4:20pm CAPSTONE KEYNOTE

5:00pm CONTENT FOR THE 18TH ANNUAL DIGITAL MARKETING EXECUTIVE MINDXCHANGE CONCLUDES

1:1 MEETINGS

These 15-minute, one-to-one targeted discussions will focus around newservices that marketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Best Practices for Social Selling

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, business model and marketing channel for hosted conversation on shared dynamics.

Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

SCHEDULE-AT-A-GLANCE



SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUS EXECUTIVE MINDXCHANGE EVENTS

93% of Surveyed Participants would recommendthis event to their colleagues and/or peers.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar 5


ALL ACCESS PASS: Double the Content! With our Strategic Marketing Priorities and Digital Marketing: Executive Mindxchange running concurrently, there is bound to becontent on both agendas that you just can't pass up. With this Pass you will have complete access to both events, enabling you to build a personalized agenda that best suitsyour needs: Cross over and attend your choice of any session on either of the two agendas. With access to double the content you can't go wrong!

MONDAY, JULY 17, 2017 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour

9:00am Country Music Hall of Fame Networking Tour

3:00pm Sponsor Workshop

4:30pm Sponsor Registration & Orientation Reception

5:30pm Speaker & Thought Leader Orientation

6:15pm Participant Meet 'n' Greet

7:00pm Welcome to Nashville! Networking Reception and Event Kickoff

TUESDAY, JULY 18, 2017 | GENERAL SESSION AND EXHIBITION

8:00am Registration, Continental Breakfast, and Exhibition

8:45am WELCOME and KEYNOTE – Own the Growth Agenda and You Own the Future

9:40am BOARDROOM BRAIN TRUST – Aligning Corporate Growth Objectives with Strategic Marketing Priorities


10:50am CONCURRENT COLLABORATION ZONES – ROUNDTABLES


12:05pm CONCURRENT SESSIONS

(OR)



2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS


3:50pm CMO CHALLENGE – Embracing a New Leadership Mandate

4:30pm THE FIX – Crowdsourcing Solutions to our Most Vexing Challenges

5:30pm The FIX Concludes

5:45pm Groove Around Nashville

WEDNESDAY, JULY 19, 2017 | GENERAL SESSION AND EXHIBITION

6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:45am INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You


10:30am CHANGE AGENT – Driving a Transformational Account Based Marketing Strategy

11:00am Session to Session Travel Time

11:05am CONCURRENT SESSIONS

12:25pm Food for Thought – Networking Luncheon Roundtables Hosted by Industry Leaders


1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES


2:35pm ASK THE EXPERTS! Panel Discussion – How to Effectively Communicate the Strategic Marketing Plan


3:50pm INNOVATION INSIGHT – Enabling the Product to Solution Based Business Model Transformation

4:20pm CAPSTONE KEYNOTE – The Pulse on Economic Growth

5:00pm CONTENT FOR THE STRATEGIC MARKETING PRIORITIES: A FROST AND SULLIVAN EXECUTIVE MINDXCHANGE CONCLUDES

INTERACTIVE – Solutions WheelPlay the “wheel” to find out which of the industry's products and services will help you solveyour challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – bothintense and fulfilling.

FROST AND SULLIVAN INSIGHT – Seizing Voice of the Customer to Ignite Strategic Growth

Zone 1. Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies Zone 2. Future Forward: Mapping the Customer Journey

Zone 1. Unleashing Brand Power in M&As Zone 2. Machine Learning Meets Marketing – Advanced Predictive Customer Analytics

to Increase ROI

1:1 MEETINGS

These 15-minute, one-to-one targeted discussions will focus around new services thatmarketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Growth Globalization Strategy

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, company size andgeographic/regional strategy for hosted conversation on shared dynamics.

Zone 2. Developing Customer and Employee Brand Ambassadors

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Nashville Taste & Tour9:00am

Join us for a memorable food tasting experience through Nashville,the birthplace of country music! We'll visit restaurants that hostsome of the best cuisine Nashville is famous for and offer some ofthe most creative dishes you'll ever have while seeing and learningabout the historic sites that makes Nashville the Athens of the South.Participant Fee: $75

Monday, July 17, 2017

Take a personally guided tour of Historic RCA Studio B take in allthe music legends the museum has to offer. You may find yourselfhumming some familiar tunes when you're through! Cap off the daywith lunch and line-dancing at the world famous Wildhorse Saloon.

Participant Fee: $75

This end-user/practitioner networking activity is your opportunityto identify – right out of the gate – those peers who sharechallenges similar to your own. It's a great way to find participantswho have thought leadership you can benefit from and to facilitatelater dialogues throughout the event.

Country Music Hall of FameNetworking Tour 9:00am

Participant Meet ‘n’ Greet6:15pm

Groove AroundNashville 5:45pm

Take networking a step further and join us as we venture toNashville's night life hot spots to see the town, feel the music andtoast to a great event. A great opportunity to further relationshipswith your fellow peers in a fun, intimate setting!

Tuesday, July 18, 2017

Early Risers Run/Walk:6:15am

Calling all walkers, joggers and runners! Lace up your sneakers andget your endorphins flowing with a little exercise. It's the perfectstart to a great day of content and networking!

Wednesday, July 19, 2017

NETWORKING ACTIVITIES

Welcome to Nashville!Networking Receptionand Event Kickoff7:00pm

Welcome to Nashville! Meet your fellow peers for some cocktails,conversations and cheers to a perfect start of what is sure to bea unique event.

Hosted by:



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Frost & Sullivan's Brand and DemandSolutions convert prospects intocustomers at an accelerated rate.

We do this by delivering an end-to-end turnkey solution, built onthe foundation that a strategically planned, focused and integratedprogram will yield the greatest return. By starting on the groundfloor, Frost & Sullivan can validate your messaging and design anddeliver a customized multi-touch integrated marketing solutionwhile becoming an extension of your marketing department.These fully customized and integrated marketing solutions cantake the form of nurturing, demand generation and/or pipelinedevelopment programs. Your goals are our goals.www.marketingdemandgeneration.com

No two client engagements arethe same. As a modern marketinglaboratory, Centerline approaches

challenges and opportunities with this mindset. We are alwayslooking to apply the right mix of talent, time, process and actionto each unique situation to deliver custom solutions that betterconnect brands with their audiences.www.centerline.net

Cvent, Inc. (NYSE: CVT) provides theleading cloud-based enterprise event

management platform that empowers marketers to create andmanage compelling events that generate leads, engage attendees,and drive results. Cvent integrates with marketing automation andCRM systems to develop a 360 degree view of attendees and tieevents to the revenue cycle.www.cvent.com

MarcomCentral® is a cloud-basedmarketing asset management software for

businesses that manages and customizes marketing materialsacross entire organizations enabling brand control and assetdistribution with anytime, anywhere access. Your marketing teamcan focus on what they do best, creating, while repetitive one-offrequests are automated through MarcomCentral.www.marcom.com

The Mx Group is a digital and demand creationagency. We integrate marketing, technology andsales optimization services to help companiesattract, convert and retain customers. For more

than 25 years, clients have trusted us to help turn their marketinginvestments into measurable revenue.www.themxgroup.com

The Smart Cube is a global analytics company thatprovides customized analytics and research toFortune 1000 businesses. With more than 500highly-skilled analysts, we deliver valuable and

actionable insights to senior marketing professionals, allowingthem to gain critical customer insights and measure the ROI oftheir activities. www.thesmartcube.com

TechValidate is fast-growing Software-as-a-Service company based in the San

Francisco Bay Area. Our on-demand offering is the first and onlyautomated platform that collects and transforms customerexperience data into credible content (case studies, ROI analyses,customer testimonials, customer reviews) for use across all keymarketing and sales communication channels.www.techvalidate.com

Turtl is a pioneering digital content platform,helping brands tell their stories in a unique Surf &

Immerse reading experience. Turtl guides consistent contentcreation, delivers beautiful results, extends average read time andincreases audience engagement. And powerful reporting toolsenable businesses to learn and improve, ensuring maximum returnon investment.www.turtl.com

SPONSORS


For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact Gary Robbins at [email protected].


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VENUE INFORMATION Loews Vanderbilt Hotel2100 West End AvenueNashville, TN 37203

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

We suggest you arrive on Monday, July 17, 2017.

TO REGISTER:

:ONLINEwww.frost.com/mar

*[email protected]

)PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received

by Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for

which you are registered, and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other

Frost & Sullivan Executive MindXchange. The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one

calendar year from the event for which you originally registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within

21 days prior to the event will incur a one time fee of $500. The remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you

originally registered. Notification must be received by Frost & Sullivan in writing. If you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued.

Every effort is made to ensure that the speakers noted in this brochure are present, but changes beyond the control of Frost & Sullivan may occur. The program agenda will be updated

biweekly and can be downloaded from www.frost.com/mar

Register online! www.frost.com/mar

Participant Package Includes

gg Event Registration – Complete Series $3190($150 Savings)(Includes General Session, Networking Activity, Executive MindXchange Chronicles)

gg Event Registration – Executive Series $2995($100 Savings)(Includes General Session and Executive MindXchange Chronicles)

*Substantial savings on registration with qualification for the 1:1meeting package.

Sign up to attend a minimum of two, and up to four, fifteen minute 1:1meetings with leading solution providers of your choice.

These 1:1 meetings are tailored to focus on addressing your specificbusiness needs, and take place during a designated time period during theevent. For each meeting attended, you can receive substantial savings onyour overall registration fee. All discounts are subject to approval.

A-la-carte options:gg Event Registration – General Pass $2795

(Inclusive of: General Session Registration ONLY)

gg All Access Pass $395

Double the Content! With our Strategic Marketing Priorities andDigital Marketing: Executive Mindxchange running concurrently, there isbound to be content on both agendas that you just can't pass up. Withthis Pass you will have complete access to both events, enabling you tobuild a personalized agenda that best suits your needs: Cross over andattend your choice of any session on either of the two agendas. Withaccess to double the content you can't go wrong!

gg Nashville Taste & Tour $75

gg Country Music Hall of Fame Networking Tour $75

gg Executive MindXchange Chronicles $395

Digital Marketing 2017 Executive Chronicles

Update Your Business Playbook! The Benefits of This Digital ebook AreNumerous! As a thorough and focused set of notes, the DigitalMarketing: Executive MindXchange Chronicles is prepared by yourpeers to ensure you don't miss out on any sessions that runconcurrently with those that you selected. If you are unable to sign upfor this now, you may order post event. Please note that post eventpurchases will be $495 so get your hands on these collections at thelower rate now!Please note that post event purchases will be $495 soget your hands on these collections at the lower rate now!

gg Non-Participant $ 695

1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. All Scheduled Meals Included (breakfast, breaks, and lunch)

3. Subscription to our quarterly Marketing Insights eBulletin

4. Access to dozens of Marketing industry articles & white papers

5. Complete access to our onDemand library of recent industry eBroadcasts

6. Membership to Frost & Sullivan's Digital and Strategic Marketing LinkedIn Community; available only to current and other approved VIP companies

7. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

02-22-17

REGISTRATION

JULY 17-19, 2017LOEWS VANDERBILT HOTEL

NASHVILLE, TN



A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

18th Annual

Dig i ta l Market ing :

9

Subscribe to the Marketing Insights eBulletin

A Quarterly eBulletin From the Organizers of theStrategic Marketing Priorities and Digital MarketingMindXchange Series

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Mastering Digital Capabilities to Deliver Meaningful ...€¦ · 2. FIND THE BALANCE BETWEEN ART...

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Transcript of Mastering Digital Capabilities to Deliver Meaningful ...€¦ · 2. FIND THE BALANCE BETWEEN ART...