Engage 2015 London - Art and Science of Digital Marketing
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Ruchika Hassan Head of Social and Content Marke6ng @ruchika_d Art & Science of Digital Marke8ng #Engage2015
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Transcript of Engage 2015 London - Art and Science of Digital Marketing
Ruchika Hassan Head of Social and Content Marke6ng
@ruchika_d
Art & Science of Digital Marke8ng
#Engage2015
The Science Behind Na8ve Adver8sing
2X more visual Focus
308x More 6me of consumer aKen6on
9% higher brand affinity
18% higher purchase Intent
Ever-‐growing content consump6on
Na6ve Ad marketplaces
Integra6on into the larger ecosystem
Data visibility
Art + Science
Crea6on tools
CRM tools
Content PlaTorms
Data and Insights
Scale and Op6mise
Measure and Analyze