Masterclassing: Contextual Marketing for Digital Retail
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Transcript of Masterclassing: Contextual Marketing for Digital Retail
Contextual Email MarketingFor Digital Retail
Movable Ink is a contextual experience engine that empowers marketers to connect with their customers as they move seamlessly between moments, places, and devices.More than 350 innovative brands including eBay, Finish Line, Macy’s, and Saks Fifth Avenue use Movable Ink to Market in the Moment.
Agenda1. What is Contextual Marketing2. Why Brands Need to Think Context3. Context in Action
Why Context Matters
Successful marketing is based on trust,but for many consumers that trust is broken.
The average Internet visitor sees more than 1,700 banner ads a month but click-through rates are around 0.1%
of visitors spend fewer than 15 seconds on your website
55%
of customers don’t trust emails from companies
78%
of customers don’t trust ads on websites
87%
of customers don’t trust ads in any channel
67%
Contextual email marketing can
increase that return by more
than double.
Contextual Email Marketing ROI
Email Marketing Is the Gold Standard for ROIFor every $1 spent on email marketing, the average return is $44.251
Source: Email Expert
88%of Americans use
their phones for email
Provides utility Boosts engagement
& ROI
Offers a great customer
experience
Contextual Marketing
Context in Action: 10 Ways to Add Context to Email
Personalization1
Location2
App / Device Targeting
3
231% lift in click-
to-download
Real-Time Testing & Optimization
4
114% lift in CTR for
winner
Weather Targeting
5
Real-Time Inventory
6
Time-Targeted Offers
7
Custom Apps with APIs
8
Social Integration
9
Live Polling
10
Today, email marketing is about customer experiences, not
campaigns.
Ready to get started?To learn more or schedule a consultation
visit movableink.com