Master Your ADSPORT Marketing Systems!
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Transcript of Master Your ADSPORT Marketing Systems!
Master Your ADSPORT Systems
Enjoy Success Growing Your Business
Peter Lawless Simona Antosikova
What’s In It For You
Ultimate lead generation toolA: Create appealing contentD: Build your mailing listsS: Can networking RAISE business?P: They don’t know about you!O: Search engine optimisationR: Reveal the power of referralsT: A sales call that winsGo Forth and Grow!
Deliverables
Implementable ADSPORT SystemA: 2-3 powerful headlinesD: 2-3 ways to build your listsS: 2-3 networking events plannedP: 2-3 ideas of publishingO: concrete steps to SEO and PPCR: 2-3 referral strategiesT: basic script of your sales calls
Lead Generation - ADSPORT
Synergy Effect – use at least one of each category at any time!
Lead Generation'sSecret Seven(ADSPORT)
Advertising
Direct Mail
Speaking
Publishing
Online
Referral
Telephone
A: How to Create Appealing Content
Aim at target marketListen to your customers Headlines
Evoke emotional responseDeliver benefits!
We think picturesKISS it all!*
D: Build Your Mailing Lists
Establish contact with your audience Telephone Surveys Deliver value
S: Can Networking RAISE Business?
ReferralsAdviceIndustry InformationSalesExtend
Power Questions!
P: They don’t Know About You!
Be expert Articles Press Releases eBooks Distribute everywhere
O: Search Engine Optimisation
Google, Yahoo, MSN… Combine with PPC campaigns Links Exchange Content is King Keywords are Queen
R: Reveal the Power of Referrals
Lower Marketing costs Higher Revenues Prospects convert to Customers Better customer ‘behaviour’ You can concentrate on your business Your business doubles BNI, Linkedin.com, Xing.com
T: A Sales Call that Wins
Get to prospect Open – smile! Power questions again… Close – set a diary appointment! Follow-up action
Go Forth and Grow!
Tweak the StrategiesTestAdjustMeasure
Thank you for Participating
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