OVERCOMING the barriers for the development of

mHealth in France

by Elena Prokofyeva MSc Marketing, June 2015

HEC Paris  

“One tiny drop changes everything” Elizabeth Holmes, CEO and Founder, Theranos

executive summary

mHealth areas Current development

Potential in France Overcoming barriers mHealth Fitness Patient care Large corporations Startups

Elderly care Pharmacies Effective partnerships

defining mHealth

SOS

low level of self-treatment

 

current situation in France

96% 30%

monhopitalnumerique.fr failure

complementary health coverage

of population will be 65+ by 2030

major crisis in pharma industry

THE MAIN BARRIERS

competing with Health System priorities

lack of information about public health outcomes

no recognition and trust

cost effectiveness

legal restrictions

the main barriers

12 3

The State should reach out for help from technological

giants

develop a system for exchange of information and

ideas among the various project teams

Solve the physician's workflow problem first, so that they find it easy and natural to use mHealth

use international experience, e.g. Norway, before developing own

assessment criteria

Solve the data protection issue by creating a single unified

storage of personal medical data

think about partnerships

The very concept of mobile health is at the intersection of medicine and technology.

Such a position could bring benefits to both large medical corporations and technology giants, and the State.

AGING IN FRANCE

focus on the products for elderly

situation outcome

90% of French population prefer to age at home rather than in a retirement home

Most minor illnesses become chronic with age

France might lack youngsters to take care of the elderly

the number of people over 65 years of age is set to increase from 11 million in

2010 to 16 million in 2030!

Digitalization represents a cost to society which is four times lower than the cost

of care in a hospital or care home.

With introduction of mobile health care the number of visits to the hospital, as well as

the length of stay in it is reduced by 50%!

The elderly French would gladly take the opportunity to have a portable doctor

and assistant at hand

POTENTIAL IN PHARMACIES

30.000 belong exclusively to pharmacists

people served by each

•  emergency assistance •  measure the pressure •  choose the means to care for the

disabled and bedridden patients •  advise on treating the illness •  advise on prescribed medicines

transform into mini-clinics !

close to home

partnering with pharmacies

pharmacies in France today 2.500

FUTURE AWAITING

Fighting chronic diseases

Reaching those who need it most

Battling counterfeit drugs

Building mHealth business models that work

Creating sustainable reimbursement models

Giving doctors more time for scientific work

thank you