Master Photography

8/8/2019 Master Photography

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Cover by Jo de Banzie FM PA- the on ly Fellowship to bea wa rd ed th is su mm er. M illie,L on do n: a co mmercia l stu diosh oot for So phie H arleyD esig ns, fla sh w ith so ftb ox.

" Th e im ag e r em in ds meof a r el ig io u s p a in tin g of th eM adonna and Child. G yp thedog stands in for the infantJ es us , th e tia ra su bs titu te sfor a ha lo. To avoid crea ting apastiche, I ad ded long stripedgloves and a snow flake as anod to Christmas in the 21stCentury~

S ee p ro file a nd p or tfo lio ,page 29.

MASTERPHOTOGRAPHYVol 7 No 7 September 2010

4 P residentSe e you at the A wards 20106 M aste r News

Trade and M PA new s update8 W all o f Fam e: Awards 2010 booking

How to reserve your p la ce at the aw ards10 Bus iness : New W ave

The Maste r Co lle ct io n a nd qua lif ic atio n o f cruisesh ip p ho to gra ph ic sta ff d is tin gu ish P ara go n P ixe lsa s th e p rem ie r p ro vid er o f images a flo at

19 Double Assoc ia tesh ip : S tephen YatesA lre ad y a sta r o f th e K od ak W ed din g a nd P ortra itA ward s, S tephen has becom e the first e versim ulta ne ou sly a wa rd ed W ed din g a nd P orta itdoubleAMPA

24 So ftw are: Adobe Lens P ro filerD avid K ilp atric k cre ate s a nd u se s le ns p ro file s fo rb ette r, fa ste r ra w c on ve rs io ns

26 Portra it P rom osA paradigm shift for the iPhone generation - couldyo u s ell y ou r c lie nts F ace bo ok a va ta r file s?

29 Fellowsh ip : Jo de Banz ieB eau tifu l in colour and texture alike, Io 's handcra fte d a rt p ap er visio ns c ha rm ed th e ju dg es

34 Canon P ro Solu tions Show 2010P re vie win g O c to be r's L on do n e ve nt

36 pho tokina P reviewSe lec ted po in te rs to th e C olo gn e tra de fa ir

38 Tes t: Fo tospeed P latinum Baryta 300gsmA new , w arm , traditional-look ing doublew eigh t forth e d is ce rn in g in kje t p rin te r

39 F ilm Cam eras: Fu jifilm GF670R ich ard K ilp atrick in tro du ce s a n ew lo ok to the oldro llfilm fo ld er c on ce pt

40 N ikon 03100 and new lensesR ic ha rd K ilp atric k o n N ik on 's la te st la un ch es

41 MPA Regions and D iary42 MPA W ebs ite O ffers

M AS T E R P H O T O G RA P H Y 3


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Th e M a ste r Ph oto gra ph er s A sso cia t io nJub ilee H ouse , 1 C hancery Lane, D arling ton D L1 50PT el: 0 13 25 3 56 55 5 F ax : 0 13 25 35 78 13Webis te : http://www.thempa.comCh i e f Exe cu ti veT el: 0 13 25 3 56 55 5Pres iden tT el: 0 20 8 943 33 33N a tio na l C h air m anT el: 0 13 88 7 10 62 6Han . T r ea sur erT el: 0 14 46 7 97 12 0R E G IO N AL C O NT AC T SC E N T R A LC O LIN C LA R K L M PAT h e P h ot og ra p hic S tu d ioB T he H ig h S tr e etR o y s t o nH e rts S G B 9 A GT e le p ho ne : 0 1 76 3 2 4 21 26c1ark.co iin@ blt:onnect.comE A S T A N G L I AE L IZ A BE T H W H IT E A M P AM o bi le : 0 77 20 3 9B 7 6Bl iz I lI w edd ingsby el izabel li .c o . u k

G R E AT W E S TE R NN IC K W IL LIA M S L M PAA c o rn S t u di os6 2 H ig h S tr ee tS t ap le H i llB ris to l B S 16 5 H NT e le p ho ne : 0 1 17 9 1 09 77 18 C o r n s t u d i o s @ b t c o n n e c t . c o mL O N D O N & E S S E XM A RT IN B AR N AR D L M P A1 23 H ig h R oa dB e nf le e t, E s se x S S 7 5 L NT e le p ho ne : 0 1 26 B 7 9 45 61bame~phom@dia/.pipex.com

C olin 8 uc k H an . F MP A D ip PPe-mai l : mpa@ mpauk .c amskype : ca l inbuck .mpaD e si F on ta in e FMPAe-mai l : des i@ des i fanta ine.ca.ukTrevor J. L ew is H an . F M PA D ip PP (H an s)t revar lewis55@ bt in ternet .camD ere k 8 00 th H an. F MP Aemai l : derek .baath@ virg in .net

N O RT H E A STF IO N A N IC H O LL L M PAP u rp le P o m eg ra n at e S tu d io s1 55 P rin ce C o ns or t R o adG a te sh ea d N E B 4 D ST e le ph on e : 0 19 1 4 4 12 2 41f iona@purp/epom.comN O R T H W E S TD A In 0 T H E XT O N L M PA1 11 R a m sd en S tr e etB a rr o w i n F u r ne s sC um b ria L A 14 2 BWT e le ph on e: 0 12 29 B 3 5 0 [email protected]

S O UT H E A STD A VE C O S EN S L M PAP h ot og e nic I m ag es L td1 B T h e A v e nu e , A y le s fo rdK en t M E 20 7 LET e le ph on e : 0 16 22 7 1 00 6 4M o b il e: 0 79 7 3 7 40 B 12phomgenicimages@IJlt :onnect.comS O U T H W E S TG R E G C A M E R O N-D A Y A M P AT h e P o rt ra it H o u seT he M e w s. D ur n ga te S tD o r c he ste r O T t 1 JP .T e le ph on e : 0 13 0 5 2 6 72 1 1gm(pm1fOlll iay@ooelJil lnll1metco.uk

W A L E SC O LI N D A V IE S L M PAH i g h S o c ie t y P h o to g ra p hyC a ec ar ng H o us e1 5 C a ec ar ri g R o adP o n t a r d d u l a i sW es t G la mo rg an S A A B PBT e le p ho ne : 0 1 79 2 B B 3 27 4sa/es@highsocietyphomgreph~co.ukW E S S E XK E IT H C U R TIS A M P AK e it h C u rt is P h o to g ra p h yP o w el ls F a rm , P la it lo rd , R a m se yH am ps hi re S 05 1 6 EET e le p ho ne : 0 1 79 4 3 2 33 6 6keilli@ke illicurtis.co.ukW E S T M ID LA N D SC L AR E L OU IS E A M P AC l ai re L o u is e P h o to g ra p h y1 6 B an bu "l R oa dS o u t h a mW a r w i c k s h i r eC V 4 7 1 H LT ele ph on e: 0 19 26 B ll 2 70c J a r e @ c J a r e - l o u i s e .c o . u kY O R K S H I R EP A U L H A L E Y F M PAT h or ne yc ro ft , B re d fo rd R dE a s t A r d s l e yW a k e f i e l dW e st Y b rk sh ire W F 3 2 DJT e le p ho ne : 0 1 13 3 0 7 44 5Bpeul@pauh'gha/e~com

l CO T1P ub li ca ti on s L td c an a cc ep t T 10 re sp cn sf bi li ty f or l os s o f o r d am a ge t o p ho to gr ap hs a nd m an u s c r i p t ss ub m it te d, h ow e ve r c au se d. R e sp on si bi li ty f or i ns ur an ce a nd r et ur n c ar ri ag e o f e qu ip m en t s ub m it te d f orr ev ie w o r t es t r es ts wi th the OWT1er . V i ew s e x pr e ss e d ;T1 th is m aq ar in e a re th os e o f th e in divid ua l C OT1-t rf bu to rs a nd d o T 10 tn ec es sa ri ly r ep re se nt t he v ie w s a nd p ol ic ie s o f T he M a st er P ho to gr ap he rs A ss cc ia -t ;O T 1,l CO T 1P ub li ca ti on s L td o r i ts a d ve r ti se r s. A ll t ec h ni ca l d a ta a nd p ri C; T1 gt nf o rm a ti cn c o nt ai ne d ; T1n ew s a nd f ea tu re a rt ic le s i s p ri nt ed ; T1g oo d f ai th . W h ;l e a ll a dv er ti st nq c cp y i s a cc ep te d ; T1g oo d f ai th ,n e it he r k O T1 P ub li ca ti on s L td o r t he M a st er P ho to gr ap h er s A ss oc ;a t; oT 1 c a n a c ce p t a T1 Yl eg al r es pc n sf bi l-; ty f or u ni us ti ft ed c la im s o r t he q ua li ty o f g oo ds o r s er vi ce s a ri s; T1 g fr om a dv er ti st nq in t hi s p ub li ca ti on .A l l c o n te n ts ; T1 c 1u d ;T 1ga d ve r ti s tn q a r tw o r k c r e at e d by k O T1 P ub li ca ti on s L td a re c op yr ig ht a nd c an no tb e r ep ro du ce d b y a T1 Ym e an s w it ho ut p ri or p er m is si on . = 20 10 l eo n P ub li ca ti on s L td . EaOE .

MA STER PH O TO G RAPH Y SE PTE M BE R 2010ISSN 2042-0234 Vo l 7 No 7 pub lished for the m em bership ofTh e M a s te r Ph oto gra ph er s A sso c ia tio nten times each year byIc on P ub lic atio ns L im ite dM ax well P la ce , M ax we ll L ane , K els o, S co ttish B ord ers T D5 7B Bmas te r pho tog raphy .c om , dpho toe x per t. com , pho to c / uba lp ha .c omE dito r - D avid K ilp atrick H an . F M P A F B IP PTe l: 01573 226032 M ob ile : 07971 250786email : edi tor@iconpubl ications.comA dvertis ing - R ichard K ilpatrick , R K M ed iaT hroc km orto n H ou se , 1 W orc es ter R oa d, M us to w G re en D Y10 4L ATe l: 01562777729 M ob ile : 07951 888958email : a d sa le s@b tc o nn e ct .c om . r ic h ar d@r tkmedi a. co .u k

E A S T M I D LA N D SP H IL IP P A D O U BL E L M PA2 1 C h ilw e l l R o a d S C O T L A N DB e e s to n S E P P I P R E S T O N LM P AN o t t i n g h a m N G 9 1 E H 1 3 A ll o a R o a dT e le p h o n e : 0 1 1 5 9 2 5 2 7 2 5 C a u s e w a y H e a dinf_ubleimagephotorTeph~co.uk S ti rl i ng sh ir e F K 9 5 LH

T e le ph on e : 0 17 B 6 4 7 50 0 [email protected]

MASTERPHOTOGRAPHY4

MASTER IN TROPHOTOGRAPHYI

nw hat is alm ost m y last m onth as P resid ent, I have just re turnedfrom the judg ing session of The M aste r P hotography A wards. I w asfo rtunate to be part o f a team of know ledgeable and open m indedjudges w ho w orked hard to choose the m ost ou ts tanding im ages

e nte re d in to s pe cific a wa rd s c ate go rie s in th is y ea r's c om pe titio n.Th is is your las t chance to book your place a t the dinner and

also your accom modation wh ich is filling up fast. This year it iseven m ore im portan t tha t you secure yourse lf a place a t the H iltonM etropo le (N EC ) on Sunday 17th O ctober. T his year, a ll of the im ag eswh ich w ere deem ed innova tive enough to gain a m erit in the M asterP hotog raphy A wards w ill be d isplayed on the W all o f Fam e. In otherwords, you w ill not only see a ll the category w inners but you w illsee the w ork o f m any o ther pho tog raphers w ho succeed ed in ga in ingh ig h m arks fo r the ir superb im ag es.

T he m ost im portan t change fo r th is year's A ward s cerem ony istha t no photog rapher w ill have been adv ised that they are on theshortlis t to w in a spec ific ca teg ory . W hen you arrive a t the cerem onyand see tha t you have an image d isp layed on the W all of Fam e,it m ay be you tha t w ill wa lk o ff w ith the coveted award for anyca teg ory w hich you m ay have ente red, securing yourse lf som e veryusefu l PR to use on your website , in your local paper or even on anysoc ial ne tw ork ing site . N ever und erestim ate the pow er of success interm s of a ttracting new clien ts to your door or fo r rem inding fo rm erclients tha t they shou ld re tu rn to you !

O n a persona l leve l, pho tog raphers w ho have w on an aw ardbe fore w ill g ain reaffirm ation tha t they are still ab le to produce topline w ork. Those photographers g ain ing m erits for the first tim e arego ing to rea lly want to w ork really harder next year to m ake suretha t they are not m ere ly on the W all o f Fame but up on stage w ithth e o ve ra ll w in ne rs .

H ave I m entioned yet The M aste r P hotographer of The Y earAward? Som ebody has to w in it th is year - p robably one of the bestaccolades tha t you cou ld use in te rm s of prom oting yourse lf andyour bus iness. W ill it be you th is year?

F or those photog raphers w ho chose not to en ter th is year, a t-tend ing even ts like this w ill g ive you the chance to m eet o ther likem ind ed , forw ard -m ovin g p hoto gra phe rs. T hin k y ou c an d o be tter?Just see ing the w inners go up on stage to rece ive the ir awards isenough to make you want a part of tha t fo r yourse lf next year.

A t the A wards cerem ony, you w ill a lso see the recip ien ts of th isy ea r's s uc ce ss fu l A ss oc ia te sh ip a nd F ello ws hip p an els . I b elie ve th atwe w ill see qua lifications becom ing m ore and m ore im portant in thecom ing few years and am rea lly gra tefu l to Kev in W ilson FM PA, whohas been H ead of Q ua lifications for the last few years , for ensuringtha t the benchm ark fo r these all so im portan t pro fess ional pho to -graph ic s tand ard s stays at the h igh standard tha t it is today.

Apart from all o f tha t, there w ill be a trade show w ith top sup-p liers , a full day sem inar w ith Yervan t (and a w aiting list) p lus exce l-len t en te rta inm ent la id on for you as usua l. If you have not bookedalready, ge t on to the website or pick up the phone when you havefin ished reading this . It w ill be m oney we ll spent, I can assure you .

In my year as Presiden t, I have had the chance to vis it m any ofthe reg ions and in trod uce m yse lf and m eet lo ts o f m em bers. S ad lythis is com ing to a c lose and I w ill shortly be hand ing over m ycha ins of o ffice to your new P res id en t fo r 2010/2011, the incom pa-ra ble H en k V an K oote n. F ortu nate ly fo r m e, it's n ot c om plete ly aurevoi r , e ve n le ss adieu. I shall be ad justing to a new ro le in the MPA-bu t m ore about tha t next month . See you in B irm ingham , I hope .

- D e si F on ta in e F M PA, N a tio na l P re sid en t
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:phomgenicimages@IJlt:onnect.commailto:[email protected]:fiona@purp/epom.commailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:c1ark.coiin@blt:onnect.comhttp://www.thempa.com/


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MASTER NEWSPHOTOGRAPHYSIX new Associates - but sevenAssocia teships - and one newFellow resulted from the an-n ua l A ss oc ia te sh ip E t F ello w sh ipjudging held on August 25th.

Th is w as th e fin al ju dgingunder the chairm anship of Kev inW ilson FM PA, w ho w as thankedfor h is years of ded icated workb y M PA N atio na l C hairm anT re vo r L ew is . T re vo r th an ke dKev in for h is enthusiasm andc omm itm e nt t o q ua lific atio ns ,and w ished Kevin well in a ll h isfu tu re a ctiv itie s: th e in co min gC ha ir o f A EtF , D esi F on ta in e, w asw elco med into th e po sitio nAssoc l a t e s h l pPau l W i lk insonS te ph en Y at esS te ph en Y at esL au ra D od sw orthP aul C r aw fo rdCh ris Ma rt inB er nie R af feFel lowshipJo de B a nz ie

Portrai tWedd ingPortrai tWedd ingWeddingSportDocumentaryPortrai t

The judges and Colin Buck (left) welcome Jo de Benzie (right) as a new Fellow. Below: the judges studyChris Martin 's successful AMPASport application.

HaddenhamKeswickKeswickEpsomN ew to wn A bb eySouthamptonL eig hto n B uz za rdLondon

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Many people use full service labs - but are lookingto save money - others use low cost labs, but spendages sizing everything and adding profiles ...Now you get the best of both.We offer MPA members 20% off our already lowprices - so 6"x4" start from 1Op - 1Ox8's under SOpand wide range of other sizes. ...You also get the great ROES interface - used by manyof the top labs worldwide.Don't think low prices mean low quality - customerstell us we're the match of the best but at often lessthan half the price they're used to - some savingthousands off their lab bill each year!Check out our special deals - you can even try us outfor free!

MASTER PHOTOGRAPHY 6

SImonJohn ... _.The G W "JIllion ~ proud Irl hOld its ao~r.l:ll-a'dJ~g_lhwDJl " 'QrR!~~ ;l7ill. S~ 0 0 ' I 1 j wit~ s m om Jonl'!:MAbbey Ht lUS I! !Ga ldElns Ma l rMsoo ! )" \iJ{i1l!ihlre. 5 J 1i 16 9 . o. s~Nwt C_~r Siolh. Br-.sl'"o s: SY ' i l m i o : : m jTheI'iomut I t o I o '~KIKI;Ga~.

C n r : n o e ",Ianlll" Ih~ baslllll\ll loeatl


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Hun dre ds o f s ho rtlis te d lO x 8 p rin ts w ill go to m ake up a s tunn ing IIW all o f F arn e lld isp lay a t th e Hilto n M etropo le on O ctobe r 17 th . B ring a long you r w inne rs and be

pho tog raphed aga in s t th e 2m h igh pho tok in a -s ty le d isp lay .

T h is Septem ber w e w ill beable to w alk across theR hin e b rid ge in C olo gn ep as t th ou sa nd s o f p ho to gra ph s,if the c ity repea ts its fam ousphoto-wal l .

In O cto ber, th e M aste rP ho to gra ph y Aw ard s w ill fe atu reanother W all o f Fam e - everys ing le en try w hic h s co res m orethan 80 po in ts (qualify ing fo r aC ertifica te o f M erit) w ill be pu ton show in a 2m high disp lay.How long w ill it be?

"As long as it needs to be",sa id C olin B uck. "W e don 't knowhow m any im ages w ill m ake

N ot only the O skar w inners and aw ards of e xc ellen ce w ill g o on sh owin Odober - a ll M erit w in ners ge t a p la ce in th e s po tl ig ht .

T a we rg a te C e m er as u re is a tr ad in g n am e o f T ow er ga te U nd er writ in g G ro up L im it edA ut ho ri se d a nd r eg ul at ed b y t he F in an ci al S er vi ce s A ut ho ri tyC alls m ay b e r ec or de d f or tr ain in g p ur po se s

MASTERPHOTOGRAPHY8

P r o m o t e y o u r s e lf !M AN Y entran ts to the Aw ardsw ill ea rn one or m ore M eritC ertific ate s. In the pa st the sewere sen t ou t and it was up tothe photog rapher to w ork ou th ow to p ublic ise th eir su cc es s.

Now A LL the m erit p rints w illgo one show at the H ilton.

You can com e to the exh ibi-tion to see how your en triescom pare and v iew all the m eritsan d h ig he r s co rin g p rints b efo rethe A wa rd s D in ner.

If y ou h av e b ee n s uc ce ss fu l,bring a long extra copies of yourprints - and bring your certifi-cates.O ur P R p ho to gra ph er/s w illdo as m any diffe ren t sho ts asyou need , posed ag ainst the'W all', w ith your prints and cer-tificates in hand - or be ing pre-se nted (brin g yo ur ow n c ele brityp le as el) . T he se w ill b e a va ila blefor a sm all fee as on-line down-lo ad s fro m th eim ag efile . R e-m em ber th at c om m ercia l s hotsfea tured could find a place iny ou r c lie nt's h ou se m ag az in eor on the ir w ebsite , and socia lp ic tu res could be posted by yourc lie nts o n F ac eb no kl

O ur new form at g ives every-on e m ore c han ce o f pu blic ity.6

the 80 poin t g rade , but it cou ldbe up to four hundred . It w illbe two metres h igh so a ll thepic ture s ca n b e s ee n ea sily .

" Th e Aw ard s o f E xc elle nc eand the w inners w ill be an-nounced at the dinner, but no-one w ill be asked to prov ide 20x 16 prin ts un til a fte r the event.They w ill no t have any idea ifthey are shortlis ted - a ll theM erit en tries w ill have an equa lchance .

"T he O ska rs h av e be ens im plifie d, w ith n o m ore S ilv ercategories . If you are the P ressP ho to grap her o f th e Y ea r,that's it; if you are the Fash ionP ho to gra ph er o f th e Y ea r, th at'sit. W hat used to be the BronzeO skars w ill be the top aw ard ,in the ir own righ t, in everycategory.

"A ll w ill go through to com -pe te fo r the Go lds - the majortitles."

The A ward of E xce llence(sh ortlis te d) a nd O ska r w in -ners w ill be asked to prov idetheir fin ished 20 x 16 readyfo r fram ing by the end ofth e ye ar (T hurs day D ece mb er23rd , to the MPA offices). Themain show ing o f the M asterP hotog raphy A wards 2010 w illbe a t Focus on Imag ing 2011.

A fte r the O ctober 17 thaw a r ds - w h i ch fea tu re Yerva nta nd A nie pre sen ting th eir fre eG ra ph is tu d io s po ns or ed s em in arduring the day - the w inners 'e xh ib itio n w ill b e p re se nte don-line and pub lished in MasterPhotography magazine .

"W e w ill have a photog ra-pher on hand to take PR pho-tographs of any M erit w innersw ith the W all o f Fam e, duringthe d ay. W e recom mend thatthey bring prin ts o f the ir com -m end ed photog raphs to ho ld inthe shot, as it w on't be possib leto rem ove prints from the W ail".

-OK


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Booking for theAwards day Yervant E t : Anie Seminar - capacity

expanded. bigger room. book now visitGraphistudio's on-line booking page at:www.graphistudio.com/tradeareaand register via your tradearea login Trade Show 9.00am to 4.30pm Drinks Reception 6.30pm Dinner 7.30pm Central NEC Hilton Metropole venue

with road. rail and air links direct Daytime awards show. seminar. tradeshow free entry Dinner 60pp must be pre-booked Grand Raffle with valuable prizes After-dinner party E t : entertainment Special Hilton Hotel room rates

direct booking see website belowA w a rd s d a y p r o g r a m m e S u n d a y O c to b e r 1 7 th9am -lO am - Y ervant E t An ie S em in ar R e gis tra tio n9am -4 .30pm - T rad e Show /E xh ibition (M eet the Ind ustry E xperts)10am -12 noon - Yervan t E t A nie S em ina r (M orn in g S es sio n)2pm -4pm - Y ervant E t A nie S em in ar (A fte rn oo n S es sio n)

Yervan t E t A nie is a free sem inar provid ed courtesy o f G raphis-tud io. A lthough places are now fully booked , if you w ish to attendp lease con tact M PA H ead O ffice , who w ill pu t you on the shortlist(g ene ral@ m pau k.c om ) - or c all G ra ph istu dio on 0 87 028 069 012.1spm - M PA A nnua l G enera l M eeting

Notice is hereby g iven to a ll members that the 2010 Annua lG enera l M eeting o f the M aste r P hotog raphers Assoc iation w ill behe ld a t the H ilton Metropole Hote l, NEC , B irm ingham at 12.1spmprom pt on Sunday O ctober 17 th 2010. Adm ission: pa id -up fu llm em bers LM PA , A MP A, FM PA on ly .6.3 0p m - P re D inn er D rink s R ec eptio n7.00pm - A wards D inner, fo llow ed by d anc ing un til late ! P arty w itht he W in ne rs !

There w ill be a studio set-up and photog raphers on hand tocap tu re you looking your best - m aybe w ith your O skar!

H ote l room s are lim ited and N O C ancella tions are accepted , asper the H ilton's S pec ial R oom R ate C ond itions. T he g ood new s istha t th is H ilto n h as s ing le ro om s a va ila ble .Park ing at the NEC Hilton is not included in the room rate bu t isava ilab le a t the spec ial ra te o f 5 .00 per n igh t (norm ally 12 .00) fo rMPA b oo kin gs .

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MASTERPHOTOGRAPHY9
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C ru ise sh ip pho tog raphy is o ften v iew ed as th e 'fast food' end o f th e p ro pho tom arke t. b u t tim es a re chang ing . as D arron Ha rta s found ou t w hen he v is ited

P aragon P ixe ls aboa rd th e s ix s ta r luxury c ru is e lin er. C ry sta l S ym p ho ny .So,you think you've had abusy day a fte r ha lf a dozenp or tr a it s ho ot s? Co ns id erlife ab oa rd a lux ury c ru ise sh ip.D uring a 1 2-d ay c ru ise ap pro xi-m ate ly 6,000 im ages are sho tb etw e en f iv e p ho to gr ap he rs .A nd the y a re all d iffere nt.

W ith that k ind of vo lum e,how could one hope to 'upthe g am e' w ith their im ages?Th is w as the goa l for bro thersK eith a nd P hil R ob erts w he nth ey e sta blis he d P ara go n P ix elsin 2007. Now , w ith a conces-s ion on the w orld 's tw o lead ingc ru is e l in e rs ( C r ys ta l S ymphonyan d Crys ta l Se ren i ty ) , Pa r a go nP ixe ls are leading the w ay w itha s uc ce ss fu l b us in es s o ff er in gi nn o va tiv e , b e sp o ke se rv ic e s,thanks in part to the inpu t ofMa s te r p h ot og ra p he rs .

K eith jo in ed th e in du stryb ac k in 1 980 as a p ho tog ra phe ro n a cruis e sh ip s ailing a ro undth e G re ek is la nd s. T his fo llo we da spe ll back on land a t a pro labin M anc he ste r, b ut he c ou ld n'tsettle and found h im self back inthe cru ise ind ustry in the early9 0s , as a n o pe ra tion s m ana ge ro ve rse ein g up to 10 0 p ho tog ra-ph ers on v ario us c ruis e line s

F ive years ag o he rea liz ed aparad igm shift w as need ed top ro vid e u niq ue p ho to gr ap hics erv ic es to the lu xu ry c ruis em ark et. K eith an d his broth erP hil (w ho w as in the sem icon-d uc to r ind us try in C aliforn ia atthe tim e) w en t in to p artne rsh ip,form in g P arag on P ix els a ndw ere a wa rd ed th e c on ce ss io nw ith C ry sta l C ru ise s in 2 00 8M o v i n g t im e sP ara go n P ix els h ad ju st th re em onths to prepare; on thechang eover d ay in M iam i theymoved in w ith 15 crates ofequipm ent, and w ere op-e ra tio na l a nd ta kin g p ic tu re sw ithin a few hours! "W e d idn 'tMASTERPHOTOGRAPHY10

T op : P a ra go n P ix elsm an ag em en t a nd s ta ffme e t w ith the M PA C hie fE xe cu tiv e o n b oa rd C rys ta lS ym p ho ny . L eft to torig ht s ta ff p ho to gr ap he rsR am es h W id er, N eilR o b er ts , N o la n K n o tt- C ra ig( al/ re ce ntly q ua lif ie d a sL ic en tia te s), C EO C o lin B u ck ,P hil a nd K eith R ob erts (c ofounders of Pa ra g on P ix el s) .A b o ve : a p ro fe ss io n alstud io se t up on board .R ig ht: u sin g th e e xc itin gin te rio r d ec or a nd lig htin gof the C rys ta l S ym ph on y a sa p ortra it s ettin g.

m iss a b ea t," s ays P hil. T heR ob erts b ro th e r's v is io n c le a r lyim pres sed b oth the c ruis e linean d the ir p as sen ge rs, b ut K eithw ante d to ta ke th e p ho tog rap hyto the next leve l and at thesta rt o f 2009 em barked upon ane w a nd a mbitiou s prog ram m etha t introduced the sk ills ande xp erie nc e o f M as te r P ho to gra -ph ers , w ho are M PA m em bers.

P ara go n P ix els n ow p ro vid esthe M aster C ollection as itsfla gs hip p ortra it s erv ic e. T heim ag es a re ta ken b y ap po int-m en t b y a M as te r P ho to gra ph erwho com es aboard sh ip fo r thedura tion o f the cruise to crea testy lish and un ique im ag ery us-in g the la vis h arc hite cture a ndso ph istic ate d a mb ie nce of th es hip . T his v ery s pe cia l s erv ic eis a long way from the norma l're cord ' im ag es ex pec te d b y th eg ue sts . O nly a lim ited nu mb ero f peop le take up the opportu -n ity , bu t the serv ice a ttracts ap re miu m price a nd is the re foreg oo d b us in es s fo r a ll c on ce rn ed .

There is a great sp in -off tobring ing a 'M aste r' on boardto o. T he y ins pire the sh ip 'spho tog raphers and act as am entor during the ir tim e on


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b oard . T his h as w ork ed s o w ell,tha t P arag on P ixels are nowprom oting a m idd le tie r of ser-v ic e c alle d 'C ry st al C e le br at io ns ',w hich ag ain offe rs a bespokeportra it co llec tion , but taken byo ne o f th eir s hip 's p ro fe ss io na llyq ua lif ie d p ho to gr ap he rs . T he rea re a lso 'W orld C ru is e A lb um s'o n offe r, w he re the c us tom erre ce iv es a lux ury b oun d alb umd ocum enting the ir 100 d ayvoyage around the w orld andthe exo tic loca tions they havevisi ted.

"S in ce im ple me ntin g theM aste rs on board , w e've seena d ram atic an d po sitiv e e ffe cto n ou r b us ine ss," s ay s P hil. "O urp hoto gra ph ers a re full of e nth u-siasm and the ir own im ages areg etting be tte r and bette r. M anyh av e fo rm ed g re at frie nd sh ip sw ith these b ig nam e photogra-phers and it is insp iring them tostrive fo r a lev el of c om pete ncethey cou ld on ly d ream aboutbefore."

D ue to the leve l o f serviceo ffe re d, P ara go n P ix els te nd sn ot to e mp lo y p ho to gra ph ersstra ig ht ou t of co lleg e, butin ste ad p re fers tho se w ho ha vep re v io u s p h ot og ra p hy expert-

ence in the cruise sh ip fie ld orhave w orked in a portrait s tud io.A lm ost a ll the sta ff a re qua li-fied to Licen tiate level and som ea re w ork in g to wa rd s A ss oc ia te -s hip. P ara go n P ix els a re th eon ly peop le in the cru ise shipindustry who insis t tha t a ll newe ntra nts e mb ark u pon a train inga nd q ua lif ic at io n p ro g ramme.L le w elly n R o bin s F M P A h as b ee nre sp ons ible for m ento ring m osto f th e c urre nt p ho to gra ph icteam.

S h o t b y a M a s t e rA number o f MPA Fellows havebeen inv ited to becom e the 'Mas te r Pho to g ra p he r fo r the du-ra tion of a cru ise . W hen S im onJohn joined the team earlie rth is y ea r, o ne o f h is c usto me rshad sa iled w ith C rystal 17 tim esa nd n ev er p urc ha se d p ortra itsb efo re . A fte r s ee in g S im o n'sim ages, they booked him for a'M as te r C olle ctio n' s es sio n th attu rn ed into a s ubs tan tia l ord er.O th er in vite d M as te rs in clu deP e te r E llis , R ic ha rd D u tk ow s ki,D a vid M a cD o na ld , S op ho cle sA le xio u an d J ohn P arris. T heh ighest s ing le sa le to d ate is

Top left: June B ellamy checking over and adjusting images usingE xpress D igita l D arkroom softw are on one of the photo labw orksta tions. L eft, R amesh W ider collecting the fin ished imagesoff the F ujiF ilm F rontier M ini Lab. A bove: Images are on display tog ue sts w ith in 24 hours of being taken - here N eil R oberts preparesthe gallery . Photos above and p 10 to p, D a rro n H a rta s.$ 10 ,000 , p rov ing tha t the guestslo ve t he e xp erie nc e!

T he M aste r a lso offe rs a30-m inute A V presen ta tion ofthe ir w ork to e nab le po te ntia lcu stom ers to s ee th e q ua lityan d cre ativ ity th ey w ill re ce iv e.E very one w ork s o n a c om mis -s io n-o nly b as is (in clu din g th es taf f pho tog raphe rs ) .

T he photog rapher is g iven alo t of freedom w ith the M asterC olle ctio n s ho ots . T he y m ov earound the sh ip using its un iquelo ca tio ns a nd a rc h ite ctu re oLo xle y C olo ur h ave b ee n th epro fe ss io nal la b of c ho ic e fo rthe d eve lopm ent of these prod -ucts; the com ple ted a lbum anda dd itio na l p ro du cts a re s hip pe ddirect to the custom er's hom eb y L ox le y.A ll i n a w o r k i n g d a yA typ ical work ing day fo r ac ru is e s hip p ho to gra ph er b eg in sat B am and fin ishes a t 11.30pm ,w ith no day o ff... how ever, thereis som e rest tim e in the a fter-n oon , w he n m an y p ass eng ersgo ashore as the ship docks a t an ew d estin atio n. O nc e the s hipse ts s ail a ga in , it's 'a ll h and s

on deck ' and sta ff m em bers areb us y e ith er s ho otin g, p rin tin g,selling or m anning the shop,w hich stays open until lateevening.

M ost im ag es are sho ton F ujifilm F ine Pix S5 Procam eras w ith S ig ma 1 B-55m mlenses and N ikon flash guns.E lin ch rom is th eir p re fe rre d s tu-d io fla sh. P rin ting ta ken p lac eon a Fu jifilm F ron tie r m in ilabus ing F uji C ry sta l A rc hiv e m ate -ria ls . T he p ho to c on ce ss io n a ls os ells d ig ita l c am era e qu ip me ntan d a cc ess orie s a nd o ffers ag ue st p ho to fin is hin g s er vic e.

O ften the firs t person a pas-s en ge r m ee ts is th e p ro fe ss io na lpho tog rapher as they have theob lig ato ry re cord s hot tak enas they board the sh ip. P as-s en ge rs a re u nd er n o o blig atio nto purchase any of the im ages,bu t many do afte r they see howthe y'v e c om e ou t.

T he first o ffic ia l im ag esare a t the b lack tie 'w elcom e'co ck ta il p arty w he re th e g ues tsm eet th e sh ip 's c ap tain . T hre estud io se t-ups are crea ted and as ele ctio n o f form al a nd in fo rm alim ages are taken at th is im -p orta nt e ve nt. T he re a re u su ally

MASTERPHOTOGRAPHY13


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tw o other such 'form al' even tsd uring the cruise . T he pho to g-ra ph ers h av e to w ork a cc ura te lyu nd er e xtre me p re ss ure , s ho ot-ing 400 p ic tu res in 30 m inutes!A ro und 1 ,2 00-2,000 pictures ared isp laye d o n p ull-ou t ra cks thefollow ing d ay.

O n a daily basis im ages aretaken of the guests when theship d ocks. Som e have the sh ipin the background and othersthe po rt b ehind . S taff pho to g-ra ph ers d o a cc om pa ny g ue stson the org aniz ed excurs ions inthe ports of call v is ited by thecruise ship a ro und the w orld .

P ara go n P ix els a ls o n owo ff er s 'O c ea n V ie w P or tra it s',w hic h a re s ty lis h p ro fe ss io na lim ages taken on deck but w iththe sea beh ind, g iving a uniqueand classy m em ento o f the

voyage. The M aste rs w ho havecom e aboard have he lped w iththe te chn ic al e xec utio n o f th es epic tu res an d the stand ard s hav ereac hed a v ery hig h lev el.

K eith an d P hil are rig htlyproud of where they havetaken the bus iness in such as ho rt tim e and it's re fres h-ing to see that m ento ring andqualifica tions are top of thea gen da. T he y h ave in sp ired an dencouraged their team andthe m easurem ent o f success isshow ing at a ll leve ls . C ou ld th isbe the future for all c ru ise sh ipp ho to gr ap hy ? P ar ag on P ix elshave certain ly throw n d ow n thega unt le t !

See : www.paragonpixe ls .coman d www.crys ta lc ru ises .com

P ara go n P ixe ls s ta ff a re tra in ed to work to q u ali fie d s ta n d ar ds ;examp les of L ice ntia te le ve l w ork a bo ve a nd b elo w, fro m Ia nS ch em pe r a nd B eva n V ow le s. T op le ft: E lin ch ro m stu dio fla shs ys te m s h elp c re ate be t t e r l ig htin g fo r p ortra its ta ke n d urin gfu nc tio ns o n b oa rd . A ll p ho to gra ph s co urte sy of Pa ra g on P ix e lsa nd th e p ho to gra ph er s.

MASTERPHOTOGRAPHY14
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M a st er C o lle ct io npor tra its bySoph o cl es A l ex io u FMPA

M A S T E R P H O T O GR A P H Y 1 6


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Ma s te r C o ll ec ti onpor tra its byS im o n J oh n FMPA

M AS T E R P H O T O GR A P H Y 1 7


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S tephen Y ates h as ea rn ed tw o A ssoc ia tesh ip s - one in W edd ing , o n e in Po rtra itu re- o n th e sam e day . It 's an M PA firs t. B o th a re in b lack and w h ite , and bo th fea tu re

th e s tro ng fo rm s o f la ke land scene ry as se ttin g s fo r the sub jec ts .

It's b ee n 1 4 y ea rs s in ceS teph en Y ates qu alified as aLicen tiate of the M PA , andthat was after ha lf a work inglife s pe nt in th e c ru is e-lin ephoto and lab bus iness. H e se t-tled down in Kesw ick to open aphoto lab, and eight years agoe st ab lis he d h is p io ne er in g d ig it als tu dio D er we nt P h ot og ra ph y.

S tep hen s ays he 'put him se lfth ro ug h a m ore fo rm alis edtrain ing structure ' - by w hichhe means he went to eveyw orkshop and sem inar the M PAand h is region could offe r him .

In d ue co urse h e s ta rtedw inning aw ard s, and he's in therunn ing for the K odak aw ardsth is year as w ell as being NorthW est M aster P hotog rap her ofth e Y ear (w ith fou r c ateg orytitle s a s w ell).

No-one should rem ain aL icentiate once that stage hasb een rea che d; it's just pla in laz ynot to put in for an Associate-ship! But S tephen d id what isnever attem pted , and put in forW ed din g a nd P ortra it A ss oc ia te -ships at one g o. H e suc cee ded .

W e have picked some of hism ost d is tinctive w ork to show ,w here the fig ure features re la -tive ly sm all in a big com posi-tion . It's rem inisc ent o f B rand t,and o f lichfield's breakthroughsm all n ud es in big lan dsc ape s.

The w edd ing shots needn o exp la nation; h e us es thelo ca tio ns a va ila ble a nd c re ate ss imp le , g ra p hi c c ompo s it io n sa lo ng sid e mo re c on ve ntio na lcoverage.

The portrait pane l is from asing le project, a fin e art ca le n-dar created at the request of alocal w om an raising funds fo rr es ea rc h in to M u lt ip le S cle ro sis .A ll the sub jects are local w om enwho have MS or they are w ives,d aug hters or friend s o f M S suf-fe re rs . T he la nd sc ap e p ro vid es am etap hor for the b attle ag ain stu nc on tro lla ble fo rc es la rg er th an G ra phic impa ct fro m th e D erw entw ater b oat mo oring s.

MASTERPHOTOGRAPHY19


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P revio us pag e an d this pag e: fro m S teph en Ya tes's W edding A sso ciateshipF acin g p age and n ext sp read: fro m h is P ortraitu re F ello wship

M A S T E R P H O T O G R A P H Y 2 0


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M A S T E R P H O T O G R A P H Y 2 1


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the fragile indiv idual - and atthe sam e tim e h ig hlig hts the'be auty and res ilien ce or no rm ale ve ry da y w om en '. T he p ro je ctinvo lved w orking w ith a fem alea ss is ta nt a nd s pe cia l p ro vis io nsfor p rivacy, safety and a rapidre tu rn to warm clothing for thes ubjec ts . T his m onth (on S ep -tem ber 7 th ) an exh ib ition of theprin ts started a tour of C um bria .S tep hen h ope s to raise 10 ,0 00for research from the sale o f theca lendars , w hich w ill a lso beav ailable a t the M PA A wa rd s.

F or m ore inform ation, se e:d erw en tp ho to g ra p hy .c o.u k

MASTERPHOTOGRAPHY22


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C rea ting you r ow n lens /cam era com b ina tion p ro file s fo r ligh troom 3 o r A dobeC am era R aw 6 onw a rds can im p rove you r resu lts and w o rk flow speed - bu t you

need an A 2 o r la rger p rin te r, and an hou r to spa re fo r each com b ina tion .

InM ay A dobe issued a freed o wn lo ad a ble p ro gr am ,A do be L en s P ro file C re ato r 1 .0 ,w hich can be used by anyoneto produce a file wh ich w illa uto ma tic ally c orre ct g eo me t-ric d is to rtio ns , v ig ne ttin g a ndc hro ma tic a be rra tio n in d ig ita lim ag es w he th er p ro ce ss ed fro mraw or JPE G.

Comp rehens ive i n st ru c ti onsare given, w ith m any assur-a nc es th at th e a ppa ren tly s lop pym ethod used to shoot the ta rge tis pa rt o f the process.

Im ag in e th is s itu atio n; y oup lace your cam era w ith a w ide-ang le lens just over a m etreaway from an A 2 target p innedon the wa ll and evenly lit us inga couple o f heads (like copyw ork). A t th is d is tance w ith a24m m lens, an A2 sheet coverss urp risin gly little o f the fram e,s ligh tly over one-n inth of thea re a w he n c en tre d.

Y ou are requ ired to take n ineim ag es, w ith the chart pos i-tioned top le ft, cen tre top, toprig ht; c en tre le ft, c en tre , c en trerig ht; bo ttom left, cen tre bo t-to m, b otto m rig ht.

T he cam era stays on thetripod as if to a im at the cen tre ,but is ang led to repos ition thec ha rt. T his c re ate s m as siv ed isto rtion w ith a 24m m lens(16m m on A PS-C ) and it looksas if the process cou ld neverwork. You must ge t the edge ofth e c hec kerb oard ta rg et po si-tioned c lose to the fram e edge,and a 100% view finder or L iveV iew w ill he lp a g rea t dea l.

You can m ake a sim plepro file by shooting on ly a t f1 1accord ing to Adobe, bu t m ypre ference has been to d o testse ts at fu ll apertu re and w hat-ever se tting I use m ost o ften ,usua lly f8 or f9. If you havetime you can shoot a t everyaperture , and w ith zoom s youc an s et as m an y in te rm ed iatefoca l leng ths as you w ant.MASTERPHOTOGRAPHY24

t,'Uol~_ . " . c" ' ~ J _ I!.I-~ " " ' I . m . I ! I I lO

-, _ " , _ 1! 'r - Na -1 . _ _ 1C"-I1I:urt' ~:t~:I.. .. , ._ .. .,~ r...1ll1 o!'I(( .

......,,1'1._ ~i.~"'''f"1.r-wio~1 ~ ~I

P ro ce ss in g th e s eq ue nc e of fram es - 72 im a ge s ta ke n to profile a 24-85m m z oom lens .M y firs t tw o profiles , to fill

g aps in the A dob e re ad y-m ad erange , were the 16m m f2 .8 w ideangle for the Sony N EX andm yo id but exce llen t 24-85m mf3 .5 -4 .5 M inolta R S lens from1999 wh ich I use on the fu llfram e A lpha 900.

The 16m m was tested atf2 .8 and f8 , the 24-85mm wastested a t fu ll apertu re and f9fo r 24mm , 35mm , 55mm and85m m focal leng ths. That m eant72 im ages for the zoom .

L ig htroom and A CR can autos ele ct o r m an ua lly u se p ro file s,bu t L igh troom m ay refuse to usep rofiles cre ate d from ra w file s,fo r J PEG s. A I m o st b e a cc id en t,I sho t RAW +JPEG on the NEXand after posting m y raw lensp rofile, ha d req ues ts to c re-a te a J PE G on e fo r L ig htroo musers who could no t app ly theraw one to JPE Gs. I t took justten m inu tes to run the JPEGsthrough the so ftware and m akea second pro file . F or m y 24-85m m, I shot raw on ly, becauseI a lways use raw . I should havesw itched on JP EG s a s w ell, to

be able to cover both form ats .As it was, once the 72 imagesw ere loaded into the so ftware ittook over 30 m inu tes to processthe in fo rm ation and create thep ro file . E ig ht 's av e' re qu es ts p opup during tha t tim e, so you cannot just go away and let it run ,you need to be m ind ing them ac hine . It is d isc onc ertin g th ate ac h 'S av e' a pp ea rs to re pla cethe pro file w ithou t any d ia-lo gu e ap pea ring as A do be s ay,to in fo rm you tha t it is actu -a lly a pp end in g d ata n ot w ritin gover it. D on't w orry . W ith eachsave the pro file g ets big ger andin form ation is ad ded , un til thep ro ce ss is c om plete ,

O n m y M ac, the programthen saves the fina l p rofile in tom y U ser directo ry A dobe sup-port a rea . LR or AC R w ill findit there, bu t I p re fe r to keepe very thin g tog eth er an d m ove da copy to m y main systemL ibra ry. E ithe r w ay , y our n ewp rofile a ppe ars in Lig htro om orC am era R aw w ith ou t re sta rtin gthe program s, it's there in thelis t o f le ns es .

If you own or download thef re e RC ( Re le as e Ca nd id a te )v ers ion 3.2 of Light room whichw ill w ork fo r a month or so , itis p oss ib le to ap ply p rofiles inLR and open the file in CS2,C S3 or w hatever o ther im ag eed itor y ou sp ecify . If y ou p roc essfiles in LR 3.2 , and install A CR6.2 as an offic ia l upda te fo rPho to s hop E l ement s 8 , a lt ho u ghra w p ro ce ss in g w ith Elemen t scan not app ly the pro files it w ill'see ' the .xM P data written byL R3.2 a nd im plem ent this (w ithn o c on trol) in raw c on vers ion .A u t o o r m a n u a lIn the ory , the A do be p ro gra mscan read the E XIF d ata fromyour files and apply the correctp ro file b y d efa ult. In p ra ctic e,it d oesn't a lw ays w ork. S igm alenses - fo r wh ich an entires et o f p rofile s ha s be en c re atedby Ad o be - o ften 'spoo f' th eid en tity o f a m a n ufa ctu re r's le nsw hich is en tire ly d ifferen t. M yS ig m a 1 2-2 4mm f4.5-5.6 fo rexample cla ims to be a 28-


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8 0mm f 3. 5-5 .6 .So although you can se t

'A uto ' w ith P ro file enab led asa new defau lt, I have foundtha t A CR tend s to m is-app lyp ro file s d ep en din g o n w ha te ve rw as u se d las t w hile L ig htro omis pretty g ood at se lecting therig ht p ro file if o ne e xis ts . T he rea re s till s om e h oles , n ea rly a llC an on le ns es a re c ov ere d b utthe popu la r 18-135m m IS so ldw ith the 550D and 7D is no t.It happens to be a lens w hichc ou ld b en efit fro m a p ro file .

O ften , you rea lly do no t needto app ly a pro file and a ll tha tw ou ld be des irab le is au to C Ac or re ct io n. T h e b ar re l d is to rt io na llow ed to rem ain in lenses a ttheir w idest se tting - such asthe Canon 15-85m m at 15m m- is care fu lly des igned to m akeg ro up s lo ok s n atu ra l w ith ou tp ro du cin g v is ib ly c urv ed lin es .W hen th e p ro file is a pp lie d,you see the oute rm ost zone ofthe p ic tu re stre tched in a w ayw hich d oes not im prove g roups ho ts a nd e xa gg era te s th e w id e-a ng le d is to rt io n. T h e v ig n et tin gc orre ctio n a ls o re m ov es th enatu ra l 'ho ld ing in ' e ffect o f thelens illum ina tion and can looka rtific ally b rig hte ne d in to th ecorners.U sing th e c on tro ls u nd erth e P ro file e na blin g d ia lo gu e,you can reduce or increase thed eg re e o f c orre ctio ns a pp lie d.You can save a defau lt w ithth is ad justm ent fo r the lens,and hopefu lly the prog ram w illre mem be r (b ut s ee p re vio uscomm ent - it doesn 't, m ost o ft he t im e ).

T o c om plic ate m atte rs , m an yle nse s c an b e us ed o n d iffe r-en t ca m eras, and A CR seem sto se lect C anon by defau lt bu tyou can 't see a ll the tab w ithth is in fo rm ation in , so you needto check and ensure you havechanged it to N ikon or Sony orw ha te ve r els e y ou u se .

F in ally , a ny p ro file c an b eapp lied to any lens by m anu-a lly selecting . I found tha t fo re xa mp le th e fis he ye p ro file fo rthe S igm a 15m m f2 .8 could beapp lied to sho ts from m yo idS igm a 16m m f2 .8 w ith perfectd e-fis he ye in g. M y c irc ula r im a gefu ll fram e shots cou ld be m adein to ra th er e xtre m e u ltra wid es ho ts , a nd th e a dd itio na lm an ua l c on trols w hic h a llo w

Above: it's subtle, but the Canon 15-85mm profile has broadenedthe pillars at the edge (2nd image). Below: a fisheye shot de-fishedusing the profile for a different fisheye; it works well enough.

ro ta tion , k ey sto ne a nd c on -v er ge nc e a dju stm en ts e na ble dp er fe ct 'a rc hit ec tu ra l r en de rin g 'fro m fis h e ye im a ge s.

T o p re ve nt y ou rs elf, o r s ta ff,fro m m is-a pp ly in g p ro file s y oucan g et in to the d irectory w hereth e fo ld ers a nd file s are s to re d(re ad th e P DF in stru ctio ns ) a ndjust add the tilde (~ ) to the

beg inn ing o f the fo ld er o r filenam e. Then, LR or A CR will nolo ng er s ee it. Y ou c an e lim in atea ll C an on , a ll N ik on , a ll le nse syou do not own or whateverth is w ay a nd g re atly s im plifyth e list o f a uto -s ele ct c ho ic es .The prog ram s w ill then tend top ick the rig ht lens m ore o ften ,o r you can find it fas te r.

H o m e b r e w q u a l i t yC heck ing m y ow n createdprofiles , I have to say theyappeared to perfo rm just asw ell a s the s up plie d da tabaseof read y m ade ones. The C Aw as if a ny th ing s lig htly bette rc orre cte d (p ro ba bly be ca us e t hea pe rtu re s I u se d w ere p ic ke d f orth e s ha rp ne ss a nd cla rity o f CAfr inges).

T he v ig ne ttin g c orrectionw as p erh aps to o stro ng , andseem s to be based on a n um be ro f 'm od els ' fo r lens illumina-tion w hich A dobe has identi f ied.M uch the sam e app lies to ge-om etry; it looks as if the y m atc hthe optim isa tion o f draw ing to anum ber o f typ ica l pa tterns.

W hat they can 't do is c orre ctp hy sic al v ig ne ttin g, the e ffe ctw here the corners o f t he p ic tu reg et very m uch d arker sudden ly .T his is crea ted by lens m ountd es ig n, no t op tica l d es ig n ort he n at ura l p ro pe rt ie s o f thes en so r a nd th e c os in e law . S ov igne tting w as w ell co rre ct invery w ide ang le lenses bu t thec orn ers s till s ho we d tha t darkfall-off.

In theory you can s ho ot a ny -th ing up to thousands o f te stim ages fo r a s ingle zoom lens,varying the ta rg et s ize so tha ta range of work ing d is tances,apertu res and foca l len gth s w illb e c o rr ec te d .

In practice , a m anageab leA 2 ta rg et p rin tou t (the g ra ph icfile is p rov ided fo r m any papers iz es ) w ork s fo r a fie ld o f v ie wof a round s ix by four fee t andy ou r w ork in g d is ta nc e m ust bechanged to su it. I w as a ble toshoot w ith lenses up to 85m mon fu ll fram e in a 16ft clearspace , to profile a 300mm onA PS-C w ou ld need a d is ta nc e o fabout 85 feet; w ith A4 ta rg etp rin to uts , h alf th at.

S o profiles are m ost easycrea ted fo r w ide to po rtra it fo -cal leng ths, and the su bje ct a re ac ov ere d m a tc he s ty pica l p ortra it,c ou ple s, an d sm all g roup fram -ing p re tty w ell. T he re fore anypro file you m ake in your ownstud io is like ly to w ork very we llfo r y ou r ty pic al s ub je cts .

F or fu rth er in fo rm atio n, v is ithttp:// labs.adobe.com - A dobeL ab s, th e h om e o f th is s oftw are .

- David Kilpatrick

MASTERPHOTOGRAPHY25
http://labs.adobe.com/


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In ven t you r ow n reasons fo r h av ing new po rtra its taken ! Peop le have never usedth e ir p e rsona l pho tog raphs as m uch in th e pas t as they do today . A re you m ak ing

th e m ost o f th e soc ia l ne tw ork ing revo lu tio n?

Inth e M etro C en tre, N ew ca s-tle , I cam e across one of thec le ve re st p or tra it p rom ot io nsI'v e e ve r s ee n.

T his w as a fash ion or life-s tyle po rtra it offe r. T he sta ndw as there to bring c lien ts intothe studio , bu t a lso to takep ic tu res on the spo t - sim plehappy shots o f the people w hoget dressed up, often in notquite enoug h, and show offtheir sty le in the shopp ing m all.

A ny one h av in g a po rtra ittaken on the spo t could havethat portra it as a very sm allm ob ile phone or Facebookfrie nd ly d ig ita l file imm ed ia te ly .A ll they had to do was providetheir m obile phone num ber tothe SM S system on the laptopbeing used to show the results ,and the sm all file wou ld beinstantly sen t to their phone asa p ic tu re m es sa ge .

Part o f the dea l has to bethat the mob ile phone can bec on ta cte d ag ain w ith a pp oin t-m ent o ffers fo r a proper s tud ioshoot - and the prospect inretu rn als o g ets th e s tud io 'sinfo rm ation w aterm arked on tothat portra it. So , if it's sen t to afriend or used on Facebook; th estud io nam e and web/ematl infois tran sm itted too .A v a t a r im a g e sOn Facebook, fo rum s and m ostw eb site s a n A va tar is s om eth ingn ea rly e ve ry on e h as . A va ta rs a rety pic ally n eve r la rg er th an 20 0p ixe ls square - often about 100 .

S om e hig her pro file blo g-g ers a nd w eb site co lu mn w rite rsh av e ex celle nt av ata r im ag es -fla tte rin g p ro fe ss io na l w ork w iths ty le . E ve ry on e w ou ld p ro ba blylike to have the sam e.H ere 's S hirle y's vie w o n th es ubje ct, an d s he 's m ore th anfa miliar w ith the tre nd s.

"I was read ing my Facebookwall recen tly and I saw tha t oneMASTERPHOTOGRAPHY26

D o your pictures now lack 'style ' compared to mobile phone shots?P hotography is everyday communication for anyone under 30today. 'Toy camera ' and antique looks added by phone apps arecommon. iP hone F acebook H ipstamatic image by A ilsa K ilpatrick .

w~1k: . o l l -l . . . ",jlfj.. . u u r ' IJ - ~ ~

111\Ht~

of m y friends had rep laced heravata r. H er new p ictu re w as veryfla ttering - it w as a sk ilfu lly lit,b la ck a nd w hite p ro fe ss io na lp ortra it. H av in g rea d the MasterPhotographer fo r d ec ad es a ndseen the work of members Iwas well aware of the m ag ictha t can be spun around pla infe ature s by a s kille d c am era

Some of o ur o wn a va ta rs:a bo ve , R ic ha rd K ilp atric k's is ap ro fe ssio na l p ortra it b y J oh nP arris. L eft: S hirle y's is a sh otshe particularly liked , mine is ap oste rise d se pia h ea dsh ot.w ie ld er. T he m ajority of p eo plesee ing the sho t w ould be aw aretha t the lily had been g ilded toa c erta in e xte nt!

"W hen I next went to look a tFacebook I becam e m ore aw areof o ther ava tars . A lo t o f peop lehad w ell-caug ht am ateur snapsh ots o f th em selv es an d th enI h ad a n id ea . P ro fe ss io na lly

ta ke n, fla tte rin g " sn ap sh ots " fo rp eop le to u se as av atars .

"M os t p eo ple us e s ma llp ic tu re s o f th em s elv es w ithall so rts o f com puter or phoneapp lica tions and they m ay getlucky and the cond itions andex pre ssio ns m ay b e rig ht fo rthem to have a snapshot wh ichshows them at their best, butp ro fe ss iona l pho tog raphe rsdon 't ach ieve th is by acc iden t -they know how to arrange theligh ting and how to d irect thes itte r to g et a fla tte ring portra itevery tim e. They can also usePhotoshop to rem ove any flaw sthe c lien t may w ish to seeremoved.

"I lo ok ed a t o the r av atars .S om e p eo ple d id n't u se th eirow n photographs - they usedfan ta sy c ha ra cte rs o r p ic tu re s oft he ir p et s. P ro fe ss io na l p ho to g -ra phe rs c ou ld re ally ho ld th ek ey to s om eo ne 's a va tar d rea m.A g ood props d epartm ent couldenable someone to appear as afa nta sy c ha ra cte r th em se lv es , ape t portra it cou ld be m orphedw ith the c lien ts portra it to pro -d uc e a hig hly in div id ua l a vata r.T he p os sib ilit ie s a re e nd le ss .

"H ow to m arke t th is serv ice?O n the very p lace w here peop leu se it. O n s oc ia l n etw ork in gsites."Y o u T u b e a n d P D F sT here is a lot of d iscuss iono f video as a part o f portra itshoo ting , in the sense of us ingH D video D SLR s. B ut it's no t theshooting m edium w hich m at-te rs , it is the d elive ry m edium .

Still im ages can be m adeinto h ig hly e ffe ctiv e H D v id eo sw ith a range of sm aller s izesfrom m obile phone upw ard s. Inp la ce o f th e o ft en -r eq ue st edCD of im ages, you can create av ideo from the shoot w ithou tever having sho t a s ing le secondo f v id eo . W e ll-trie d ro stru m


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T wo m or e e xamp le s of H ip sta ma tic iP ho ne a pp im ag e effects (AK)c am era te ch niq ue s lik e s lo wz oom and pa n, crossfad e andw ipes add inte rest to stills . M u-s ic ca n be s ou rce d (rig hts pa id )to s uit the s ub jec t.

Apple 's iMovie a llow s you toadd still photos th is w ay, se t thed uration for each to appear, andsave the resu lt as a v ideo 's lid eshow ' w hich can be up loaded toY ou Tub e. T he s tun nin g qu ality of720p or 10B Op v ideo , even w hene nc od ed fo r YouTube or Vimeow eb view ing, does fu ll justice tostill photography in a w ay tha told vid eo form ats never cou Id.It a lso m akes it possible fo r theclient to share an entire photoshoot as a s ing le c lick on Twit-te r or Facebook , a nd p re ve nt sthe in div id ual im ag es fro mbe ing re mo ve d a nd co pie d. Y ourstu dio title s an d cred its n atu-ra lly need to appear and tha t ise as ily h an dle d w ith iMovie.

W hile c on ce pts like thisd on't p rod uc e p ortrait c lien ts o nthe ir ow n, added to your rangeof s erv ic es o r us ed to u nd erp inp rom otion s the y c ould ta ke yo urp ortra itu re to ne w m ark ets.

A s an a lte rna tive to v id eo,the Adobe PD F form at is nowbe ing used by m any m orep la tf or ms f rom iP a d ( orig in allylack ing a P DF reading app) toA n dr oid , B la ck be rr y, R e ad eror K ind le. S om e of these likeS on y's R e ad er a re u ns uit ab le

fo r pho tog raphic P DF s but m osta re now ab le to handle colourimages.

Photoshop h as be en a bleto c re ate P DF slid esh ow s fory ea rs, b ut w hen the fun ctionfirs t appeared there w ere nom obile d evices able to show theP DF. N ow there are , and m anyto ols a re av aila ble (o fte n fre ed ow nloa ds) to h elp y ou cre ateP DF s w hich a re c om patib le w iththe s mall s cre en s an d co mp ac to pe ra tin g s ys te ms o f h an dh eld sa n d t ab le ts .

T he eP ub form at brid ges thegap betw een H TM L (w eb pages)an d P DF s, w ith e dito rs th atus e a w eb-p ag e lik e in terfac eto create a portab le d ncu m entt ha t c an b e d ow n lo ad ed , e rn aile d,v ie w ed a nd s to re d o n ma ny d ev ic es .

It would pay any stud io tofind a part-tim e program mer orassis tan t w ith a g ood under-stand ing of a ll th is, and to o ffe rb es po ke c on ve rs io n o f p or tra itsh oots an d o f co urs e w ed din ga lb um s in to 'm ob ile p orta bled oc um en t' fo rm .

A s fo r the m ethod for deliv-ering im ages to the new gen-eration of c lien ts , the C D/D VD isnow com plete ly ou t o f da te andn ot a cc ep tab le (o r ev en us efu l)fo r m an y p eo ple . T he ir te le vi-sion sets no longer have D VDp la ye rs a s e ve ry th in g is re co rd edto hard d isc or stream ed on

dem and, bu t they do have USBp orts w hic h re co gn is e s to ra ged ev ic es lo ad ed w ith im ag es .

The sam e g oes for phonesand m ob ile d ev ices - they d on 'thave any w ay to g et pic turesinto th eir m em ory ex ce ptB lu eto oth , d ata c on ne ctio n tointe rnet, W iF i o r a U SB connec-to r. D eliv ery thro ug h inte rn et isc om m on (e mailing the im ag es ,o r p res en tin g a w eb g alle ry)but it lacks a phys ical productw hich can be so ld.

T he so lu tion is the pen d riveor thum b d rive, o r U SB stick- flash m em ory U SB d ev iceswh ich go under m any nam es.The cost to you for bulk 2GBU SB stick s w ith yo ur s tud ionames and website on them isaround 2-3 each fo r 100 orm ore . For a few pence extra , itis o ften poss ible to get a pro-tected partition w ritten on thestick, w hich can conta in a m iniw eb site p ro mo tin g y ou r s tu dio .

S om e U SB d ev ices can bes of tw a re lo ck ed ( re ad -o nlyencrypted) after you save you rv id eo, slid es ho w or im ag e fileson to them . O thers have a sim -ple hardware tab w hich can berem oved or g lued m aking themread-only.

T he y a re sm all d evic es , s oa presenta tion box w ith a padhold ing the stick in a cutoutw ell w ou ld be a sensib le pack-ag in g to e nh anc e v alu e. T hisbox could a lso con tain a sm allp ho to -b oo k. T he fla sh m em orydrive can a lso be prov id ed w itha keyring and fob , o r w ith ag re etin g c ard a ga in u sin g a fo amla ye r w ith a rec es s f or the s tic k.

T he P R in du stry u se s a llth es e m eth od s alre ad y an dthere is a w ell es tab lished sec-to r com peting to se ll you theb ran de d m em ory s tic ks rea dy to

Superior ontne sa les sonn ionsfo r th is seriious photographerE n t r y ~&velp a c k a g e s fo r p - r o f e s s : i o m a lK o m m e r c e e n a b ~ e d websle$

' r o m j u s t 5 iVai p e r m l ln tl iWo c iL ir rom l; ,.< dl :spla~ 1 S m~l I lo l1 l


28/43


29/43

W ith a ll th e co lou rs o f m ag ic in h er persona lly -p rin ted a rt paper po rtra its , newFe llow Jo crea tes perfec t exam ples o f im perfec tion . W ith th e charm o f a snapsho t.

a g lim pse o r a c rea tive acc id en t he r im ages are p erfec t fo r to day 's s ty lebook .A t firs t g lance , the tw entyim ag es in Jo d e B anz ie 's F el-lo ws hip s equ enc e h old to-g ethe r b eca use o f the be autifu lco lou r pa le tte c rea ted b y ink je tp rinting on co tton rag paper.T he choice o f ou tpu t m ethod,m atc hed in h ere h and -m ad ew orkbooks fo r the jud ges, isIn 's pe rs on al ch oic e w heth er forc lie nt p rin ts o r q ua lif ic atio nsan d aw ard s. T he w ho le s tylin gof the im ages sta rts w ith thea rt -p ap er , a lm o st w a te rc olo urlook in m ind .

"C olour is m y th ing ", Jo sa idafte r learning she had beeng iv en th e p ortra it F ello ws hip ,the on ly FMPA to be awarded inthe s um m er 20 10 ju dg ing .

" Jo c re ate s p ic tu re s w hic hlook as if they have fau lts - likethe blad e o f g rass cross ing the A bo ve: A ndrea, fo r D ra matico E nterta inment, L ond on. F or alb umey e in o ne prin t", c om m en ted s le ev e il lu str atio n. B el ow : M a rl ee , S pa in .

the cha irm an of the A EtF judg es,K ev in W ilson F MP A. "B ut w henyou study the p ictu re, it is nota ccid en ta l a nd it loo ks rig ht.

Kevin p icked out the way inw h i ch Jo u ses lay ere d effe ctsw ith r an dom o rg a nic -lo ok in gtextu res in a very subtle w ay.They do not in terfere w ith theim portan t skin tones, ad ding anag ed or d is tressed look on ly tob ac kg ro un ds o r d ark er s ha de s.

"How refresh ing it w as fo rm e as chairm an on this occa-s ion to see a very clear and re-fre sh in g s ty le e me rg in g" , a dd edKevin.

W e can not reproduce theexact look of In 's prints in them ag az ine as our prin ting inksa nd p ap er a re v ery d iffe re nt.They appear m ore lum inous andp ure in th e o rig in als .

B as ed in L on do n's N ottin g

MASTERPHOTOGRAPHY29


30/43

~ -,~

A bo ve : P olly . L on do n. C om me rc ia l sh oo t fo r P ip pa P op pin s N ursery .as the little girl w atches older children pla y outsid e.M A S T E R P H O T O GR AP H Y 3 0

T op , O l iv ia , a t H o lk ha m. P or tr ait c ommiss io n; J o h as beenp ho to gr ap hin g O liv ia s in ce w as 2 y ea rs o ld . A bo ve , E ve , H amp ste adH ea th . P ortra it c om missio n. E ve is lo ok in g a t a la dyb ird o n h er h an d."H er h eart-sh aped fa ce is echoed in th e shape of th e le av es~ sa ys J o.


31/43

T op a nd a bo ve , F in n p ho to gra ph ed in Ib iza a s a p riva te co mmission."She is a ch ild of Ibiza , having lived there a ll her life - I loveher unselfconsciousness and the ligh t in her unruly ha ir." R igh t,portra it co mmission Isa bel, at A ylesb ury. See Jo's w ebsite for morea bo ut h er o utd oo r lo ca tio n p ortra itu re: www. j od ebanz i e . co .u k

http://www.jodebanzie.co.uk/


32/43

H ill, J o ha s an a rtis tic ally a wa rec lie nt ele ; s he u se s lo ca tio nslike H am pstead H eath c lose tohom e, bu t m uch of her pho tog -rap hy n ow tak es pla ce a bro ad .She was due to be up at 3 .30amto fly off fo r another M edite r-ran ean po rtra it se ssio n the d aya fte r the judg ing session he ld a tC lo w B eck H ou se, n ea r S co tchCorner.

A pa rt from h er p hoto sho otsin the south o f France , S pa ina nd th e B ale aric s for priv atec omm is sio ns , J o h as c omme rc ia lc lie nts w ho lov e h er sty le .

M us ic in du stry a rtis t m an -a ge m en t a nd c hild re n's fa sh io nh ou ses alik e p rov id e he r w iths ubje cts allo ve r th e U K. N earlya ll of In 's F ello wsh ip im ag esw ere ta ke n b y e xis ting lig ht,except our cho ice for the covero f the magaz ine which is as tud io fla sh s ho t. T hou gh u sin ga soft light, Jo w as carefu l toe ns ure it c re ate d p erfe ct c irc ula rcatch lights in the eyes and toa vo id ad ding ex tra lig hts. P arto f the na tura l look o f a ll herwork is down to the na tura lrefle ctio ns o r ca tch liq hts in th esubjects ' eyes - you never seeth at te llta le c lus te r o f s tu diof la sh h i gh l igh ts.

-OK

T his p ag e: to p - S isters, S ou thof Fr an c e; p o rt ra it c omm is si on ,a va il ab le l ig ht . '~ s o pp os it ea s tw o siste rs c an be , blondee th er ea l T ia a nd f ea rle ss to mb oyA no usk a a do pt a lm ost m atc hin gposes; C entre - A nouska in anolive t r e e . B otto m - L iv vie , W ells,N orfo lk . A sh ot fo r F ro ck s A wa yc hil dr en 's c lo th in g b ou tiq ue .F ac in g p ag e: to p t wo p ic tu re s ofth e sa me fa sh io n m od el, S ara h.L eft, in H am pste ad s H ea th , ta ke nfo r S op hie H a rle y D e sig ns. R ig ht,c omme rc ia l s ho ot at a locationin Wo rc es te rs hir e. B o tt om : l ef t,a p or tra it c ommiss io n in N or fo lk- "w oken for an early start, asle ep y K arin a sits o n th e k itc hent ab le p u ll in g a b ru s h t h ro u ghh er h air, w hile h er m oth er h ove rsn ea rb y~ R ig ht , F lo re nc e, L on do n,a c om me rc ia l sh oo t fo r D ra ma -tic o E nte rta in me nt. P ar t of a PRshoot to a cc om pa ny th e sin ge r'sf ir s t r e lea s e.MASTERPHOTOGRAPHY32


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MASTER EXHIBITION PREVIEWPHOTOKINA KoLN 21-26/9/10P

hotok ina , the show w hichis as o ld as M P A, h its theH ailes of C olog ne like a

b ien nia l c om et la ter th is m on th.T here still seem s to be a reason-a ble a mo un t o f a cc omm od atio nava ilab le at fa ir rather than fa irp ric es (th at's a C olog ne ho te lv aria ble rate s jok e) a nd yo urbest bets fo r trave l a re G er-m anw ings from E dinburg h, o rE asyje t from G atw ick. T ha t o rthe le isu rely d rive from R ot-te rd am a fter a fe rry cro ssin g;it's not a d ifficult jou rney, nots o ve ry d iffe re nt fro m re ac hingthe N EC from the ce ltic fringeso f B r it ai n.

T his y ea r, m an y a nn ou nc e-m ent have been m ade aheadof the show , but a ll leave som ero om fo r s pe cu la tio n.C a n o nC anon has announced the 60Das an in term ed ia te m ode l be-tw een the 550D and 7D , usingt he f am ilia r 1 0-2 0-3 0- 40 -5 0b od y s ty le . T his m ak es th e h ig h-e r consum er cam era (550D ) ands em ip ro s ports a ctio n c am era(7D ) id en tic al in 1 8 m eg a p ix eland HD m ovie functions to thes ub fo rm at w ed din g w ork ho rs e.

W hat rem ains to be seenat photok ina is w hether therum ou re d h ig he r re so lu tio n 1 Dsand 1 D variants arrives - poss i-b ly taking fu ll fram e to over 30m eg a p ixels and A PS -H to over20. A rep lacem ent fo r the age-ing bas ic C anon 1000D is alsooverdue .N i k o nW ith th e D 31 00 a nno unc ed(s ee la ter re po rt in th is iss ue)the m iss ing upg rad es fo r theD 300S , D 700, and ind eed fo r theD 3S a nd D 3X are a ll p oten tia lp h ot ok in a a n no u ncemen ts .

N ikon is expected to use a16.2 m eg a pixe l sensor in the D Xfo rna t se mip ro bo dy (ru mo ur-nam ed as the D 400) bu t no thingis known about the fu ture ofthe fu ll-fram e 12 m eg apixel d e-s ig n w hic h n ow lo oks o utp ace d.Log ica lly th is shou ld be d ue fo rMASTERPHOTOGRAPHY36

u pg ra de to 1 6-18 m eg a p ix elsw ith ou t a ny p erfo rm an celoss. T he 24 m egap ixe l D 3X isexpected to track any S ony fu llfra me s en so r d ev elo pm en ts , b utno-one is sure tha t Sony in tend sto pu rsu e hig her d en sitie s. 2 4m eg a p ix els is s uc h a s atis fa cto ryreso lution and the jum p need edto have any im pact on resultscould be to as high as 40 .S o n yS ony 's co nsta nt re le ase o f c am -era a fte r cam era in the A PS-Cfo rm at h as b ee n u np re ce de nte d;th is year, no few er than 11 newm ode ls in the A lpha system (A-m ount and the new pocke tableE -m oun t) ha ve be en la unc hedo r a nn oun ced for rele as e b efore2 0 11 a rr iv e s.

T heir n ew 1 4.2 m eg ap ix elC MO S s ens or h as o ve rc om e a llp ast c ritic is ms o f n oise , e arly re -su lts fro m th eir 1 6.2 m eg apix elvers ion look even bette r - andN iko n's 'd efin ite ly a ll ou r ow nw ork' ve rsions seem to havebe en d ev elo ped in pa ra lle l e venif en tire ly d iffere nt in p ino utsand in fr a st ru c tu re.

pho tok ina m ay see two orthree further new mode ls - ase mip ro m ag ne siu m b od y su c-cessor to the 2007 A lpha 700w ith 16.2 m ega p ixe ls and H Dv id eo, a nd p os sib ly th e a bov e-m entio ne d u pg rad e to fu llfo rm at im ag in g.A part from this , expect hug eem phasis on 3D from S ony 'ss ta nd . T ele vis io ns a nd p ro je ct io nsy stem s alik e sh ould be sh ow in gthe re sults fro m the ir c on sum er,

N E X a nd A lp ha T ra ns lu ce ntmode ls .

F u j i 3 DHot on the heels of the orig ina lW l 3D camera - we're stillwa iting to rev iew tha t one! -Fu ji w ill be show ing the newFineP ix W 3, an evo lution o f theW l wh ich brings true 3D HD

m ovie rec ord ing to yo ur p ock et.A s we ll as be ing sm aller andlig hter tha n th e o rig in al, th eW 3 offe rs a la rg er LC D, f aste rpro ce ssin g an d d ire ct H DM Iconnection to 3D H DTVs - whatbette r way to sh ow off th e7 20 p m ov ie c aptu re? S om ew ha tim pre ss iv ely , th e d ua l-le ns s ys -tem has been "sp lit" fo r creativep ho to gra ph y; it's p os sib le totake a w ide and telepho to shots im ultaneously - w ith 2 10M ps en so rs (F uji h av en 't m en -tion ed if th es e are S upe rC CD /E XR techno log y). W ith bare ly 6months between the W 1 andW 3, it looks like F uji are invest-ing very heav ily in 3D cam eratechnology.M i c ro F o u r T h ir d sT he big new s recen tly has beenC osina 's d ecis ion to join the M i-c ro F ou rT hird s C on so rtiu m. U ntilnow Sigm a has been the on lyle nsmak in g p ar tn er . C o sin a' sfirs t announcem ent is a 25m m( 50mm e qu iv ale nt ) V o ig tla nd erN ok to n f/0 .9 5, m atc hin g C ano n's1960s ach ievem ent o f a 50m mf/0.9 5 in l.e ic a sc ew m ou nt.

W e ca n expect to see abunch of C osina proto types orp ro po sa ls fo r M ic ro F ou rT hird s,a long w ith new hig her reso lu -tion bodies from P anason ic andO lym pus. If they don 't m ove upfrom 12 m eg a p ix els , th e sy stemw ill s ta rt to be overshadowed byh igh er r es o lu ti on a lt er na ti ve s .W e do not expect to see any in -


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n ov atio n in O ly m pu s's c on ve n-tio na l F ou rT hird s D S LR s ys tem ;the com pany has as much assa id it's no t going to be takenfu rther, due to the runaw ay suc-cess o f M icro F ourT hird s and thec om pa ct in te rc ha ng ea ble le nsformats.

P anasonic w ill be show ing anew 3D lens fo r the ir G -seriesM ic ro F ou rT hird s m od els . E xp ec tto see the 3D resu lts shown onPanason i c te le v is ions .L e i c a S 2F rom l.eica , w e expect to seereal w orking exam ples of m orele nse s fo r the S 2 s yste m. T he sew ere unveiled tw o years ag oas pro totypes, but have notre ac he d the m arke t. Y ou s ho uldbe ab le to shoot rea l live p ixon the cam era in a w ell-set-upstu dio e nv iron men t u sing yo urow n C F card.H a s s e l b l a dW ith th e U K 's C hris R us se ll-F is hat th e h elm , H as se lbla d m ark et-ing is about to en te r a newp has e o f ac tiv ity . A s w ith l.e ica ,expect to see a real studio env i-ro nm ent. S ee b elo w to o. W ha t-e ve r H as se lb la d in tro du ce s (a ndw e ha ve n o a dva nc e p ointe rs)they w ill be wanting v is ito rs togo away w ith rea l files they canlook a t late r, to ponder on theu nthin ka ble - is h ig h re solu tio nm edium form at d ig ita l the on lyre al w ay forw ard fo r p ro fe ss io n-als , when the w hole world canshoot hig h res D SLR ?P h a s e O n e /M a m i y a

P rofo to, P has e O ne an d M am iy ah ave g rou ped to geth er to d ev el-op a vertica l g rip solu tion w hichin clu de s w ire le ss 1 /1 6 0 0th F la shs yn c (w ith a pp ro pria te P ro fo tos ys te ms , n atu ra lly ). T he $ 1 29 0dev ice no t on ly prov id es a newc om fo rta ble o rie nta tio n fo rthe 645 bod ies, it o ffe rs long erruntim e for the cam era w ith

the sam e batte ry as the back,or op tional AA power. A s a fullyin teg ra te d s olutio n, firm wa re ism anag ed th roug h the cam eraan d the c on trols are id en ti-ca l. A $ 19 9 tran sce ive r allo wsthe V -G rip to work w ith otherm a nu fa ct ure rs ' f la sh s ys tem s.

E xpect to see som e kind o fs tud io or dem o for th is as we ll.C a m b oCam bo - p ioneers o f the a ll-m eta l fie ld cam era and a long -s ta nd in g p ho to g ra ph ic e ng in ee r-in g firm h av e a pp oin te d C ha rlesW oods as their U K reg iona lre pre se nta tiv e. C ha rle s w ill b em ark etin g, a mon gst o th er p ro d-ucts, the rang e of v iew cam erasan d the X 2-P ro D SLR s ys te mw hich allo ws ex istin g D SLR sto b e u sed w ith vie w-c am eramovements .X - R i t eX -R ite - one o f the dom inantp la ye rs in the c olo ur m atc hin gand ca libra tion industry - w illb e a nn ou nc in g a nd d em o ns tra t-ing a group of new products forp ho to kin a. T he p ro su me r m a rk etis ca tered for w ith the hueyP RO ,a lo w-c os t m on ito r c alib ra tio n/co rrec tion too l ta rg eting p hotoen thu sias ts an d co stin g u nd er100, a new set o f C olo rC heckercharts and updates to the i 1D is pla y an d il P ro pa cka ges .A p p l eW hatever A pple introduce ord on 't a t p hoto kin a, th eir s tan dis bound to be very busy. E xpectdem onstra tions and talks , and ac lo se p ar tn er sh ip w it h:A d o b eT he A do be sta nd w ill p rob ablydevote a lo t o f its ca pac itv tothe 3D ab ilitie s of C re ative S uite5, to H D m ovie editing, andeven to sound production . Theclever functions o f C S5 for purep ho to gra ph y, lik e C on te nt A w areF ill, w ill be sh ow cas ed bu tit's now assum ed tha t nearlya ll p ho to gra ph ers a re fa milia rw ith the more routine use o fPhotoshop .

A dobe usua lly has m anyp artn ers pre se nt - W aco mg ra ph ic ta ble ts fo r e xa mp le ,

a nd h ig h e nd m onito r d is pla ys.It's a good sta n d to v is it to fi n dout what is the la test and best,because track ing these dow n inthe enorm ous com plex o f ha llsc an w aste tim e.B o o k p r o d u c t io nT here w ill b e m an y c om pa niesd evo ted to photo book produc-tion e xhib itin g at p ho tok in a- p robably enough to fill ha lfa ha ll. U nib ind of Ita ly rem ainsone of the key p layers , and'p lay ' is the w ord w ith the irla te st a lb um c ov ers in clu din gre co rd a ble s ou nd bit es . U n ib in dc ro ss t he la b/ pr ofe ss io na l s tu d iod iv id e w ith sm all hand system so r full sc ale p rod uctio n lin es ,but m any o f the o ther exh ibito rsare aim ing on ly a t photo labs orentrepreneurs.

H ow eve r, p ho to kin a is th eplace to g o if you are consid er-ing investing in your ow n d ig ita lph oto b ook p rintin g w heth erb y p hoto gra phic o r to p q ua litye le c tr on ic p ri nt in g .

S p e c ia l i t y p r o d u c tsA further la rge secto r - againoccupy ing most of a ha ll -covers m any products you cancrea te from im ag es. If you w antto go in to anything from T-sh irtand m ug prin ting to creating3 D m od elle d s culp tu re s o f y ou rs ub je cts , a ll th is g ea r is sh ow na t p hoto kin a. W e'll b e re portingo n in te re stin g b us in es s o pp ortu -nitie s in o ur O cto ber e ditio n.G F S m it hFly ing the flag fo r the UK , weare de ligh ted to report tha tGF Sm ith w ill have a stand a t

G F Smith ta keo n th e w orld m arket

photok ina. They are one of thefew who have responded to ourreq ues t fo r in fo a bou t ph otok inapresence.

"W e are look ing forw ard toe xhib itin g ou r co llec tion of P rin tP re se nta tio n p ro du cts ", th ey s ay."W e w ill w elcom e visiting M PAmembers - we are a t Ha ll 6 .1S tand N o B 069."T h e l i g h t s i d eL igh ting w ill be b ig new s atpho tok ina 2010 - thoug hw e have no advance leadson w hat's to be unve iled .E lin ch rom , B owe ns , P ro fo to ,and o thers are a ll expected tof ea tu re c on ve rg en ce p ro du ct s,flash wh ich can run w ithou t afa n (a nd the refo re b e s uita blefo r v id eo as w ell as stills ). LE Dligh t sources w ill m ake th is pos-s ib le , bu t m ay a lso m ake flashitse lf re dun dan t. T he late st L EDscan em it con tinuous ligh t, thenboost the ir outpu t to a lm ostfla sh in te ns ity . T he s am e s ou rc ep ro vid es m od ellin g a nd fla shbu r s t.

T his is one techno log y w ew ill be hunting fo r.W ir e l e s s a n d G P SA second technolog y w e w illbe tuned in to is w ire less andin te rne t e ve ryth in g - w heth erit's fla sh, c am era re mo te c on -t ro l, file t ra nsm is sio n, p rin tin go r g alle rie s. E ye Fi, G P S, a ndvarious o ther th ing s a ll beg in toconverge .

W atch ou t fo r our photok inareports in the next issue !- DK a RTKSee:www.photok ina-cologne .como

MASTERPHOTOGRAPHY37
http://www.photokina-cologne.com/


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M ASTER TES TSPHOTOG RAPF o t o s p e e d P la t i n u m B a r y t a p a p e r

Iguess that like m any M PAm em bers I dec ided to printm y ow n A4 ink je t entries fo rthe 2010 awards - a t the lastm om ent. The paper wh ich Iu se d w as F oto sp ee d P la tin um2 90g sm a cid -free b ary ta fib rebased g loss, fo r wh ich I have ac us to m m ad e F oto sp ee d p ro filew hic h g ive s e xc elle nt res ults o nm y E ps on 38 00 prin ter.

Then after a ll that wasd one, a long com es another newF oto sp ee d B ary ta w ith a s lig htlyd iffere nt fo rm ulatio n a nd e ve nm ore tactile 300gsm base. I hada coup le of spare prin ts fromthe 'en try run' so I was ab leto m ake a d irec t c om pariso nbetween this new paper, and apaper I alread y cons idered to beone of the best cho ices on themarke t .

If I had had packs o f Harmanor C anson papers o f a s im ila rtype to hand , I would have beene qu ally h ap py ; I h av e p ro file sw hich w ork w ell fo r these, andthe qualities are so s im ilar itw ould be hard to te ll the fina lp rin ts apart. You can get aw ide range of paper types fromF ot os pe ed , in clu din g f re e p ro fil-ing fo r the ir own and someo th er b ran ds (p aid p ro filin g foranyth ing you care to use , w ithth eir in ks o r o rig in als ).

The E pson 3800 is now overtw o years o ld, and m y ink cartsare dated 2008, but it runs per-fectly . N ever a need fo r a noz zlec lean , and I am not a prolificp rin te r - only on dem and , fo ra rt p rin t s ale s a nd o cc as io na lA2s on m att as poste rs .

F ra nk ly , it is a lm os t im po s-sib le to w rite a page rev iew -in g th is p ap er, b eca use th efirs t p rint o ut w as ab solu telyperfect m onochrom e and these con d prin t o ut w as s tu nnin gin c olo ur. I h ave a C olo rM un kito crea te my own pro files in ahurry , bu t in th is case I qu icklyte sted th e 2 90g sm F oto sp eedP latinum profile and a C anson300g sm B aryta pro file (the o ffthe she lf pro file was not ye t onth e F oto spe ed s ite ). B oth w ou ldMASTERPHOTOGRAPHY38

have been fine for a ll com mer-c ia l uses and I certain ly w ouldnot have been delay ing m yprin ting to ge t a free customp ro file fro m F oto sp ee d.

In su rfac e fin ish , th e 3 00g smpaper is very c lose to the earlie r290gsm ; it's m ore in the fee lo f the prin t tha t the d ifferencem atte rs . If a fine art p rin t isto be m ade, and not m ountedor m atted for handover to thec lien t, I w ou ld recom mend theP la tin um B ary ta 3 00 gsm.

T he se pa pers , like all F BB ary ta ty pe s, a re n ot s uita blefo r photo book or spread a lbumpag es. U sing the U nibind orM arrutt cre as er (w hic h form sthe centra l seam in a layflatpage , o r the page h inge in as pine g lu ed ph oto boo k) w illp hy sica lly c rac k th e p ape r. N orcan you fo ld a baryta print tom ake a card . The baryta itse lf isa layer o f hard, w hite crystal-line barium sulpha te used asa bond ing agent be tw een inkre ce pto r la ye r (e mu ls io n) a ndp ap er (s ub stra te ), a p ap er fille rand a non-U V w hitener. W herethe paper and coating m ig htc re as e o r fo ld c le an ly , b ary tacracks.

T his stiffne ss is w ha t g iv esthe lo ose fib re -ba sed prin t itstac tile fee l an d g en tle 'a ir d rie d'cu rva tu re . It is the look o f ap erfe ctly m ad e fib re -b as ed d ark -room print. It w as m ore thandifficu lt to d ry any paper o fth is ex tra-d ou ble-w eig ht g au gequ ick ly , o r d ead fla t, once w etp ro ce sse d. A 3 prin ts stra ig ht o ffthe 3800 look like the very bestdarkroom hand prin ts you cou ldever have ach ieved w ith them o st e xp en siv e p rin t d ry er.

And, they do need to d ry!M y aw ard s en try prin ts w ere

given 48 hours to d ry be forec are fu lly in se rtin g in S ec ol c le ar

F otospeed 's very rapid free profiling service requires you todownload a test patch file , make a prin t and post it to them. Theyquickly email back to you a profile , and a calibration check prin t(above) to output and test the result.

F or in fo rm atio n, e ma ili n fo@fo tospeed.comwww.fo tospeed.com

s le eve s, w h i ch I us e to p ro te ctall m y art p rints fo r sale . Noh um an h an d g oe s a ny wh erenear the ink, and they arenever jus t s tacked up. A re theyall tha t fragile? W hen new lyp rin te d, y es ; a nd th e 'e mu ls io n'm ust no t be touched beforeprinting either. I keep s ilk o rco tton g loves at hand to hand lethe pa per a nd fin is hed p rin tsif I have any doubt about myfingers.

E ven a w eek afte r prin ting , afing ern ail sc rap ed a cro ss a d arkarea w ill m ark it. Bu t the blackdensity is w ell above the D 2.0need ed to look 'rich b lack ' inaprint and you can stick theseim ag es und er a brigh t lig htw ith ou t s ee ing it loo k an ythin gbu t p ure bla ck.

I sen t fo r an in itia l p rofilefrom Fotospeed - and they to ldm e m y printe r needed a c lean .Sure enoug h, it w as a lm ostim po ssib le to s ee, b ut th erewas one blocked jet on g lossbla ck. T he y s ent m e a p ro file ,and a new-type ta rge t to m akea second m ore accura te one.E ven the firs t w as pretty g ood ,bu t the pro file from the ir newtarg et and reading system (anda p erfe ct 38 00) w as pe rfec t.

The Baryta 300gsm has awarm co lour - th is is a natu ralp roduct, no base w hiteners orfluo res cen t w hite s. I re ally lik ethe prin ts and hated having tocu t up m y A3 sam ple sheetsto m ake A 4 tests. I ca n easi Iys ee th is b eco min g m y s ta nd ard'f ib re -b as ed p rin t' c ho ic e.

- D a vid K il pa tr ic k
http://www.fotospeed.com/mailto:[email protected]


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M ASTER TES TSPHOTOGRAPHYT h e F u j f i lm G F 6 7 0 r o ll f i lm f o ld e r

A fte r Focus on Imaging inM arch th is year, I w asexpecting to have som eFuji k it on my desk a t som epo in t - the last Fuji cam eraw e looked at be ing the S5 P rosom e years ag o. A nd so , w iththe beg inn ing o f A ugust andp erfe ctly tim ed for th e g rottie stw eath er av aila ble th is ye ar, an ice box from F uji d uly arrived.

R athe r th an th e p re dic te d 3Dcam era system , it conta ined acurious th ing - a new film cam -e ra . F u ji' s GF 67 0, t he v er sa tile6 x6 /6 x7 ro llfilm fo ld er.

If you 're new to photog ra-phy - by wh ich I mean in thelast decade or so - then m ediumfo rm at ra ng efin der s ys tem s ha vep os sib ly e sc ap ed y ou r a tt en tio n.O nce th e d e-fa cto sta nd ardfo r a "consum er" cam era the1 20 /22 0 s yste m ha s ch ang edlittle in 119-odd years, and theo ct og e na ria n I ko nt a-lik e f old in gc am era d es ig n is eq ually u nas -s aila ble . F uji's c on trib utio ns toro ll film saw a w ide selection o ffilm types ava ilab le in the 1980sand 1990s, but changing tim esh ave s ca led th is p rod uctio n ba ckw ith on ly a selection o f film sa vaila ble in the U K. It the re fo recom es as som e surprise to seethe G F670 m ade ava ilab le at a tp ric e o f aro und 1,70 0.

It ow es little to their lastm ark ete d M F ran gefin de r, theG W 690 P ro III, or last re leasedG A645. As a fo rmer G S u ser Ifind little fam ilia r in the G F; ad ia l ra ther than thum b w inderand none of the g rippy, chunkydesign e lem ents o f the G S a ndGW mo de ls .

The tru th is tha t Fu ji hasb ra n de d a Co s in a -p ro duce dB essa III w ith som e m inorc osm etic c ha ng es , an d as th ereis n o s ig nific an t p ric e d iffe re nc ebetween the two it comes downto a cho ice o f brand, co llec t-ib ility and w hether you likeb la ck o r s ilv er. T he F uji's d eta ilsa re funk ier and m ore con tem -p ora ry - pa rtic ula rly th e etc hedlogo on the lens cover re lease .B oth c am era s s ha re a c urio us ly

la rge front cover and an equa llycurious lack of a suppor t onthis - som eth ing you'd expect tofind on a lm ost any o ther cam eraof th is type so it cou I d be rested"level" on a surface . T he 21 stC e ntu ry s ee s Ap er tu re P rio rit yarrive , a nd th e ex pos ure d ia lad ds a 2E V e xp osu re c om pen -sation se tting . You can a lso se tthe cam era m anually w ith acen tre -w eigh ted m eter in theviewfinder.

W ork ing w ith the G F670 isc on sid ere d a nd s ub tle . W itha n e ar -s il en t e le c tr on ic a ll yco ntro lled lea f s hu tter, it's ad elig htfu lly u no btru siv e c am erato use . Focus is qu ick via afing ertip c on trol o n th e co mp act80 mm le ns (40 .5 mm filte rthre ad ) a nd the lea f s hu tter

re sp on se is in sta nta ne ou s. Y oucan a lm ost fee l the rich co lours ,the so ft bokeh and sm ell thetran spa ren cies . In m y ca se, I ca na lso rem em ber the tim e takento g et those transparenc ies onto the page and the cost o fd ec en t r ollf ilm s ca nn er s.

M ax im um s hu tter sp eed sfrom the leaf shu tte r a re1/250 th for F4 and faster,1 /500 th for F5 .6 -F 22. T he F u-jin on le ns, u nd ou bte dly a C os inaprod uced unit and as such likelyto d elive r stunning resu lts, is 6e lem ents in 4 g roups and offersan angle of view of 53 ' fo r 6x6and 57' for 6x7. As w ith therest of the cam era, m ost of thete ch nic al fea ture s w ou ld lo ngago be taken fo r g ran ted - thea dju sta ble p re ss ure p la te fo r1 20 or 2 20 , th e w id er-tha n-re co rd in g-a re a v ie wfin de r th atlets you plan fo r action sho ts ,th e s cre w c ab le re le as e.

F ilm isn 't cheap at 5 perro ll fo r 120 (10-12 shots) ande ss entia lly d ou ble th at fo rthe harder to find 220 (20-24sho ts) - and you can 't sw itch onthe fly be tween 6x6 and 6x7 .P ro ce ssin g from 3-7 p er roll,p lu s c ha rg es fo r s ca nnin g a ndpro vid in g files o n C D (a ro un d30 per ro ll for 38M B files,thoug h labs vary w ild ly in qua l-ity a nd p ric ing ). S o it's a lm ostworth ask ing w hy the G F670e xis ts w hilst F uji h as a llo we dt he ir c ritic ally -a cc la im e d F in eP ixP ro D SLR rang e to tail o ff.

The answ er lies , in part, inte rritory . F uji is s till ve ry a ctiv ein m a nu fa ct urin g p ro fe ss io na lcameras - though in the UKw e're m ore fam iliar w ith thema s H as se lb la ds . W h ils t th eportra it-fo rm at 645s and the

epic 6x9 are g one, the manu -f ac tu rin g r el at io n sh ip be tweenF uji a nd C osin a m ake s the GFa n at ur al c on tin ua tio n of theline and no more o f a departurefrom "tra dition al" F uji M F tha nthe p lastickv G A m od els werein the 1990s. If anyth ing, it'sc loser in fee l and opera tionthan I expected. The in tuitivea rra ng em en t o f s hu tte r speed,aperture and focus on the le nsw ou ld have been w elcome butseem s less im portan t w ith theA pe rtu re P rio rity m od e.

P ers on ally , I e njo y the G F670- th e c ons id ere d a pp roach tocrea ting the im ag e combinedw ith th e s nap s po nta neity ofth e re co rd in g p ro ces s is a brea tho f fre sh a ir. U nle ss y ou're us inga S igm a w i

Master Photography

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