Master of Business Administration- MBA Semester 3

MB0050 – Research Methodology - 4 Credits

(Book ID: B1206)

Assignment Set - 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

1. Define Research. What are the features and types of Research?

2. How is a research problem formulated? What are the sources from which one

may be able to identify research problems?

3. What are the types of Observations? What is the utility of Observation in

Business Research?

4. What is Research Design? What are the different types of Research Designs?

5. Explain the Sampling Process and briefly describe the methods of Sampling.

6. What is a Research Report? What are the contents of Research Report?

Master of Business Administration- MBA Semester 3

MB0050 – Research Methodology - 4 Credits

(Book ID: B1206)

Assignment Set - 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

1. Differentiate between nominal, ordinal, interval and ratio scales with an example

of each.

2. What are the types of Hypothesis? Explain the procedure for testing Hypothesis.

3. What are the advantages and disadvantages of Case Study Method? How is

Case Study method useful to Business Research?

4. What are the Primary and Secondary sources of Data?

5. Differentiate between Schedules and Questionnaire. What are the alternative

modes of sending Questionnaires?

6. Explain the various steps in processing of Data.

Fall/August 2012

Master of Business Administration - Semester 3

MB 0051: “Legal Aspects of Business

(4 credits)

(Book ID: B1207)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Discuss the nature and significance of business law?

2. Define contract of indemnity. Describe the rights of the indemnifier and the indemnity

holder.

3. What is Partnership? Briefly state special features of a partnership on the basis of

which its existence can be determined under the Indian Partnership Act?

4. What remedies are available to a seller for breach of contract of sale?

5. Examine the rights of a consumer enshrined under the Consumer Protection Act,

1986.

6. Write short notes on the following:

a. Copy right

b. License

Fall/August 2012

Master of Business Administration - Semester 3

MB 0051: “Legal Aspects of Business

(4 credits)

(Book ID: B1207)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. “All agreement are not contracts but all contacts are agreements”.

Comment.

2. What do you mean by bailment? What are the requisites of a

contract of bailment? Explain.

3. What do you mean by del credere agent?

4. What do you mean by Memorandum of Association? What does it contain?

5. Name the instruments which are recognized as negotiable

instruments by the Negotiable Instruments Act, 1881.

6. Write short notes on the following:

a. Digital Signature

b. Information Technology Act

Fall/August 2012

MK0010_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 2

MK0010 – Sales, Distribution& Supply Chain Management - 4 Credits

Book ID: B1220

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will

this analysis help in planning marketing strategies for the brand?

Q.3 Explain in brief the process involved in personal selling.

Q.4 Describe the stages of business buying process.

Q.5 Why is rural market important? What should marketers keep in mind when

catering to this market?

Q.6 Explain the core concepts of marketing. Define service and explain its relevance

in modern society

MK0010_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 2

MB0046 – Marketing Management - 4 Credits

Book ID: B1220

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the various steps involved in the design of a distribution channel.

Q.2 Will the pricing and product policy of a multinational firm be different in a

developed and an underdeveloped country? Justify your answer.

Q.3 Explain the consumer decision making process

Q.4 What is integrated marketing communication? Explain the integration

marketing communication development process.

Q.5 Explain the types of advertisements and characteristics of major media.

Q.6 What are the advantages of branding? What value does the organisation and

customers get out of the branding process?

Fall/August 2012

Master of Business Administration - MBA Semester 3

MK0011 – Consumer Behaviour - 4 Credits

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are the different social class categories in India? What is the impact of

social class on consumer behaviour?

Q.2 Discuss the various bases of market segmentation.

Q.3 An innovation might fail if it is not communicated properly". Do you agree? Give

reasons quoting real life examples

Q.4 Discuss three component models of attitudes. What is the relevance of this

model to advertising objectives?

Q.5 Explain the VALS theory with suitable examples describing each type of

consumer.

Q.6 How important is feedback, in a communication process? Discuss McGuire’s

Model.

Fall/August 2012

Master of Business Administration - MBA Semester 3

MK0011 – Consumer Behaviour - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What is consumer involvement? What is the relevance of split-brain theory to

the concept of consumer behaviour?

Q.2 Discuss Freudian theory of personality. Give practical examples wherever

possible

Q.3 Discuss the stages in adoption process. What are common barriers to adoption

new products?

Q.4 Mention important memory concepts that are relevant to marketers

Q.5 What are the popular positioning approaches that companies use? Give

examples.

Q.6 Who are opinion leaders in the context of marketing and what are their

characteristics? How do opinion leaders differ from those on whom they have

influence?

MK0012_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 3

MK0012 – Retail Marketing - 4 Credits

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Who are channel partners? What are different types of channel partners? What

role do they play?

Q.2 Discuss the components of CRM. What are the benefits of maintaining good

relationship with customers?

Q.3 What is e-tailing? What are different categories of online retailing?

Q.4 What do you mean by acquisition? What are the types of acquisitions?

Q.5 Explain retailing & its features. How has the growth of retail sector helped the

Indian economy?

Q.6 Discuss the concept of price sensitivity and its relevance for retailers.

MK0012_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 3

MK0012 – Retail Marketing - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Why should retailers choose to go global? What are the benefits?

Q.2 How do you the future of e-tailing? Discuss the possible barriers in the growth

of e-tailing.

Q.3 Discuss the stages in retail environment analysis

Q.4 Discuss the channel strategies adopted by the retailers, in brief.

Q.5 Explain the concept of social marketing. Discuss the Ps under social marketing.

Q.6 Why has segmentation gained importance in recent years? Discuss the criteria

for effective segmentation.

Fall 2012

Master of Business Administration - MBA Semester 3

MK0013– Marketing Research - 4 Credits

Book ID: B1223

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 How to write a marketing report and what quality is to be ensured?

Q.2 Distinguish between product research and new product research. Explain

with examples.

Q.3 Explain the types of hypothesis and the steps involved in hypothesis

testing.

Q.4 Which are the various types of scales in marketing research and its

applications?

Q.5 What are the limitations of sampling? What are the indicators for an ideal

sample?

Q.6 Considering Indian consumers and Indian market trends, mention the

ways through which a marketing researcher can carry out research? If you

were to research a market segment, how would you go about it?

Fall 2012

Master of Business Administration - MBA Semester 3

MK0013– Marketing Research - 4 Credits

Book ID: B1223

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are the nature, scope and features of Marketing Research?

Q.2 What do you mean by sales forecasting? Explain the steps involved in it.

Q.3 Write a short note on marketing audit.

Q.4 What are client ethics and field service ethics? Explain with example.

Q.5 Discuss different types of information applicable in market research and

mention their uses.

Q.6 What is SPSS? How does SPSS help in marketing research?