AGV - MBA 1st Semester Syllabus

Master of Business Administration

Duration 2 Years Full Time

Programme Structure and Curriculum Semester I: Academic Session 2008

-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------

AMITY GLOBAL VARSITYSummary First Semester Course Code Course Title Lectures (L) Hrs per week 3 3 3 3 3 3 3 2 Tutorials (T) Hrs per week 1 1 1 1 1 1 1 Practical (P) Hrs per week 1 Credit Units 4 4 4 4 4 4 2 2 28

MGBMK 10101 MGBFN 10101 MGBHR 10101 MGBIT 10101 MGBOM 10101 MGBEN 10101 MGBBS 10101 MGBEG 10101

Marketing Management Accounting And Finance Human Resource Management Information Technology Quantitative Techniques and MR Business Economics Self Development & Interpersonal Skills Business Communication TOTAL

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Table of ContentsSEMESTER

1..........................................................................................................................................................................4

Marketing Management......................................................................................................................................4 Accounting And Finance.....................................................................................................................................7 Human Resource Management...........................................................................................................................9 Information Technology....................................................................................................................................12 Quantitative Applications and MR...................................................................................................................14 Business Economics..........................................................................................................................................17 Business Communication .................................................................................................................................20 Self-Development And Interpersonal Skills.....................................................................................................21


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SEMESTER 1 MARKETING MANAGEMENTCourse Code: MGBMK 10101 Credit Units: 04

Course Objective: The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions. Learning Outcomes: At the end of the course students will be able to: - Explain key concepts and elements of marketing management and differentiate between marketing and sales - Examine the 4Ps of Marketing and discuss different strategies - Analyze consumer behaviour for various sectors and assess the STP strategies of different multinational companies. Course Contents: Module 1: Marketing - Managing Profitable Customer Relationships - Introduction to Marketing - Differentiation between Marketing and Selling - Marketing Management - 5 Ps product, promotion, place, price, placement - Management orientations - Customer relationship management and strategies - Challenges for Marketing Managers - Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural marketing (only basic concepts) Module 2: Marketing Environment, Marketing Information System and Marketing Research - Factors affecting marketing Environment- Macro and Micro Factors - Marketing Information System- concept and importance - Marketing Research- introduction and process Module 3: New-Product Development and Product Life-Cycle Strategies - Product Attributes - New Product Development strategies- Idea generation to commercialization - Product Life Cycle strategies- different marketing strategies for different stages - Branding, packaging and labeling. Module 4: Marketing Channels and Supply Management - Marketing channels- concept , importance - Retailers Vs. Wholesalers - Integrated supply chain managementAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 4 of 22


Module 5: Integrated Marketing Communication Strategy - Tools of marketing communication mix - Process of IMC - AIDA Model and L and S model - Advertising - Sales Promotion - Personnel Selling Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting - Definition of consumer market - Decision Making Process - Types of buying decision behavior - Factors influencing consumer buyer behavior - Adoption and diffusion process for new products - Demand forecasting- concept - Methods of estimating future demand Module 7: Building the Right Relationships with the Right Customers - Market Segmenting- Understand the major basis for segmenting consumer and business markets - Market Targeting. - Identify attractive market segments and device a target marketing strategy - Positioning for competitive advantage Module 8: Pricing Considerations and Approaches - New product pricing Strategies - Product mix pricing strategies - Price Adjustment Strategies - Price Change Teaching and Learning Methods The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. The class lectures will focus on an International context to understand the environment in which decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and International companies. The students will form a group and each group will pick up any one major product category and select a non Indian company. It will study, and then write about, the marketing strategy followed by this company. Case studies will be discussed by the instructor and accompanied by group presentations written and oral - by the students under the supervision of the faculty. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60


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Text & References: Text: Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th edition, Prentice-Hall, USA, 2005 References: Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002 Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education, London, 2001 Harvard Business Review Helpful Web Sites http://www.marketingterms.com/ http://www.knowthis.com/general/terms.htm


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ACCOUNTING AND FINANCECourse Code: MGBFN 10101 Credit Units: 04

Course Objective: The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with skills for preparation and analysis of financial statements for better management planning and control. It aims to explain how the costing techniques are useful in the process of managerial decision making. Learning Outcomes: At the end of this course the students should be able to: Demonstrate an understanding of the double entry accounting system and basic accounting concepts Prepare all major financial statements Develop skills to analyze the financial statements Understand the basic concepts of company accounts and process of determination of cost, cost-sheets, process and marginal costing. Course Contents: Module 1: Introduction Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance. Module 2: Final Accounts Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and expenses, Fixed assets and depreciation, Analysis of a Company s Balance Sheet. Module 3: Analyzing of Financial Position Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of Financial Statements. Module 5: Company Accounts Accounting for Business Combinations; Introduction to stocks, shares and stock markets. Module 6: Cost and Management Accounting Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and Cost Volume Profit Learning Methods A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international financial business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 7 of 22


Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Text & References: Text: Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill References: Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co Nigam, B N Lall, Cost accounting :principles and practices, P.H.I., New Delhi,2005 Horngren, Charles T, Introduction to management accounting,13th, Pearson Education, New Delhi,2005 Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005 Wood's, Frank, Business Accounting 1,9th,Pearson Education, New Delhi,2002 Horngren, Charles T, Introduction to management accounting,13th,P.H.I., New Delhi,2005 Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey, 2003 Pahler, Arnold J, Advanced accounting : concepts & practice,8th ,Thomson South-western, Australia, 2003


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HUMAN RESOURCE MANAGEMENTCourse Code: MGBHR 10101 Course Objective To sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of Human Resource Management. Learning outcomes By the end of these modules and the relevant readings, students should be able to: Describe the relationship between HRM and organisational performance and be able to critically evaluate the empirical evidence. Critically evaluate alternative perspectives on HR practices. Analyse the relationship between HR practices and their outcomes for the individual and organisation. Evaluate the effectiveness of different HR practices. Recognize the limitations of the theories covered. Course Contents Module-I : Human Resources Management In Perspective Concept, Nature and scope of Human Resource Management, Growth and development of Human Resource Management in India, Emerging trends of HM in Globalized economy. The Challenge of Human Resources Management Strategy and Human Resources Planning Module-II : Developing Effectiveness In Human Resources Expanding the Talent Pool: Recruitment and Careers . Employee Selection Training and Development Appraising and Improving Performance Module-III : Meeting Human Resources Requirements Equal Employment Opportunity and Human Resources Management Job Analysis, Employee Involvement and Flexible Work Schedules Module-IV : Introduction To Compensation Management Wages & Salary concepts Methods of wage determination in India Executive compensation Incentive based pay system Emerging trends of compensation managementAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 9 of 22


Module- V : Industrial Relations Concept, values and scope, Approaches to Industrial relations Trade Unionism Collective bargaining Evaluation Scheme: Component Codes Weight age planned (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60

Text Books: Garry Dessler - Human Resource Management, Pearson Reference Books : V.S.P. Rao - Human Resource Management, Excel Books W.F.Cascio - Managing Human Resources, TMH Aswathapa, - Human Resource & Personnel management, TMH Vnekat Ratnam-Industrial Relation, Oxford & IBH Mamoria and mamoria - Dynamics of Industrial Relation, Himalaya Publishing 7. Sinha Sinha, Industrial Relations, Pearson. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson. 4. Subba Rao, Personnel & Human Resource Management, Text and Cases, Himalaya Publication. Mathies and Jackson - Human Resource Management, Thomson Baron - Strategic Human Resources: Framework for general Managers John Wiley


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INFORMATION TECHNOLOGYCourse Code: MGBIT 10101 Credit Units: 04

Course Objective: The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology (IT) and Information Systems (IS) in international business operations. It will develop the students ability to identify sources of information and how these can be used in the decision-making process by leveraging IT and networking. This course requires the students to develop practical applications ability and knowledge as well as the ability to recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business cases. Learning Outcomes: At the end of the course students will be able to: - Explain key concepts and elements of information technology and information systems - Examine the evolution, role, function and impact of IT & IS in global business operation. - Identify sources of information and assess how they can be used in the decision making process by leveraging information technology and networks. Course Contents: Module I: Information Technology in Management Fundamentals of Information Technology in management Organizations, Environments, IT & IS E-business/E-commerce in global scenario: Role in transforming business and management in organizations with focus on IB Use of communication systems in information management Module II: Information Systems within Business Management Introduction to common used system and models Relationship between IS, organizations and business processes Types of IS(TPS, OAS, MIS, DSS, ESS and SIS) Information management and decision making Managing international Information systems Module III: Knowledge based systems Intelligent support systems & concepts of Artificial Intelligence Data Mining & Data warehousing Emerging trends in Information management systems Module IV: Managerial implications of IT/IS in Global business Planning, Organizing and controlling Information Security, Tools and techniques Legal and Ethical issuesAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 12 of 22


Future of Information management

Module V: Practical aspects and applications of IT/IS Introduction to MIS packages and tools Working with MS-WORD Creating, Editing, Formatting Documents Working with tables Mail Merge Introduction to spreadsheet packages: MS-Excel Building a spreadsheet basic functions Application, conditional calculation and plotting graphs Making presentations with MS-PowerPoint Introduction to Database Management System Web interface and techniques Introduction to ERP & CRM solutions Learning Methods: This course is based upon interaction between the students and the teachers. Wherever possible a link should be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A hands on approach will ensure that students can use integrated programmes and have a wide range of knowledge of different applications. The practical knowledge can be used to develop an awareness of how IT and IS can be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case study, an evaluation of a local organisation, guest lectures and industry visits. Part of the learning process will also be producing a paper (in groups) on a relevant topic. Examination Scheme: Components Weightage (%) Text & References: Text: Laudon Kennith and Laudon Jane (2005) Management Information Systems: Managing the Digital Firm, 9th Edition, Prentice Hall of India. References: Turban, McLean and Wetherbe (2004) Information Technology for Management 4th Edition, John Wiley & Sons Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill P1 10 C1 10 CT1 20 EE1 60


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QUANTITATIVE APPLICATIONS AND MRCourse Code: MGBOM 10101 Credit Units: 04

Course Objective: The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken. Learning Outcomes: On completion of this module students will have: Considered the nature of research methods and research methodologies Evaluated and justified the research methodologies to be employed Identified the components and problems/constraints underlying a research project and report proposal Use statistical techniques to collect and analyze data Produce forecasts based on formalized procedures Apply quantitative techniques to business situations. Developed the ability to analyze, interpret and conclude research findings and provide relevant recommendations Carried out a formal presentation on how to write a project report. Course Contents: Module 1: Research Methodology and Research Methods Objective, significance and types of research Research Methods vis--vis Methodology Research Process and criterion for good research Ethics in Business Research Module 2: Research Problem and Research Design Defining and Identifying the Problem Formulation of Hypothesis Techniques involved in defining the Problem Meaning and features of Research Design Types of Research: Qualitative and Quantitative Research Developing a Research Plan: Industry Specific Research Proposals Module 3: Sampling Design and Scaling Techniques Census and sample survey Criteria for selecting a sampling procedure Measurement and Scaling techniques Classification and importance of Scaling techniquesAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 14 of 22


Market Specific Sample survey Module 4: Interpretation and Analysis of Data Methods of Data collection: Primary and Secondary Data Constructing Questionnaires: Guidelines Elements / Type of Analysis of Data Quantitative Decision Making, Application in Business & Management. Classification of Data, Diagrammatic & Graphical Presentation of Data Measures of Central Tendency Measures of Dispersion Processing Operations Usage of Statistical Software such as SPSS Problems of accuracy in interpretation of data Module 5: Testing of Hypothesis Z-test F-test T-test Chi-Square Test Module 6: Forecasting Techniques Correlation & Regression Analysis, Time Series Analysis Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variation Module 7: Design and Analysis of Experiments Analysis of Variance Completely Randomized Design Factorial Design ( 22 Factorial Experiment , 23 Design) Module 8: Report Writing Significance of Report Writing: Market Research and Experience Based Reports Mechanics and Steps in writing a Research Report Techniques and Interpretation of Research Process Salient aspects of Oral Presentation Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. Examination Scheme: ComponentsAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

P1

C1

CT1

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Weightage (%)

10

10

20

60

Text & References: Text: Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers References: Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And Applications, 1995 Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied Publishers


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BUSINESS ECONOMICSCourse Code: MGBEN 10101 Credit Units: 04

Course Objective: The course aims to train the students with modern tools of micro economics and macro economic analysis and to help them understand and analyze the complexities of the real business world and also enhance their ability for intuitive decision making. Learning Outcomes: On successful completion of the course, students will be able to: - Understand the application of basic micro-economic principles and macro economic concepts for business decision making - Develop a rational decision making perspective and analytical frame work required for managerial decision making. Course Contents: Module I: Introduction - Managerial Economics (Micro and Macro) nature and scope - Circular flow of Economic Activity - Objective of a Firm - Constrained Decision Making Module II: Basic Concepts - Concept of Economic Profit, Opportunity Cost and Accounting Profit - Functional Relationship Total, Average and Marginal - Equi-Marginalism - Time Perspective in Decision Making Module III: Demand, Supply and Market Equilibrium - Determinants of Market Demand - Law of Demand - Deamand Function and its relationship with Total and Marginal Revenue - Elasticity of Demand Price Elasticity, Income Elasticity, Cross Elasticity - Using Elasticity in Decision Making - Determinants of Market Supply - Law of Supply - Determination of Market Equilibrium - Demand Forecasting Module IV: Production Analysis - Production Function - Production Function with one variable input short run analysis - Production Function with two variable input long run analysis - ISO COST and ISO QUANTS - Economies of ScaleAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 17 of 22


Module V: Cost Analysis - Economic concept of cost - Opportunity Cost - Explicit and Implicit Cost - Marginal, Incremental and Sunk Cost - Short run Cost function - Long run Cost function - Contribution Analysis, Break Even, Operating Leverage - Estimation of Cost Function Module VI: Market Structure - Price output under Perfect Competition - Price output under Monopoly - Price output under Monopolistic Competition - Price output under Oligopoly - Barrier to Entry and Strategic Behavior leading to Imperfection Module VII: Indicators of Economic Growth - National Income, Real National Income, Per Capita Income - Human Development Index, Physical Quality of Life Index - Gross Domestic Product, Gross National Product, Net National Product Module VIII: Monetary Policy - Bank Rate Policy - Open Market Operation - Cash Reserve Ratio, SLR Module IX: Fiscal Policy - Revenue Budget & Capital Budget - Surplus Budgeting and Deficit Budgeting Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international economic business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. Examination Scheme: Components Weightage (%) Text & References: Text: Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill Dwivedi,D.N.(2006), Managerial Economics, Vikas Publishing House.Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 18 of 22

P1 10

C1 10

CT1 20

EE1 60


References: Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005 Economics, 3rd edition, Sloman, Prentice hall of India, 2004 Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005 Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003 Gupta, A C, Business Economics, Rawat Publication, 2003 Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989 Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995 Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998 Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004 Mansfield,E.(1996), Managerial Economics- Theory Application, and Cases, W.W. Norton and Co., New York. Koutsoyiannis,A.(1979), Modern Microeconomics, Macmillan, London. Ivan Png(2004), Managerial Economics, 2nd Edition, Blackwell Publishers. RH Dholakia and A.N Oza(1997), Microeconomics for Management Studies, Oxford University Press. Brownong, E.K. and Brownong, J.M., Microeconomic Theory and Application, Scott Foresman and Co., London. Allen, R.G.D.(1956), Mathematical Analysis for Economists, Macmillan, London. Salvatore,D.(1989), Managerial Economics, McGraw Hill, New York. Parl R Ferguson,Glenys J Ferguson(2000), Business Economics, Macmillan, London. K. E. Boulding(1948), Economic Analysis Harper and Bros., New York. Pindyek & Rubinfield(2004), Microeconomics, Prentice Hall of India, New Delhi. Shapiro, Edward, Macroeconomic Analysis, Harcourt Brace Jovanovich, New York. Prabhat Patnaik(1997), Macroeconomics, Oxford University Press. Bhole, L.M.(2004),Financial Institutions and Markets: Structure, Growth and Innovations, Fourth Edition, Tata McGraw-Hill Publishing Co., New Delhi. Gupta, Suraj B. (1999), Monetary planning for India, Oxford University Press. New Delhi. Economic Survey (2007-08) Bhatia, H.L., Public Finance, Vikas Publishing House. H.G. Mannur(1999), International Economics, Oscar Publications. Sawyer & Sprinkle (2004), International Economics, Prentice Hall of India.


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BUSINESS COMMUNICATIONCourse Code: MGBBS 10101 Credit Units: 02

Course Objective: One cannot not communicate. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level. Course Contents: Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity, Clarity, and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichs Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.


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SELF-DEVELOPMENT AND INTERPERSONAL SKILLSCourse Code: MGBBS 10102 Credit Units: 02

Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behavior Effective management of emotions and building interpersonal competence. Course Contents: Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self Esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ, EQ and SQ Relevance of EI at workplace Self assessment, analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment, analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation StressAmity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 21 of 22


Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References:

Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd., Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Brian Tracy, Maximum Achievement: Strategies And Skills That Will Unlock Your Hidden Powers To Succeed, 1995 Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership Potential One Skill At A Time, 2007


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AGV - MBA 1st Semester Syllabus

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