Master of Business Administration
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1 MASTER OF BUSINESS ADMINISTRATION 2009/2010 SESSION
Transcript of Master of Business Administration
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MASTER OF BUSINESS ADMINISTRATION
2009/2010 SESSION
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UM’s VISION
To be an internationally renowned institution of higher learning in research, innovation, publication and teaching.
UM’s MISSION
To advance knowledge and learning through quality research and education for the nation and for humanity
UM’s CORE VALUES
Integrity Professionalism Respect Meritocracy Academic Freedom Teamwork Open-mindedness Creativity
Accountability Social Responsibility
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Welcome Message from the Dean Welcome to the Graduate School of Business, Faculty of Business and Accountancy, University of Malaya. I would like to congratulate you on your acceptance into our Master of Business Administration programme at the University of Malaya. This initial success is your first step towards achieving your aspirations.
The University of Malaya, Master of Business Administration (UM MBA) programme is one of the more rigorous programmes in this region. The core courses encompass almost every aspect of the functional areas of organizations such as Human capital, Marketing, Accounting and Finance. Our programme offers a variety of elective courses that cater for the different needs and interests of the students. In addition, the UM MBA programme has several concentration areas (Finance, marketing, Business Information Systems etc.), which allow students the opportunity to deepen their knowledge in the area of their choice concentration. The philosophy of the Graduate School of Business, Faculty of Business and Accountancy is to provide our graduates with balanced education in which theory and practice are given equal emphasis. This is achieved through the different pedagogies that we use. Besides knowledge acquisition and skills development. Our programme also provides the platform for students to harness their interpersonal and communication skills, as well as strengthen teamwork spirit. This Handbook is prepared for you. It contains useful information that will guide you in the courses offered, requirements that must be fulfilled during your candidature, conditions for graduation and others. I wish you success and good health. Thank you. PROFESSOR DR. AININ SULAIMAN Dean Faculty of Business and Accountancy University of Malaya
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Message from the Deputy Dean Welcome to the University of Malaya – Graduate School of Business (UM-GSB), Faculty of Business and Accountancy. I would like to congratulate you for your decision to embark on Master of Business Administration programmes at University of Malaya. Our programmes are fine-tuned and tailored to meet the needs of students and business live in today’s rapidly changing employment market. To enhance your skills, we provide 11 areas of specialisation with more than 80 (core & elective) courses to choose from. You could expect stimulating education experience and real engagement of business. Our programmed can be accomplished within a minimum duration of 3 semesters (1 ½ years) up to a maximum period of 8 semesters (4 years) in order to suit your various state of affairs. At UM-GSB, we provide graduates with strong foundation in business theory as well as skills improvement – promote the ability to work as an effective team member, to become a leader and to develop interpersonal skills, and apply those knowledge in their own business setting. Our main intention is to create business leaders who embody school’s values and visions for ethical and sustainable business practice. To be part of the UM-GSB community is a challenging experience, and I really hope that you will have the most memorable and pleasant experiences of your life right here at UM-GSB!! ASSOC. PROF. DR. SH. LATIFAH SYED A. KADIR Deputy Dean (Higher Degree)/ Director UMGSB Faculty of Business and Accountancy University of Malaya
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Faculty’s Mission To advance business and accounting knowledge and learning through quality research and education for the nation and for humanity. Faculty’s Vision To be an internationally renowned faculty in business and accounting research, innovation, publication and teaching. Faculty’s Objectives To produce graduates who are socially responsible, knowledgeable and highly skilled in business, management and accounting. To explore and expand the frontiers of knowledge through teaching, research and publication. To establish a closer relationship and improve cooperation with the private and public sectors, as well as with other institutions of higher learning - local and international.
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ACADEMIC CALENDAR 2009/2010
SEMESTER I
Orientation week Lectures Mid-Semester I Break Lectures Special Break Lectures Revision Semester I Examinations Semester I Break
1 week 6 weeks 1 week 4 weeks 1 week* 4 weeks** 1 week 3 weeks 5 weeks***
26 weeks
28.06.2009 06.07.2009 17.08.2009 24.08.2009 19.09.2009 28.09.2009 26.10.2009 02.11.2009 23.11.2009
- - - - - - - - -
05.07.2009 16.08.2009 23.08.2009 18.09.2009 27.09.2009 25.10.2009 01.11.2009 22.11.2009 27.12.2009
SEMESTER II
Lectures Mid-Semester II Break Lectures Revision Semester II Examinations
7 weeks 1 week+ 7 weeks 1 week 3 weeks
19 weeks
28.12.2009 13.02.2010 22.02.2010 12.04.2010 19.04.2010
- - - - -
12.02.2010 21.02.2010 11.04.2010 18.04.2010 09.05.2010
END of ACADEMIC YEAR LEAVE / SPECIAL SEMESTER
Semester Break Lectures and examinations
8 weeks or 7 weeks
10.05.2010 10.05.2010
- -
04.07.2010 27.06.2010
* Hari Raya Aidilfitri (Eid Celebration), 20 & 21 September 2009
** Deepavali, 17 October 2009 *** Hari Raya Aidil Adha, 27 November 2009 Christmas Day, 25 December 2009 + Chinese New Year, 14 & 15 February 2010
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THE FACULTY OF BUSINESS AND ACCOUNTANCY The University of Malaya has a long and established history in business education. Courses in accounting and business were first introduced in 1966 under the Division of Business, Faculty of Economics and Administration. Subsequently, in the early 1980s, the MBA programme was first offered to students who were keen on business education in line with global development. The dynamics of the demand for business education culminated in the formation of the Faculty of Business and Accountancy (FBA) on 1 February 1997. In the year 2000, the University of Malaya, Graduate School of Business (UMGSB) was formalised. Currently the Faculty offers degrees in Bachelor of Business Administration and Bachelor of Accounting at the undergraduate level, the Master of Business Administration (MBA), Master of Management (MM) and Doctor of Philosophy (PhD) at the post graduate level. The Faculty is headed by the Dean along with three Deputy Deans and a team of Assistant Registrars. The Faculty is supported by six Departments: Finance and Banking, Marketing, Business Strategy and Policy, Management Accounting and Taxation, Financial Accounting and Auditing and Operations and Management Information Systems. The Faculty has close links with the business community, and a substantial number of our faculty members are involved with various established organizations, such as the Employee Provident Fund (EPF), Malaysian Institute of Accountants (MIA), Malaysian Institute of Chartered Professional Accountants (MICPA), Malaysian Institute of Chartered Secretaries and Administrators, Institut Bank-Bank Malaysia (IBBM) and the Financial Planning Association of Malaysia (FPAM). The FBA operates from two campuses, the Main UM Campus located at Lembah Pantai and the City Campus located at Jalan Tun Ismail, Kuala Lumpur. The undergraduate and PhD courses are conducted at the main campus while the MBA and MM programmes are held at the City Campus.
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VISITING PROFESSORS Over the years, as part of our internationalization programme, the Faculty has hosted several visiting professors from reputable universities from around the world. The professors who have visited us in 2008/2009 are listed below while we have plans to bring in more in the future.
Name and Institution Department Attached Duration of Visit
Prof. Dr. Mohamad S. Bazaz Oakland University Michigan, USA
Department of Financial Accounting and Auditing
01.01.2007 - 10.02.2008
Dr. Masoud Abessi Department of Industrial Engineering, University of Yazd, Iran
Department of Marketing
July 2007 - July 2008
Prof. Dr. Minna Mattila LAUREA Kerava University of Applied Sciences, KERAVA, Finland
Department of Marketing
05 - 19 January 2008
Prof. Philip James Kitchen Hull University Business School, UK
Department of Business Policy and Strategy
29.03.2008 - 13.04.2008
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Dr. Sandy Suardy Department of Economics and Finance La Trobe University
Department of Finance and Banking
01 - 30 April 2008 &
16.06.2008 - 03.07.2008
Prof. Sofyan Syafri Harahap Faculty of Economics, Management and Accounting Trisakti University, Jakarta
Department of Business Policy and Strategy
03 - 21 June 2008
Prof. Dr. Mohamed A. Youssef College of Industrial Management (AACSB Accredited), King Fahd University of Petroleum and Minerals
Department of Marketing
9 - 27 June 2008
Abu Saim Md. Shahabudin Khulna University, Khulna, Bangladesh
Department of Business Policy and Strategy
01.12.2008 - 01.12.2009
In addition to further promote accounting education, training and research; the University received funding from Maybank to establish the Maybank Chair for Accountancy. Currently Professor Dr. Ferdinand Akthar Gul, from the School of Accounting and Finance, the Hong Kong Polytechnic University, Hong Kong, holds the tenure from 16 December, 2008 to 15 December, 2009. Part of the strategy adopted by the Faculty to establish linkages with the industry is though the appointment of Adjunct Professors from industry. The Adjunct Professors in 2008/2009 are listed below:-
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ADJUNCT PROFESSORS
Name Address
Datuk Sri Tony Fernandes Director & Group Chief Executive Officer Air Asia Bhd. Low Cost Carrier Terminal, KLIA 64000 Sepang Tel: 603 8660 4024 Fax: 603 8775 1100
Datuk Ali Abdul Kadir Chief Executive Officer and Head DIG Asia Sdn. Bhd Level 58, Tower 2, Petronas Twin Towers, KLCC 50088 Kuala Lumpur Tel: 603 2168 5288/5201 Fax: 603 2168 5388
Dato’ Ahmad Johan Mohamad Raslan
Executive Chairman PricewaterhouseCoopers Chartered Accountants 11th Floor Wisma Sime Darby, Jln. Raja Laut, P.O. Box 10192, 50706 K.L. Tel: 603 21731892 Fax: 603 2693 0997
Dr. Verindeerjeet Singh Managing Director Taxand Malaysia Sdn. Bhd. Suite 13A .05, Level 13A, Wisma Goldhill, 67 Jalan Raja Chulan, 50200 K.L. Tel: 603 2032 2799 Fax: 603 2032 2893
Prof. Dr. Sieh Mei Ling Advisor on Services, MIDA Block 4, Plaza Sentral Jalan Stesen Sentral 5 Kuala Lumpur Sentral 50470 Kuala Lumpur, Malaysia Tel: 603-2267 3633 Fax: 603-2274 7970
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FBA’S MANAGEMENT
HEAD OF DEPARTMENTS
Prof. Dr. Ainin Sulaiman Dean
Cyril Hilaris Ponnu Business Policy & Strategy
Assoc. Prof. Dr. Sh. Latifah Syed A. Kadir Deputy Dean (Higher Degree)
Assoc. Prof. Dr. Rubi Ahmad Finance & Banking
Assoc. Prof. Dr. Ong Fon Sim Deputy Dean (Research & Development)
Assoc. Prof. Dr. Ghazali Musa Marketing
Assoc. Prof. Dr. Che Ruhana Isa Deputy Dean (Undergraduate)
Dr. Noor Akma Mohd. Salleh Operations & Management Information Systems
Dr. Rusnah Muhamad Financial Accounting & Auditing
Assoc. Prof. Dr. Ruzita Jusoh Management Accounting & Taxation
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UNIVERSITY OF MALAYA GRADUATE SCHOOL OF BUSINESS (UMGSB)
UMGSB is located within the University’s City Campus in the heart of Kuala Lumpur. Accessibility is easy via major roads leading to the campus with convenient public transportation. The campus provides an environment conducive to learning that is surrounded by greenery and modern architecture. Lectures are conducted in seminar rooms equipped with Internet connection, computer and audio visual display with state of the art technology. Students are provided with discussion and study rooms. Major facilities available for learning and recreation include the City Campus Library, wireless ICT services, computer laboratory, recreation room, prayer room for Muslims and a food court. The UM Graduate School of Business (UMGSB) offers invaluable experiences through its rigorous, extensive and innovative programme that meets an individual’s personal and professional goals. Our MBA programme has been awarded accreditation from the Association of MBAs (AMBA). We are also passionate about the contribution of our faculty members and postgraduate students to our business community and society. The programme offers 11 specializations with more than 80 courses (core and electives). Our programme is also designed to provide students with a flexibility that allows them to customize their studies. THE UMGSB DIFFERENCE
§ More than 40 full time faculty members with a Doctorate Degree and with an average of 12 years professional working experience from diverse academic and industrial backgrounds.
§ Our programme engages with industrial experts and visiting professors from across the
world to extend their experience and knowledge to our classrooms.
§ With 11 specializations and more than 80 courses (core and electives courses) to choose, the programme provides students the flexibility to customize their studies.
§ Low student/faculty ratio, enables students to experience learning in small interactive
groups with live case discussions and research project supervision.
§ Our programme attracts students from the middle management level with different industrial and international backgrounds that create the ultimate learning experience.
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Academic Members and Their Research Interests
Business Policy and Strategy
Cyril Hilaris Ponnu Head of Department Senior Lecturer
MSc (Southampton) LLB (Wolverhampton) BEc (Malaya)
Business Law Business Ethics Corporate Governance
Mohd Nazari Ismail Professor
PhD (Manchester) MBA (SUNY Buffalo) BSc (Wales)
International Business Strategic Management Management
Abu Saim Md. Shahabudin Visiting Lecturer
MBA (Asian Institute of Technology) MCommerce (Dhaka) BCommerce (Dhaka)
Hisbah Religious Perspective on Business Management Economic Activities in Non-Modern Sector
Gazi Mahabubul Alam Visiting Lecturer
PhD (Nottingham) MA (Sussex) MBA (The International University, Montana)
Education Policy and Management and Link With Public Policy Human Resource Management Marketing of Social Goods
Aida Idris Lecturer
PhD (Malaya) MBA (Ohio) BEng (Aberdeen)
Entrepreneurship Strategic Management
Angeline Tay Senior Lecturer
PhD (Western Australia) MBA (Malaya) BSocSc (USM)
Human Resource Management Employee commitment Services Management
Chan Wai Meng Senior Lecturer
PhD (Malaya) LLM (Malaya) LLB (Malaya)
Commercial Law Company Law
Kamarul Zaman Ahmad Senior Lecturer
PhD (Manchester) MBA (Malaya) BA (Leeds) Bar-at-Law (Lincolns Inn) ICSA
Human Resource Industrial Organizational Psychology / Business Research
Sharan Kaur Senior Lecturer
PhD (UPM) MBA (UPM) BSc (UPM)
Talent Management Strategic Management
Syed Zamberi Ahmad Senior Lecturer
PhD (Hull) MBA (UKM) BBA (UKM)
International Business International Entrepreneurship Marketing Strategy
Mohd Said Othman Senior Lecturer
MBA (Aoyama Gakuin) BEc (Malaya)
International Business Entrepreneurship
Raida Abu Bakar Senior Lecturer
MBA (Malaya) BSc (Purdue)
Organizational Behavior Management
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Human Resource
Rosmawani Che Hashim Senior Lecturer
LLM (Nottingham) LLB (Shariah) (UIA) LLB(UIA)
International Trade Law Commercial Law Company Law
Apnizan Abdullah Lecturer
MCL (IIUM) LL(B)(IIUM) Advocate & Solicitor High Court of Malaya
Business Law Commercial Law Islamic Banking & Securities
Azhanni Muhammad Lecturer
MSc (UPM) BEd (TESL) (UPM)
Corporate Communication Human Communication Business Communication
Mohd Khidzir Yusof Lecturer
MBA (Western Michigan) BBA (Western Michigan)
Entrepreneurship Business Communication
Sharmila Jayasingam Lecturer
MBA (USM) BTech. Mgmt (UTM)
Leadership Knowledge Management
Zulkufly Ramly Lecturer
MA (Nottingham) BSBA Finance (Denver)
Corporate Governance & CSR Business and Consumer Ethics
Marketing
Ghazali Musa Head of Department Assoc. Professor
PhD (Otago) MBBS (Malaya) Dip (Otago)
Scuba Diving Tourism Health Tourism Backpacker Tourism
Md. Nor Othman Professor
PhD (Oklahoma State) MBA (Leuven) BEc (Malaya)
Marketing Consumer Behaviour Entrepreneurship
Ong Fon Sim Assoc. Professor Deputy Dean (Research & Development)
PhD (Malaya) MBA (Malaya) BSocSc (USM)
Ageing Marketing Consumer Behaviour and Older Consumers
Brian C. Imrie Visiting Lecturer
PhD (Otago) B Com (Victoria)
Services Marketing Consumer Behaviour International marketing
Norbani Che Ha Senior Lecturer
PhD (Monash) MBA (Denver) BSBA (Denver)
Marketing Small & Medium Enterprises
Sharifah Faridah Syed Alwi Senior Lecturer
PhD (Manchester) MSc (Salford)
Corporate Branding/ Branding Corporate/ Company Reputation
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BSc (Salford)
Internet Branding
Yusniza Kamarulzaman Senior Lecturer
PhD (Cardiff) PgDip (Cardiff) MBA (UKM) BBA (UiTM) Dip (UiTM)
Internet Marketing / E-Marketing Services & Tourism Marketing Consumer Behaviour
Ezlika Mohd Ghazali Senior Lecturer
MBA (Malaya) BBA (De Montfort)
Consumer Behaviour. Marketing International Marketing
Farinda Abdul Ghani Lecturer
MA (Middlesex) BSc (Middlesex)
Hospitality Management Tourism Management
Shamsul Izwan Saharani Lecturer
MBA (North London) BA (Arcadia)
Hotel and Tourism Management Management
Michael M. Dent MSc (CASS) M.Phil (London)
Managerial Economics Market Segmentation
Cross Cultural Marketing
Finance and Banking
Rubi Ahmad Head of Department Assoc. Professor
PhD (Monash) MBA (Memphis) BBA (Memphis)
Bank Performance & Regulations Corporate Finance
Mansor Md. Isa Professor
PhD (Pittsburgh) MBA (Leuven) BEc (Malaya) Dip (Malaya) CFP(M)
Corporate Finance Investment Capital Markets
Md. Kayemmuddin Visiting Lecturer
PhD (Dhaka) MBA (Dhaka) MCommerce (Dhaka) B Com (Dhaka)
Financial Reporting Financial Micro-Financial
M. Fazilah Abdul Samad Assoc. Professor
PhD (Rhode Island) MCommerce (NSW) BEc (Malaya) CPA (Australia) CFP (M)
Ownership Structure and Firm Performance
Corporate Governance Politically-Affiliated and Government- Linked Firms
Roslee Shah Shaharudin PhD (UKM) Corporate Finance
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Senior Lecturer
MA (Missouri BA (Missouri)
Banking Managerial Economics
Aidil Rizal Shahrin Lecturer
MEc (UM) BBA (UTM)
Microeconomics Econometrics Macroeconomics
Fauzi Zainir Lecturer
MBA (Miami) MSc (Miami) BSc (Nebraska)
Banking Finance
Izlin Ismail Lecturer
MPhil (Nottingham) MSc (City) BSc (LSE)
Capital Markets Debt Financing Financial History
Mohd Edil Abd. Sukor Lecturer
MBA (UIAM) BShariah (Malaya)
Financial Management Islamic Finance Islamic Banking
Nurul Shanaz Ahmad Mahdzan Lecturer
MBA (Malaya) BBA (Ohio)
Finance Economics Risk Management & Insurance
Shahrul Annuar Musa Lecturer
MBA (Malaya) BEc (Missouri BShariah (Malaya)
Finance Economics Econometric
Wan Marhaini Wan Ahmad Lecturer
MEc (UIA) BShariah (Malaya)
Islamic Finance International Finance
Financial Accounting and Auditing
Rusnah Muhamad Head of Department Senior Lecturer
PhD (Malaya) MSc (Stirling) BAcc (Malaya)
Financial Accounting And Auditing Islamic Banking Religiosity And Ethics
S. Susela Devi Assoc. Professor
PhD (Waikato) BAcc (Malaya) CA (M) CPA (M)
International Financial Reporting Standards
Corporate Governance and Earnings Management
Corporate Social Responsibility Gurcharan Singh Pritam Singh Lecturer
PhD (Malaya) MSc (UPM) BSc (UM)
Finance Data Envelopment Analysis
Norhayah Zulkifli Senior Lecturer
PhD (Glamorgan) MBA (Indiana State) BSc (Indiana State)
International Financial Reporting Standards
Social and Environmental Accounting Accounting Education
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Nurmazilah Dato’ Mahzan Lecturer
PhD (Birmingham) MBA (Unitar) BAcc (UIA) CA (M) CPA (M)
Financial Accounting & Public Sector Accounting
CAATTs adoption in internal auditing External Audit
Zakiah Saleh Senior Lecturer
PhD (Cardiff) MAcc (Glasgow) BSBA (Minnesota) Associate Member MIA
Public Sector Accounting International Accounting Accounting for SMEs
Ho Sow Kin Senior Lecturer
MA (Lancaster) BA (Portsmouth)
Financial Accounting Financial Reporting Accounting Education
Mohd Sarif Ibrahim Senior Lecturer
MSc (Brunel) CA (M) FCCA (UK)
Financial Accounting Financial Management
Zarina Zakaria Senior Lecturer
MBA (Malaya) BSc (Cardiff) ACCA
Financial Reporting. Social Responsibility and Environmental Reporting Auditing
Amal Hayati Ahmad Khair Lecturer
MSc (Acc) (UIA) BAcc (UIA) CA (M)
Auditing Internal Auditing
Ervina Alfan Lecturer
MBA (Acc) (Malaya) BAcc (Staffordshire)
Financial Reporting Accounting Profession and Education
Mazni Abdullah Lecturer
MBA (Acc) (Malaya) BAcc (Malaya)
Financial Reporting Accounting Education Corporate Environmental Reporting
Noor Adwa Sulaiman Lecturer
MSc (Acc) (UPM) BAcc (UiTM)
Auditing Non Auditing Services
Saadiah Munir Lecturer
MSc (Birmingham) BAcc (Malaya)
Financial Accounting and Reporting Corporate Governance
Suhaily Shahimi Lecturer
MAcc (UiTM) BAcc (UUM)
Internal Auditing Corporate Governance Forensic Accounting and Fraud
Investigation
Yazkhiruni Yahya Lecturer
MSc (Acc) (UIAM) BAcc (UIAM)
Islamic Accounting Shari'ah Auditing Corporate Governance
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Management Accounting and Taxation
Ruzita Jusoh Head of Department Assoc. Professor
PhD (USM) MSc (Missouri) BSc (Alabama)
Management Accounting and Control Systems
Performance Measurement and Management
Che Ruhana Isa Assoc. Professor Deputy Dean (Undergraduate)
PhD (UPM) MSc (LSE) BBA (Acc) (Oklahoma State)
Management Accounting and Control Systems
Strategic Management Accounting Accounting for SMEs
Md. Taher Billal Khalifa Visiting Lecturer
PhD (Chittagong) M Com (Chittagong) B Com (Chittagong)
Management Accounting Strategic Management Accounting Accounting Information Systems
Choong Kwai Fatt Assoc. Professor
PhD (UIA) MCL (UIA) BAcc (Malaya) LLB (London) CA (M) CPA (M) FTII (M) CFP (M) MCCS
Tax Planning and Restructuring Tax Audit and Investigation Islamic Taxation
Anna Azriati Che Azmi Senior Lecturer
PhD (Reading) MSc (Reading) BAcc (UUM)
International Accounting Relationship between Taxation and Financial Reporting
Wong Sek Khin, Edward Lecturer
PhD (Edith Cowan) MSc (Western Australia) BBA (Edith Cowan)
SME Management Research Philosophy Accounting ICT
Ahmad Zahiruddin Yahya Senior Lecturer
MAcc (Dundee) BAcc (De Montfort)
Management Accounting Accounting Education Strategic Management Accounting
Mohd Zulkhairi Mustapha Lecturer
MBA (Acc) (Malaya) BSc (Acc) (Cardiff)
International Accounting Accounting Valuation Tax Education
Noor Sharoja Sapiei Lecturer
MBA (Acc) (Malaya) BEc (Acc and Finance) (Aberystwyth) ACCA (UK)
Tax Compliance & Administration Islamic Taxation Accounting and Tax Education
Oon Yen Nee, Elaine Lecturer
M Phil (Cambridge) B Com (La Trobe) ACCA
Financial Planning Integration of Finance & Marketing
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Operations and Management Information Systems
Noor Akma Mohd. Salleh Head of Department
PhD (Queensland) MSc (East Anglia) BAcc (UUM)
Accounting Information Systems Technology Adoption Behaviour
Ainin Sulaiman Professor Dean
PhD (Birmingham) MBA (Stirling) BPA (UUM)
Management Information System Technology Diffusion and Adoption E-Commerce
Abdul Razak Ibrahim Assoc. Professor
DBA (Strathclyde) MBA (Governors State) BSc (Northern Illinois)
Services Operations Management Performance Measurement Logistic Supply Chain Management
Sh. Latifah Syed A. Kadir Assoc. Professor Deputy Dean (Higher Degree)
PhD (UKM) MSc (Cardiff) BSc (Malaya)
Applied Statistics Customer & Employee Satisfaction Total Quality Management
Tengku Mohd Faziharudean Tengku Feissal Senior Lecturer
PhD (Waseda) MBA (New Haven) BSc (Marquette)
Information Technology Digital Divide
Noor Ismawati Jaafar Senior Lecturer
MBA (Malaya) BAcc (Malaya)
Management Information Systems Electronic Commerce Accounting Information Systems
Lee Sai Leong Lecturer
MBA (Malaya) BSc (Malaya) Dip (Malaya)
Accounting Information System Technology Management
Mohd Azizi Mustafa Lecturer
MBA (Wales) BSc (Southern California)
Operations Management Retailing
Shamshul Bahri Zakaria Lecturer
MBA (Malaya) BBA (UKM)
Health Information Systems Management Information System
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MASTER OF BUSINESS ADMINISTRATION INTRODUCTION The University of Malaya MBA programme is a rigorous programme that seeks to equip students with theoretical concepts and analytical tools that will prepare them for the complexities and challenges of an increasingly dynamic and globalized business environment. Courses are structured to provide a deep understanding of theories, with unique real-world problems beyond the boundaries of textbook theories. Through a combination of lectures, case studies, written assignments, group projects, presentations and class discussions, each student is exposed to the necessary knowledge and experience to understand, analyse and evaluate actual problems for better solutions. The pedagogies are to optimize the efficiency of the learning process. Each student is required to complete a minimum of 51 credit hours of learning and research activities that cover various components of business and its concentrations. PROGRAMME STRUCTURE The UM MBA programme offers flexible day and evening classes with emphasis on quality teaching and student participation in the learning process. The minimum and maximum periods of candidature are 3 semesters and 10 semesters, respectively. Courses are divided into two categories: core and elective courses. In addition, students are required to undertake a research project in an area of their interest. The design of the courses and components allows students to maximise their learning and develop skills essential for their career development. Students are required to take a total of 51 credits as follows:
Courses Credit Core Courses 30 Elective Courses 15 Research Project 6 Total 51
The UM-MBA programme allows students the flexibility to choose a general MBA degree or a MBA degree with concentration. In order to qualify for an area of concentration, students must fulfil the requirements of core electives and elective courses under each concentration. This requirement does not apply in the case of a general MBA degree. The programme offers concentration in the following areas:
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§ Accounting § Hospitality & Tourism Management § Finance § Health Care Management § Marketing § General Management § International Business § Internal Auditing § Business Information § Islamic Finance System § Human Resource Management
CORE COURSES (30 CREDIT) Core courses are designed to expose students to the fundamentals of the management of business organizations. These core courses represent the major discipline in Finance, Management, Business Policy and Strategy, Accounting, Marketing, and Information Systems. The courses are as follows: CSGB 6101 CMGB 6103 CAGB 6101 CMGB 6104 CFGB 6101 CFGB 6102 CMGB 6101 CSGB 6102 CMGB 6102 CSGB 6201
Human Capital Management Research Methods in Business Accounting for Business Decision-Making* Operations Management Economics for Managers Corporate Finance Marketing Management Business Ethics & Corporate Governance Management Information Systems Strategic Management
* Students with a Bachelor of Accounting or a professional accounting qualification may apply for
exemption ELECTIVE COURSES Students are required to take FIVE (5) elective courses which make up 15 credits. Students who opt for a general MBA can choose elective courses from any discipline to fulfil the 15 credits requirement for elective courses. Students who decide to elect for an area of concentration must fulfil the requirements of two (2) core electives and two (2) electives under the selected area of concentration. This means that students will complete 6 credits of core electives and 6 credits of electives in the particular area of concentration. Together this makes up 12 credits. As for the remaining 3 credits, students can choose an elective from any discipline. Students who wish to elect more than one area of concentration are allowed up to a maximum of TWO (2) areas of concentration. The following is the list of elective courses under each area of concentration.
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Accounting
Core Electives Electives CAGB 6309: Financial Accounting & Reporting CTGB 6302: Management Accounting
CAGB 6302 : Issues in Public Sector Accounting CTGB 6301 : Taxation for Business Decisions CAGB 6301 : Issues in International Accounting CTGB 6303 : Managerial Accounting Control Systems CFGB 6307 : Advanced Corporate Finance CSGB 6302 : Legal Environment of Business CAGB 6308 : Seminar on Auditing and Assurance
Finance
Core Electives Electives CFGB 6308: Capital Market & Investment CFGB 6307: Advanced Corporate Finance
CFGB 6301 : Portfolio Management CFGB 6302 : Money & Banking CFGB 6303 : Derivatives Markets CFGB 6304 : International Finance CFGB 6305 : Islamic Finance CFGB 6306 : Mergers & Acquisition & Corporate Restructuring CFGB 6309 : Econometrics for Managers
Marketing
Core Electives Electives CMGB 6301: Consumer Behaviour CMGB 6302: Services Marketing
CMGB 6332 : Strategic Marketing in Tourism CMGB 6303 : Global Marketing CMGB 6304 : Brand Management CMGB 6305 : Retailing CMGB 6306 : Marketing Research CMGB 6307 : Promotions Management
International Business
Core Electives Electives CSGB 6314: International Business Management CMGB 6303: Global Marketing
CFGB 6304 : International Finance CAGB 6301 : Issues in International Accounting CSGB 6301 : Islamic Perspective on Business CMGB 6331: International Hotel Management
Business Information System
Core Electives Electives CMGB 6322: Strategic Information Systems CMGB 6321: E-Commerce
CMGB 6323 : Current Issues in Information Systems CMGB 6324 : Decision Support Systems
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CMGB 6325 : Database Management Systems CMGB 6326 : Supply Chain Management
Human Resource Management
Core Electives Electives CSGB 6308: Organizational Behaviour CSGB 6307: Leadership
CSGB 6303 : Industrial Relations CSGB 6304 : Corporate Communication CSGB 6310 : Performance Measurements & Rewards-Systems CSGB 6313 : Training Management
Hospitality & Tourism Management
Core Electives Electives CMGB 6334: Hotel Industry Business Strategy CMGB 6332: Strategic Marketing in Tourism
CMGB 6308 : Services Management CMGB 6331 : International Hotel Management CMGB 6333 : Tourism Product Development Management
Health Care Management
Core Electives Electives CMGB 6311: Health Care Management CMGB 6312: Health Care Services
CTGB 6303 : Managerial Accounting Control Systems CSGB 6311 : Total Quality Management CMGB 6313: Health Care Economics
General Management
Core Electives Electives CSGB 6311: Total Quality Management CMGB 6308: Services Management
CSGB 6302 : Legal Environment of Business CSGB 6305 : Entrepreneurship CSGB 6308 : Organizational Behaviour CSGB 6309 : Organizational Development & Change CSGB 6312 : Management Control Systems CMGB 6333: Tourism Product Development Management
Internal Auditing*
Core Electives Electives CAGB 6310: Internal Auditing CAGB 6311: Internal Auditing Engagement CAGB 6312: Business Analysis and IT for Internal Auditors CAGB 6313: Business Management Skills for Internal Auditors
CSGB 6302: Legal Environment of Business
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*These courses prepared students for the Certified Internal Auditor (CIA) professional examination. Students are eligible to receive various supports from the Institute of Internal Auditors (IIA) and IIA Research Foundation. Islamic Finance**
Core Electives CFGB 6311: Principles of Islamic Economics & Finance CFGB 6312: Islamic Deposits & Financing Management CFGB6314: Applied Islamic Principles in Financial Transactions CFGB 6313: Islamic Finance Regulations & Governance CFGB 6315: Islamic Financial Institutions & Markets CFGB 6316: Islamic Wealth Planning & Management **Students taking this concentration are eligible to apply for exemption from the 1st part of the Chartered Islamic Finance Professional (CIFP) certificate offered by the International Centre for Education in Islamic Finance (INCIEF) Another feature of the UM MBA programme is flexibility, as it allows students the freedom to choose their courses and to decide when to register for each of the courses. It is recommended that students should complete the core courses before embarking on electives. However, it is advisable for students to take Human Capital Management, Accounting for Decision Making and Marketing Management at the early stage of their candidature before attempting other core courses. It is also advisable for students to take Strategic Management at the end of their candidature. RESEARCH PROJECT (6 CREDITS) The Research Project for MBA programmes introduces students to research, thereby providing the opportunity to conduct in depth research in their area of concentration. The research report should demonstrate that the student has the ability to carry out research and/or the ability to carry out constructive criticism, as well as to report their findings accurately and coherently. This research component is a partial fulfilment of the requirements for the degree at UM-GSB. MBA students are required to register, complete and obtain a pass in the Research Project before the degree can be awarded. Students may choose to carry out an academic or a consultancy type of research. An academic research is an independent research effort by an individual student under the supervision of an assigned supervisor. For the consultancy type of research, a group of two or three students (but not more than three) are allowed to carry out the research under the supervision of a supervisor. Students are required to obtain a Pass in CMGB 6103-Research Methods in Business before registering for the Research Project. Students shall not plagiarise any idea, writing, data or invention belonging to another person’ (Akta Universiti & Kolej Universiti 1971 – Kaedah-Kaedah)
25
The time frame for students to complete the Research Project is at least one semester (excluding Special Semester). Students who face difficulty in completing the report may request an extension of time (by completing Form UMGSB/RP/04), which may be granted upon the discretion of UM-GSB. No grading will be carried out until such time that the Research Project Report has been successfully completed and submitted for examination. Any work in progress will be graded as “P” (in progress) for that particular semester. The evaluation of the Research Project report consists of two components:
• a written report (70% of final grade); and • an oral presentation (30%).
Grading of the Research Project report is subjected to the same Grading System adopted by UM-GSB, Faculty of Business & Accountancy, University of Malaya. Upon submission and examination, students who fail to obtain a “Pass” will have to make corrections to the report based on the comments of the supervisor(s) and examiner. The report will then have to be resubmitted for examination.
ACADEMIC PERFORMANCE REQUIREMENTS Students are REQUIRED to obtain a Grade Point Average (GPA) and a Cumulative Grade Point Average (CGPA) of at least 3.0 for every semester. In order to graduate, students must obtain a minimum CGPA of 3.0. Students with a GPA of less than 3.00 in a normal semester will be placed on an Academic Probationary Period in the following normal semester. The candidature of any student who is placed on an Academic Probationary Period for TWO consecutive normal semesters will be terminated. The probation period shall end when the student has successfully attained a GPA of 3.00 and above. Students must obtain a minimum grade B for all core courses, failing which students must repeat the course, subject to a maximum of three attempts. After the third attempt, if the student fails to redeem with a minimum grade B their candidature will be TERMINATED. For elective courses, students who obtain grade B-, C or C+ can be given a conditional pass if their CGPA is above 3.0. Students with a CGPA of less than 3.0 have an option to either repeat the same course to improve the grade or to take another elective course, which has to be done during the period of candidature.
26
EVALUATION FORMAT All courses adopt an assessment system that incorporates course work and a final examination. Course work carries 60% of the total marks and the final examination contributes 40%. Coursework may include written assignments, written case analysis, oral presentations, participation in class discussions, and mid-semester examinations. The grading system for all courses is as follows:
GRADING SYSTEM
Marks Equivalent Grade Grade Point Meaning
80 – 100 A 4.0 Distinction
75 – 79 A- 3.7
70 – 74 B+ 3.3 Pass
65 – 69 B 3.0
60 – 64 B- 2.7
Conditional Pass 55 – 59 C+ 2.3
50 – 54 C 2.0
45 – 49 C- 1.7
Fail 40 – 44 D+ 1.5
35 – 39 D 1.0
≤ 35 F 0 CONDITIONS FOR GRADUATION
1. Successful completion of 51 credits fulfilling core, elective courses and research project
requirements, with a minimum CGPA of 3.0.
2. Language requirement as follows:
• For Malaysian citizens, a pass in Bahasa Malaysia paper at the Sijil Pelajaran
Malaysia (SPM) level, or its equivalent;
• For international students, a pass in Bahasa Malaysia or Malaysian Studies as
prescribed by the Institute of Post Graduate Studies, University of Malaya.
27
INTERNATIONAL STUDENT EXCHANGE PROGRAMME UM organises a student exchange programme with various institutions around the world. The countries/institutions popular among students are Rouen Graduate School of Business, France, Georg-Simon-Ohm-Fachhochschule Nürnberg, Germany and Melbourne University, Australia. The aim of this exchange programme is to prepare students for the global economy by providing them with an opportunity to broaden their perspective and gain greater insights into business and management practice, as well as the cross-cultural perspective of business and management. Students who have completed their second semester and achieved a cumulative grade point average (CGPA) of 3.3 and above are eligible to apply. The duration of the exchange programme is for one semester, which is approximately four to five months. Students must register as a full-time student with the host institution for the duration of the exchange programme. There is no payment of tuition fees to the host institution but tuition fees will have to be paid to the University of Malaya. This is the unique feature of our exchange programme – paying local fees for international experience. Students should choose courses in the host institution that are equivalent to the elective courses offered by the UM-MBA programme. Transfer of credits for courses taken at a host institution can be allowed for up to nine credit hours of elective courses under the UM-MBA programme. Students are requested to obtain prior approval for the courses to be taken at the host institution for consideration of credit transfer. Upon returning to UM, students can apply for credit transfer by submitting the transcript from the host institution. Details of the exchange programme can be obtained from UMGSB and International and Corporate Relations Office (ICR).
28
CO
URS
E SY
NO
PSIS
29
CORE
CO
URS
ES S
YNO
PSIS
Cour
ses
Lear
ning
Out
com
es
Syno
psis
CS
GB
6101
H
uman
Cap
ital
Man
agem
ent
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Anal
yze
glob
al is
sues
invo
lvin
g th
e m
anag
emen
t of o
rgan
izat
ions
and
hu
man
cap
ital i
n a
com
plex
env
ironm
ent.
2.
Acqu
ire b
asic
con
cept
s an
d pr
actic
es in
man
agin
g or
gani
zatio
ns a
nd
empl
oyee
s.
3.
Appl
y di
ffer
ent
tech
niqu
es in
eva
luat
ing
the
effe
ctiv
enes
s of
gen
eral
or
gani
zatio
nal a
nd h
uman
reso
urce
man
agem
ent p
ract
ices
. 4.
Eval
uate
the
suc
cess
in
impl
emen
ting
the
Empl
oym
ent
Act
and
Occ
upat
iona
l Saf
ety
and
Hea
lth A
ct in
Mal
aysi
a.
5.
Dev
elop
ski
lls in
usi
ng a
cade
mic
rese
arch
find
ings
in h
uman
cap
ital
man
agem
ent f
or p
ract
ical
pur
pose
s.
The
cour
se
is
divi
ded
into
tw
o pa
rts:
or
gani
zatio
nal
man
agem
ent
and
hum
an
reso
urce
man
agem
ent.
The
firs
t pa
rt c
over
s th
e ba
sic
func
tions
and
rol
es o
f m
anag
ers
in t
he
cont
ext
of
a ch
angi
ng
orga
niza
tiona
l en
viro
nmen
t. S
peci
fical
ly,
the
cour
se e
xam
ines
th
e co
ncep
ts
and
prac
tices
of
pl
anni
ng,
orga
nizi
ng, l
eadi
ng, a
nd c
ontr
ollin
g. T
he s
econ
d pa
rt o
f th
e co
urse
exa
min
es t
he p
ract
ical
issu
es
of m
anag
ing
hum
an r
esou
rces
in o
rgan
izat
ions
. It
incl
udes
pla
nnin
g an
d ex
ecut
ing
effe
ctiv
e st
aff
stra
tegi
es, m
anag
ing
prog
ram
mes
for
impr
ovin
g em
ploy
ee p
erfo
rman
ce, a
nd m
anag
ing
dive
rsity
an
d gl
obal
hum
an c
apita
l. CS
GB
6102
Bu
sine
ss E
thic
s an
d Co
rpor
ate
Gov
erna
nce
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Anal
yze
the
impo
rtan
t go
vern
ance
and
eth
ical
issu
es t
hat
may
aris
e in
bus
ines
s to
day.
2.
Appl
y th
e re
leva
nt
gove
rnan
ce
and
ethi
cal
conc
epts
th
at
are
nece
ssar
y fo
r res
olvi
ng th
ese
issu
es.
3.
Anal
yze
the
role
of
com
pany
dire
ctor
s, s
hare
hold
ers
and
regu
lato
ry
bodi
es in
pro
mot
ing
good
cor
pora
te g
over
nanc
e.
4.
Anal
yze
the
role
of
sh
areh
olde
rs
in
prom
otin
g go
od
corp
orat
e go
vern
ance
. 5.
Anal
yze
the
role
of
regu
lato
ry b
odie
s in
pro
mot
ing
good
cor
pora
te
gove
rnan
ce.
Issu
es i
n co
rpor
ate
gove
rnan
ce a
nd e
thic
s ar
e hi
ghly
to
pica
l is
sues
in
to
day’
s w
orld
of
bu
sine
ss. G
over
nanc
e an
d et
hica
l iss
ues
aris
e in
al
mos
t ev
ery
aspe
ct o
f co
rpor
ate
life
and
it is
th
e re
spon
sibi
lity
of m
anag
ers
to h
andl
e th
ese
issu
es. T
he o
bjec
tive
of t
he c
ours
e is
to s
ensi
tize
stud
ents
to
thes
e is
sues
in o
rgan
izat
ions
and
to
prov
ide
stud
ents
with
tec
hniq
ues
for
anal
yzin
g an
d re
solv
ing
them
. W
ith
grow
ing
publ
ic
conc
ern
abou
t th
e ro
les
of
owne
rs
and
man
ager
s an
d is
sues
con
cern
ing
“sta
keho
lder
” pa
rtic
ipat
ion,
th
e co
urse
w
ill
disc
uss
the
impo
rtan
ce o
f re
spon
sibl
e co
rpor
ate
beha
viou
r an
d go
od c
orpo
rate
gov
erna
nce.
30
CSG
B 62
01
Stra
tegi
c M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
:
1.
Expl
ain
and
appl
y th
e co
ncep
ts,
theo
ries,
and
too
ls o
f st
rate
gic
man
agem
ent.
2.
Dem
onst
rate
the
ski
lls t
o in
tegr
ate
prev
ious
ly l
earn
ed a
spec
ts o
f co
rpor
ate
man
agem
ent.
3.
Asse
ss
the
diff
eren
t an
alyt
ical
fr
amew
orks
us
ed
to
deve
lop
orga
niza
tiona
l str
ateg
ies.
4.
Iden
tify
and
solv
e st
rate
gic
issu
es a
nd p
robl
ems.
5.
Eval
uate
th
e di
ffer
ent
com
petit
ive
and
corp
orat
e st
rate
gies
im
plem
ente
d in
an
orga
niza
tion.
Stra
tegi
c m
anag
emen
t is
abo
ut s
ettin
g go
als
and
effe
ctiv
e ex
ecut
ion
and
cont
rol
to a
ttai
n th
ese
stra
tegi
c go
als.
D
eter
min
ing
stra
tegi
c go
als
requ
ires
an
asse
ssm
ent
of
exte
rnal
op
port
uniti
es a
nd t
hrea
ts, a
nd a
n an
alys
is o
f an
or
gani
zatio
n's
stre
ngth
s an
d w
eakn
esse
s. T
his
cour
se i
s de
sign
ed t
o ex
pose
stu
dent
s to
the
th
eory
and
pra
ctic
e of
str
ateg
ic m
anag
emen
t. Th
e co
urse
em
phas
izes
a s
tude
nts'
abi
lity
to
conc
eptu
aliz
e an
d de
velo
p an
ef
fect
ive
anal
ytic
al
fram
ewor
k fo
r st
rate
gic
deci
sion
m
akin
g. T
he u
se o
f rea
l cas
es a
llow
s st
uden
ts t
o te
st t
heir
abili
ty t
o id
entif
y an
d so
lve
issu
es o
r pr
oble
ms
that
are
str
ateg
ic in
nat
ure.
CF
GB
6101
Ec
onom
ics
for
Man
ager
s
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Iden
tify
econ
omic
pr
inci
ples
an
d th
eir
appl
icat
ion
that
w
ill
be
rele
vant
in a
naly
zing
bus
ines
s-re
late
d is
sues
. 2.
Expl
ain
the
rule
s of
mic
roec
onom
ics
and
way
s in
whi
ch t
hese
rul
es
can
be a
pplie
d in
org
aniz
atio
ns.
3.
Appl
y an
d in
tegr
ate
the
theo
ry,
tech
nica
l in
form
atio
n an
d ap
prop
riate
met
hods
for
eff
ectiv
ely
anal
yzin
g an
d so
lvin
g bu
sine
ss-
rela
ted
issu
es.
4.
Det
erm
ine
an
appr
opria
te
leve
l of
pr
oble
m
iden
tific
atio
n an
d co
ncep
tual
izat
ion
skill
s to
foc
us o
n re
alis
tic a
nd r
elev
ant
rese
arch
pr
oble
ms.
5.
Com
pare
and
con
tras
t th
e di
ffer
ent
type
s of
mar
ket
stru
ctur
es a
nd
appl
y m
icro
econ
omic
an
alys
is
as
a pr
oble
m-s
olvi
ng
tool
in
an
or
gani
zatio
n.
6.
Eval
uate
the
curr
ent e
cono
mic
con
ditio
n in
Mal
aysi
a.
The
topi
cs c
over
ed in
clud
e su
pply
, dem
and,
el
astic
ity, c
ost,
mar
ket s
truc
ture
, gov
ernm
ent
and
mar
ket,
GD
P, a
ggre
gate
dem
and
and
supp
ly, G
DP,
ISLM
, fis
cal a
nd m
onet
ary
polic
ies.
31
CFG
B 61
02
Corp
orat
e Fi
nanc
e
At th
e en
d of
this
cou
rse,
are
abl
e to
: 1.
Des
crib
e ba
sic
finan
cial
con
cept
s, e
spec
ially
‘op
port
unity
cos
t’ a
nd
‘tim
e va
lue
of m
oney
’ for
bus
ines
s de
cisi
ons.
2.
Expl
ain
capi
tal
proj
ect
eval
uatio
n m
etho
ds a
nd f
ocus
on
the
shor
t-te
rm a
nd lo
ng-t
erm
fina
ncia
l im
plic
atio
ns o
f bus
ines
s de
cisi
ons.
3.
Iden
tify
the
mai
n w
ays
of
rais
ing
capi
tal
and
thei
r re
spec
tive
adva
ntag
es a
nd d
isad
vant
ages
in d
iffer
ent c
ircum
stan
ces.
4.
Asse
ss t
he e
valu
ativ
e na
ture
for
int
egra
ting
quan
titat
ive
mea
sure
s w
ith q
ualit
ativ
e ch
arac
teris
tics
to m
ake
busi
ness
dec
isio
ns.
5.
Anal
yzin
g a
com
pany
’s g
over
nanc
e st
ruct
ure
in o
rder
to
prov
ide
stra
tegi
c in
put t
o th
e bu
sine
ss.
6.
Dis
cuss
how
glo
baliz
atio
n m
ay b
e im
pact
ing
the
role
of
inte
rnat
iona
l di
vers
ifica
tion.
This
cou
rse
prov
ides
an
in-d
epth
vie
w o
f th
e pr
oces
ses
of f
inan
cial
man
agem
ent
in a
firm
. Fi
nanc
ial m
anag
emen
t de
als
with
the
allo
catio
n an
d m
anag
emen
t of
fin
anci
al r
esou
rces
. Th
is
part
ly i
nvol
ves
shor
t-te
rm d
ealin
g w
ith d
ay-t
o-da
y w
orki
ng c
apita
l de
cisi
ons;
ano
ther
par
t is
lo
nger
-ter
m, i
nvol
ving
maj
or c
apita
l inv
estm
ent
deci
sion
s an
d ra
isin
g lo
ng-t
erm
fina
nce.
CMG
B 61
01
Mar
ketin
g M
anag
emen
t
At th
e en
d of
this
cou
rse,
are
abl
e to
: 1.
Rela
te m
arke
ting
conc
epts
to th
e pr
esen
t bus
ines
s en
viro
nmen
t. 2.
Appl
y th
e el
emen
ts o
f m
arke
ting
man
agem
ent,
cust
omer
ana
lysi
s,
com
petit
or a
naly
sis,
and
com
pany
ana
lysi
s to
ana
lyze
the
mar
ketin
g en
viro
nmen
t fac
ing
orga
niza
tions
. 3.
Anal
yze
the
four
ele
men
ts o
f m
arke
ting
used
by
orga
niza
tions
to
addr
ess
mar
ketin
g m
anag
emen
t iss
ues.
4.
Cond
uct a
mar
ketin
g au
dit.
5.
Eval
uate
the
perf
orm
ance
of a
firm
from
a m
arke
ting
pers
pect
ive.
This
co
urse
is
de
sign
ed
to
intr
oduc
e po
st-
grad
uate
stu
dent
s to
mar
ketin
g m
anag
emen
t an
d its
rol
e an
d im
port
ance
for
org
aniz
atio
nal
perf
orm
ance
in
th
e dy
nam
ic
busi
ness
en
viro
nmen
t.
Part
s I
and
II of
th
is
cour
se
intr
oduc
e th
e co
ncep
t of
m
arke
ting
and
mar
ketin
g m
anag
emen
t, m
arke
ting
info
rmat
ion,
mar
ketin
g re
sear
ch a
nd f
orec
astin
g, P
art
III d
eals
with
the
an
alys
is o
f cu
stom
er s
atis
fact
ion
whi
le P
art
IV
deal
s w
ith b
rand
s. P
art
V ex
pose
s st
uden
ts t
o th
e ve
ry
first
st
eps
of
mar
ketin
g st
rate
gies
be
ginn
ing
with
pro
duct
str
ateg
y w
hile
Par
t VI
is
abou
t ch
anne
ls
and
dist
ribut
ion.
Pa
rt
VII
is
abou
t m
arke
ting
com
mun
icat
ion
whi
le P
art
VIII
deal
s w
ith h
ow to
cre
ate
long
-ter
m g
row
th.
32
CMG
B 61
02
Man
agem
ent
Info
rmat
ion
Syst
ems
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dev
elop
an
unde
rsta
ndin
g of
inf
orm
atio
n sy
stem
s co
ncep
ts a
nd
issu
es.
2.
Dis
cuss
usa
ge o
f inf
orm
atio
n sy
stem
s in
an
orga
niza
tion.
3.
Anal
yze
prob
lem
s re
late
d to
info
rmat
ion
syst
ems
and
tech
nolo
gy in
or
gani
zatio
ns
4.
Eval
uate
app
ropr
iate
IS s
olut
ions
to s
olve
pro
blem
s.
5.
Appl
y in
form
atio
n sy
stem
s in
org
aniz
atio
ns.
The
cour
se
will
fo
cus
on
the
evol
utio
n of
in
form
atio
n te
chno
logy
in
busi
ness
ent
erpr
ise.
Th
e di
scus
sion
s w
ill e
xplo
re h
ow c
ompa
nies
use
in
form
atio
n sy
stem
s ap
plic
atio
ns t
o co
ordi
nate
ac
tiviti
es,
deci
sion
s, a
nd k
now
ledg
e ac
ross
the
en
terp
rise
and
to c
reat
e va
lue
netw
orks
with
cu
stom
ers
and
supp
liers
. In
form
atio
n sy
stem
s fo
r su
pply
ch
ain
man
agem
ent,
cu
stom
er
rela
tions
hip
man
agem
ent,
an
d kn
owle
dge
man
agem
ent
in a
dditi
on t
o en
terp
rise
syst
ems
that
firm
s ar
e us
ing
toda
y to
ach
ieve
dig
ital
inte
grat
ion
are
also
dis
cuss
ed. T
he c
ase
stud
ies
and
grou
p pr
ojec
ts
will
en
hanc
e st
uden
t le
arni
ng i
n pr
ovid
ing
an i
nsig
ht t
o so
lvin
g re
al
wor
ld in
form
atio
n sy
stem
s pr
oble
ms.
CM
GB
6103
Re
sear
ch M
etho
ds
in B
usin
ess
At th
e en
d of
this
cou
rse,
stu
dent
are
abl
e to
: 1.
Def
ine
rese
arch
term
s an
d co
ncep
ts
2.
Form
ulat
e re
sear
ch q
uest
ions
and
des
ign
appr
opri
ate
rese
arch
in
busi
ness
. 3.
Criti
cally
ev
alua
te
stud
ents
’ ow
n re
sear
ch
and
thos
e of
ot
her
rese
arch
ers.
4.
Des
crib
e va
rious
met
hods
of
cond
uctin
g em
piric
al r
esea
rch
and
colle
ct d
ata
usin
g a
varie
ty o
f met
hods
. 5.
Diff
eren
tiate
and
app
ly d
iffer
ent
stat
istic
al t
echn
ique
s an
d an
alyz
e
data
usi
ng c
ompu
ter s
oftw
are
pack
ages
.
This
co
urse
co
vers
se
vera
l m
ain
aspe
cts
of
rese
arch
met
hodo
logy
. The
firs
t pa
rt in
trod
uces
di
ffer
ent
scie
ntifi
c re
sear
ch a
ppro
ache
s su
ch a
s po
sitiv
ism
(q
uant
itativ
e)
and
inte
rpre
tivis
m
(qua
litat
ive)
. Th
e pr
oces
s of
do
ing
rese
arch
, lit
erat
ure
revi
ew a
nd r
esea
rch
desi
gn a
re a
lso
disc
usse
d in
th
is
sect
ion.
Th
e se
cond
pa
rt
expa
nds
on
this
pr
oces
s an
d re
late
d to
pics
in
clud
e su
rvey
, ex
perim
ent,
ca
se
stud
y,
ethn
ogra
phy,
gro
unde
d th
eory
and
obs
erva
tion.
Th
e th
ird
part
di
scus
ses
key
aspe
cts
of
met
hodo
logy
su
ch
as
ques
tionn
aire
de
sign
, m
easu
rem
ent
and
sam
plin
g.
The
final
pa
rt
conc
entr
ates
on
da
ta
anal
ysis
su
ch
as
Chi
Squa
re, A
NO
VA, c
orre
latio
n, f
acto
r an
alys
is a
nd
regr
essi
on.
33
CMG
B 61
04
Ope
ratio
ns
Man
agem
ent
At th
e en
d of
the
cour
se, s
tude
nts
shou
ld b
e ab
le to
:
1.
Des
crib
e th
e fu
nctio
ns o
f an
oper
atio
ns m
anag
er in
an
orga
niza
tion.
2.
Diff
eren
tiate
func
tions
in to
tal p
rodu
ctio
n sy
stem
s.
3.
Anal
yse
issu
es
and
chal
leng
es
in
prod
uctio
n an
d op
erat
ions
m
anag
emen
t in
rela
tion
to th
e co
mpe
titiv
e en
viro
nmen
t.
4.
Dem
onst
rate
the
con
cept
s of
spe
ed,
cost
qua
lity,
fle
xibi
lity
and
depe
ndab
ility
in a
n op
erat
ions
man
agem
ent c
onte
xt.
5.
Appl
y de
cisi
on m
odel
s in
a m
anuf
actu
ring
envi
ronm
ent
for
bett
er
deci
sion
mak
ing.
This
su
bjec
t w
ill
disc
uss
topi
cs
rega
rdin
g op
erat
ions
m
anag
emen
t.
Stud
ents
w
ill
be
expo
sed
to
the
fram
ewor
k an
d to
ols
of
prod
uctio
n an
d op
erat
ions
sy
stem
s be
ing
prac
ticed
by
indu
strie
s.
Topi
cs
disc
usse
d in
clud
e fo
reca
stin
g sy
stem
, pr
oces
s st
rate
gy,
loca
tion,
la
yout
, in
vent
ory
man
agem
ent,
proj
ect
man
agem
ent
and
linea
r pr
ogra
mm
ing
CAG
B 61
01
Acco
untin
g fo
r Bu
sine
ss D
ecis
ion
Mak
ing
At th
e en
d of
this
cou
rse,
stu
dent
s sh
ould
be
able
to:
1.
Expl
ain
the
basi
c co
ncep
ts
and
prin
cipl
es
of
finan
cial
an
d m
anag
emen
t acc
ount
ing.
2.
Illus
trat
e th
e im
pact
of
busi
ness
tra
nsac
tions
on
the
acco
untin
g eq
uatio
n.
3.
Anal
yse
finan
cial
st
atem
ents
to
as
sess
fin
anci
al
posi
tion
and
perf
orm
ance
of a
bus
ines
s en
tity.
4.
Use
acc
ount
ing
info
rmat
ion
to m
ake
busi
ness
dec
isio
ns.
5.
Expl
ain
the
limita
tions
of a
ccou
ntin
g in
form
atio
n.
This
cou
rse
will
foc
us o
n th
e un
ders
tand
ing
of
acco
untin
g co
ncep
ts a
nd m
etho
ds u
nder
lyin
g th
e pr
epar
atio
n of
fina
ncia
l sta
tem
ents
. Foc
us is
al
so g
iven
on
the
unde
rsta
ndin
g of
cos
ting
for
plan
ning
an
d co
ntro
l. Th
e em
phas
is
is
on
deve
lopi
ng c
ritic
al a
nd a
naly
tical
ski
lls i
n us
ing
acco
untin
g in
form
atio
n fo
r bu
sine
ss d
ecis
ion-
mak
ing.
34
ELEC
TIVE
CO
URS
ES
Polic
y an
d Bu
sine
ss S
trat
egy
Dep
artm
ent
Co
urse
s Le
arni
ng O
utco
mes
Sy
nops
is
CSG
B 63
01
Isla
mic
Per
spec
tive
in B
usin
ess
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Def
ine
conc
epts
of
‘T
awhi
d’,
‘non
-sep
arat
ion’
of
th
e ‘m
unda
ne a
nd s
pirit
ual’
in I
slam
and
‘Fa
lah’
or
‘suc
cess
’ in
Is
lam
. 2.
Des
crib
e Is
lam
ic v
alue
s in
rel
atio
n to
eco
nom
ics,
bus
ines
s an
d m
anag
emen
t. 3.
Expl
ain
how
the
‘Ta
whi
dic’
fra
mew
ork
affe
cts
busi
ness
and
m
anag
emen
t act
iviti
es.
4.
Appl
y Is
lam
ic v
alue
s in
eco
nom
ic, b
usin
ess
and
man
agem
ent
activ
ities
. 5.
Anal
yze
the
Isla
mic
sya
riah
stan
ce o
n bu
sine
ss a
ctiv
ities
suc
h as
gam
blin
g, th
e ch
argi
ng o
f int
eres
t on
loan
s, h
oard
ing
etc.
Isla
m i
s th
e re
ligio
n of
the
maj
ority
of
the
Mal
aysi
an
popu
latio
n. I
t is
als
o th
e fa
stes
t gr
owin
g re
ligio
n in
m
any
coun
trie
s in
clud
ing
Amer
ica.
U
nlik
e ot
her
relig
ions
, Isl
am d
oes
not
sepa
rate
the
spi
ritua
l fro
m t
he
mun
dane
and
the
refo
re, i
ts t
each
ings
cov
er a
ll as
pect
s of
hum
an li
fe –
pol
itica
l, ec
onom
ic, s
ocia
l etc
. Isl
am h
as
its o
wn
uniq
ue p
ersp
ectiv
e on
the
field
s of
bus
ines
s an
d m
anag
emen
t ba
sed
on i
ts ‘
Taw
hidi
c’ f
ram
ewor
k. T
he
cour
se w
ill c
larif
y ho
w t
he ‘T
awhi
dic’
fram
ewor
k af
fect
s th
e w
ay M
uslim
s vi
ew t
he o
bjec
tives
of
life
and
the
obje
ctiv
es o
f hu
man
act
iviti
es i
nclu
ding
bus
ines
s an
d m
anag
emen
t ac
tiviti
es.
The
cour
se w
ill a
lso
expl
ain
som
e ba
sic
prin
cipl
es a
nd c
once
pts
whi
ch g
over
n th
e fie
lds
of
econ
omic
s,
busi
ness
an
d m
anag
emen
t in
re
latio
n to
Isla
mic
val
ues.
CS
GB
6302
Le
gal E
nviro
nmen
t of
Bus
ines
s
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e th
e ba
sic
fram
ewor
k of
the
Mal
aysi
an L
egal
Sys
tem
. 2.
Eval
uate
the
lega
l prin
cipl
e in
sel
ecte
d ar
eas
of c
omm
erci
al la
w
in M
alay
sia.
3.
Expl
ain
and
appl
y th
e ba
sic
conc
epts
and
prin
cipl
es o
f com
pany
la
w in
Mal
aysi
a.
4.
Iden
tify
the
mai
n le
gal
issu
es i
n a
busi
ness
tra
nsac
tion
and
exam
ine
way
s to
redu
ce th
em.
5.
Eval
uate
rec
ent
lega
l dev
elop
men
ts w
hich
aff
ect
the
busi
ness
en
viro
nmen
t in
Mal
aysi
a.
Und
erst
andi
ng
the
role
of
th
e la
w
in
busi
ness
tr
ansa
ctio
ns a
nd it
s im
pact
on
doin
g bu
sine
ss is
cru
cial
ly
impo
rtan
t. B
usin
esse
s ne
ed t
o un
ders
tand
the
leg
al
envi
ronm
ent
in w
hich
the
y op
erat
e to
bet
ter
man
age
thei
r bu
sine
sses
. Le
gal
issu
es a
rise
in a
lmos
t ev
ery
aspe
ct o
f do
ing
busi
ness
and
it
is t
he r
espo
nsib
ility
of
man
ager
s to
und
erst
and
thes
e is
sues
to
avoi
d le
gal
pitf
alls
. Th
e ob
ject
ive
of t
he c
ours
e is
to
intr
oduc
e st
uden
ts t
o th
ese
lega
l iss
ues
and
to p
rovi
de t
hem
with
th
e ne
cess
ary
lega
l kn
owle
dge
to
unde
rsta
nd
and
reso
lve
thes
e is
sues
.
35
CSG
B 63
03
Indu
stria
l Rel
atio
ns
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dem
onst
rate
an
unde
rsta
ndin
g of
the
mai
n pr
inci
pal
and
conc
epts
und
erly
ing
wor
kpla
ce in
dust
rial r
elat
ions
. 2.
Dem
onst
rate
an
unde
rsta
ndin
g of
the
prin
cipa
l ac
tors
and
pl
ayer
s in
volv
ed in
wor
kpla
ce in
dust
rial r
elat
ions
. 3.
Dem
onst
rate
an
unde
rsta
ndin
g of
how
eco
nom
ic,
soci
al a
nd
polit
ical
impe
rativ
es a
ffec
t the
wor
kpla
ce in
dust
rial
rela
tions
. 4.
Iden
tify
the
mai
n is
sues
in w
orkp
lace
indu
stria
l rel
atio
ns a
nd
exam
ine
the
way
s in
whi
ch t
hey
chal
leng
e tr
aditi
onal
not
ions
of
the
rol
es o
f em
ploy
ers,
man
ager
s, e
mpl
oyee
s an
d un
ion
offic
ials
. 5.
Anal
yze
the
caus
es o
f co
nflic
t re
late
d to
ind
ustr
ial
rela
tions
w
ithin
org
aniz
atio
ns a
nd f
orm
ulat
e ap
prop
riate
sol
utio
ns t
o m
anag
e in
dust
rial d
ispu
tes.
The
cour
se i
ntro
duce
s st
uden
ts t
o th
e co
mpo
nent
s of
in
dust
rial r
elat
ions
sys
tem
s. It
will
exp
lore
the
mai
n an
d em
ergi
ng
econ
omic
, so
cial
an
d po
litic
al
issu
es
that
af
fect
the
wor
kpla
ce i
ndus
tria
l re
latio
ns f
rom
bot
h a
theo
retic
al a
nd p
ract
ical
per
spec
tive.
The
cou
rse
adop
ts
a pr
oble
m-s
olvi
ng a
ppro
ach
with
the
aim
of
deve
lopi
ng
stud
ent’
s an
alyt
ical
ski
lls in
han
dlin
g in
dust
rial d
ispu
tes.
CSG
B 63
04
Corp
orat
e Co
mm
unic
atio
n
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
:
1.
Iden
tify
the
com
pone
nts
of c
orpo
rate
com
mun
icat
ion.
2.
Expl
ain
the
impo
rtan
ce o
f im
age,
iden
tity
and
repu
tatio
n fo
r an
orga
niza
tion.
3.
Expl
ain
the
impo
rtan
ce o
f ef
fect
ive
corp
orat
e co
mm
unic
atio
n ac
tiviti
es/f
unct
ions
in
build
ing
and
enha
ncin
g th
e co
rpor
ate
iden
tity,
imag
e an
d re
puta
tion.
4.
Rela
te t
he c
once
pt o
f cor
pora
te c
omm
unic
atio
n to
the
rea
l life
co
rpor
ate
sett
ing.
This
cou
rse
focu
ses
on t
he c
orpo
rate
ide
ntity
, im
age
and
repu
tatio
n of
an
or
gani
zatio
n th
roug
h va
rious
co
rpor
ate
com
mun
icat
ion
com
pone
nts
such
as
inve
stor
re
latio
ns,
med
ia
rela
tions
, go
vern
men
t re
latio
ns,
corp
orat
e ad
vert
isem
ents
and
sev
eral
oth
ers.
It
also
ex
pose
s th
e st
uden
ts
to
vario
us
case
st
udie
s an
d re
adin
g m
ater
ials
to
fa
cilit
ate
an
unde
rsta
ndin
g of
is
sues
pe
rtai
ning
to
co
rpor
ate
com
mun
icat
ion
and
man
agem
ent i
n an
org
aniz
atio
n.
36
CSG
B 63
05
Entr
epre
neur
ship
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dem
onst
rate
an
un
ders
tand
ing
of
the
entr
epre
neur
ship
co
ncep
ts
(def
initi
on,
proc
ess,
bu
sine
ss
oppo
rtun
ities
an
d ris
ks).
2.
Dev
elop
an
en
trep
rene
ursh
ip
min
d (s
trat
egie
s,
appr
oach
, at
titud
es,
beha
viou
r) a
nd a
rtic
ulat
e pe
rson
al e
thic
s co
de t
o gu
ide
entr
epre
neur
ial d
ecis
ion-
mak
ing.
3.
Dem
onst
rate
an
unde
rsta
ndin
g of
bus
ines
s pl
anni
ng.
4.
Dis
cuss
the
pro
cess
es u
sed
to a
cqui
re t
he fi
nanc
ial a
nd h
uman
re
sour
ces
for v
entu
re c
reat
ion
and
star
t-up
. 5.
Prep
are
a bu
sine
ss p
lan.
This
cou
rse
is d
esig
ned
to p
repa
re s
tude
nts
to s
ucce
ed
in t
he n
ew g
loba
l eco
nom
y by
coa
chin
g th
em t
o th
ink
and
act l
ike
an e
ntre
pren
eur.
In a
dditi
on, t
he c
ours
e w
ill
also
tou
ch o
n th
e sk
ills
requ
ired
to a
cqui
re a
nd m
anag
e ve
ntur
es w
ithin
and
out
side
a c
orpo
rate
env
ironm
ent.
Co
urse
top
ics
incl
ude
the
entr
epre
neur
ial
revo
lutio
n,
the
busi
ness
opp
ortu
nity
, ve
ntur
e an
d gr
owth
cap
ital,
entr
epre
neur
ship
be
yond
st
art-
up
and
deve
lopi
ng
a bu
sine
ss p
lan.
CSG
B 63
07
Lead
ersh
ip
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Iden
tify
the
dim
ensi
ons
of l
eade
rshi
p sk
ills
incl
udin
g le
ader
-re
late
d pe
rson
ality
and
att
itude
s.
2.
Dev
elop
an
unde
rsta
ndin
g of
the
con
cept
of
brai
n do
min
ance
de
velo
pmen
t in
le
ader
ship
th
at
enha
nces
in
fluen
ce
and
effe
ctiv
enes
s.
3.
Anal
yze
how
le
ader
ship
di
ffer
s fr
om
pow
er,
the
role
of
de
pend
ency
in p
ower
rel
atio
nshi
ps, t
he d
iffer
ent
way
s le
ader
s ga
in a
nd u
se p
ower
and
the
polit
ical
pro
cess
es le
ader
s m
ay u
se
to in
fluen
ce o
ther
s.
4.
Appl
y th
e di
ffer
ent
lead
ersh
ip a
ppro
ache
s, a
nd t
he v
ario
us
met
hods
and
tec
hniq
ues
used
by
man
ager
s an
d co
nsul
tant
s in
de
sign
ing
and
deve
lopi
ng th
e or
gani
zatio
n.
This
co
urse
tr
aces
th
e hi
stor
ical
de
velo
pmen
t of
le
ader
ship
st
udie
s an
d th
e tr
aditi
onal
th
eorie
s of
le
ader
ship
. Th
e co
urse
go
es
furt
her
to
inco
rpor
ate
valu
able
id
eas
such
as
le
ader
ship
vi
sion
, le
adin
g a
lear
ning
org
aniz
atio
n, a
nd t
he s
hapi
ng o
f cu
lture
and
va
lues
. Th
e pr
oces
s of
glo
baliz
atio
n, t
he e
mer
genc
e of
e-
com
mer
ce, t
he in
trod
uctio
n of
con
cept
s an
d pr
actic
es
such
as
le
arni
ng
orga
niza
tions
, vi
rtua
l te
ams,
kn
owle
dge
wor
k, a
nd o
ther
for
ces
of t
rans
form
atio
n,
plac
e ne
w d
eman
ds o
n le
ader
s. T
hus,
the
cou
rse
will
al
so
disc
uss
self-
man
agem
ent
lead
ersh
ip
incl
udin
g di
scus
sion
of
m
enta
l m
odel
s an
d ho
w
lead
ers
can
broa
den
thei
r th
inki
ng t
o be
suc
cess
ful
in a
cha
ngin
g w
orld
. The
cou
rse
begi
ns w
ith a
n un
ders
tand
ing
of t
he
basi
c w
ays
in
whi
ch
lead
ers
diff
er
from
m
anag
ers,
fo
llow
ed
by
the
way
s le
ader
s se
t di
rect
ion,
se
ek
alig
nmen
t be
twee
n or
gani
zatio
ns a
nd f
ollo
wer
s, b
uild
le
ader
ship
, re
sear
ch p
ersp
ectiv
es o
n le
ader
ship
, th
e pe
rson
al
side
of
le
ader
ship
, th
e le
ader
as
a
soci
al
arch
itect
.
37
CSG
B 63
08
Org
aniz
atio
nal
Beha
viou
r
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dem
onst
rate
the
abi
lity
to w
ork
in t
eam
s, n
egot
iate
, di
scus
s an
d co
me
to a
n ag
reem
ent.
2.
Dem
onst
rate
the
abi
lity
to c
omm
unic
ate
mor
e cl
early
and
ef
fect
ivel
y, v
erba
lly a
nd in
writ
ing.
3.
Dis
cuss
the
fact
ors
that
mot
ivat
e pe
ople
. 4.
Anal
yse
the
diff
eren
t way
s of
look
ing
at le
ader
ship
. 5.
Appl
y al
l th
e ot
her
theo
ries
of O
rgan
izat
iona
l Be
havi
our
in
thei
r dea
lings
with
thei
r sub
ordi
nate
s an
d co
lleag
ues.
Pers
onal
ity,
inte
llect
, va
lues
, m
otiv
atio
n,
man
agin
g te
ams,
lea
ders
hip,
pow
er,
orga
niza
tiona
l po
litic
s an
d ne
gotia
tion.
CSG
B 63
09
Org
aniz
atio
nal
Dev
elop
men
t and
Ch
ange
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Iden
tify
the
conc
epts
and
the
orie
s re
late
d to
org
aniz
atio
nal
deve
lopm
ent a
nd c
hang
e.
2.
Anal
yze
the
pivo
tal r
ole
of c
hang
e in
org
aniz
atio
nal s
urvi
val.
3.
Illus
trat
e fa
ctor
s af
fect
ing
orga
niza
tiona
l de
velo
pmen
t an
d ch
ange
. 4.
Eval
uate
th
e or
gani
zatio
nal
deve
lopm
ent
proc
ess
of
an
orga
niza
tion.
5.
Eval
uate
the
chan
ges
proc
ess
mad
e by
an
orga
niza
tion.
Star
ting
with
a re
view
of t
he e
volu
tion
of th
inki
ng a
bout
or
gani
zatio
nal
deve
lopm
ent
and
chan
ge,
the
mai
n co
ntrib
utor
s an
d th
e va
rious
app
roac
hes,
the
cou
rse
then
pr
ocee
ds
to
exam
ine
the
natu
re
of
plan
ned
chan
ge, p
roce
ss o
f or
gani
zatio
nal d
evel
opm
ent,
hum
an
reso
urce
s m
anag
emen
t in
terv
entio
ns
and
stra
tegi
c ch
ange
inte
rven
tions
.
38
CSG
B 63
10
Perf
orm
ance
M
anag
emen
t &
Rew
ard
Syst
ems
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dev
elop
a g
ener
al u
nder
stan
ding
of
the
basi
c co
ncep
ts i
n pe
rfor
man
ce m
anag
emen
t and
rew
ard
syst
ems.
2.
Asse
ss v
ario
us t
ypes
of p
erfo
rman
ce a
ppra
isal
pra
ctic
es in
the
pu
blic
and
priv
ate
sect
ors.
3.
Com
pare
and
eva
luat
e th
e ef
fect
iven
ess
of d
iffer
ent
type
s of
em
ploy
ee p
erfo
rman
ce in
dica
tors
. 4.
Eval
uate
the
ben
efits
of
effe
ctiv
e re
war
d sy
stem
s fo
r te
ams
and
indi
vidu
al e
mpl
oyee
s.
5.
Des
ign
prac
tical
pe
rfor
man
ce
and
rew
ard
mea
sure
s fo
r en
hanc
ing
empl
oyee
pro
duct
ivity
.
The
cour
se in
trod
uces
to
stud
ents
the
gen
eral
con
cept
s of
per
form
ance
man
agem
ent
and
rew
ard
syst
ems
in
orga
niza
tions
. It
als
o ex
plor
es t
he d
iffer
ent
type
s of
be
st p
ract
ice
and
tren
ds in
man
agin
g pe
rfor
man
ce a
nd
rew
ardi
ng e
mpl
oyee
s. T
his
cour
se w
ill e
nabl
e st
uden
ts
to
use
thei
r in
sigh
ts
and
know
ledg
e to
de
sign
an
ef
fect
ive
perf
orm
ance
m
anag
emen
t an
d re
war
d sy
stem
.
CSG
B 63
12
Man
agem
ent
Cont
rol S
yste
ms
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Des
crib
e th
e th
eorie
s an
d co
ncep
ts o
f m
anag
emen
t co
ntro
l sy
stem
s.
2.
Expl
ain
the
fram
ewor
k fo
r th
e de
sign
of
man
agem
ent
cont
rol
syst
ems
in a
n or
gani
zatio
n.
3.
Anal
yze
the
impl
emen
tatio
n of
man
agem
ent
cont
rol s
yste
ms
in a
n or
gani
zatio
n.
4.
Iden
tify
vario
us c
ontr
ol s
yste
ms
that
can
be
impl
emen
ted
in
an o
rgan
izat
ion.
5.
Eval
uate
an
orga
niza
tion’
s m
anag
emen
t co
ntro
l sy
stem
s in
re
latio
n to
the
stra
tegy
and
org
aniz
atio
nal s
truc
ture
.
This
cou
rse
adop
ts a
bro
ad a
ppro
ach
to m
anag
emen
t co
ntro
l i.e
. ba
sed
on
resu
lts,
actio
ns,
or
pers
onne
l/cu
lture
whi
le e
labo
ratin
g th
e ap
plic
atio
n of
fin
anci
al a
nd n
on-f
inan
cial
per
form
ance
mea
sure
s.
39
CSG
B 63
13
Trai
ning
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dev
elop
an
unde
rsta
ndin
g of
tra
inin
g an
d de
velo
pmen
t an
d or
gani
zatio
nal e
nviro
nmen
t.
2.
Dem
onst
rate
an
unde
rsta
ndin
g of
the
prin
cipl
es o
f le
arni
ng
and
adul
t edu
catio
n.
3.
Eval
uate
, des
ign
and
plan
the
tra
inin
g ne
eds
of in
divi
dual
s an
d or
gani
zatio
ns.
4.
Appl
y va
rious
app
roac
hes
in i
nstr
uctio
nal
desi
gn a
nd t
rain
ing
met
hodo
logy
. 5.
Iden
tify
and
eval
uate
iss
ues
rele
vant
to
desi
gnin
g, m
anag
ing
and
asse
ssm
ent o
f tra
inin
g ou
tcom
es.
The
cour
se w
ill e
nabl
e st
uden
ts t
o un
ders
tand
the
co
ncep
ts a
nd p
roce
sses
rel
ated
to
trai
ning
and
sta
ff
deve
lopm
ent i
n th
e or
gani
zatio
n. It
will
exp
ose
stud
ents
to
va
rious
ap
proa
ches
to
in
stru
ctio
nal
desi
gn
and
trai
ning
m
etho
dolo
gies
. St
uden
ts
will
be
tr
aine
d to
an
alyz
e in
divi
dual
and
org
aniz
atio
nal
trai
ning
nee
ds,
desi
gn
an
appr
opria
te
trai
ning
pl
an
for
its
impl
emen
tatio
n an
d ev
alua
te it
s ef
fect
iven
ess.
CSG
B 63
14
Inte
rnat
iona
l Bu
sine
ss
Man
agem
ent
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dis
cuss
sig
nific
ant f
eatu
res
of th
e en
viro
nmen
t of i
nter
natio
nal
busi
ness
. 2.
Anal
yze
why
fir
ms
enga
ge
in
inte
rnat
iona
l bu
sine
ss
usin
g th
eorie
s di
scus
sed.
3.
Iden
tify
and
desc
ribe
syst
ems
and
inst
itutio
ns
rela
ted
to
inte
rnat
iona
l bus
ines
s.
4.
Dev
elop
un
ders
tand
ing
of
appr
oach
es,
met
hods
an
d te
chni
ques
use
d by
man
ager
s of
inte
rnat
iona
l firm
s.
The
cour
se
will
ex
pose
th
e st
uden
ts
to
sign
ifica
nt
feat
ures
of
the
envi
ronm
ent
of i
nter
natio
nal
busi
ness
an
d di
scus
s th
eorie
s th
at s
eek
to e
xpla
in w
hy f
irms
enga
ge i
n in
tern
atio
nal
busi
ness
. In
add
ition
stu
dent
s w
ill b
e fa
mili
ariz
ed w
ith s
yste
ms
and
inst
itutio
ns r
elat
ed
to
inte
rnat
iona
l bu
sine
ss.
Fina
lly
we
also
di
scus
s ap
proa
ches
, met
hods
and
tech
niqu
es u
sed
by m
anag
ers
of in
tern
atio
nal f
irms.
40
Fina
nce
and
Bank
ing
Dep
artm
ent
Co
urse
s Le
arni
ng O
utco
mes
Sy
nops
is
CFG
B 63
01
Port
folio
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Def
ine
port
folio
m
anag
emen
t an
d th
e po
rtfo
lio
man
agem
ent
proc
ess
and
iden
tify
inst
itutio
nal
inve
stor
s an
d th
eir
spec
ific
char
acte
ristic
s.
2.
Anal
yze
diff
eren
t ty
pes
of
inve
stm
ent
inst
rum
ents
us
ed
by
inst
itutio
nal
inve
stor
s an
d co
ordi
nate
th
e Fi
ve-W
ay
Mod
el
to
anal
yze
and
unde
rsta
nd p
rosp
ectiv
e cl
ient
s an
d th
eir n
eeds
. 3.
Det
erm
ine
how
muc
h ris
k an
ind
ivid
ual
can
assu
me
by e
xam
inin
g po
rtfo
lio g
oals
and
dis
tingu
ish
trai
ts o
f in
divi
dual
and
inst
itutio
nal
inve
stor
s.
4.
Com
pare
and
con
tras
t di
ffer
ent
type
s of
mon
ey m
arke
t fu
nds,
and
di
scus
s th
e sp
ecifi
c ad
vant
ages
and
dis
adva
ntag
es o
f eac
h.
5.
Asse
ss t
he b
est
inve
stm
ent
vehi
cle
to m
eet
a hy
poth
etic
al c
lient
’s
need
s an
d us
e di
ffer
ent m
etho
ds to
eva
luat
e po
rtfo
lio re
turn
s.
6.
Des
crib
e al
tern
ativ
e po
rtfo
lio m
onito
ring
stra
tegi
es a
nd i
dent
ify
actio
ns th
at c
an b
e ta
ken
to re
bala
nce
a po
rtfo
lio.
In th
is c
ours
e, th
e st
uden
ts a
re e
xpos
ed to
var
ious
to
pics
rela
ted
to p
ortf
olio
inve
stm
ent.
Som
e of
th
ose
topi
cs a
re p
ortf
olio
man
agem
ent t
echn
ique
s,
secu
rity
valu
atio
n an
d as
set p
ricin
g m
odel
s su
ch a
s CA
PM, A
PT a
nd o
ptio
n pr
icin
g m
odel
.
CFG
B 63
02
Mon
ey a
nd
Bank
ing
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
mon
etar
y ph
enom
enon
and
ban
k be
havi
our a
nd th
eir e
ffec
t on
the
cost
of f
unds
and
sys
tem
ic ri
sk w
ithin
the
econ
omy.
2.
Dis
tingu
ish
betw
een
mon
etar
y an
d no
n-m
onet
ary
econ
omic
sy
stem
s an
d di
scus
s th
e ro
le o
f liq
uidi
ty in
def
inin
g m
oney
. 3.
Dis
cuss
th
e in
terr
elat
ions
hip
betw
een
bank
ing
beha
viou
r an
d fin
anci
al c
risis
. 4.
Anal
yze
the
rela
tions
hip
betw
een
the
mon
ey
supp
ly
and
the
mon
etar
y ba
se a
nd e
xam
ine
key
elem
ents
of
the
frac
tiona
l res
erve
This
co
urse
w
ill
cove
r to
pics
su
ch
as
mon
ey,
mon
etar
y ag
greg
ates
, fin
anci
al
mar
kets
, fin
anci
al
stru
ctur
e, b
anki
ng in
dust
ry, a
nd b
ank
regu
latio
n et
c.
41
syst
em.
5.
Iden
tify
the
targ
ets
and
inst
rum
ents
use
d by
cen
tral
ban
ks a
nd t
he
effe
cts
thes
e ta
rget
s an
d in
stru
men
ts h
ave
on m
onet
ary
polic
y.
6.
Des
crib
e ke
y el
emen
ts o
f the
fra
ctio
nal r
eser
ve s
yste
m a
nd e
xpla
in
how
the
size
of t
he m
oney
sup
ply
affe
cts
econ
omic
per
form
ance
.
CFG
B 63
03
Isla
mic
Fin
ance
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Def
ine
the
prin
cipl
es,
func
tions
, ro
les
and
prac
tices
of
Isla
mic
Fi
nanc
ial I
nstit
utio
ns.
2.
Anal
yze
the
theo
ries
of Is
lam
ic B
anki
ng w
ithin
a b
road
er k
now
ledg
e ba
se
incl
udin
g ec
onom
ics,
fin
ance
, ac
coun
ting,
m
anag
emen
t, Is
lam
ic b
anki
ng la
ws
and
othe
rs.
3.
Des
crib
e th
e Is
lam
ic f
inan
cial
sys
tem
as
a un
ique
sys
tem
, tar
getin
g so
cial
and
eco
nom
ic w
elfa
re t
hrou
gh a
ppro
pria
te m
easu
res
with
in
ethi
cal b
ound
arie
s.
4.
Expl
ain
a so
und
gras
p of
Is
lam
ic
juris
prud
ence
to
he
lp
them
un
ders
tand
eco
nom
ic is
sues
from
an
Isla
mic
per
spec
tive.
5.
Asse
ss t
he a
war
enes
s of
the
con
tem
pora
ry b
anki
ng s
yste
m v
is-à
-vis
Is
lam
ic b
anki
ng a
nd fi
nanc
e, a
nd th
e m
ajor
diff
eren
ces.
6.
Eval
uate
the
im
plem
enta
tion
of t
he I
slam
ic f
inan
cial
sys
tem
by
focu
sing
on
the
achi
evem
ents
and
cha
lleng
es.
This
co
urse
w
ill
prov
ide
stud
ents
w
ith
the
know
ledg
e an
d un
ders
tand
ing
of
the
Isla
mic
fin
anci
al
syst
em.
This
co
urse
w
ill
also
ex
pose
st
uden
ts t
o th
e co
ncep
ts,
prod
ucts
and
fac
ilitie
s in
Is
lam
ic
bank
ing
and
finan
ce.
Stud
ents
w
ill
be
pres
ente
d w
ith s
kills
on
how
to
bene
fit f
rom
Isla
mic
ba
nkin
g fa
cilit
ies
and
last
but
not
leas
t, it
dea
ls w
ith
the
impo
rtan
ce
of
Syar
iah
to
Isla
mic
fin
ance
fa
cilit
ies.
CFG
B 63
04
Der
ivat
ives
M
arke
ts
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e w
hat
forw
ard,
fut
ures
, sw
aps
and
optio
ns c
ontr
acts
are
an
d cr
itica
lly e
valu
ate
a ra
nge
of fi
nanc
ial d
eriv
ativ
es.
2.
Anal
yze
and
eval
uate
the
pric
ing
of e
ach
cont
ract
and
iden
tify
thei
r ro
le in
fina
ncia
l ris
k m
anag
emen
t. 3.
Com
pare
and
con
tras
t the
str
ateg
ies
and
criti
cally
dem
onst
rate
how
th
e ra
nge
of g
ener
ic t
echn
ique
s ca
n be
use
d to
sol
ve s
impl
e an
d co
mpl
ex fi
nanc
ial p
robl
ems.
This
cou
rse
will
allo
w s
tude
nts
to a
pply
var
ious
fin
anci
al te
chni
ques
and
tool
s to
ana
lyze
and
fix
pric
e co
ntra
cts
in d
eriv
ativ
es m
arke
ts.
42
4.
Asse
ss
the
uses
an
d ap
plic
atio
ns
of
deriv
ativ
es
man
agem
ent,
espe
cial
ly in
an
unce
rtai
n fin
anci
al e
nviro
nmen
t. 5.
Appl
y kn
owle
dge
of f
inan
cial
der
ivat
ives
to
hedg
e pr
ice
risk
of
port
folio
s.
CF
GB
6305
In
tern
atio
nal
Fina
nce
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Des
crib
e th
e cu
rren
t an
d pr
ojec
ted
cont
ext,
na
ture
, ro
le
and
sign
ifica
nce
of m
anag
emen
t act
iviti
es a
s un
dert
aken
by
man
ager
s in
a
rang
e of
org
aniz
atio
ns.
2.
Anal
yze
the
unce
rtai
nty
of t
he e
xter
nal e
nviro
nmen
t an
d its
eff
ects
up
on th
e m
anag
emen
t and
str
ateg
ic d
irect
ion
of b
usin
esse
s.
3.
Dem
onst
rate
an
un
ders
tand
ing
of
curr
ent
deve
lopm
ents
in
in
tern
atio
nal f
inan
ce, a
nd a
naly
ze t
heir
impl
icat
ions
for
part
icip
ants
in
the
inte
rnat
iona
l fin
anci
al s
yste
m.
4.
Eval
uate
the
opt
ions
to
man
age
glob
al fi
nanc
e th
roug
h co
ordi
nate
d in
tern
atio
nal m
acro
econ
omic
pol
icie
s an
d lo
cal r
egul
atio
ns.
5.
Acqu
ire in
tern
atio
nal f
inan
cial
dat
a an
d th
eore
tical
mod
els
to f
orm
an
d ev
alua
te h
ypot
hese
s ab
out f
utur
e tr
ends
.
Amon
g th
e to
pics
tha
t w
ill b
e di
scus
sed
in t
his
cour
se
are
the
mon
etar
y si
des
of
inte
rnat
iona
l ec
onom
ics,
in c
ontr
ast
to t
he r
eal s
ide,
or
real
tra
de.
The
focu
s is
on
the
mar
ket
for
fore
ign
exch
ange
, the
de
term
inat
ion
of
exch
ange
ra
tes
and
the
man
agem
ent
of
fore
ign
exch
ange
ex
posu
res.
Fi
nanc
ial
issu
es f
aced
by
mul
tinat
iona
l co
mpa
nies
w
ill a
lso
be d
iscu
ssed
suc
h as
met
hods
of
finan
cing
an
d m
anag
emen
t of i
nter
natio
nal p
ortf
olio
s.
CFG
B 63
06
Mer
ger a
nd
Acqu
isiti
on a
nd
Corp
orat
e Re
stru
ctur
ing
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Des
crib
e th
e tr
ends
in In
tern
atio
nal m
erge
rs a
nd a
cqui
sitio
ns a
nd
disc
uss
why
com
pani
es p
ursu
e in
tern
atio
nal e
xpan
sion
. 2.
Eval
uate
the
suc
cess
and
fai
lure
fac
tors
of
inte
rnat
iona
l m
erge
rs
and
acqu
isiti
ons.
3.
Anal
yze
the
need
for g
loba
l reg
ulat
ion
and
corp
orat
e re
stru
ctur
ing.
Co
mpa
re
and
cont
rast
th
e ad
vant
ages
an
d di
sadv
anta
ges
of
mer
gers
and
acq
uisi
tions
. 4.
Det
erm
ine
tren
ds
and
criti
cally
di
scus
s ov
erse
as
inve
stm
ent
deci
sion
s un
dert
aken
by
m
ultin
atio
nal
busi
ness
es,
whi
ch
are
rela
ted
to m
erge
rs a
nd a
cqui
sitio
ns; a
nd c
orpo
rate
rest
ruct
urin
g.
Thro
ugho
ut t
he c
ours
e th
e st
uden
ts w
ill b
e ex
pose
d to
co
rpor
ate
finan
ce
stra
tegy
an
d m
anag
emen
t de
alin
g w
ith t
he m
ergi
ng a
nd a
cqui
ring
of d
iffer
ent
com
pani
es
as
wel
l as
co
rpor
ate
rest
ruct
urin
g of
as
sets
.
43
CFG
B 63
07
Adva
nced
Co
rpor
ate
Fina
nce
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Inte
rpre
t fin
anci
al s
tate
men
ts,
incl
udin
g th
e in
com
e st
atem
ent,
cash
flo
w
stat
emen
t an
d ba
lanc
e sh
eet
and
appl
y fin
anci
al
stat
emen
t dat
a in
bus
ines
s va
luat
ion.
2.
Expl
ain
som
e of
the
fin
anci
al r
epor
ting,
fin
anci
ng a
nd b
usin
ess
valu
atio
n is
sues
for b
usin
ess.
3.
Inte
grat
e th
e fin
ance
fun
ctio
n w
ithin
the
con
text
of
man
ager
ial
deci
sion
-mak
ing
and
appl
y it
to re
al-w
orld
pro
blem
s.
4.
Eval
uate
the
fin
anci
al n
eeds
of
a bu
sine
ss a
nd id
entif
y th
e po
ssib
le
sour
ces
and
ratio
nal c
hoic
es.
5.
Dem
onst
rate
the
abi
lity
to e
valu
ate
pote
ntia
l inv
estm
ents
of
fund
s an
d se
lect
sui
tabl
e on
es w
ith r
espe
ct t
o th
e fin
anci
al c
onst
rain
ts
and
the
corp
orat
e pl
an.
Adva
nce
corp
orat
e fin
ance
is
a
spec
ific
area
of
fin
ance
de
alin
g w
ith
the
finan
cial
de
cisi
ons
corp
orat
ions
mak
e an
d th
e to
ols
as w
ell a
s an
alys
es
used
to
mak
e th
ese
deci
sion
s. T
he d
isci
plin
e as
a
who
le m
ay b
e di
vide
d am
ong
long
-ter
m a
nd s
hort
-te
rm d
ecis
ions
and
tec
hniq
ues
with
the
prim
ary
goal
be
ing
the
enha
ncin
g of
cor
pora
te v
alue
by
ensu
ring
that
re
turn
on
ca
pita
l ex
ceed
s co
st
of
capi
tal,
with
out t
akin
g ex
cess
ive
finan
cial
risk
s.
CFG
B 63
08
Capi
tal M
arke
t an
d In
vest
men
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
theo
ries
and
anal
ytic
al t
ools
req
uire
d in
cap
ital m
arke
t an
alys
is.
2.
Appl
y th
e kn
owle
dge
for
inve
stm
ent
deci
sion
-mak
ing
both
fo
r in
divi
dual
s an
d in
stitu
tions
. 3.
Iden
tify
the
basi
c th
eore
tical
dev
elop
men
ts i
n th
e ca
pita
l m
arke
t an
d de
scrib
e th
e ke
y co
ntro
vers
ial i
ssue
s in
em
piric
al fi
nanc
e.
4.
Dis
tingu
ish
the
key
theo
ries
of t
erm
str
uctu
re o
f in
tere
st r
ates
and
an
alyz
e th
e ris
k ch
arac
teris
tics
of fi
xed
inco
me
secu
ritie
s.
5.
Dev
elop
bas
ic f
ixed
inco
me
inve
stm
ent
stra
tegi
es a
nd e
valu
ate
the
key
feat
ures
of e
quity
por
tfol
io m
anag
emen
t. 6.
Expl
ain
the
mec
hani
cs o
f por
tfol
io e
valu
atio
n.
This
co
urse
w
ill
cove
r m
arke
t in
stru
men
ts
and
inst
itutio
ns,
tech
niqu
es o
f an
alyz
ing
and
eval
uatin
g in
divi
dual
se
curit
ies,
an
d co
nstr
uctin
g op
timal
po
rtfo
lios.
Oth
er a
pplic
atio
ns c
onsi
dere
d w
ill in
clud
e as
set
pric
ing
mod
els,
sto
ck a
nd b
ond
man
agem
ent,
and
perf
orm
ance
eva
luat
ion.
44
CFG
B 63
09
Econ
omet
rics
for
Man
ager
s
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e th
e ke
y th
eorie
s un
derp
inni
ng a
nd p
ract
ical
app
licat
ions
of
eco
nom
etric
s fo
r fin
anci
al a
nd b
usin
ess
anal
ysts
. 2.
Expl
ain
a cr
itica
l aw
aren
ess
of t
he i
mpl
icit
assu
mpt
ions
and
the
lim
itatio
ns u
nder
lyin
g em
piric
al m
odel
s ba
sed
on f
inan
cial
and
bu
sine
ss d
ata.
3.
Dem
onst
rate
an
unde
rsta
ndin
g of
rec
ent
deve
lopm
ents
in
time
serie
s ec
onom
etric
s,
and
thei
r im
plic
atio
ns
for
mod
ellin
g th
e re
turn
s an
d vo
latil
ity o
f fin
anci
al a
sset
s.
4.
Eval
uate
th
e ac
adem
ic
liter
atur
e w
ith
empi
rical
co
nten
t in
ec
onom
ics,
fina
nce
and
busi
ness
. 5.
Des
ign,
est
imat
e an
d ev
alua
te e
cono
met
ric m
odel
s to
fina
ncia
l and
bu
sine
ss d
ata
sets
usi
ng t
he s
tatis
tical
eco
nom
etri
cs s
oftw
are
pack
ages
.
Thro
ugho
ut t
his
cour
se s
tude
nts
will
be
expo
sed
to
the
appl
icat
ion
of
stat
istic
al
and
mat
hem
atic
al
met
hods
in
the
field
of
econ
omic
s to
des
crib
e th
e nu
mer
ical
re
latio
nshi
ps
betw
een
key
econ
omic
fo
rces
suc
h as
cap
ital,
inte
rest
rate
s, a
nd la
bour
.
CFG
B 63
10
Bank
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e th
e ro
le a
nd s
truc
ture
of
the
finan
cial
env
ironm
ent
in t
he
econ
omy,
inc
ludi
ng t
he r
ole
of t
he C
entr
al B
ank
and
tren
ds i
n re
gula
tion.
2.
Anal
yze
finan
cial
ratio
ana
lysi
s to
mea
sure
ban
k pe
rfor
man
ce.
3.
Asse
ss t
he m
ain
aspe
cts
of m
anag
ing
the
bank
’s b
alan
ce s
heet
, as
wel
l as
issu
es re
latin
g to
off
-bal
ance
she
et a
djus
tmen
t. 4.
Appl
y th
e te
chni
ques
of f
inan
cial
ana
lysi
s to
risk
man
agem
ent.
5.
Iden
tify
the
basi
c ob
ject
ives
of
a ba
nk’s
inv
estm
ent
port
folio
, th
e na
ture
or i
nves
tmen
ts p
olic
y gu
idel
ines
and
the
feat
ures
of f
inan
cial
se
curit
ies
that
ban
ks b
uy.
Bank
Man
agem
ent
prov
ides
a d
escr
iptio
n of
the
re
gula
tory
and
env
ironm
ent
chan
ges
in t
he b
anki
ng
indu
stry
and
foc
uses
on
the
vario
us d
imen
sion
s of
ba
nk
man
agem
ent.
Th
e is
sues
co
vere
d ar
e ill
ustr
ated
with
rea
l cas
es a
nd p
robl
ems
to a
llow
for
m
ore
thor
ough
dis
cuss
ions
of
the
vario
us a
spec
ts o
f ba
nk m
anag
emen
t.
45
CFG
B631
1 Pr
inci
ples
of
Isla
mic
Eco
nom
ics
and
Fina
nce3
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Def
ine
the
prin
cipl
es o
f Is
lam
ic e
cono
mic
s by
co
nsid
erin
g th
e im
plic
atio
ns o
f th
e ap
plic
atio
n of
Sha
riah
law
for
eco
nom
ic a
nd
finan
cial
sys
tem
s.
2.
Anal
yze
the
criti
cal b
usin
ess
philo
soph
ies
and
ethi
cs t
hat
prev
ail i
n Is
lam
. 3.
Des
crib
e th
e im
port
ant
role
of
th
e go
vern
men
t an
d pr
ivat
e in
stitu
tions
in e
cono
mic
dev
elop
men
t. 4.
Expl
ain
the
deve
lopm
ent
of I
slam
ic e
cono
mic
and
fin
ance
the
ory
and
beco
me
mor
e ap
prec
iativ
e of
th
e co
ntrib
utio
ns
mad
e by
M
uslim
thin
kers
. 5.
Dis
cuss
the
rel
ated
the
orie
s fr
om t
he c
onve
ntio
nal p
ersp
ectiv
e an
d th
eir r
elat
ions
hip
with
Isla
mic
eco
nom
ics
and
finan
ce.
This
cou
rse
high
light
s to
pics
suc
h as
the
nat
ure
and
scop
e of
Is
lam
ic
econ
omic
s an
d fin
ance
an
d its
re
latio
nshi
p w
ith
conv
entio
nal
econ
omic
s an
d fin
ance
; th
e hi
stor
y of
the
Isl
amic
eco
nom
ic s
yste
m
in v
ario
us e
ras
of Is
lam
; the
vie
ws
and
cont
ribut
ions
of
Is
lam
ic
econ
omis
ts
or
Mus
lim
thin
kers
; th
e ec
onom
ic d
octr
ine
of I
slam
; w
ealth
cre
atio
n an
d m
obili
satio
n;
beha
viou
r of
bo
th
cons
umer
an
d pr
oduc
er;
mon
ey f
rom
an
Isla
mic
per
spec
tive;
and
th
e co
ncep
t of
ris
k an
d re
turn
s fr
om a
n Is
lam
ic
pers
pect
ive.
CFG
B631
2
Isla
mic
Dep
osits
an
d Fi
nanc
ing
Man
agem
ent
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Expl
ain
depo
sit m
obili
satio
n an
d ot
her r
elat
ed is
sues
. 2.
Anal
yze
the
mob
ilisa
tion
of d
epos
its b
y co
nven
tiona
l an
d Is
lam
ic
bank
s as
wel
l as
the
sav
ings
cos
t, de
term
inan
ts a
nd f
orec
astin
g te
chni
ques
. 3.
Asse
ss t
he fu
nctio
ns, t
heor
ies
and
prin
cipl
es o
f dep
osit
mob
ilisa
tion
and
finan
cing
man
agem
ent.
4.
Des
crib
e th
e fu
nctio
ns a
nd r
oles
of
cred
it an
d fin
anci
ng i
n th
e ec
onom
y an
d va
rious
asp
ects
of
finan
cing
suc
h as
the
rul
es a
nd
regu
latio
ns,
proc
ess
and
prac
tices
of
finan
cing
, ty
pes,
fin
anci
al
aspe
ct a
nd ri
sk a
ssoc
iate
d w
ith fi
nanc
ing.
5.
Expl
ain
a cr
itica
l per
spec
tive
of m
atte
rs r
elat
ing
to t
he im
port
ance
of
dep
osit
mob
ilisa
tion
in c
reat
ing
wea
lth a
nd s
usta
inin
g ec
onom
ic
grow
th.
This
cou
rse
cove
rs t
opic
s su
ch a
s th
e fu
nctio
ns o
f de
posi
ts in
the
eco
nom
y, t
he t
heor
ies
and
prin
cipl
es
rela
ted
to
depo
sits
, de
posi
ts
mob
ilisa
tion
by
conv
entio
nal
and
Isla
mic
fin
anci
al i
nstit
utio
ns,
the
cost
of
depo
sits
, sa
ving
det
erm
inan
ts,
fore
cast
ing
savi
ngs,
th
e fu
nctio
ns
and
role
s of
cr
edit
and
finan
cing
in t
he e
cono
my,
the
rul
es a
nd r
egul
atio
ns
rela
ted
to f
inan
cing
pra
ctic
es, t
he f
inan
cing
pro
cess
, fin
anci
ng
eval
uatio
n te
chni
ques
, th
e pr
actic
es
of
finan
cing
, the
sec
ured
and
uns
ecur
ed f
inan
cing
, the
fin
anci
al a
spec
t of f
inan
cing
and
the
finan
cing
risk
.
46
CFG
B631
3 Is
lam
ic F
inan
ce
Regu
latio
ns a
nd
Gov
erna
nce
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Diff
eren
tiate
be
twee
n th
e re
gula
tions
th
at
gove
rn
the
Isla
mic
ba
nkin
g sy
stem
an
d th
e co
nven
tiona
l sy
stem
as
w
ell
as
the
gove
rnan
ce m
echa
nism
s th
at th
ey a
dopt
. 2.
Expl
ain
the
full
aspe
cts
of la
ws
and
regu
latio
ns re
late
d to
the
Isla
mic
ba
nkin
g sy
stem
. 3.
Des
crib
e th
e ov
ervi
ew o
f th
e re
gula
tions
and
gov
erni
ng b
odie
s in
bo
th th
e co
nven
tiona
l and
Isla
mic
sys
tem
. 4.
Anal
yze
the
conc
ept
and
sour
ces
of
Isla
mic
la
ws,
th
e Is
lam
ic
prin
cipl
es t
hat
gove
rn t
he o
pera
tions
of
Isla
mic
ban
king
pro
duct
s an
d se
rvic
es a
s w
ell a
s th
eir
appl
icat
ions
in Is
lam
ic f
inan
ce, a
nd t
he
fatw
as (
lega
l op
inio
ns)
by i
ndiv
idua
ls a
nd r
elig
ious
aut
horit
ies
on
vario
us a
spec
ts o
f the
Isla
mic
ban
king
sys
tem
. 5.
Asse
ss t
he I
slam
ic b
anki
ng l
aws
curr
ently
bei
ng i
mpl
emen
ted
by
Mus
lim c
ount
ries.
6.
Eval
uate
the
role
s an
d fu
nctio
ns o
f the
Sha
riah
Supe
rvis
ory
Boar
d as
th
e m
onito
ring
mec
hani
sm in
the
Isla
mic
ban
king
sys
tem
.
This
cou
rse
equi
ps s
tude
nts
with
a c
ompr
ehen
sive
un
ders
tand
ing
of t
he Is
lam
ic la
ws
and
prin
cipl
es th
at
gove
rn t
he I
slam
ic f
inan
cial
sys
tem
as
wel
l as
the
Is
lam
ic
corp
orat
e go
vern
ance
m
echa
nism
th
at
ensu
res
the
com
plia
nce
of
Isla
mic
ba
nks
to
the
stat
ed la
ws
and
prin
cipl
es.
CFG
B631
4
Isla
mic
Prin
cipl
e in
Fin
anci
al
Tran
sact
ions
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Def
ine
the
acce
ptab
le m
odes
of
oper
atio
n to
be
used
by
Isla
mic
ba
nks
in d
eliv
erin
g th
eir s
ervi
ces.
2.
Anal
yze
the
requ
irem
ents
of S
haria
h in
fina
ncia
l tra
nsac
tions
. 3.
Des
crib
e th
e fiv
e ca
tego
ries
of
Shar
iah
prin
cipl
es
that
go
vern
fin
anci
al tr
ansa
ctio
ns.
4.
Expl
ain
the
appl
icat
ion
and
mec
hani
sm o
f th
e m
ost
wid
ely
used
Sh
aria
h pr
inci
ples
. 5.
Eval
uate
the
var
ious
asp
ects
of
Shar
iah
prin
cipl
es r
elat
ed t
o th
e pr
oduc
ts a
nd s
ervi
ces
offe
red
by Is
lam
ic in
stitu
tions
.
This
cou
rse
cove
rs t
opic
s su
ch a
s th
e re
quire
men
ts
of
Shar
iah
in
finan
cial
tr
ansa
ctio
ns
and
the
appl
icat
ion
and
mec
hani
sm o
f th
e m
ost
wid
ely
used
Sh
aria
h pr
inci
ples
suc
h as
mud
arab
a, m
usya
raka
, m
urab
aha,
ba
i bi
tham
an
ajil
/ ba
i m
uazz
al,
mus
awam
a,
sala
m,
istis
na,
ijara
h,
bai
al-in
ah,
taw
arra
q, u
rbun
, hiw
alah
, kaf
ala,
wak
alah
, wad
iah,
uj
r and
rahn
.
47
CFG
B631
5
Isla
mic
Fin
anci
al
Inst
itutio
ns a
nd
Mar
kets
At th
e en
d th
is c
ours
e, s
tude
nts
are
able
to:
1.
Def
ine
the
func
tions
of f
inan
cial
inst
itutio
ns a
nd m
arke
ts.
2.
Anal
yze
the
hist
ory
and
deve
lopm
ent
of I
slam
ic a
nd c
onve
ntio
nal
finan
cial
sys
tem
s.
3.
Asse
ss a
n ov
ervi
ew o
f th
e fin
anci
al s
yste
m a
s w
ell
as f
inan
cial
in
stitu
tions
in s
elec
ted
Mus
lim c
ount
ries.
4.
Des
crib
e th
e di
stin
ct f
eatu
res
of f
inan
cial
ins
titut
ions
in
sele
cted
M
uslim
cou
ntrie
s.
5.
Expl
ain
the
vario
us fo
rms
of p
rodu
cts
and
serv
ices
ava
ilabl
e an
d th
e di
ffer
ent t
ypes
of I
slam
ic fi
nanc
ial m
arke
ts.
6.
Eval
uate
the
fin
anci
al r
egul
ator
y as
pect
s an
d th
e re
leva
nt a
utho
rity
that
regu
late
s th
e en
tire
syst
em o
f a p
artic
ular
cou
ntry
.
This
cou
rse
cove
rs v
ario
us t
opic
s re
late
d to
bot
h Is
lam
ic a
nd c
onve
ntio
nal
finan
cial
ins
titut
ions
and
m
arke
ts.
This
cou
rse
allo
ws
the
stud
ent
to d
evel
op
deep
er a
naly
tical
and
the
oret
ical
insi
ghts
of t
he t
wo
mai
n co
mpo
nent
s th
at
cons
titut
e th
e Is
lam
ic
finan
cial
sys
tem
and
a f
ull
com
preh
ensi
on o
f th
e va
rious
fin
anci
al
syst
ems
and
inst
itutio
ns
that
op
erat
e in
Mus
lim c
ount
ries.
CFG
B631
6
Isla
mic
Wea
lth
Plan
ning
and
M
anag
emen
t
At th
e en
d th
is c
ours
e, s
tude
nts
shou
ld b
e ab
le to
: 1.
Des
crib
e th
e be
st w
ays
of m
anag
ing,
inv
estin
g an
d di
strib
utin
g w
ealth
in a
ccor
danc
e w
ith Is
lam
ic la
w.
2.
Anal
yze
the
proc
ess
of w
ealth
cre
atio
n an
d m
obili
satio
n fr
om
conv
entio
nal
and
Isla
mic
per
spec
tives
as
wel
l as
the
nat
ure
and
scop
e of
wea
lth p
lann
ing.
3.
Expl
ain
the
esta
blis
hmen
t of i
nves
tmen
t str
ateg
y in
Isla
m.
4.
Dis
cuss
typ
es o
f in
vest
men
t an
d ris
k el
emen
ts f
or e
ach
deci
sion
m
ade
by e
inve
stor
s.
5.
Asse
ss i
ssue
s re
late
d to
wea
lth p
lann
ing
such
as
tax
mat
ters
, re
leva
nt in
stitu
tions
and
cod
e of
con
duct
for
prof
essi
onal
s in
volv
ed
in th
is in
dust
ry.
This
cou
rse
cove
rs t
opic
s on
dis
trib
utio
n of
wea
lth
from
an
Isla
mic
per
spec
tive
whi
ch i
nclu
des
fara
id,
will
and
tru
sts.
The
cou
rse
emph
asis
es t
hat
in Is
lam
th
e pr
oces
s of
ac
cum
ulat
ing,
po
sses
sing
an
d di
strib
utin
g w
ealth
mus
t be
in
line
with
Sha
riah.
Pr
oper
pla
nnin
g an
d go
od m
anag
emen
t pr
actic
es
are
esse
ntia
l in
ensu
ring
the
cont
inuo
us g
row
th o
f a
Mus
lims’
wea
lth.
48
Mar
keti
ng D
epar
tmen
t
Cour
ses
Lear
ning
Out
com
es
Syno
psis
CM
GB
6301
Co
nsum
er
Beha
viou
r
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
basi
c an
d ad
vanc
ed c
once
pts
and
term
inol
ogie
s of
co
nsum
er b
ehav
iour
. 2.
Appr
ecia
te a
con
sum
er b
ehav
iour
mod
el.
3.
Anal
yse
the
inte
rnal
influ
ence
s af
fect
ing
cons
umer
beh
avio
ur.
4.
Iden
tify
the
cons
umer
dec
isio
n pr
oces
s.
5.
Appl
y th
e th
eorie
s of
con
sum
er b
ehav
iour
in m
arke
ting
situ
atio
ns.
The
cour
se
will
pr
ovid
e a
rese
arch
-orie
nted
ov
ervi
ew o
f con
sum
er b
ehav
iour
. It
will
focu
s on
the
ps
ycho
logi
cal
fact
ors
influ
enci
ng
indi
vidu
al
cons
umpt
ion
beha
viou
r. T
he m
ajor
topi
cs c
over
ed in
th
is c
ours
e ar
e: in
form
atio
n pr
oces
sing
; beh
avio
ural
le
arni
ng;
pers
onal
ity a
nd p
sych
ogra
phic
s; c
onsu
mer
be
liefs
, att
itude
s, a
nd b
ehav
iour
; con
sum
er d
ecis
ion
mak
ing
proc
ess,
si
tuat
iona
l in
fluen
ces,
gr
oup
proc
esse
s,
cultu
ral
proc
esse
s,
and
inte
rnat
iona
l is
sues
in c
onsu
mer
beh
avio
ur.
CMG
B 63
02
Serv
ices
M
arke
ting
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e cu
stom
ers’
ex
pect
atio
ns
and
perc
eptio
ns,
and
its
impl
icat
ions
on
serv
ices
mar
ketin
g.
2.
Expl
ain
elem
ents
of s
ervi
ces
mar
ketin
g m
ix.
3.
Dis
cuss
and
mea
sure
ser
vice
qua
lity.
4.
Des
crib
e cr
oss-
func
tiona
l tre
atm
ent o
f iss
ues
thro
ugh
inte
grat
ion
of
mar
ketin
g w
ith d
isci
plin
es s
uch
as o
pera
tions
and
hum
an re
sour
ces.
5.
Dev
elop
a m
arke
ting
plan
for t
he s
ervi
ces
indu
stry
.
Dur
ing
the
cour
se, s
tude
nts
will
lear
n –
intr
oduc
tion
to
serv
ices
, fo
cus
on
the
cust
omer
, lis
teni
ng
to
cust
omer
re
quire
men
ts,
alig
ning
st
rate
gy,
serv
ice
desi
gn a
nd s
tand
ards
. To
pics
incl
ude
deliv
erin
g an
d pe
rfor
min
g se
rvic
e,
man
agin
g se
rvic
e pr
omis
es,
onlin
e se
rvic
e m
arke
ting
and
inte
grat
ion
of s
ervi
ce
mar
ketin
g an
d m
anag
emen
t.
49
CMG
B 63
03
Glo
bal M
arke
ting
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Eval
uate
the
glo
bal
mar
ketin
g en
viro
nmen
t by
app
rais
ing
and
asse
ssin
g th
e di
vers
e fo
rces
tha
t in
fluen
ce t
he g
loba
l bu
sine
ss/
mar
ketin
g en
viro
nmen
t. 2.
Appl
y th
e m
arke
ting
mix
ele
men
ts to
glo
bal m
arke
ting.
3.
Dev
elop
a c
ompe
titiv
e m
arke
ting
stra
tegy
lead
ing
to g
loba
l mar
ket
entr
y.
4.
Pred
ict
outc
omes
an
d de
vise
de
fens
ive
stra
tegi
es
for
loca
l co
mpa
nies
to d
efen
d ag
ains
t glo
bal p
laye
rs.
5.
Eval
uate
glo
bal
mar
ketin
g st
rate
gy a
nd a
pply
ada
ptat
ions
ove
r tim
e.
This
cou
rse
offe
rs a
com
preh
ensi
ve a
naly
sis
of t
he
envi
ronm
enta
l fo
rces
tha
t in
fluen
ce t
he m
arke
ting
func
tion
and
how
the
mar
ketin
g m
ix i
s ad
apte
d to
id
entif
y/re
cogn
ize
and
satis
fy t
he n
eeds
of
glob
al
and/
or r
egio
nal
cust
omer
seg
men
ts.
Stud
ents
will
al
so b
e ta
ught
how
loc
al c
ompa
nies
can
def
end
agai
nst g
loba
l pla
yers
and
win
. Th
e co
urse
cov
ers
four
mai
n se
ctio
ns:
(i) t
he g
loba
l m
arke
ting
envi
ronm
ent,
(ii
) de
velo
pmen
t of
th
e co
mpe
titiv
e st
rate
gy,
(iii)
glob
al m
arke
ting
stra
tegy
de
velo
pmen
t (g
loba
l m
arke
ting
mix
) an
d (iv
) m
anag
emen
t of t
he g
loba
l mar
ketin
g ef
fort
.
CMG
B 63
04
Bran
d M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e th
e ro
le o
f br
ands
, th
e co
ncep
t of
bra
nd e
quity
and
ad
vant
ages
of c
reat
ing
stro
ng b
rand
s.
2.
Dem
onst
rate
ho
w
bran
d eq
uity
ca
n be
de
velo
ped,
m
easu
red,
an
d m
anag
ed.
3.
Asse
ss th
e im
pact
and
impo
rtan
ce o
f bra
nd-b
ased
ass
ets.
4.
Rela
te b
rand
str
ateg
ies
with
the
ove
rall
prom
otio
nal a
nd m
arke
ting
prog
ram
me.
5.
Plan
ho
w
bran
d eq
uity
ca
n be
us
ed
to
expa
nd
busi
ness
op
port
uniti
es.
The
cour
se
will
ex
pose
st
uden
ts
on
theo
ry
and
prac
tice
of p
rodu
ct a
nd b
rand
man
agem
ent.
The
co
urse
is d
ivid
ed in
to fi
ve p
arts
. In
Part
I, b
rand
s an
d br
and
man
agem
ent
will
be
intr
oduc
ed w
here
as P
art
II w
ill i
dent
ify a
nd e
stab
lish
bran
d po
sitio
ning
and
va
lues
. Pa
rt
III
desc
ribes
th
e pl
anni
ng
and
impl
emen
tatio
n of
br
and
mar
ketin
g pr
ogra
mm
es
and
Part
IV d
iscu
sses
how
bra
nd p
erfo
rman
ce c
ould
be
mea
sure
d an
d in
terp
rete
d. P
artic
ular
att
entio
n w
ill
be
give
n to
in
tern
atio
nal
issu
es
and
glob
al
bran
ding
st
rate
gies
. Th
e fin
al
part
ex
plai
ns
how
br
and
equi
ty c
ould
be
nurt
ured
and
sus
tain
ed.
50
CMG
B 63
05
Reta
iling
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Rela
te re
taili
ng c
once
pts
to to
tal r
etai
l exp
erie
nce,
cus
tom
er s
ervi
ce
and
rela
tions
hip
reta
iling
. 2.
Des
crib
e th
e st
rate
gic
plan
ning
ste
ps fo
r ret
aile
rs.
3.
Diff
eren
tiate
the
con
trol
labl
e an
d un
cont
rolla
ble
elem
ents
in
a re
tail
stra
tegy
. 4.
Form
ulat
e a
reta
iling
str
ateg
ic p
lan.
5.
Anal
yse
issu
es a
nd c
halle
nges
aff
ectin
g th
e re
tail
indu
stry
.
The
cour
se b
asic
ally
foc
uses
on
the
stra
tegi
c is
sues
th
at r
etai
lers
mus
t un
ders
tand
and
dea
l w
ith t
o op
erat
e ef
ficie
ntly
an
d ef
fect
ivel
y in
an
y re
tail
busi
ness
.
CMG
B 63
06
Mar
ketin
g Re
sear
ch
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
alte
rnat
ive
rese
arch
epi
stem
olog
ies.
2.
Dem
onst
rate
an
unde
rsta
ndin
g of
the
tec
hniq
ues
of a
dvan
ced
quan
titat
ive
rese
arch
met
hods
. 3.
Expl
ain
an u
nder
stan
ding
of t
he t
echn
ique
s of
adv
ance
d qu
alita
tive
rese
arch
met
hods
. 4.
Des
crib
e a
soph
istic
ated
, rig
orou
s an
d cr
itica
l kn
owle
dge
and
unde
rsta
ndin
g of
rese
arch
met
hods
. 5.
Appl
y re
sear
ch c
once
pts
to c
ondu
ct a
rese
arch
abo
ut m
arke
ting.
This
cou
rse
is d
ivid
ed i
nto
four
mai
n se
ctio
ns.
The
first
se
ctio
n se
ts
the
foun
datio
n to
m
arke
ting
rese
arch
. Th
e se
cond
se
ctio
n ex
amin
es
type
s of
re
sear
ch
such
as
ex
plor
ator
y an
d co
nclu
sive
re
sear
ch.
Issu
es s
uch
as m
easu
rem
ent,
sca
ling
and
sam
plin
g ar
e in
clud
ed i
n th
e th
ird s
ectio
n. T
he l
ast
sect
ion
is o
n da
ta p
repa
ratio
n an
d an
alys
is.
CMG
B 63
07
Prom
otio
ns
Man
agem
ent
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Anal
yse
the
role
of i
nteg
rate
d m
arke
ting
com
mun
icat
ions
with
in a
n or
gani
zatio
n.
2.
Cond
uct
situ
atio
n an
alys
is
for
the
adve
rtis
ing
and
prom
otio
n pr
ogra
mm
es.
3.
Appl
y th
eir
know
ledg
e to
re
sear
ch
and
eval
uate
a
com
pany
’s
mar
ketin
g an
d pr
omot
iona
l situ
atio
n.
4.
Use
the
var
ious
com
mun
icat
ion
func
tions
to
deve
lop
effe
ctiv
e co
mm
unic
atio
n pr
ogra
mm
es
and
stra
tegi
es
to
supp
ort
orga
niza
tiona
l mar
ketin
g st
rate
gies
. 5.
Mea
sure
the
effe
ctiv
enes
s of
a p
rom
otio
nal c
ampa
ign.
This
cou
rse
is d
esig
ned
with
the
aim
of
prov
idin
g a
com
preh
ensi
ve
cove
rage
on
ad
vert
isin
g an
d pr
omot
ion
from
th
e in
tegr
ated
m
arke
ting
com
mun
icat
ion
pers
pect
ive
(IMC)
. It
is
divi
ded
into
se
vera
l se
ctio
ns:
intr
oduc
tion,
the
com
mun
icat
ion
proc
ess,
IM
C ob
ject
ives
an
d bu
dget
ing,
IM
C pr
ogra
mm
es
and
mon
itorin
g,
eval
uatio
n an
d co
ntro
l. to
pics
cov
ered
inc
lude
: ad
vert
isin
g, d
irect
m
arke
ting,
sa
les
prom
otio
n,
the
Inte
rnet
an
d in
tera
ctiv
e m
edia
, pub
lic r
elat
ions
and
pub
licity
, and
pe
rson
al s
ellin
g.
51
CMG
B 63
08
Serv
ices
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appr
aise
the
natu
re a
nd th
e co
ncep
t of t
he s
ervi
ces
indu
stry
. 2.
Criti
que
the
role
s an
d th
e m
anag
emen
t of
hum
an r
esou
rces
in
serv
ice
orga
niza
tions
. 3.
Eval
uate
the
im
port
ance
and
the
iss
ues
of c
usto
mer
log
ic i
n th
e se
rvic
es in
dust
ry.
4.
Appl
y th
e kn
owle
dge
of t
he o
pera
tions
man
agem
ent
in s
ervi
ce
orga
niza
tions
. 5.
Appr
aise
th
e cu
rren
t tr
ends
an
d is
sues
w
hich
af
fect
se
rvic
e m
anag
emen
t and
mar
ketin
g.
This
cou
rse
prov
ides
stu
dent
s w
ith b
asic
con
cept
s an
d pr
inci
ples
of
se
rvic
es
man
agem
ent.
Is
sues
re
late
d to
cus
tom
ers
will
be
eval
uate
d in
rel
atio
n to
re
latio
nshi
p m
arke
ting,
pro
mot
ion,
pric
ing
and
the
man
agem
ent
of s
ervi
ce q
ualit
y. H
uman
res
ourc
es
issu
es
will
be
cr
itiqu
ed
conc
erni
ng
role
s,
com
pete
ncie
s,
colla
bora
tion,
em
pow
erm
ent
and
stre
ss.
Tech
nolo
gy
and
its
influ
ence
on
se
rvic
es
deliv
ery
and
man
agem
ent
will
be
expl
ored
. Stu
dent
s w
ill b
e pr
esen
ted
with
the
ope
ratio
ns m
anag
emen
t in
ser
vice
org
aniz
atio
ns a
nd a
mon
g is
sues
exa
min
ed
are
serv
ice
proc
ess
desi
gn,
capa
city
man
agem
ent,
faci
litie
s m
anag
emen
t an
d IT
dev
elop
men
t. T
hey
are
also
req
uire
d to
inte
grat
e th
eir
know
ledg
e of
ser
vice
m
anag
emen
t in
th
e ar
eas
of
perf
orm
ance
m
easu
rem
ent
syst
em,
the
man
agem
ent
of
inno
vatio
n an
d in
tern
atio
naliz
atio
n.
CM
GB
6311
H
ealth
Car
e M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dev
elop
an
unde
rsta
ndin
g of
the
prin
cipl
e th
eorie
s an
d co
ncep
ts
of m
anag
emen
t in
heal
th c
are
orga
niza
tions
. 2.
Iden
tify
curr
ent
issu
es a
nd c
halle
nges
in
a ch
angi
ng h
ealth
car
e en
viro
nmen
t.
3.
Appl
y co
ncep
ts o
f hea
lth c
are
serv
ices
eff
icie
ntly
and
eff
ectiv
ely.
4.
Diff
eren
tiate
bet
wee
n se
rvic
e sy
stem
s in
hea
lth c
are
sett
ings
. 5.
Dev
elop
se
rvic
e bl
ue
prin
ts
for
vario
us
heal
th
care
dy
nam
ic
envi
ronm
ents
.
This
cou
rse
is d
esig
ned
to fo
cus
on th
e ap
plic
atio
n of
th
eorie
s of
le
ader
ship
an
d de
velo
pmen
t in
a
chan
ging
and
div
erse
hea
lth c
are
syst
em.
Stud
ents
w
ill b
e ex
pose
d to
the
art
of
lead
ersh
ip p
rinci
ples
an
d pr
actic
es i
n m
anag
ing
heal
th c
are
serv
ices
. In
ad
ditio
n th
e pr
inci
pal
of e
mer
ging
cha
lleng
es a
nd
issu
es f
aced
by
heal
th c
are
man
ager
s w
ill a
lso
be
disc
usse
d. T
opic
s in
clud
e de
velo
pmen
t of
lead
ersh
ip
in h
ealth
car
e or
gani
zatio
ns,
man
agem
ent
issu
es,
conf
lict
and
nego
tiatio
n in
the
hea
lth c
are
syst
em
and
deve
lopi
ng h
uman
res
ourc
es in
the
hea
lth c
are
indu
stry
.
52
CMG
B 63
12
Hea
lth C
are
Serv
ices
At th
e en
d of
the
cour
se, s
tude
nts
are
able
to:
1.
Des
crib
e th
e ev
olut
ion
and
give
an
over
view
of h
ealth
car
e se
rvic
es.
2.
Anal
yze
the
envi
ronm
enta
l co
ncer
ns,
lega
l an
d et
hica
l is
sues
, an
d pr
ofes
sion
al re
spon
sibi
litie
s re
late
d to
hea
lth c
are
serv
ices
. 3.
Iden
tify
type
s of
he
alth
ca
re
faci
litie
s,
orga
niza
tion,
se
rvic
es
prov
ided
and
cha
lleng
es fa
ced
by th
e he
alth
car
e or
gani
zatio
ns.
4.
Appl
y th
e co
ncep
ts o
f hea
lth c
are
serv
ice
in th
e in
dust
ry.
5.
Diff
eren
tiate
the
diff
eren
t app
roac
hes
in h
ealth
car
e m
anag
emen
t.
This
cou
rse
intr
oduc
es s
tude
nts
to a
n ov
ervi
ew o
f he
alth
car
e se
rvic
es a
nd t
he le
gal a
nd e
thic
al is
sues
af
fect
ing
heal
th c
are
prof
essi
onal
s. V
ario
us a
spec
ts
of h
ealth
car
e se
rvic
es w
hich
inc
lude
am
bula
tory
ca
re,
long
-ter
m c
are,
pha
rmac
eutic
al i
ndus
try
and
finan
cing
mec
hani
sm.
CMG
B 63
13
Hea
lth C
are
Econ
omic
s
At th
e en
d of
the
cour
se, s
tude
nts
are
able
to:
1.
Dev
elop
an
un
ders
tand
ing
of
basi
c co
ncep
ts
and
met
hods
of
ec
onom
ic a
naly
sis
rela
ted
to h
ealth
car
e sy
stem
s.
2.
Exam
ine
the
econ
omic
fact
ors
affe
ctin
g m
edic
al c
are
utili
zatio
n.
3.
Anal
yze
econ
omic
mod
els
in th
e he
alth
car
e m
arke
t.
4.
Appl
y di
ffer
ent
mod
els
in e
cono
mic
s to
ass
ist
in u
nder
stan
ding
m
arke
t beh
avio
ur.
5.
Diff
eren
tiate
eco
nom
ic m
odel
s in
hea
lth c
are.
This
co
urse
ex
amin
es
the
mar
ket
beha
viou
r of
co
nsum
ers
and
firm
s in
the
hea
lth c
are
sect
or.
The
focu
s is
on
anal
yzin
g th
e ec
onom
ic f
unda
men
tals
be
hind
the
act
ions
and
rea
ctio
ns o
f th
e pl
ayer
s in
th
e he
alth
car
e m
arke
t. T
he c
ours
e w
ill a
lso
anal
yze
the
econ
omic
fa
ctor
s ef
fect
ing
med
ical
ca
re
utili
zatio
n. T
he c
ours
e w
ill e
xam
ine
the
supp
ly o
f he
alth
insu
ranc
e an
d th
e ris
ing
cost
s of
med
ical
car
e.
The
grow
th o
f th
e m
anag
ed c
are
indu
stry
will
be
stud
ied,
as
wel
l as
the
eco
nom
ics
unde
rlyin
g th
e op
erat
ion
and
perf
orm
ance
of
hosp
itals
and
gro
up
prac
tices
.
53
CMG
B 63
31
Inte
rnat
iona
l H
otel
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appr
aise
an
over
view
of t
he in
tern
atio
nal h
otel
indu
stry
. 2.
Eval
uate
the
diff
eren
ces
in c
ultu
ral,
polit
ical
and
eco
nom
ic s
yste
ms
that
aff
ect t
he in
tern
atio
nal h
otel
indu
stry
. 3.
Exam
ine
orga
niza
tiona
l st
ruct
ures
and
dev
elop
men
t st
rate
gies
for
th
e in
tern
atio
nal h
otel
indu
stry
. 4.
Criti
que
the
vario
us h
ospi
talit
y m
anag
emen
t fun
ctio
ns.
5.
Anal
yze
the
curr
ent
issu
es a
nd t
rend
s th
at a
ffec
t th
e m
anag
emen
t of
the
inte
rnat
iona
l hot
el in
dust
ry.
The
cour
se
prov
ides
an
un
ders
tand
ing
of
inte
rnat
iona
l ho
tel
man
agem
ent
as w
ell
as l
ocal
ho
tel
man
agem
ent.
The
cou
rse
eval
uate
s is
sues
of
cultu
re,
polit
ical
and
eco
nom
ic s
yste
ms.
Stu
dent
s w
ill e
xam
ine
issu
es s
uch
as m
arke
t en
try
choi
ce,
hote
l de
velo
pmen
t an
d de
sign
as
w
ell
as
orga
niza
tiona
l de
velo
pmen
t.
The
hosp
italit
y m
anag
emen
t fu
nctio
n w
ill b
e ap
prai
sed
in t
erm
s of
le
gal
envi
ronm
ent,
fin
anci
al
man
agem
ent,
acco
untin
g an
d ta
xatio
n,
hum
an
reso
urce
m
anag
emen
t,
inte
rnat
iona
l ho
spita
lity
mar
ketin
g,
and
relig
ion
and
food
ser
vice
man
agem
ent.
Cur
rent
is
sues
, tr
ends
, pr
ospe
cts
and
care
er o
ppor
tuni
ties
will
be
disc
usse
d an
d ev
alua
ted.
CMG
B 63
32
Stra
tegi
c M
arke
ting
in
Tour
ism
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appr
aise
the
ste
ps i
n th
e to
uris
m s
trat
egic
mar
ketin
g pl
anni
ng
proc
ess.
2.
Form
ulat
e a
com
preh
ensi
ve
asse
ssm
ent
of
the
envi
ronm
ent,
mar
ket a
nd c
ompe
titiv
e tr
ends
of r
egio
nal t
ouris
m.
3.
Dev
elop
goa
ls a
nd r
egio
nal p
ositi
onin
g, a
nd d
esig
n an
app
ropr
iate
to
uris
m m
arke
ting
info
rmat
ion
syst
em.
4.
Eval
uate
cur
rent
tou
rism
tre
nds,
iss
ues,
and
pol
icie
s, a
nd u
se t
he
info
rmat
ion
to f
orm
ulat
e a
regi
onal
tou
rism
str
ateg
ic m
arke
ting
plan
. 5.
Criti
que
a to
uris
m m
arke
ting
stra
tegi
c pl
an.
The
cour
se
prov
ides
st
uden
ts
with
de
taile
d kn
owle
dge
of r
egio
nal
tour
ism
str
ateg
ic m
arke
ting
plan
ning
and
an
oppo
rtun
ity t
o de
sign
it.
Stu
dent
s w
ill c
arry
out
situ
atio
nal a
naly
sis,
gau
ge c
ompe
titiv
e fa
ctor
s an
d in
vent
ory
dest
inat
ion
reso
urce
s. F
rom
th
is i
nfor
mat
ion
regi
onal
tou
rism
mar
ketin
g go
als
will
be
fo
rmul
ated
to
geth
er
with
de
stin
atio
n’s
visi
ons,
mis
sion
s an
d ob
ject
ives
. Th
e go
als
mus
t re
flect
th
e na
tiona
l to
uris
m
polic
y an
d st
rate
gy.
Stud
ents
ap
prai
se
prod
uct
port
folio
st
rate
gy,
regi
onal
pos
ition
ing
stra
tegy
, m
arke
t se
gmen
tatio
n,
mar
ketin
g m
ixed
, in
form
atio
n te
chno
logy
an
d ev
alua
te
the
effe
ctiv
enes
s of
re
leva
nt
regi
onal
or
gani
zatio
ns.
54
CMG
B 63
33
Tour
ism
Pro
duct
D
evel
opm
ent
Man
agem
ent
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appr
aise
the
proc
ess
of d
evel
opin
g a
new
tour
ism
pro
duct
. 2.
Des
ign
a ne
w to
uris
m p
rodu
ct u
sing
the
syst
emat
ic to
uris
m p
rodu
ct
deve
lopm
ent p
roce
ss.
3.
Criti
que
the
curr
ent
issu
es,
tren
ds,
polic
ies
and
rule
s th
at a
ffec
t to
uris
m p
rodu
ct d
evel
opm
ent.
4.
Dev
elop
the
mar
ketin
g pl
an a
nd s
trat
egy
for t
he to
uris
m p
rodu
ct
5.
Eval
uate
the
mar
ketin
g pl
an a
nd s
trat
egy
of th
e to
uris
m p
rodu
ct.
The
cour
se
prov
ides
st
uden
ts
with
a-
hand
s-on
ex
perie
nce
of a
ste
p-by
-ste
p pr
oces
s in
dev
elop
ing
a ne
w t
ouris
m p
rodu
ct.
It c
onta
ins
the
prin
cipl
es o
f de
stin
atio
n de
velo
pmen
t, th
e de
velo
pmen
t of
st
rate
gies
for
a n
ew t
ouris
m p
rodu
ct,
the
step
s in
to
uris
m
prod
uct
plan
ning
, th
e as
sess
men
t of
pr
oduc
t de
velo
pmen
t, th
e di
ffer
ent
dist
ribut
iona
l ch
anne
ls t
hat
coul
d be
use
d by
the
tou
rism
pro
duct
de
velo
per,
th
e la
unch
ing
of
a ne
w
prod
uct
and
final
ly t
he a
sses
smen
t of
suc
cess
or
failu
re o
f th
e pr
oduc
t. T
he c
ours
e w
ill a
lso
revi
ew c
erta
in p
olic
ies
and
rule
s th
at
mig
ht
affe
ct
tour
ism
pr
oduc
t de
velo
pmen
t suc
cess
.
CMG
B 63
34
Hot
el In
dust
ry
Busi
ness
Str
ateg
y
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appr
aise
the
con
cept
of
serv
ice
qual
ity a
nd t
he u
nder
stan
ding
of
the
hote
l ind
ustr
y in
an
inte
rnat
iona
l con
text
. 2.
Appl
y th
e m
anag
emen
t th
eory
of
the
hote
l ind
ustr
y in
a r
eal-w
orld
si
tuat
ion.
3.
Eval
uate
the
int
erna
l st
reng
ths
and
wea
knes
ses
of a
hos
pita
lity
orga
niza
tion.
4.
Criti
que
on r
esou
rce
allo
catio
n th
at e
mph
asiz
es t
he s
uppo
rt o
f pr
oduc
ts a
nd s
ervi
ces
whi
ch a
dd s
igni
fican
t va
lue
to t
he h
otel
in
dust
ry.
5.
Exam
ine
the
role
of l
eade
rshi
p in
suc
cess
ful s
trat
egic
man
agem
ent.
The
cour
se p
rovi
des
a de
taile
d ac
coun
t on
str
ateg
ic
man
agem
ent
in t
he h
ospi
talit
y in
dust
ry.
Stud
ents
ar
e re
quire
d to
thi
nk s
trat
egic
ally
usi
ng a
wor
king
m
odel
and
car
ry o
ut e
nviro
nmen
tal a
sses
smen
t an
d sc
anni
ng in
the
pro
cess
of
deriv
ing
conc
eptu
al t
ools
an
d id
entif
ying
fo
rces
of
ch
ange
. Po
rtfo
lios
of
prod
ucts
and
ser
vice
s to
geth
er w
ith t
he i
ndus
try
core
com
pete
ncie
s w
ill b
e cr
itica
lly a
naly
zed.
The
co
urse
als
o co
vers
the
str
ateg
ic im
plem
enta
tion
and
inte
grat
ing
stra
tegi
c ch
ange
. St
uden
ts
are
fam
iliar
ised
with
the
man
agem
ent
of s
ervi
ce q
ualit
y,
glob
aliz
atio
n, m
ultin
atio
nal
and
corp
orat
e st
rate
gy
toge
ther
with
the
rol
e of
lead
ersh
ip in
fac
ing
futu
re
chal
leng
es in
the
hote
l ind
ustr
y.
55
Fina
ncia
l Acc
ount
ing
and
Aud
itin
g D
epar
tmen
t
Cour
ses
Lear
ning
Out
com
es
Syno
psis
of C
ours
e Co
nten
ts
CAG
B 63
01
Issu
es in
In
tern
atio
nal
Acco
untin
g
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
key
tren
ds i
n th
e de
velo
pmen
t of
acc
ount
ing
thro
ugh
hist
ory.
2.
Eval
uate
maj
or in
tern
atio
nal d
imen
sion
s of
acc
ount
ing.
3.
Asse
ss m
ajor
env
ironm
enta
l inf
luen
ces
on in
tern
atio
nal a
ccou
ntin
g an
d in
tern
atio
nal c
lass
ifica
tion
of a
ccou
ntin
g.
4.
Anal
yse
the
issu
es
rela
ting
to
the
proc
ess
of
inte
rnat
iona
l ha
rmon
izat
ion
and
conv
erge
nce.
5.
Expl
ain
sele
cted
cur
rent
fin
anci
al r
epor
ting
issu
es o
f si
gnifi
canc
e in
in
tern
atio
nal a
ccou
ntin
g.
6.
As
inte
rnat
iona
l ac
coun
ting
is
incr
easi
ngly
re
leva
nt in
tod
ay’s
bus
ines
s en
viro
nmen
t, th
is
cour
se w
ill d
evel
op a
nd e
nhan
ce s
tude
nts’
cr
itica
l aw
aren
ess
of
the
key
issu
es
in
cont
empo
rary
in
tern
atio
nal
acco
untin
g an
d th
eir
impa
ct
on
the
finan
cial
re
port
ing
proc
ess.
Thi
s co
urse
als
o di
scus
ses
the
hist
ory
and
curr
ent
deve
lopm
ent
in
inte
rnat
iona
l ha
rmon
isat
ion
and
conv
erge
nce
as w
ell a
s th
e ro
le
of
the
Inte
rnat
iona
l Ac
coun
ting
Stan
dard
s Bo
ard.
CAG
B 63
02
Issu
es in
Pub
lic
Sect
or A
ccou
ntin
g
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Eval
uate
the
nat
ure,
env
ironm
ent
and
conc
epts
of
publ
ic s
ecto
r ac
coun
ting.
2.
Expl
ain
maj
or c
onte
mpo
rary
acc
ount
ing
issu
es i
n pu
blic
sec
tor
orga
niza
tions
incl
udin
g is
sues
in f
inan
cial
acc
ount
ing,
man
agem
ent
acco
untin
g, a
nd p
erfo
rman
ce m
easu
rem
ent a
nd a
uditi
ng.
3.
Eval
uate
the
role
of a
ccou
ntin
g in
pub
lic s
ecto
r ref
orm
s.
4.
Expl
ain
the
initi
ativ
es
of
the
Inte
rnat
iona
l Fe
dera
tion
of
Acco
unta
nts
in t
he d
evel
opm
ent
of t
he a
ccou
ntin
g sy
stem
for
the
pu
blic
sec
tor.
5.
Expl
ain
man
ager
ial
and
acco
untin
g is
sues
in
pu
blic
se
ctor
or
gani
zatio
ns fr
om a
n Is
lam
ic p
ersp
ectiv
e.
This
cou
rse
focu
ses
on t
he u
nder
stan
ding
of
acco
untin
g is
sues
in
pu
blic
se
ctor
or
gani
zatio
ns
incl
udin
g is
sues
in
fin
anci
al
acco
untin
g,
man
agem
ent
acco
untin
g,
perf
orm
ance
m
easu
rem
ent
and
audi
ting.
Fo
cus
is
also
gi
ven
to
the
inte
rnat
iona
l de
velo
pmen
t of
pub
lic s
ecto
r ac
coun
ting
and
on
the
unde
rsta
ndin
g of
th
e ro
le
of
acco
untin
g in
pu
blic
se
ctor
re
form
s.
In
addi
tion,
th
e Is
lam
ic
pers
pect
ive
of
the
man
ager
ial
and
acco
untin
g is
sues
of
publ
ic
sect
or a
nd o
ther
non
-pro
fit o
rgan
izat
ions
will
al
so b
e di
scus
sed.
56
CAG
B6 3
03
Busi
ness
Ana
lysi
s fo
r th
e In
tern
al A
udito
r
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
:
1.
Eval
uate
bu
sine
ss
proc
esse
s an
d m
ake
appr
opria
te
reco
mm
enda
tions
in th
e co
ntex
t of a
n in
tern
al a
udit
enga
gem
ent.
2.
Appl
y th
e un
derly
ing
prin
cipl
es a
nd b
asic
con
cept
s of
key
ele
men
ts
in b
usin
ess
deci
sion
mak
ing
such
as
finan
cial
acc
ount
ing,
fin
ance
an
d m
anag
eria
l ac
coun
ting
and
rela
te t
hem
to
the
inte
rnal
aud
it fu
nctio
n.
3.
Appl
y th
eir
unde
rsta
ndin
g of
the
reg
ulat
ory,
leg
al a
nd e
cono
mic
co
nsid
erat
ions
of
the
busi
ness
in
thei
r pl
anni
ng a
nd e
xecu
tion
of
the
inte
rnal
aud
it pr
oces
s.
4.
Expl
ain
how
to
perf
orm
an
anal
ysis
of
the
busi
ness
eff
ectiv
ely
to
prov
ide
a ho
listic
app
roac
h to
enh
ance
the
inte
rnal
aud
it fu
nctio
n in
a g
iven
situ
atio
n.
This
co
urse
pr
ovid
es
stud
ents
w
ith
the
gene
ral
know
ledg
e in
bus
ines
s pr
oces
ses
in
an o
rgan
izat
ion
to e
quip
the
m a
dequ
atel
y to
ca
rry
out
the
inte
rnal
au
dit
func
tions
. In
ad
ditio
n, t
he u
nder
lyin
g pr
inci
ples
and
bas
ic
conc
epts
of
finan
cial
acc
ount
ing,
fin
ance
and
m
anag
eria
l ac
coun
ting
are
intr
oduc
ed t
o th
e st
uden
ts t
o he
lp t
hem
und
erst
and
the
over
all
cycl
e of
bus
ines
s pr
oces
ses
that
ass
ist
in t
he
form
ulat
ion
of t
he i
nter
nal
audi
t st
rate
gies
. Th
e go
vern
men
t an
d tr
ade
legi
slat
ions
, re
gula
tions
and
eco
nom
ic a
spec
ts o
f bu
sine
ss
are
also
dis
cuss
ed in
thi
s co
urse
to
the
exte
nt
of it
s im
pact
on
the
inte
rnal
aud
it fu
nctio
n.
CA
GB
6304
G
over
nanc
e, R
isk
and
Cont
rol a
nd
Inte
rnal
Aud
iting
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appl
y th
e In
stitu
te
of
Inte
rnal
Au
dito
r’s
Attr
ibut
e St
anda
rds
– na
mel
y in
depe
nden
ce, o
bjec
tivity
, due
pro
fess
iona
l car
e an
d qu
ality
as
sura
nce
in a
n in
tern
al a
uditi
ng e
nviro
nmen
t.
2.
Expl
ain
the
inte
rnal
au
dit
func
tion’
s ro
le
in
orga
niza
tiona
l go
vern
ance
. 3.
Sugg
est
appr
opria
te i
nter
nal
audi
t ac
tiviti
es i
n sp
ecifi
c go
vern
ance
re
late
d si
tuat
ions
. 4.
Sugg
est a
ppro
pria
te in
tern
al a
udit
enga
gem
ent p
lann
ing
proc
edur
es
to
dem
onst
rate
an
un
ders
tand
ing
of
the
gove
rnan
ce,
risk
and
cont
rol k
now
ledg
e el
emen
ts.
This
cou
rse
enab
les
stud
ents
to
unde
rsta
nd
and
appl
y th
e ba
sic
conc
epts
and
pro
cess
es o
f in
tern
al a
uditi
ng.
It d
iscu
sses
the
impo
rtan
ce
of i
nter
nal
audi
ting
know
ledg
e in
ens
urin
g go
od
corp
orat
e go
vern
ance
an
d ris
k m
anag
emen
t. S
tude
nts
will
als
o be
exp
osed
to
rele
vant
eth
ical
issu
es.
57
CAG
B 63
05
Info
rmat
ion
Tech
nolo
gy
Pers
pect
ive
in
Inte
rnal
Aud
iting
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Des
crib
e th
e is
sues
in
volv
ing
the
appl
icat
ion
of
info
rmat
ion
tech
nolo
gy in
the
inte
rnal
aud
it en
viro
nmen
t. 2.
Expl
ain
the
com
pone
nt
func
tions
of
in
form
atio
n te
chno
logy
in
fras
truc
ture
that
are
rele
vant
to th
e in
tern
al a
udit
func
tion.
3.
Advi
se o
n ho
w t
o m
anag
e ris
k an
d or
gani
ze in
form
atio
n te
chno
logy
en
viro
nmen
ts
effe
ctiv
ely
to
faci
litat
e th
e ef
fect
iven
ess
of
the
inte
rnal
aud
it fu
nctio
n.
4.
Dev
elop
an
appr
opria
te in
form
atio
n te
chno
logy
aud
it pl
an to
ass
ist
an in
tern
al a
udit
enga
gem
ent.
This
co
urse
pr
ovid
es
stud
ents
w
ith
the
know
ledg
e, u
nder
stan
ding
and
ski
lls to
ena
ble
them
to
de
al
with
is
sues
in
volv
ing
the
appl
icat
ion
of i
nfor
mat
ion
tech
nolo
gy i
n th
e in
tern
al a
udit
envi
ronm
ent.
In t
his
cour
se t
he
stud
ents
will
be
expo
sed
to t
he o
pera
ting
syst
ems,
app
licat
ion
deve
lopm
ent,
dat
a an
d ne
twor
k co
mm
unic
atio
ns,
e-co
mm
erce
, in
form
atio
n pr
otec
tion,
ER
P so
ftw
are
and
othe
r is
sues
re
latin
g to
in
form
atio
n te
chno
logy
an
d ch
alle
nges
to
th
e in
tern
al
audi
t fun
ctio
n in
an
IT e
nviro
nmen
t.
CAG
B 63
06
Inte
rnal
Aud
itor a
nd
Busi
ness
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Appl
y gl
obal
ana
lytic
al t
echn
ique
s, a
sses
s in
dust
ry e
nvir
onm
ents
an
d m
ake
stra
tegi
c de
cisi
ons
in t
he c
onte
xt o
f an
int
erna
l au
dit
func
tion.
2.
Appl
y et
hica
l, cu
ltura
l, le
gal,
polit
ical
, ec
onom
ic
and
finan
cial
as
pect
s of
the
glo
bal b
usin
ess
envi
ronm
ent
in m
akin
g in
tern
al a
udit
asse
ssm
ents
. 3.
Cons
ider
th
e im
plic
atio
ns
of
rele
vant
as
pect
s of
or
gani
zatio
nal
beha
viou
r in
the
perf
orm
ance
of t
he in
tern
al a
udit
role
. 4.
Appl
y m
anag
emen
t ski
lls in
man
agin
g an
inte
rnal
aud
it fu
nctio
n.
5.
Appl
y re
quire
d ne
gotia
tion
skill
s in
con
duct
ing
an in
tern
al a
udit
enga
gem
ent.
The
cour
se a
ims
to p
rovi
de e
xpos
ure
to g
loba
l an
alyt
ical
tec
hniq
ues,
ind
ustr
y en
viro
nmen
ts
and
stra
tegi
c de
cisi
on m
akin
g an
d en
hanc
e un
ders
tand
ing
of k
ey a
spec
ts o
f th
e gl
obal
bu
sine
ss e
nviro
nmen
t as
wel
l as
incu
lcat
e th
e re
quire
d m
anag
emen
t an
d ne
gotia
tion
skill
s in
th
e pe
rfor
man
ce
of
the
inte
rnal
au
dit
func
tion.
58
CAG
B 63
07
Inte
rnal
Aud
iting
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
dutie
s an
d fu
nctio
ns o
f the
inte
rnal
aud
itor.
2.
Appl
y th
e st
eps
invo
lved
in
cond
uctin
g in
tern
al a
udit
enga
gem
ent
and
desi
gn a
n in
tern
al a
udit.
3.
Expl
ain
the
use
of v
ario
us to
ols
to u
nder
take
aud
it en
gage
men
ts.
4.
Sugg
est a
ppro
pria
te to
ols
for u
nder
taki
ng a
spe
cific
eng
agem
ent.
5.
Und
erta
ke a
n in
tern
al a
udit
enga
gem
ent.
This
cou
rse
enab
les
stud
ents
to
lear
n th
e ba
sic
step
s in
co
nduc
ting
an
audi
t en
gage
men
t.
Stud
ents
w
ill
be
expo
sed
to
othe
r en
gage
men
ts
cond
ucte
d by
in
tern
al
audi
tors
su
ch
as
qual
ity
audi
t an
d pe
rfor
man
ce
audi
t.
Stud
ents
w
ill
also
be
in
trod
uced
to
the
appl
icat
ion
of s
ever
al t
ools
su
ch a
s sa
mpl
ing
tech
niqu
es.
CAG
B 63
08
Sem
inar
in A
uditi
ng
and
Assu
ranc
e
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Eval
uate
leg
al,
prof
essi
onal
and
eth
ical
con
side
ratio
ns r
elev
ant
to
stat
utor
y au
dits
of
fin
anci
al
stat
emen
ts,
othe
r as
sura
nce
enga
gem
ents
and
rela
ted
serv
ices
. 2.
Asse
ss t
he e
ffec
t of
cor
pora
te g
over
nanc
e, s
igni
fican
t bu
sine
ss r
isks
an
d in
tern
al c
ontr
ol o
f an
entit
y on
eng
agem
ent s
trat
egy.
3.
Expl
ain
how
to
plan
, pe
rfor
m a
nd c
ompl
ete
stat
utor
y au
dits
, oth
er
assu
ranc
e en
gage
men
ts a
nd r
elat
ed s
ervi
ces
in a
ccor
danc
e w
ith
prof
essi
onal
sta
ndar
ds.
4.
Eval
uate
and
com
mun
icat
e fin
ding
s an
d co
nclu
sion
s to
int
eres
ted
part
ies
in a
ccor
danc
e w
ith t
he n
atur
e of
the
eng
agem
ent
and
prof
essi
onal
and
lega
l pro
visi
ons.
The
cour
se a
ims
to d
evel
op a
com
preh
ensi
ve
know
ledg
e re
latin
g to
the
perf
orm
ance
of a
nd
repo
rtin
g on
fin
anci
al s
tate
men
t au
dits
and
ot
her
assu
ranc
e an
d re
late
d en
gage
men
ts i
n th
e co
ntex
t of
pr
ofes
sion
al
and
exte
rnal
re
gula
tory
fra
mew
ork.
Top
ics
incl
ude
audi
t of
fin
anci
al
stat
emen
ts,
othe
r as
sura
nce
enga
gem
ents
and
rel
ated
ser
vice
s, l
egal
and
pr
ofes
sion
al
envi
ronm
ent,
in
clud
ing
prof
essi
onal
et
hics
an
d cu
rren
t is
sues
in
au
ditin
g.
59
CAG
B 63
09
Fina
ncia
l Acc
ount
ing
and
Repo
rtin
g
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Eval
uate
the
acc
ount
ing
regu
lato
ry f
ram
ewor
k go
vern
ing
finan
cial
re
port
ing.
2.
Prep
are
finan
cial
sta
tem
ents
for n
on-g
roup
and
gro
up e
nter
pris
es.
3.
Appl
y th
e co
rrec
t tr
eatm
ent
for
tran
sact
ions
in
acco
rdan
ce w
ith
appr
oved
acc
ount
ing
stan
dard
s.
4.
Expl
ain
the
cont
empo
rary
fina
ncia
l acc
ount
ing
and
repo
rtin
g is
sues
.
This
co
urse
de
als
with
th
e fin
anci
al
stat
emen
ts
of
non-
grou
p an
d gr
oup
ente
rpris
es. T
opic
s in
clud
e fin
anci
al r
epor
ting
regi
me,
co
ncep
tual
fr
amew
ork
gove
rnin
g pr
epar
atio
n an
d pr
esen
tatio
n of
fin
anci
al
stat
emen
ts,
repo
rtin
g fin
anci
al p
erfo
rman
ce:
inco
me
and
equi
ty; b
alan
ce s
heet
: ass
ets
and
liabi
litie
s; s
tate
men
t of
cas
h flo
w,
finan
cial
st
atem
ent
anal
ysis
an
d co
ntem
pora
ry
finan
cial
acc
ount
ing
and
repo
rtin
g is
sues
.
Man
agem
ent A
ccou
ntin
g an
d Ta
xati
on D
epar
tmen
t
Cour
ses
Lear
ning
Out
com
es
Syno
psis
of C
ours
e Co
nten
ts
CTG
B 63
01
Taxa
tion
and
Busi
ness
Dec
isio
ns
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
Mal
aysi
an ta
xatio
n sy
stem
and
its
prin
cipl
es.
2.
Diff
eren
tiate
the
vario
us s
ourc
es o
f inc
ome
unde
r ITA
196
7
3.
Appl
y kn
owle
dge
and
anal
ytic
al
skill
s re
late
d to
th
e M
alay
sian
ta
xatio
n sy
stem
and
mak
e bu
sine
ss d
ecis
ions
. 4.
Appl
y th
e va
rious
tax
pla
nnin
g te
chni
ques
rel
atin
g to
sol
e pr
oprie
tor,
part
ners
hip
and
com
pani
es.
5.
Appl
y th
e ta
x im
plic
atio
ns o
n in
tern
atio
nal
trad
ing,
tax
aud
it an
d in
vest
igat
ions
.
The
cour
se c
over
s th
e ta
x pl
anni
ng a
spec
ts fo
r so
le
prop
rieto
r,
part
ners
hip
and
com
pany
. Ta
x re
latin
g to
inte
rnat
iona
l tra
ding
, tax
aud
it an
d in
vest
igat
ion
will
be
disc
usse
d to
ass
ist
the
stud
ents
to m
ake
busi
ness
dec
isio
ns m
ore
conf
iden
tly.
60
CTG
B 63
02
Man
agem
ent
Acco
untin
g
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
:
1.
Expl
ain
the
chan
ging
rol
e of
man
agem
ent
acco
untin
g in
the
cur
rent
bu
sine
ss e
nviro
nmen
t. 2.
Expl
ain
the
conc
epts
, pr
inci
ples
an
d pr
oced
ures
of
co
st
man
agem
ent.
3.
Appl
y co
st m
anag
emen
t tec
hniq
ues
in p
lann
ing,
con
trol
and
dec
isio
n m
akin
g.
4.
Expr
ess
opin
ions
of
th
e ef
ficac
y of
co
ntem
pora
ry
man
agem
ent
acco
untin
g th
eory
and
pra
ctic
e.
5.
Anal
yse
rece
nt
issu
es
and
deba
tes
in
cost
an
d m
anag
emen
t ac
coun
ting
thro
ugh
criti
cal
anal
ysis
of
theo
ries,
em
piric
al r
esea
rch
and
tech
niqu
es in
man
agem
ent a
ccou
ntin
g.
This
co
urse
di
scus
ses
cost
m
anag
emen
t m
etho
ds
and
tech
niqu
es
of
man
agem
ent
acco
untin
g. T
he p
rimar
y ob
ject
ive
is to
ena
ble
stud
ents
to
unde
rsta
nd c
once
pts,
prin
cipl
es
and
proc
edur
es o
f co
st m
anag
emen
t an
d to
ap
ply
them
in
plan
ning
, co
ntro
l an
d de
cisi
on
mak
ing.
It
also
ena
bles
stu
dent
s to
pre
pare
, an
alys
e an
d us
e m
anag
emen
t ac
coun
ting
info
rmat
ion
for
deci
sion
m
akin
g in
a
cont
empo
rary
bus
ines
s en
viro
nmen
t.
CTG
B 63
03
Man
agem
ent
Acco
untin
g Co
ntro
l Sy
stem
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
:
1.
Expl
ain
the
chan
ging
dire
ctio
n of
man
agem
ent
acco
untin
g, t
he
fact
ors
driv
ing
chan
ge a
nd th
e in
form
atio
n ne
eds
in th
e de
sign
of
man
agem
ent a
ccou
ntin
g co
ntro
l sys
tem
s.
2.
Expl
ain
man
agem
ent
cont
rol
and
perf
orm
ance
m
easu
rem
ent
syst
ems.
3.
Appl
y re
leva
nt m
anag
emen
t ac
coun
ting
cont
rol
tech
niqu
es i
n pl
anni
ng a
nd c
ontr
ol o
f ope
ratio
ns in
a b
road
rang
e of
set
tings
. 4.
Eval
uate
beh
avio
ural
and
org
aniz
atio
nal i
mpl
icat
ions
of
finan
cial
an
d no
n-fin
anci
al c
riter
ia in
per
form
ance
mea
sure
men
t.
5.
Eval
uate
con
tem
pora
ry is
sues
and
dev
elop
men
ts in
man
agem
ent
acco
untin
g co
ntro
l sys
tem
s.
This
co
urse
co
vers
to
pics
in
m
anag
emen
t ac
coun
ting
and
cont
rol
syst
ems.
Is
sues
re
late
d to
m
anag
emen
t co
ntro
l sy
stem
s,
man
agem
ent
cont
rol
envi
ronm
ent
and
perf
orm
ance
m
easu
rem
ent
syst
ems
are
disc
usse
d. T
opic
s co
vere
d in
clud
e th
e na
ture
of
the
man
agem
ent
cont
rol
syst
em a
nd i
ts
envi
ronm
ent,
m
anag
emen
t co
ntro
l al
tern
ativ
es,
envi
ronm
enta
l un
cert
aint
y an
d st
rate
gies
, fin
anci
al r
espo
nsib
ility
cen
tres
and
pe
rfor
man
ce
mea
sure
men
t sy
stem
s.
Emph
asis
is
also
giv
en t
o th
e cu
rren
t re
late
d is
sues
on
m
anag
emen
t ac
coun
ting
and
cont
rol s
yste
ms.
61
Ope
rati
ons
and
Man
agem
ent I
nfor
mat
ion
Syst
ems
Dep
artm
ent
CMG
B 63
21
Elec
tron
ic
Com
mer
ce
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Iden
tify
the
conc
epts
and
theo
ries
of e
-com
mer
ce.
2.
Expl
ain
the
impa
ct o
f e-
com
mer
ce i
ssue
s on
con
sum
er
deci
sion
s to
bu
y pr
oduc
ts
on
the
Inte
rnet
; on
th
e or
gani
zatio
n, a
nd o
n th
e In
dust
ry.
3.
Des
crib
e th
e va
rious
e-c
omm
erce
app
licat
ions
. 4.
Anal
yze
how
com
pani
es h
ave
succ
essf
ully
est
ablis
hed
a co
mpe
titiv
e ad
vant
age,
br
and
reco
gniti
on,
and
diff
eren
tiatio
n ov
er th
e In
tern
et.
5.
Dev
elop
a w
ebsi
te u
sing
Mic
roso
ft F
ront
Pag
e an
d up
load
it
on th
e In
tern
et.
This
cou
rse
will
int
rodu
ce s
tude
nts
to t
he c
once
pt o
f e-
com
mer
ce i
n th
e di
gita
l ec
onom
y. T
his
cour
se w
ill a
lso
high
light
the
e-c
omm
erce
app
licat
ions
, fo
r ex
ampl
e, e
-re
taili
ng,
onlin
e ad
vert
isin
g,
e-au
ctio
n,
e-su
pply
ch
ain,
e-
paym
ent,
and
e-le
arni
ng,
etc.
Cur
rent
iss
ues
pert
aini
ng
to
e-co
mm
erce
su
ch
as,
the
usag
e of
co
okie
s in
e-
com
mer
ce
appl
icat
ions
, ta
xatio
n is
sues
, in
telle
ctua
l pr
oper
ty i
ssue
s, e
tc w
ill b
e ad
dres
sed.
Stu
dent
s w
ill b
e ta
ught
to d
evel
op a
nd p
ublis
h a
web
site
on
the
Inte
rnet
.
CMG
B 63
22
Stra
tegi
c In
form
atio
n Sy
stem
s
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dis
cuss
th
e st
rate
gic
impo
rtan
ce
of
info
rmat
ion
and
rela
ted
tech
nolo
gies
. 2.
Illus
trat
e m
anag
eria
l im
plic
atio
ns o
f re
cent
tec
hnol
ogy
tren
ds.
3.
Appl
y re
leva
nt k
now
ledg
e re
late
d to
app
roac
hes
that
ha
ve b
een
prop
osed
to
iden
tify
pote
ntia
lly s
trat
egic
use
s of
str
ateg
ic in
form
atio
n sy
stem
s co
ncep
ts a
nd p
lann
ing.
4.
Form
ulat
e an
Inf
orm
atio
n Sy
stem
Str
ateg
ic P
lann
ing
for
an o
rgan
izat
ion.
5.
Dem
onst
rate
crit
ical
rea
soni
ng o
n ho
w o
rgan
izat
ions
can
po
sitio
n th
emse
lves
to
take
adv
anta
ge o
f IT
to
crea
te a
su
stai
nabl
e ad
vant
age.
This
cou
rse
cove
rs a
dvan
ced
topi
cs in
info
rmat
ion
syst
ems
and
inve
stig
ates
the
con
cept
of
"str
ateg
ic"
info
rmat
ion
syst
ems.
Th
e to
pics
in
clud
e de
finin
g w
hat
"str
ateg
ic"
info
rmat
ion
syst
ems
are
and
look
ing
at e
xam
ples
of c
lass
ic
syst
ems
deem
ed
to
mer
it th
at
labe
l. Th
is
cour
se
also
fo
cuse
s on
the
eco
nom
ic p
rem
ises
of
the
new
com
petit
ive
land
scap
e do
min
ated
by
pe
rvas
ive
netw
orks
(e
.g.,
the
Inte
rnet
) an
d ho
w
info
rmat
ion
tech
nolo
gies
ca
n be
le
vera
ged
to c
reat
e ne
w o
rgan
izat
iona
l ca
pabi
litie
s an
d so
urce
s of
val
ue. A
ppro
ache
s th
at h
ave
been
pro
pose
d fo
r id
entif
ying
po
tent
ially
st
rate
gic
uses
of
in
form
atio
n te
chno
logy
, no
tabl
y st
rate
gic
info
rmat
ion
syst
ems
plan
ning
, ar
e di
scus
sed
in s
ome
deta
il. F
inal
ly,
curr
ent
thin
king
rela
ting
to th
e st
rate
gic
aspe
cts
and
poss
ibili
ties
of
IT, a
nd h
ow o
rgan
izat
ions
can
pos
ition
the
mse
lves
to
take
ad
vant
age
of
info
rmat
ion
tech
nolo
gy
to
crea
te
a su
stai
nabl
e ad
vant
age
are
addr
esse
d.
62
CMG
B 63
23
Curr
ent I
ssue
s in
In
form
atio
n Sy
stem
s
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dis
cuss
issu
es r
elat
ed t
o In
form
atio
n Sy
stem
s/Te
chno
logy
D
evel
opm
ent.
2.
Des
crib
e pe
rtin
ent
Info
rmat
ion
Syst
ems
theo
ry
and
met
hodo
logi
es.
3.
Dis
cuss
issu
es r
elat
ed t
o In
form
atio
n Sy
stem
s/Te
chno
logy
im
plem
enta
tion.
4.
Anal
yze
the
impa
ct o
f em
ergi
ng a
pplic
atio
ns/t
echn
olog
ies
on a
n or
gani
zatio
n.
5.
Form
ulat
e st
rate
gies
for
man
agin
g th
e im
pact
of
vario
us
emer
ging
app
licat
ions
/tec
hnol
ogie
s on
an
orga
niza
tion.
This
cou
rse
will
inv
estig
ate
curr
ent
issu
es i
n In
form
atio
n Sy
stem
s.
Topi
cs
incl
ude
Info
rmat
ion
Tech
nolo
gy
Out
sour
cing
(IT
O),
tele
com
mun
icat
ions
and
dig
ital
divi
de,
and
emer
ging
tec
hnol
ogie
s in
Info
rmat
ion
Syst
ems
and
its
adop
tion.
An
unde
rsta
ndin
g of
the
cur
rent
and
fut
ure
impa
ct
of
info
rmat
ion
syst
ems
on
orga
niza
tiona
l an
d m
anag
emen
t str
ateg
ies
will
be
expl
ored
.
CMG
B 63
24
Dec
isio
n Su
ppor
t Sy
stem
s
At th
e en
d o
f thi
s co
urse
, stu
dent
s ar
e ab
le to
: 1.
Expl
ain
DSS
theo
retic
al c
once
pts
and
met
hodo
logi
es.
2.
Revi
ew th
e co
mpo
nent
s of
a D
SS.
3.
Build
a s
impl
e D
SS u
sing
spr
eads
heet
and
Ms
Acce
ss.
4.
Appl
y a
DSS
to s
olve
a b
usin
ess
prob
lem
. 5.
Dis
cuss
the
impl
emen
tatio
n of
a D
SS in
an
orga
niza
tion.
The
cour
se is
div
ided
into
tw
o m
ain
com
pone
nts.
The
firs
t co
mpo
nent
com
pris
es o
f D
SS t
heor
etic
al c
once
pts
and
met
hodo
logi
es.
The
seco
nd p
art
of t
he c
ours
e in
trod
uces
st
uden
ts t
o D
SS p
ract
ical
exa
mpl
es a
nd c
ases
with
the
use
of
Ac
cess
da
taba
se
and
Exce
l sp
read
shee
ts.
Both
co
mpo
nent
s em
phas
ize
the
desi
gn,
deve
lopm
ent
and
impl
emen
tatio
n of
info
rmat
ion
tech
nolo
gy b
ased
sys
tem
s th
at s
uppo
rt m
anag
ers
and
prof
essi
onal
s w
ith d
ecis
ion
mak
ing
proc
esse
s.
It
is
data
an
d do
cum
ent
base
d,
com
mun
icat
ion
driv
en a
nd g
roup
-bas
ed, k
now
ledg
e-ba
sed
and
mod
el d
riven
and
web
bas
ed a
nd in
ter-
orga
niza
tiona
l.
63
CMG
B 63
25
Dat
abas
e M
anag
emen
t Sy
stem
s
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
conc
epts
rela
ted
to d
ata,
info
rmat
ion
and
data
base
s.
2.
Des
crib
e a
Dat
abas
e M
anag
emen
t Sys
tem
(DBM
S).
3.
Eval
uate
a D
BMS.
4.
Iden
tify
issu
es re
latin
g to
dat
abas
e su
ch a
s da
ta
war
ehou
se a
nd o
bjec
t orie
nted
dat
abas
e.
5.
Dev
elop
a
sim
ple
data
base
us
ing
“Str
uctu
re
Que
ry
Lang
uage
”.
The
cour
se b
egin
s by
int
rodu
cing
the
var
ious
con
cept
s re
latin
g to
dat
a, i
nfor
mat
ion
and
data
base
s. F
ollo
win
g th
at, d
iscu
ssio
ns w
ill b
e fo
cuse
d on
the
man
agem
ent o
f the
D
atab
ase
Man
agem
ent
Syst
em
in
orga
niza
tions
. Is
sues
pe
rtai
ning
to d
atab
ases
suc
h as
dat
a w
areh
ouse
and
obj
ect
orie
nted
da
taba
ses
will
al
so
be
disc
usse
d.
Fina
lly,
Stru
ctur
ed Q
uery
Lan
guag
e (S
QL)
will
be
dem
onst
rate
d an
d st
uden
ts w
ill b
e re
quire
d to
use
SQ
L to
dev
elop
a
sim
ple
data
base
.
CMG
B 63
26
Supp
ly C
hain
M
anag
emen
t
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Dev
elop
an
unde
rsta
ndin
g of
the
fun
ctio
ns o
f su
pply
and
pr
ocur
emen
t in
an o
rgan
izat
ion.
2.
Appl
y lo
gist
ic/s
uppl
y ch
ain
stra
tegy
. 3.
Des
crib
e tr
ansp
ort,
inv
ento
ry a
nd c
ontr
ol d
ecis
ions
in
supp
ly c
hain
con
figur
atio
ns.
4.
Com
pare
and
con
tras
t is
sues
and
cha
lleng
es i
n to
day’
s pr
actic
e of
sup
ply
chai
n m
anag
emen
t. 5.
Anal
yse
varia
tion
of s
uppl
y ch
ain
syst
ems
in i
ndus
tria
l pr
actic
es.
This
cou
rse
will
exp
ose
stud
ents
to
conc
epts
in
supp
ly
chai
n m
anag
emen
t. S
tude
nts
will
ana
lyse
sup
ply
chai
n co
nfig
urat
ions
an
d or
gani
zatio
nal
netw
orks
. To
pics
di
scus
sed
incl
ude
logi
stic
pl
anni
ng,
tran
spor
t an
d pr
ocur
emen
t de
cisi
ons,
in
vent
ory
man
agem
ent
and
orga
niza
tiona
l con
trol
, out
sour
cing
dec
isio
ns, c
ost
anal
ysis
an
d cr
oss
func
tiona
l tea
m.
64
CSG
B 63
11
Tota
l Qua
lity
Man
agem
ent
At th
e en
d of
this
cou
rse,
stu
dent
s ar
e ab
le to
: 1.
Expl
ain
the
impo
rtan
ce o
f To
tal
Qua
lity
Man
agem
ent
(TQ
M)
prin
cipl
es a
nd p
ract
ices
for
hig
her
orga
niza
tiona
l pr
oduc
tivity
, eff
ectiv
enes
s an
d ef
ficie
ncy.
2.
Expl
ain
how
qua
lity
char
acte
ristic
s ca
n be
inj
ecte
d in
to
orga
niza
tions
for b
ette
r fun
ctio
ning
. 3.
Expl
ain
how
TQ
M
prac
tices
ca
n be
su
stai
ned
in
orga
niza
tions
. 4.
Criti
cally
eva
luat
e ho
w q
ualit
y ch
arac
teris
tics
can
be b
uilt
into
org
aniz
atio
ns e
ffec
tivel
y.
The
cour
se
aim
s to
de
velo
p a
com
preh
ensi
ve
unde
rsta
ndin
g of
TQ
M
and
focu
ses
on
cust
omer
s,
lead
ersh
ip,
stra
tegi
c pl
anni
ng,
hum
an r
esou
rce
prac
tices
, re
crui
tmen
t an
d tr
aini
ng,
benc
hmar
king
, su
pplie
r pa
rtne
rshi
p,
proc
ess
man
agem
ent,
pe
rfor
man
ce
mea
sure
men
t an
d st
atis
tical
too
ls a
s w
ell
as b
uild
ing
and
sust
aini
ng T
QM
in o
rgan
izat
ions
.
65
SCHEDULE FOR CORE COURSES: MBA CLASSES
Semester 1 Session 2009/2010 Semester 2 Session 2009/2010
Accounting For Business Decision Making Business Ethics and Corporate Governance
Economics for Managers Corporate Finance
Operation Management Human Capital Management
Research Methods in Business Management of Information Systems
Strategic Management Marketing Management
66
**EL
ECTI
VE
COU
RSES
OFF
ERED
BY
CON
CEN
TRA
TIO
N (M
BA)
No.
Concentration
Sem 1 09/10
Sem 2 09/10
SEM 3
Sem 1 10/11
Sem 2 10/11
SEM 3
1.
FINANCE
• CFGB6307 Advanced
Corporate Finance
• CFG
B63
01 P
ortfol
io
Man
agem
ent
• CFG
B63
09
Eco
nometrics
for
Man
agers
• CFG
B63
10 B
ank
Man
agem
ent
• CFGB 6308
Capital M
arket &
Investment
• CFG
B63
04
Derivativ
es
Marke
ts
• CFG
B63
02
Mon
ey &
Ban
king
•
CFG
B63
05
Intern
ationa
l Fi
nanc
e
• CFG
B63
06
Merge
rs &
Acq
uisitio
n &
Cor
porate
• CFGB6307 Advanced
Corporate Finance
• CFG
B63
01 P
ortfol
io
Man
agem
ent
• CFG
B63
09
Eco
nometrics
for
Man
agers
• CFG
B63
10 B
ank
Man
agem
ent
• CFGB 6308
Capital M
arket
& Investm
ent
• CFG
B63
02
Mon
ey &
Ban
king
•
CFG
B63
04
Derivativ
es
Marke
ts
• CFG
B63
05
Intern
ationa
l Fi
nanc
e
• CFG
B63
06
Merge
rs &
Acq
uisitio
n &
Cor
porate
2.
ACCOUNTIN
G
• CTGB6302
Managem
ent
Accounting
• CAGB63
01 Is
sues
in
Intern
ationa
l Acc
ount
ing
• CAGB6309
Financial
Accounting &
Reporting
CAGB63
08
Semin
ar in
Aud
iting
and
Ass
uran
ce
• CTGB63
01
Tax
atio
n fo
r Bus
ines
s Dec
isio
ns
• CTGB6302
Managem
ent
Accounting
•
CTGB63
01 T
axatio
n fo
r Bus
ines
s Dec
isio
ns
• CAGB6309
Financial
Accounting &
Reporting
•
CAGB63
08
Semin
ar in
Aud
iting
and
Ass
uran
ce
• CTGB6303
Managem
ent
Accounting
Control
System
s
3.
MARKETING
• CMGB6301Consumer
Behaviour
•
CM
GB63
04 B
rand
M
anag
emen
t
• CMGB6302
Services
Marketing
•
CM
GB63
07
Prom
otio
ns
Man
agem
ent
•
CM
GB63
05
Retailin
g
• CMGB6301Consumer
Behaviour
•
CM
GB63
05 R
etailin
g
• CMGB6302
Services
Marketing
•
CM
GB63
07
Prom
otio
ns
Man
agem
ent
67
4.
INTERNATIO
NAL
BUSINESS
• CMGB6303 Global
Marketing
• CSG
B 6314
International
Business
Man
agem
ent
• CM
GB 633
1 In
tern
ationa
l Hot
el
Man
agem
ent
• CSG
B 6314
International
Business
Managem
ent
• CMGB6303 Global
Marketing
• CSG
B63
01 Is
lamic
Perspe
ctive on
Bus
ines
s
• CSG
B6314
International
Business
Managem
ent
•
CSG
B63
01
Islamic
Perspe
ctive on
Bus
ines
s
5.
BUSINESS INFORMATIO
N
SYST
EM
• CMGB6322 Strategic
Inform
ation System
•
CM
GB63
25
Datab
ase
Man
agem
ent S
ystems
• CMGB6321 E-
Com
merce
• CM
GB63
24
Dec
isio
n Su
ppor
t Sys
tems
• CM
GB63
25
Datab
ase
Man
agem
ent
System
s
• CMGB6322 Strategic
Inform
ation System
•
CM
GB63
23 C
urrent
Issu
es in
Info
rmatio
n Sy
stem
• CMGB6321 E-
Com
merce
• CM
GB63
26
Supp
ly C
hain
M
gt
• CM
GB63
23
Cur
rent
Issu
es
in In
form
atio
n Sy
stem
6.
HUMAN RESO
URCE M
GT
• CSG
B6308
Organizational
Behaviour
•
CSG
B 631
3 Train
ing
Man
agem
ent
• CSG
B6307
Leadership
• CSG
B63
04
Cor
porate
Com
mun
icatio
n
• CSG
B63
03
Indu
strial
Relatio
ns
• CSG
B6308
Organizational
Behaviour
•
CSG
B63
13 T
rain
ing
Man
agem
ent
• CSG
B6307
Leadership
•
CSG
B63
03
Indu
strial
Relatio
ns
• CSG
B63
10
Perfor
man
ce
Man
agem
ent
&
Rew
ards
Sy
stem
s
7.
GENERAL
MANAGEMENT
• CMGB6308 Services
Managem
ent
• CSG
B63
05
Ent
repr
eneu
rshi
p
• CSG
B6311
Total Quality
Managem
ent
• CSG
B63
12
Man
agem
ent
Con
trol
Sys
tems
• CSG
B63
11
Tot
al Q
ualit
y M
anag
emen
t
• CMGB6308 Services
Managem
ent
•
CSG
B63
02 L
egal
Env
iron
men
t of
Bus
ines
s
• CSG
B6311
Total Quality
Managem
ent
• CSG
B63
02
Leg
al
Env
iron
men
t of
Bus
ines
s
8.
HOSP
ITALITY &
TOURISM M
ANAGEMENT
• CM
GB63
33 T
ourism
Pr
oduc
t Dev
elop
men
t M
anag
emen
t
• CM
GB63
31
Intern
ationa
l Hot
el
Man
agem
ent
• CMGB6334 Hotel
Industry Business
Strategy
• CMGB6332
Strategic
Marketing in
Tourism
68
9.
ISLAMIC FINANCE
• CFG
B63
11 P
rinc
iples
of Is
lamic E
cono
mics
and Fi
nanc
e •
CFG
B63
12 Is
lamic
Dep
osits
and
Finan
cing
M
anag
emen
t
• CFG
B63
13
Islamic F
inan
ce
Reg
ulatio
ns and
Gov
erna
nce
• CFG
B63
14
App
lied Islamic
Principl
es in
Fi
nanc
ial
Trans
actio
ns
• CFG
B63
15
Islamic
Fina
ncial
Institu
tions
and
M
arke
ts
• CFG
B63
16
Islamic W
ealth
Pl
anning
and
M
anag
emen
t
• CFG
B63
11 P
rinc
iples
of Is
lamic E
cono
mics
and Fi
nanc
e •
CFG
B63
12 Is
lamic
Dep
osits
and
Finan
cing
M
anag
emen
t
• CFG
B63
13
Islamic F
inan
ce
Reg
ulatio
ns and
Gov
erna
nce
• CFG
B63
14
App
lied Islamic
Principl
es in
Fi
nanc
ial
Trans
actio
ns
• CFG
B63
15
Islamic
Fina
ncial
Institu
tions
and
M
arke
ts
• CFG
B63
16
Islamic W
ealth
Pl
anning
and
M
anag
emen
t
10.
INTERNAL AUDITING
• CAGB6310 Internal
Auditing
• CAGB63
12 B
usines
s Ana
lysis an
d IT
for
Intern
al A
udito
rs
• CAGB6311
Internal Audit
Engagem
ent
• CAGB63
13
Bus
ines
s M
anag
emen
t Sk
ills fo
r In
tern
al A
udito
rs
• CAGB6310 Internal
Auditing
• CAGB63
12 B
usin
ess
Ana
lysis an
d IT
for
Intern
al A
udito
rs
• CAGB6311
Internal Audit
Engagem
ent
• CAGB63
13
Bus
ines
s M
anag
emen
t Sk
ills fo
r In
tern
al
Aud
itors
** S
ubject to
cha
nges
69
Further enquiries should be directed to: The Assistant Registrar Graduate School of Business Faculty of Business & Accountancy Level 4, Block C City Campus, University of Malaya Jalan Tun Ismail, 50480, Kuala Lumpur Tel : (603) 26173055/3046/3047/3051/3044/3056 Fax : (603) 26173050 E-mail : [email protected] or [email protected] Website : http://fba.um.edu.my
