Faculty of Marketing and Agrosciences (FMA)

MASTER 2 MARKETINGINTERNATIONAL WINE TRADE

Colmar and its surroundings

Located in the heart of Alsace and surrounded by major cities as Strasbourg, Basel (Switzerland) and Freiburg (Germany), Colmar is the wine capital of Alsace and known as a welcoming city with human dimension. Situated in a land of contrasts, the Alsace vineyard enjoys a great diversity of country sides and landscapes. Gifted for its wine culture, the region is endowed with dry and temperate climate, complex geology, as well as favorable soils and ideal exposure for its vineyards.

university of Haute alsaCe faCulty of marketing and agrosCienCes

Located a few minutes walk away from the historic center of Colmar, our campus provides comfortable and functional area for students.

We offer a deep training program and opportunities to improve knoWledge in international Wine trade tHrougH Courses in: • Consumer behavior evolution in wine

purchasing• Operators and markets in wine and wine

industry• Legislations and regulations in wine and

liquor trade• Characteristics of wine products• Design, developement and interpretation

of market researches• Developement of wine marketing and

brand strategy • Follow up commercial evolution of newly

launched products• Management of international marketing

process of wine products

opportunities

• Negotiator in wine and liquor • Marketing and product manager• Communication manager• Commercial trading manager for wine

companies or groups of producers• National or international purchaser• Responsible for import / export• Wine brokers

studying in franCe

Housing costs 270 € to 450 € /monthThe University of Haute Alsace will make all the necessary arrangements to make your stay comfortable. You can chose between a room (4,5 km from Campus) at 262 € / month or a stu-dio (in front of the Campus) at 450 € / month (heating and water charges included)

Internet access costes 8 € to 15 € / month Low or high speed access

Banking & Insurance costs 5 € / month

Travel costs 17 € / monthColmar offers different opportunities to travel around by bus at advantageous rates. Unlimi-ted bus travel accross the region is charged 17€ / month (optional)

Food & Drinks costs 5 € / personThe campus offers you a student restaurant where you can have lunch (exceptweekend) at 5 €

Health Insurance 215 € / yearOnce you are enrolled in the program at our university, you will also have to subscribe to a local health insurance. Our administration will help you contact the health insurance services and to get you covered in case of illness or ac-cident

PROGRAM

Semester 3Knoweldge of Wine

OenologyInteraction between soil and wine sensory analysisWine history and geographyTransitions towards organic and natural wines

Wine Economics and international tradeInternational Economics of wine marketsInternational trade and technics applied to wine exportationInstitutions and wine professional organizations

Wine MarketingGeneral wine marketing strategyAdaptation of the marketing strategy to the transition towards organic/natural winesDirect marketing, sales promotion and packaging designComparative approachs of foreign wines

Wine LegislationComparative approach to the legislations affecting the wine and spirits industryCommercial litigation

ApplicationsExperiential seminar

Semester 4Internship

ReportProfessional mission

Master ThesisMaster ThesisOral Defense

This Master program is held on two semesters (3rd and 4th) of the same academic year.

The majority of courses are in English, so all students must be English-speaking (B2 level certified).

The second semester is dedicated to internship and editing Master Thesis. The assigned professors are both competent University teachers and qualified professionals in the wine area.

Service d’Information et d’Orientation (SIO) Maison de l’Etudiant, 1 rue Alfred Werner

68 093 Mulhouse Cedex Tél : 03 89 33 64 40 - Courriel : sio@uha.fr

Site : www.sio.uha.fr

FMA - Faculté de Marketing et d’AgrosciencesPôle Marketing

32 rue du GrillenbreitBP 50568

68008 Colmar Cedex

Courriel : master.marketing.fma@uha.fr

Site : www.fma.uha.fr