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Transcript of Mass Womens Bar Assoc
The Virtual Cup of Coffee: How to use social media to
make the most of every minuteDiane K. Danielson
vp of business development, www.Convengine.com
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The business meeting
The reunion/girls’ night out
The cocktail party
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Build your online footprint◦Helps your target market find you◦Control what you can about what they find◦Adds to credibility◦Distinguish yourself/your company
Set it and forget it
Before you start tweeting
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Google Maps = New Yellow Pages
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Google.com>Business Solutions>Local Business Center
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Google.com>Business Solutions>Local Business Center
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Google.com>Business Solutions>Local Business Center
Linking Up on LinkedIn:It’s a portfolio, not just a profile
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Privacy & other settings
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Blog Link
Slideshare
Google Presentation
Applications
Networking
Keep your name out there:• Update your profile
• Write recommendations
• Status updates
• Add presentations/links to white papers
• Add 5 new contacts per week
Interact with others:• Groups
• Answers
Networking
Who can you link to?• People you know (have email address)
• Intros to people your friends know
• Can message people: in your group, in your friends’
networks.
Tips for linking:• Customize your invite
• LinkedIn Open Networkers (LIONs)
• Defer Facebook friend requests
Blogs: the backbone of social media
Target
marketYou
Blogs
Website
Blogs
Website
“Blogs are so 2004” Paul Boutin, Wired
Blogs = 2010 Business Tool◦ To engage your target market ◦ To showcase expertise◦ Search engine optimization ◦ As your actual website ◦ Add live content on static websites ◦ Supplement e-newsletters◦ To feed content to Facebook, Twitter and LinkedIn
Blogs – searchable & share-able
Blogs – how much, how often?
Minimum = 1 per week/10 daysHow to do daily posts:◦Link to other posts/articles◦Pre-post items◦Create a group blog
Blog promotion◦Social media reciprocity◦Repurposing content◦Blog directories
Business Blog – Success Story
Business Blog – Success Story
Facebook Fan PagesLet’s give them something to talk about
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Twitter It’s all about the strategy
Why Twitter?
What business problems do you need to solve?◦Marketing◦Networking◦Publicity/brand awareness◦Crises management◦Customer service◦Market research◦CRM
Social media = conversational selling.Give them the what; sell them the how.Social media doesn’t work if you don’t work
social media.
--Lena West, www.RealWomenDoSocialMedia.com
A few Twitter truths
Your @name & icon
What’s your brand?◦@DowntownWoman v. @DianeDanielson
Icon: ◦avatar, logo or you?◦Be consistent (even across platforms)
Short, memorable, easy to spell.
Start reading:◦Insights from experts and colleagues◦News updates (industry/biz/trends)◦Competition◦Conferences◦Colleagues◦Clients◦Brands
What do I do?
140 charactersRT@DM##follow friday (or #FF)Branded background
Twitter basics
03/06/10
Twitter basics:
3 Rules for giving good tweet
1. Have a strategy.
2. Be positive, informative, funny or insightful.
3. Be a Renaissance tweeter.
How to be a Renaissance TweeterWhat to post - 30/30/30/10 rule:◦30% self promotion◦30% promoting others◦30% your personality/interacting◦10% just for fun
How to post regularly◦Link your blog◦Twitthat or Twitthis◦Connect to other social networks
Case Study: Marketing a Service
Time ManagementCreate a scheduleSampling of Twitter Tools:◦www.hootsuite.com or www.tweetdeck.com time
tweets, tracks links, facebook, keywords◦www.twitterfeed.com links your blog to Twitter◦Facebook Twitter app links to Facebook
Cell phone
Using a Twitter Interface
Hootsuite – tracking keywords
Thank youDiane K. Danielson
Twitter: @DowntownWoman