Maslow's theory of motivation
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Transcript of Maslow's theory of motivation
Maslow’s Motivational Theory
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What is motivation?
Motivation refers to the individual, internal process that directs, energises and sustains a person’s behaviour.
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Motivation is complex
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Maslow’s theory of motivation
Abraham Maslow (1908–70), a psychologist, believed that all people have needs to be satisfied, and that they will work towards satisfying those needs. A need is what a person requires. He assumed these needs could be arranged according to their importance in a series of steps known as Maslow’s hierarchy of needs.
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Maslow’s theory of motivation
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Physiological NeedLEVEL ONE
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air
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water
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food
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rest
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exercise
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Physical NeedsLEVEL ONE
• Air
• Water
• Food
• Rest
• Exercise
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Safety and security Needs
LEVEL TWOMonday, 22 July 13
safety
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security
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protectionMonday, 22 July 13
freedom from fear
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Safety NeedsLEVEL TWO
• Safety
• Security
• Protection
• Freedom from Fear
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Social NeedsLEVEL THREE
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loveMonday, 22 July 13
belongingnessMonday, 22 July 13
affection
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Communal NeedsLEVEL THREE
• love
• belongingness
• affection
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Esteem NeedsLEVEL FOUR
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strength
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statusMonday, 22 July 13
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Esteem NeedsLEVEL FOUR
• strength (esteem)
• status (esteem)
• Respect
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self-actualization needs
LEVEL FIVE
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Personal Growth and
Development
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Fulfillment
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Levels of the Pyramid
Self-Actualization
Esteem Needs
Communal Needs
Safety Needs
Physical Needs
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