1330 CMBA2

AVINASH CHENNURI

REINFORCEMENT THEORY

DEFINITION• An individual’s behavior is a function of its

consequences.

• It is based on “law of effect”

• Individual’s behavior with positive consequences tends to be repeated, but individual’s behavior with negative consequences tends not to be repeated.

A counterpoint to goal setting theory• Takes a behavioristic

approach

Operant Conditioning Theory

Most relevant component of reinforcement theory

B.F SKINNER

• He is a father of operant conditioning theory• But his work was based on Thorndike’s

law of effect.• Skinner introduced a new term into the

Law of Effect - Reinforcement.

Behavior which is reinforced tends to be repeated behavior which is not reinforced tends to die out-or be extinguished.

SOCIAL LEARNING THEORY

Social learning theory is extension of operant conditioningThe view that we can learn through both observation and direct experience is called social learning

It assumes behavior is a function of consequences, also acknowledges the effects of observational learning and perception

Albert Bandura

TYPES

Attention

Retention

Production

Reinforceme

nt

Types of operant conditioning

Positive Reinforcement

Positive Punishment

Negative Reinforcement

Negative Punishment

Freq

uenc

y of

des

irabl

e be

havi

or STIMULUS

example

example