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Tips to Survive Business Highs and Lowsmaryhabres

Your phone hasn’t rung in a week. You’ve been networking like crazy andhaven’t f ound a client, yet. You couldn’t close your last sale. How could youhave aced your sales a month ago and now there’s nothing? Sound f amiliar? Every small business owner experiences business highs and lows. I know. Icounsel many and here’s what I tell them:

1. It ’s not about the destination, it ’s about the journey. Your journey tosuccess will teach you much. The joys will enhance your lif e and thedisappointments will strengthen you – if you let them.

2. Learn how to handle the highs and lows of being in business and don’t letanything be a roadblock to your destination – success. Don’t stop doingwhat you need to do to get there. Clear the negative thoughts or they willdestroy you.

3. Be aware of what your competit ion is doing to get customers but don’t let it bring you down. Think about anew niche that you can serve. Of f er something that your customer may need next that your competitordoesn’t of f er. If all else f ails, see if there is a way you can partner with them to of f er a service and split themarketing expenses- perhaps of f er the same service in dif f erent vicinit ies

4. Don’t hide behind a desk caught up in social media. You need to meet people f ace-to-f ace . Includetradit ional marketing strategies, too.

5. Personality has a lot to do with getting a sale. Are you upbeat, knowledgeable, prepared and organized? Have you perf ected your sales pitch so it ’s delivered naturally? Are you f riendly and not aggressive?

6. Ignore negative advice f rom f amily and f riends who try to convince you to close your business and stopworking so hard. Don’t let them put a guilt trip on you about your availability. What matters is that you arehappy doing what you are doing.

7. Don’t let a bad client ruin your att itude. Learn what not to deal with the next t ime.

8. Take a serious look at your marketing strategies and determine what’s not working. Are you really buildingrelationships through networking by keeping in contact with those you meet? Are you f ollowing up on leads andref errals? Are you netweaving – making connections between businesses or businesses and prospects thatcould result in prof itable transactions?

9. Make sure you are staying in contact with your customers so they don’t f orget you. Call them to see howthey are doing; send them your monthly newsletter. Mention a ref erral gif t f or those who bring business yourway.

10. Ensure that your lif e is balanced. Schedule some time to spend with f amily and f riends. Get at least 30minutes of exercise daily. You’ll f eel ref reshed and ready to tackle work.

11. Start your day on a posit ive note. Read something motivational every day. Make it part of your routine. TryLive Lif e Happy or Daily Inspirational Quotes.

12. If you don’t have a marketing/business coach, get a business colleague to be an accountability partner. You can help each other.

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About maryhabres

I am a small business marketing consultant in Jacksonville, Florida. Having staged many homes locally, I soonlearned I had a passion f or staging businesses f or success. Realizing that many f irst- t ime small businessowners don’t know how to market themselves, I started Encore Perception Marketing. My specialty is creatingef f ective individualized marketing, branding, and communications strategies f or those in the real estate andinterior design -related industries. I am dedicated to Making Your Business the Star!Connect with me on Google+