Mary Hiller NMDL Final Project
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Transcript of Mary Hiller NMDL Final Project
YourPerfect Fit
Levi’s Digital Marketing Strategy
By Mary Hillermaryhiller_
Any woman, man or child who desires a quality pair of jeans for any occasion. Expanding from Levi’s previous campaign, we believe that everybody’s comfort is equally important, which is why we ensure that Levi Strauss & Co. has your
perfect fit.
TARGET AUDIENCE
SOCIAL MEDIA SEO
CONTENT
FacebookTwitterYoutTubeInstagram
SOCIAL MEDIAConnecting is key
CONTENT
oWEBSITE
oMOBILE
oBLOGGINGGet The Word On The Web
SEARCH ENGINE OPTIMIZATION
Levi Strauss & Co.
PAY-PER-CLICK•Levi’s•Jeans•Denim•Clothing•Shop•Free Shipping•Boot-Cut•Skinny Jean•Clearance•… & more!
Social MediaPPCMobileSEOContent
MONTHLY BUDGET: $45,000
It’s very important to reach out and connect with as many people
as possible. We want to make everybody feel comfortable in their own skin while wearing a pair of Levi’s, no matter what shape or size. We want to help
you find your perfect fit.