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Martin Brixí - How content marketing influences sales – TchiboBlog.cz
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HOW CONTENT MARKETING INFLUENCES SALES T CHIBO B LOG . CZ
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Transcript of Martin Brixí - How content marketing influences sales – TchiboBlog.cz
HOW CONTENT MARKETINGINFLUENCES SALES
TCHIBOBLOG.CZ
5 YEARS AGO…
DECEMBER 2014
OUR MAIN KPISSESSIONS USERS
PAGE VIEWS PAGES PER SESSION
AVG. TIME ON PAGEAVG. SESSION DURATION
BOUNCE RATENEW SESSIONS (%)
ENGAGEMENT – BOTH ON SITE AND IN SOCIAL
> 1,7 mil > 1,1 mil
> 2 mins
2016 YTD
BLOG COSTS
50%50%Creation
Activation
10%
10%
40%
40%FB posts
YouTube
GDN/Sklik
Bloggers
POST-‐CLICK VS. POST-‐VIEWCONVERSIONS
TchiboBlog.cz Tchibo.cz
BLOG COSTS VALUE OF PV ORDERS
2016 YTD
TCHIBO.CZ 20 % DISCOUNTCODE: MKTFEST
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