Marques dElegance General Information & Sponsorship Presentation 2014
marques almeida presentation
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Transcript of marques almeida presentation
Thursday, 9 May 13
marques’ almeida is an emerging east london based womenswear brand launched in 2009, headed by portuguese CSM graduates marta marques and paulo almeidatheir brand style is minimalisitc yet grungy, clean but equally raw, evoking a late 90’s/ early 00’s aesthetic very in tune with current attitudes and ideas towards fashionspecialising their talents in denim, dying, cutting and fraying techniques, the duo’s work is innovative and takes a fresh approach to former ideas
we felt that the slightly dirty, lived-in, effortless aesthetic with elements of deconstruction was something we could translate both visually and ideologically into an interesting and engaging piece of film that identifies the brand signifiers and displays these to the viewer- specifically marques’ almeida’s target audience
having seen the S/S 13 collection in the showrooms at LFW,so have seen and handled the clothes first hand, also having spoken to an intern for the brand have a slightly more developed understanding of how concept leads to construction
Thursday, 9 May 13
our concept for the fashion film developed mainly from the minimalist style of the brand and the past still photography and moving image promotional material released by marques’ almeida
inspired by the ‘video portrait’ works of artists like sam taylor wood, bill viola and john logue, where the sitter, or in our case model is filmed as if it were a still photograph, but is actually running film, where by tiny movements of the model, slight changes in lighting and sound are all picked up, effectively describing the literal atmosphere around the shot, whilst still retaining many visual connotations associated with still portrait photography
the effect gained by this style is one of intensity and emphasis drawing the viewers eye to elements of the image that were they just a photograph could go unnoticed, due to the subtle understated constructive details in the clothing and the intricate simplicity which stands as the brands most defining feature
often the process of slowing the natural movement of an object/ person down, or eradicating movement entirely amplifies it’s effectivity as a communicative tool rather than having clothes just on a hanger, and having them dressed on a human being further enhance this as to the viewer seeing a typically animated figure, out of the context of intended movement creates a curiosity with the viewer
Thursday, 9 May 13
some inspiring visuals
considering the attitude of the attractive non-fashion, normal girl as a basis for the mood. not inspired by current trends and reworking basic items and materials
following a youth code of jeans and loose denim, creating something somewhere between wearable, but cool and creative .
'We are inspired by personalities; it’s the basic idea of designing based on a mood. 'We like to think, ‘We’ve got this really moody girl, what would she wear, what is she doing.’
Thursday, 9 May 13
Thursday, 9 May 13
shoot planning//
//pre shoot//make and or customise clothing in the style of marques’ almeida + plan looks
// test hair + makeup, lighting, set
//book model
//book camera
//make inspiration boards
//shoot//arrive at studio, arrange set+ set up lighting, camera, set up hair + makeup, layout looks, test all
//lay out inspiration boards, brief lighting+ hair+ makeup
//model arrives for hair + make up, dress model
//start shooting
//change look
//continue shooting
//break
//change look
//continue shooting
//wrap
//post shoot//upload footage
//begin editing process
//wrap shoot
Thursday, 9 May 13
Thursday, 9 May 13
call sheet
project// marques’ almeida shoot
date// tbc
start time// 10am
end time// 5pm approx
location// rose lipman library 43 de beauvior rd N1 5SQ nearest station// haggerston overground
contacts// clarissa bowman warren leech
team// styling// clarissa bowman + warren leech hair and makeup// dean woodvine lighting// balint barna model(s)// tbc
garments// sourced in style of the designer
Thursday, 9 May 13