GameHouse: Keys for Effective User Acquisition  

4/16/14   ©  Marmalade.    Trademarks  belong  to  their  respec7ve  owners.    All  rights  reserved.  

Who is GameHouse?

•  15+ years in game business and millions of monthly users

•  80+ published iOS & Android titles •  GameHouse Promotion Network cross

promotion & PPI network

GameHouse Mobile Publishing

•  Over 10 years mobile publishing experience

•  Global publishing to top app stores and websites

•  Industry leading localization, monetization and analytics

•  Dedicated account managers

GameHouse Promotion Network

•  Cross promotion network to drive users to your app – PPI & monetization in Q2, 2014

•  Supports iOS and Android (Google Play and Amazon stores)

•  Start-up, trial-end and interstitial adverts •  Uber easy to integrate w/ Marmalade

Native Extension •  Free to use for life!

Keys to Maximize User Acquisition

1.  App Store Optimization (ASO) 2.  Cross-Promotion & Building Your Own

Network 3.  Pay Per Install Advertising

App Store Optimization (ASO)

•  SEO for apps in an app store •  Rank determined by DLs, ratings and

reviews •  Ranking high in app store matters…a lot!

65% of Consumers Discover Apps via App Store Search

ASO Ranking Factors

•  Title – 10.3% ranking increase when title contains

keyword •  Keywords •  Total # of downloads •  Trending in # of downloads •  Ratings and reviews

Why & Who? •  Why: GH has seen its organic installs

increase by approximately 20% since implementing ASO strategies – –  Free, organic, users are your best and most

profitable •  Who: Multiple companies can help you

optimize here – MobileDevHQ (our preference) –  SearchMan – Appnique

Cross-Promotion

•  Leverage your existing audience to drive users to your new titles

•  These users are highly valuable as you are a known entity to them

•  It costs nothing to move users from one app to another

•  Find and partner with similar developers for traffic exchange

Cross-Promotion within Franchises

•  Franchises benefit most from cross-promotion

•  Example: Emily’s Wonder Wedding -> Emily’s Honeymoon Cruise – Up to 40% CTR and 50% install rate – Drove thousands of daily installs

immediately •  Immediate boost up the chart at launch

w/ out spending $$

Build Your Own Network/Audience

•  Create a flywheel in your own apps with cross-promotion

•  Engage your audience outside of app –  FB –  Twitter –  Instagram –  Email

•  Don’t forget the mobile web – it’s growing and 20% of consumers (that’s a big number) find apps with mobile web search – create websites for your games –  www.kiwiwonder.com: simple example

•  Use analytics to track performance of each channel and where you get most bang for your buck

Pay Per Install Advertising

•  Extremely valuable when done well – requires lots of data

•  Can be effective if you don’t have large budget – need to be smart

•  Higher value ad model – PPI prices continue to rise & but provide more

value than CPC and CPM based pricing –  FB estimates 20% savings to advertisers who

opt for PPI

Making Pay-Per-Install Simple

•  Set yourself up for success – Test your ad – Create simple, powerful message designed

for mobile – Test, measure, learn. Lather, rinse repeat

Your Only User Acquisition Goal

CLTV > eCPI

Make more $$ / user than you spend to acquire them.

GameHouse Promotion Network Integration Demo

GameHouse Promotion Network Offer

Integrate GameHouse Promotion Network into your app and get: •  A free 3 months Marmalade Indie license/

extension or •  A $50 Amazon gift voucher Your app must hit 250 daily ad impressions to qualify for the reward

Integrating GameHouse

1.  Sign up for the offer: gpn.gamehouse.com/sign_up/marmalade

1.  Register your apps to obtain a GPN App ID for each

2.  Upload a few marketing assets to enable your app to be promoted in other GPN apps

3.  Integrate this SDK into your app to start showing ads for other GPN apps

http://gpn.gamehouse.com/sdks/marmalade/readme

What’s Next? •  HasOffers: The Realities of Mobile App Tracking & Attribution

(Rebroadcast) –  4/30: 12:00PM PST (8:00PM GMT)

•  Dolby: Improving The Audio In Your Marmalade Game –  5/7: 12:00PM PST (8:00PM GMT)

•  Register Here: http://bit.ly/1m3yPwl

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