Mark's Portfolio

Portfolio of Work

Mark OehlschlaegerCreative / Art Director

p. 425.643.6320e. [email protected]

Corporate Branding

Domain Group Corporate Branding

The Domain Group needed a fresh look and feel for their brand as they expanded their market reach. A new logo and logotype was created along with all new collateral and marketing materials

Mark OehlschlaegerCreative / Art Directorp. 425.643.6320e. [email protected]

Print and Integrated Campaigns

ICRN Marketing Campaign

ICRN, a hub for Christian radio stations, was a start-up website in1998. They needed printed materials to promote the launch andattract radio stations to join.

The campaign focused on a look and feel of the 1920s and 30srevival. Every element reflected that rich design and copy that stirspeople. The campaign was a success and ICRN.com was sold in acouple of years to crosswalk.com.


Print and Integrated Campaigns

Tim Burgess City Council Campaign

Tim wanted a fresh approach to his campaign for Seattle CityCouncil. He knew he had to stand out in the uphill battle he wasfacing as a first-time candidate.

We decided to use untraditional campaign colors and focus onTim’s passion ... Seattle’s Neighborhoods. Not only did the campaignsucceed, Tim won in a 64% landslide!Print and Integrated Campaigns


Direct Mail

Promise Keepers

Promise Keepers wanted to reach a younger, hip audience with their message. Their typical audience was male age 45+. This mailing was targeted at the 25-35 year old male and was designed with a edgy and energetic look and tone. The “PK” logo was updated to match the look and feel.

The kit came in a metal box and contained a Training Guide, a pack of daily training cards and little plastic workout figures.


Direct Mail

KCET Membership Direct Mail Kit

New Member Direct Mail Kit created for KCET Public Television.The Kit included a Member Benefit brochure and temporary member card.

The client was very happy with the look and feel and the package became a co-control.


Direct Mail

CARE New Donor Acquisition AppealCARE wanted a new approach for their new donor acquisition. This appeal utillized a transparent outside envelope with a fold-out four color card that told the stories od several powerful women around the world. The reply card used a removable sticker that the donor would apply to the reply device. The appeal offered a beautiful scarf for a minumum gift.


Direct Mail

Dana Farber/Jimmy Fund “New Donor” AppealThe Jimmy Fund started in 1948 because of the wish of one little boy who was stricken with cancer. This oversized appeal used the nostalgic look and feel to attract new donors to support The Jimmy Fund. The kit included a large `four-color poster with the famous image of Ted Williams with a child.


Direct Mail

LIVESTRONG Annual Campaign:

Cultivation • 7% response rate • $63 average giftAcquisition • 2.5% response rate • $35 average gift


Online and Multi-Media

Newdea Website

Newdea needed a websitethat accomplished multiple tasks with multiple audiences. While Newdea is a technology-based service for non-profits and donors they wanted a more personal and people-based tone.

Homepage

Secondary Pages


Online and Multi-Media

Financial Joe Website

Financial Joe is an online financialadvisor website that was seeking afresh look with better navigation forthe user.

Homepage Secondary Pages


Logos and Trademarks

Juce ItA Seattle juicebar and cafe.

Fusion InternationalA Seattle A non-profit that helps refugees relocate in their native country.

Financial JoeA website that connects investors with advisors. (Proposed logo)


Logos and Trademarks

Oilbeater Design Logo Seattle’s Union Gospel Mission Logo Vitalitree Logo


Mark's Portfolio

Design

Transcript of Mark's Portfolio