MARK/GIUSTI - PRESS BOOK ONE - JUNE 10 /JAN 11

MARK FARHAT INTERVIEW�IN �

the Qing Milan�http://theqingmilan.blogspot.com/�

January 13th 2011

18/01/2011 23:32The Qing Milan

Page 1 of 5http://theqingmilan.blogspot.com/

giovedì 13 gennaio 2011

PURE PARLER WITH MARK FARHAT

Walking down the streets of London on a Sunday morning after a blizzard is a task

for strong hearts. One that makes you appreciate little warm things in life like hot tea

and true talent. Being the former much more widely available than the latter, I decided

to have mine with Mark Farhat.

Mark is simply In. Inspired. Intelligent. In love. Able to build an instant connection by

very simple means like a smile, a witty joke, a friendly word. Mark doesn’t talk, he

whispers. Hence calling for a deeper attention to catch the inner sense of what makes

him stand out as a human being and a fashion designer.

Mark / Giusti was presented for the first time a year ago at Shoreditch House, a very

well known member’s club in London. The collection was presented in a beautiful way

(the items theatrically lit and displayed in a series of wonderful vintage trunks) and

was very well received by the editors, some of which point M/G as one of the hottest

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TheQingMilan #mfwhighlight: MartinSolveig at FendiParty..hello!!! And@MARKGIUSTI?http://bit.ly/e5R3nV !!http://yfrog.com/gyjtrihj23 hours ago ! reply

TheQingMilan SteveJobs leaves: it's sadhow nature reservesmiserable ends to someof its best creatures.Wish you anhonourable dusk,genius.yesterday ! reply

TheQingMilan@MARKGIUSTI good

Condividi Segnala una violazione Blog successivo»

18/01/2011 23:32The Qing Milan

Page 2 of 5http://theqingmilan.blogspot.com/

Pubblicato da The Qing a 16:15 0 commenti

new brands to watch closely. A rising star if you will.

The philosophy of the brand blends prestigious materials and perfect Italian making

with a middle eastern sense of beauty and colour that reflects Mark’s upbringing more

than anything else. Raised by an art collector diplomat father and caught at an early

age by the beauty of mosaics, Mark brings back in a simple way the geometric

perfection of byzantine tiles and the intense hues distinctive of this fine art, molding

them around a sense of practicality that reflects in the shapes of his designs.

“Most of the designs I’ve chosen are not forward in the sense of appealing to the

average fashionista. I chose shapes that I think are elegant and added small details

that make them stand out in a new way “ says Mark. “Most of the products in my first

collection are very structured and geometric in a way, but at the same time I’ve

chosen very soft leathers. I like the contrast between solid shapes and supple

materials and I like to focus on products entirely made by hand.”

Yes, there is more to Mark / Giusti than meets the eye. And yes, the tea was

delicious.

Mark Farhat, Leopold Cronstedt Colt and 641 others like this. Unlike

martedì 11 gennaio 2011

Pubblicato da The Qing a 12:59 0 commenti

NEW YEAR, NEW EVENTS....

THURSDAY 13 JANUARY

BACK IN THE NEW YEAR FOR MORE INTIMATE DRINKS

RESERVATION

SERVICE:

RESERVE NOW

VIA EMAIL

CALL 327 85 15

426

FOLLOW US ON

TWITTER:

@THEQINGMILAN

Mark Farhat, Leopold Cronstedt Colt and 641 others like this. Unlike

domenica 28 novembre 2010

MARK / GIUSTI �in �

PORTOBELLO BUSINESS CENTRE�CHRISTMAS NEWSLETTER�

December 23RD 2010

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house magazine�issue 15�

December 15TH 2010

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ww.sohohouse.com

House Magazine issue 15 Winter 2010

The rude editorOutsider artLois PendleburyWilliam EgglestonNuclear fusionNose to tail eating

Alan MooreBoomboxesPolly Vernon+The best and brightest House members from around the world

The Outsiders and Alternatives Issue

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MARK FARHAT INTERVIEW�IN �

WASAFIX.COM�http://www.wasafix.com/2010/10/07/interview-

mark-farhat-markgiusti-wasafix-com/�

SEPTEMBER 23RD 2010

WasaFix: Hello Mark, thank you for being here with us in Milan for this interview. You have just

launched your brand new men’s accessories collection “BRING BACK TIME” and it seems to be

successful, did you expect this feedback? How do you feel about the success of your first

collection?

Mark Farhat: Thank you for having me Franck. Yes, I launched my first collection “Bring Back

Time” at Shoreditch House in London on the 9th of June 2010. The event was very successful! We

had a really nice mixture of press journalists, retail buyers and select VIPS – all of whom expressed

their appreciation for the superior quality and elegant design detail of our products. I am very

pleased with the outcome. It was great to have this positive feedback and support from everyone

who attended the launch.

W: You were born in Lebanon, graduated from the American University of Beirut, came to London

to complete your Academic Masters Degree, experienced New York working for famous brands,

then came back to the U.K. to launch your own brand. How and why did you get into fashion?

M.F.: Yes, I was born in Lebanon yet I spent much of my childhood growing up in Libya, Republic

of Congo (Formerly Zair) and Gabon. We traveled around quite a bit as my father was an

ambassador. I returned to Lebanon in my adulthood to do the official baccalaureate exams with the

hope that I follow in the footsteps of my father. I have always loved fashion and was always

drawing sketches of wedding gowns and accessories as early as I can remember. However, at that

time boys in Lebanon did not study fashion especially if they came from highly regarded families.

So, early on, I decided it might be best to do a general business administration degree at the

American University of Beirut. I then moved to London and completed my MA in Marketing

Management specializing in Fashion and Luxury brands at the University of Westminster. I was

employed by Capelli NY, a manufacturer of fashion accessories, based in New York, where I

became responsible for their men’s accessories in the UK. In 2009, I finally decided to pursue my

long lived dream for fashion accessories in Milan, where I attended Instituto Di Moda, Burgo. I

established Mark/Giusti in March 2009 and recently launched my first collection “Bring Back

Time”.

INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WAS... http://www.wasafix.com/2010/10/07/interview-mark-farhat-m...

1 of 5 8/10/10 11:18

W: Most of the fashion brands and collections are based on a future trend but have a core

philosophy behind it that drives and influences their own collection’s designs. How do you define

your philosophy? Is that Byzantine Mosaics art that actually influence the interior design and are

details of your collections the core philosophy behind Mark/Giusti brand? What is your relation

with Byzantine Mosaics and art?

M.F.: My childhood has been very influenced by my father who is a collector of art and mosaics. I

grew up following him to antique fairs and auctions, watching him examine beautiful pieces of

history as he explained to me the origin of each one of them. WE had so many wonderful books, of

Byzantine mosaics in particular, that I grew up loving those beautiful patterns from antiquity. The

more I traveled around Italy, the more I wanted to see the mosaic wall decorations, paintings and

marble floors in byzantine Churches and Medieval houses that I used to see in my father’s books

when I was a child. I fell in love with these designs all over again – especially those beautiful

geometric patterns that seemed to have been forgotten. When I decided to establish Mark/Giusti, I

wanted to give the brand an identity, not only to differentiate it from other brands in the market but

to impart a spirit of classical masculinity, artistic craftsmanship and timeless beauty. Bringing these

designs back to life through our accessories infuses each and every mark/Giusti product with an

opulent history and faithful character. It is a perfect union: my love of Byzantine Mosaics and my

love of fashion.


2 of 5 8/10/10 11:18

W: Actually there are a few items in your collections because we could categorize them in

something like “haute-couture-accessory”, your brand is specialized in the bags and leather

accessories production, a new design style you define fresh and classic, that fits with a modern man

and active lifestyle, what is your main target, how do you define the ideal Mark/Giusti customer?

M.F.: I classify Mark/Giusti as understated luxury to the highest degree and this can be seen from

the superior craftsmanship to the beautifully detailed designs of the interior of all our products.

Mark/Giusti is for the modern successful man looking for luxury that is not “Commercial” and not

“In your Face”. I wanted the brand to have this subtle quality that draws people to it -like a treasure.

This is also why I have created “My M/G” which is the exclusive bespoke brand for Mark/Giusti –

“Haute-couture-Accessory” as you have called it. Customers can create their “”Own Mark/Giusti”

by choosing their own Mosaic pattern, type of leather, colors and even shapes of the bags. My M/G

is created for those who want a product that is even more unique and cannot be found anywhere else

– their own special treasure in a way.

http://www.markgiusti.com

W: We enjoyed your collections in London this summer, you are in Milan for business, what is the

next step for Mark/Giusti ? New collections? New items? What could we expect in the future of

Mark/Giusti brand?

M.F.: This only my first collection for Mark/Giusti and it is just the beginning. I am currently

working on the next A/W 2011-2012 collection which will be presented in January 2011. This will

include building on a few existing bag ranges as well as adding a completely new category of

accessories to the current ones. Mark/Giusti will also be launching the online Boutique Shop this

November and customers will be able to purchase all of our products online.

We are also working on a few projects with one of the main charity organizations in the UK as well

as a few other collaborations with other designers. This will be announced later on this year.


3 of 5 8/10/10 11:18

Mark Farhat

W: Many thanks Mark for being here with us, WasaFix selected your first collection some weeks

ago, from the Laptop, Gym or Travel bags to Wallet and Credit Card Holder and many other

accessories – it’s a must have for the 2011 man, we really appreciate and enjoy this new entry in the

men’s fashion world and we wish Mark/Giusti the best, as Mark/Giusti offers to its own customers.

Milan, Italy, 23/09/2010

Discover and shop (online store opening soon) the brand new collection on

MARKGIUSTI.COM

Have a look on our favorited items from the BRING BACK TIME” collection here:

http://www.wasafix.com/2010/09/20/selected-bring-back-time-markgiusti-com

Written by wasafixpermalink: INTERVIEW / MARK FARHAT / MARK/GIUSTI @ WASAFIX.COM

E-mail: bold at wasafix dot com

Copyright © 1991-2010 wasafix.com. All trademarks and copyright belong to there respective owners and are only used to redirect you to -original sources- third part Web sites. Allother media are copyrighted, and belong to their respective owners. All other rights reserved and/or some rights reserved. wasafix.com is not responsible for the content of external Websites. wasafix.com does not link to external Web sites in return for cash, services or any other consideration in kind. The inclusion of a link to an external Web site from wasafix.comshould not be understood to be an endorsement of that Web site.WordPress theme derived from Upstart Blogger

BROWSE /


4 of 5 8/10/10 11:18


the evening standard – es magazine�the luxury issue�

NOVEMBER 26TH 2010

MARK / GIUSTI �IN �

www.wasafix.com�September 20th, 2010�

http://www.wasafix.com/2010/09/20/selected-bring-back-time-markgiusti-com/

20/09/2010 11:07SELECTED / BRING BACK TIME @ MARKGIUSTI.COM | wasafix.com

Page 1 of 7http://www.wasafix.com/2010/09/20/selected-bring-back-time-markgiusti-com/

The mark / giusti brand is dedicated to the production of luxury men’s bags and Leatheraccessories made with the finest Italian craftsmanship. Through the use of distinctive fabrics andpatterns based upon mosaics and architecture from the Byzantine era, we are reviving historic artthrough design.



Mark / Giusti’s first collection “Bring Back Time” is a fresh yet classic collection of men’saccessories. The line of distinctive laptop bags, briefcases, gym bags, weekend bags, messengerbags, and wallets have been carefully designed and constructed for active lifestyles.


Page 3 of 9file:///Users/mohannadfarhat/Desktop/PRESS%20&%20PR/WASAPRESS.C…09.2010/wasafix.com-%20Online%20Press-20.09.2010.pdf.webarchive



This collection summarizes everything the modern man desires and requires from his personalaccessories – masculinity, practicality, elegance and style.



http://www.markgiusti.com

DESIGNER AND CREATIVE DIRECTOR: MARK FARHAT PHOTOGRAPHER: PAUL GREENWOOD / http://www.hungrytiger.co.uk

Written by wasafixpermalink: SELECTED / BRING BACK TIME @ MARKGIUSTI.COM



CLOSET CASE BOUTIQUE STORE47 Brewer StreetLondonW1F 9UFtel: +44 (0) 20 7734 1652

ITALYCOLLISIONE BOUTIQUE STOREVia 33/B10136 TorinoTel: +39 01 13 24 83 95

MODERN SHOWROOMGalleria del Corso 420122 Milanotel: +39 02 76 00 81 94fax: +39 02 76 00 81 91sales[at]modernshowroom[dot]com

LEBANONMARK / GIUSTI REPRESENTATIVE OFFICEBy Appointment OnlyTEL: +961 3 145 456

http://www.markgiusti.comsales/info contact: sales[at]markgiusti[dot]comDESIGNER AND CREATIVE DIRECTOR: MARK FARHAT PHOTOGRAPHER: PAUL GREENWOOD / http://www.hungrytiger.co.uk

Written by wasafixpermalink: SELECTED / BRING BACK TIME @ MARKGIUSTI.COM

E-mail: bold at wasafix dot com

Copyright © 1991-2010 wasafix.com. All trademarks and copyright belong to there respective owners and are only used to redirect you to -original sources- third part Web sites. All

other media are copyrighted, and belong to their respective owners. All other rights reserved and/or some rights reserved. wasafix.com is not responsible for the content of external

Web sites. wasafix.com does not link to external Web sites in return for cash, services or any other consideration in kind. The inclusion of a link to an external Web site from

wasafix.com should not be understood to be an endorsement of that Web site.

WordPress theme derived from Upstart Blogger

BROWSE /

MARK / GIUSTI �IN �

“DRAPERS”MAGAZINE�FOOTWEAR & ACCESSORIES SPRING 11�

AUGUST 27TH 2010

MARK / GIUSTI�LAUNCH�

AT �SHOREDITCH HOUSE �

LONDON�June 9th 2010

MARK / GIUSTI LAUNCH AT SHOREDITCH HOUSE�

The Mark / Giusti brand, for luxury men’s bags and leather accessories, held its inaugural launch with its “Bring Back Time” collection on Wednesday June 9th,

2010 at Shoreditch House - London.� �

The highly anticipated event was well attended with a mixture of press journalists, retail buyers and select VIPS - all of whom expressed their sincere appreciation for the superior quality, craftsmanship and design detail of each

and every Mark / Giusti product.� �

The wonderfully creative display for the collection shone each piece at its glamorous best and was exclusively designed by Cuarto Interior of Madrid - who’s

team flew to London specifically for the event. The urban vintage-modern concept utilized metal trunks, sophisticated lightning and hanging honeycombs to

alluring and thrilling effect.� �

Photographer Charlotte Medlicott captured each moment of the launch with flawless style and artistic attention. Her compendium of photographic still life

truly celebrates the birth of a new talent in the world of fashion.� �

the innovative and fresh Mark / Giusti brand venerates the modern man, for whom design, quality and functionality are paramount.�

MARK / GIUSTI �PRESS BOOK �

editorial & main blogs

MARK / GIUSTI �“quotes”

“Fabulous evening at the mark/giusti launch; stunning pieces” �holly buckly, editor at diary directory�

“it's always a delight to come across a company dedicated to producing products of true quality.” �

maurice mullen, head of fashion & luxury goods at the evening standard and es magazine.�

“I love my mark / giusti bag and I am using it a lot at the moment” �tom hardy, actor�

“I absolutely loved the collection”�victoria lane, fashion monitor �

WWW.MARKGIUSTI.COM�

MARK/GIUSTI - PRESS BOOK ONE - JUNE 10 /JAN 11

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