Marketplace and Entrepreneurship by Shopee
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Mobile Marketplaces Myths Q & A
Transcript of Marketplace and Entrepreneurship by Shopee
Mobile MarketplacesMythsQ & A
MythsMyth #1 Mobile is only for Millenials
Myth # 1: Mobile is recent, so only millennials will shop on it. And millenials don’t have money.
FALSE
Mobile shopping is a trend even for 40+ year olds.
And what about Gen Y?
MythsMyth #2 Mobile is unproven
Myth # 2: People still prefer to shop online via desktop or laptop.
FALSE
Mobile shopping in Malaysia rose from 25.4% to 45.6% in 2014
- Source: Mastercard mobile shopping survey, 17 June 2015
MythsMyth #3 Mobile is not safe
Myth # 3: Mobile isn’t safe – I don’t trust paying anyone through mobile only!
FALSE
MythsMyth #4 Mobile is killing offline stores
Myth # 4: Mobile commerce is not for physical, old school stores
FALSE
Mobile commerce is an extension of the shop. Proven ideas, move mobile to physical.
Alibaba and Amazon have both gone retail!
MythsMyth #5 Money is the only motivator
Myth # 5: People only buy on mobile and online because it’s cheap
FALSE
Our data shows that if you maintain a response rate above 50%, orders increase by 33%
Response rates above 90% have a 240% increase in sales!
