ROI Revolution Summit 2016 - Finding & Fixing Your Worst Pages in eCommerce
MarketLive eCommerce Summit 2013
47
Copyright © 2012, SiteTuners - All Rights Reserved. Why Your Ecommerce Catalog Sucks And What To Do About It Tim Ash - CEO @tim_ash April, 10, 2013 - Sonoma, CA
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Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.
Transcript of MarketLive eCommerce Summit 2013
Copyright © 2012, SiteTuners - All Rights Reserved.
Why Your Ecommerce Catalog Sucks And What To Do About It
Tim Ash - CEO
@tim_ash
April, 10, 2013 - Sonoma, CA
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Overview of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
146 clickable links!
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Copyright © 2012, SiteTuners - All Rights Reserved.
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Copyright © 2012, SiteTuners - All Rights Reserved.
Before
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After
Copyright © 2012, SiteTuners - All Rights Reserved.
Before
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After
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Summary of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page or website
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of page
http://Express-Review.com - From $699
First 3 reviews will be personally conducted by Tim Ash
(mention “MarketLive” after you buy)
Copyright © 2012, SiteTuners - All Rights Reserved.
2013 - San Francisco – Paris - Chicago – Boston – London - Berlin
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug Jared
Spool
Roger
Dooley
Susan
Weinschenk Brian
Massey
Copyright © 2012, SiteTuners - All Rights Reserved.
Save $250 off Conversion Conference
Other 2013 shows: April 15-16
San Francisco Chicago – June 11-13
Boston – September 30- Oct 2
Paris – June 6
London – October 23-24 Use promo code “ML2013”
Berlin – November 4-5
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Q&A and Contact Info
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
