eCommerce Summit Atlanta Vendio
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Transcript of eCommerce Summit Atlanta Vendio
How to Cost Effectively Sell on eBay, Amazon, Your Store
and more…Michael Levit
EVP Sales and Marketing
Good News: eCommerce is Huge and Growing…
$128$146
$164$183
$201$218
$0
$50
$100
$150
$200
$250
2007 2008 2009 2010 2011 2012
($ in Billions)
Source: eMarketer, May 2008
11% CAGR
Bad News: It’s Hard to Know Where to Sell…
Vs.
You + Friends
“The reality is that any merchant selling online will list their items for sale in multiple locations—on Amazon, eBay, their own Websites, etc.”
-TechCrunch November, 2008
Amazon’s YoY Growth Certainly Looks Promising
Source: Amazon Public Financials and Deutsche Bank
Source: eBay Public Financials and Deutsche Bank
Auctionwatch
Things Look Pretty Good for eBay, Right?Bad
What About Selling on Overstock or Other Sites?
Vs.
eBay and Amazon Jockey but Still Stand Apart
Source: Compete.com
22,451,067
47,638,999
41,156,573
521,542
4,103,659
Online Shoppers Use Multiple Sources for Purchases
89%
86%
78%
77%
66%
65%
61%
61%
59%
49%
Store/ retailer Websites
Search Engines
Manufacturer Websites
User ratings and reviews of products
Recommendations (People who bought)
Recommendations (recently viewed)
Recommendation emails
Recommendations (People who viewed)
Recommendations (Best sellers)
Question and answer sites
0% 20% 40% 60% 80% 100%Percentage of Online
Researchers
• Lots of options – choose a couple methods and do them really well.
• Good news – lots of things you can do for free and many resources online.
• Divide and conquer – separate tasks into buckets of “must have”, “nice to have”, “learn now…try later”.
• Automate tasks whenever possible• Time vs. Cost – how much is your time worth?
Focus is so Important in Multichannel Selling
Size Does Matter – More People, More Channels
Purchasing
InventoryManageme
nt
Channel Manageme
nt
OrderManageme
nt
CustomerManagem
ent
Promotions
Purchasing– Research what will sell, ASP’s, and conversion rates– Acquire Items/ inventory– Warehouse/ Store stock– Create ‘mini-P&L’s’– Research competitors– Manage IT so you are ready to get products into the market
(import and export from multiple channels)
Purchasing and Channel Management– Photograph items and upload and manage images– Acquire detailed content (i.e, write and edit descriptions and keywords)…
Did you spell check?– Create new and differentiated templates– Analyze sales trends– Tag items and photographs
Rank, Prioritize and Automate Day-to-Day Tasks
Promotions and Channel Management (Continued)– Select desired selling features for each product or group of products– Monitor pricing and performance and make adjustments over sales lifecycle – Drive traffic to your own store - Send emails to customers for repeat
purchases– Create coupons and distribute them– Cross-sell similar products– Up sell products in check-out– Develop your brand and persona– Communicate with prospective buyers answering questions– Schedule and replace sold items in the market
Order and Customer Management– Decrement Inventory– Receive and process payments– Calculate taxes and shipping amounts– Create shipping labels and invoices and contact shipper– Pick and pack purchased item(s)– Email buyer with sales details
Rank, Prioritize and Automate Day-to-Day Tasks
Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other
channels such as eBay, Amazon, Google (CSE).
Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other
channels such as eBay, Amazon, Google (CSE).
Automation Example – Inventory Management
Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer
post-sale functionality such as automating coupons to your past bidders.
Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer
post-sale functionality such as automating coupons to your past bidders.
Automation Example – Purchasing Research
Automation Example – Customer Management
Promote both your own store and your eBay store.
Drive more sales by cross-selling your other items.
Build your mailing list and increase repeat sales.
Personalized thank you emails sent automatically to all bidders & buyers
Increase communication feedback while saving time on manual emails with custom message.
1. Marketplace Selling2. Store Selling
A. Google, Google, Google
B. Email Marketing and Couponing
C. Search Engine Optimization (SEO) & Social Media
D. Comparison Shopping Engines (CSE’s)/
Search Engine Marketing (SEM)
Don’t Start Your Store Half Heartedly
Many Factors to Consider in Choosing a Store Provider:
• Ease of use – Getting started quickly and easily without needing an army of IT support
• Templates and presentation styles that allow you to build a beautiful store
• Advanced functionality (i.e, couponing) that unfolds as you need it
• Seamless Item Management across channels
• Third Party Provider Support (Tax, Shipping, Finance, etc.)
• SEO, CSE, and Analytics Support
Choosing the Right Store Platform
Choose from dozens of free
pre-created templates, or
create and upload your
own.
Choose from dozens of free
pre-created templates, or
create and upload your
own.
Free Web hosting on your own
domain our we’ll give you a
free URL.
Free Web hosting on your own
domain our we’ll give you a
free URL.
Build it and They Will Come (or Visit)
Automation Example: Integrated Analytics
Easily add a Google Analytics snippets to enable site visitor tracking without custom coding
Easily add a Google Analytics snippets to enable site visitor tracking without custom coding
Edit the SEO tags for each page using a very user-friendly interface.
Edit the SEO tags for each page using a very user-friendly interface.
In SEO, content is king! Add pages of indexed content!
In SEO, content is king! Add pages of indexed content!
Ensure Promotions are Integrated Too