Marketing Micro Environment

Marketing Micro EnvironmentMarketing EnvironmentThe market environment is a marketing term and refers to factors and forces that affect a firms ability to build and maintain successful relationships with customersComponents of Marketing EnvironmentMicro EnvironmentThe micro-environment affects the organization directly. It refers to the environment that most closely linked to the firm

This environment is also not under the full control of business.

The business can influence this environment.Micro EnvironmentCustomerCustomers are the actual buyer of our goods and services.

The company must study its customer markets closely since each market has its own special characteristics.

Customer Market7SuppliersSuppliers are firms and individuals that provide the resources needed by the company.

They are an important link in the companys overall customer value delivery system.

SuppliersPoint of ConsiderationCompetitorsConducting competitor analysis is critical for success of the firm

A marketer must monitor its competitors offerings to create strategic advantage

Marketing IntermediariesMarketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. Marketing IntermediariesContdPublicA public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives.

A company should prepare a marketing plan for all of their major publics.Public GroupThank You