Marketing1

Rubicon was founded by 2 ex-employees in 1982. Rubicon was founded by 2 ex-employees in 1982.

They named it ‘Passionade’ - a sparkling They named it ‘Passionade’ - a sparkling Passion fruit drink – which was the first of its Passion fruit drink – which was the first of its kind in the UK.kind in the UK.

Our company was specialized in Exotic Tropical Our company was specialized in Exotic Tropical Drinks. Drinks.

Today we have a delicious range of exotic fruit Today we have a delicious range of exotic fruit drinks, not only Passion fruit but also Mango, drinks, not only Passion fruit but also Mango, Guava, Lychee, Guanabana Pomegranate and New Guava, Lychee, Guanabana Pomegranate and New Papaya.Papaya.We strive to bring you the unique taste of exotic We strive to bring you the unique taste of exotic fruits such as deliciously sweet Mango or fruits such as deliciously sweet Mango or succulent Lychee by sourcing only the best fruits succulent Lychee by sourcing only the best fruits from around the globe.from around the globe.

The The widestwidestRange of Range of Taste &Taste & flavorflavor

Mock tailsMock tails

An assortment of traditional Indian and international flavors - orange, mango, tomato, pineapple, mixed fruit, grape, guava, litchi and cranberry.Available in the form of fruits juice but Available in the form of fruits juice but can be easily used to Prepare cocktails can be easily used to Prepare cocktails as well as mock tails.as well as mock tails.

Can be used as a natural starterCan be used as a natural starter

125 ml packs for children below six years.125 ml packs for children below six years.

A non-artificial natural drink easily consumable A non-artificial natural drink easily consumable

Easily available in all Easily available in all departmental stores, Restaurants, departmental stores, Restaurants, hotels , beach bars , disco’s, juice hotels , beach bars , disco’s, juice bars ,malls& pubsbars ,malls& pubsThe cocktails and mock tails are The cocktails and mock tails are very light and Easy to prepare so very light and Easy to prepare so can be easily made at home as can be easily made at home as wellwellMore than 2000 outlets in all More than 2000 outlets in all metro’s as Well other big cities metro’s as Well other big cities makes it easily available for its makes it easily available for its customers customers

1 Ltr Cartons RS 70-80288ml Cartons RS 15-20300ml Glass Bottles RS 15-20330ml Cans RS 25-30500ml Pet Bottles RS 35-402Ltr Bottle RS 75-85

Rubicon believes inRubicon believes in Goldilocks Goldilocks Pricing StrategyPricing Strategy

Goldilocks pricing is commonly Goldilocks pricing is commonly used to describe the practice of used to describe the practice of providing a "gold-plated" version providing a "gold-plated" version of a product at a premium price in of a product at a premium price in order to make the next-lower order to make the next-lower priced option look more priced option look more reasonably pricedreasonably priced

A “pull” selling strategy is one that A “pull” selling strategy is one that requires high spending on advertising requires high spending on advertising and consumer promotion to build up and consumer promotion to build up consumer demand for a product. consumer demand for a product. If the strategy is successful, If the strategy is successful, consumers will ask their retailers for consumers will ask their retailers for the product, the retailers will ask the the product, the retailers will ask the wholesalers, and the wholesalers will wholesalers, and the wholesalers will ask the producers.ask the producers.

Rubicon believes in Rubicon believes in Pull Pull promotional promotional StrategyStrategy

44.28%44.28%

Mail us Mail us at: at: RUBICON Pvt. LtdRUBICON Pvt. Ltd409,4409,4THTH Floor FloorF-106,katwaria saraiF-106,katwaria saraiAdchini,Adchini,New Delhi-16New Delhi-16Contact us at:Contact us at:Ph.no.-Ph.no.-+919971522003+919971522003E-mail us at:E-mail us at:[email protected]@rubicon.co.inVisit us at:Visit us at:www.rubicon.info.www.rubicon.info.

Marketing1

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