Marketing Yourself and Your Business - Your Brand on Social Media
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Marketing Yourself & Your Business Your Brand on Social Media Thursday, March 17, 2011
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Presentation I gave to the HYPE group at the LaGrange-Troup County Chamber of Commerce on 3/17/11
Transcript of Marketing Yourself and Your Business - Your Brand on Social Media
Marketing Yourself & Your Business
Your Brand on Social Media
Thursday, March 17, 2011
Marketing Yourself & Your Business
Your Brand on Social Media
Thursday, March 17, 2011
Rise of Social Media
$0 B
$1 B
$2 B
$3 B
$4 B
2008 2009 2010 2011 2012 2013 2014
Mobile Marketing Social Media Email Marketing
Thursday, March 17, 2011
Poster BewareThursday, March 17, 2011
Thursday, March 17, 2011
Thursday, March 17, 2011
Thursday, March 17, 2011
Looking for a Job?Thursday, March 17, 2011
Hiring Managers
45% of hiring managers use social networking sites to research candidates
35% dismissed a candidate based on what they found online
18% found content that convinced them to hire the candidate
http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/
Thursday, March 17, 2011
Reasons Employers Cite
53% - Inappropriate photographs or information
44% - Content about drinking or using drugs
35% - Bad-mouthing of employers, co-workers or clients
29% - Poor communication skills
24% - Misrepresentation of qualifications
http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/
Thursday, March 17, 2011
Building Your Brand OnlineThursday, March 17, 2011
Stop talking about yourself.Start talking as yourself.
- Dan Zarella
Thursday, March 17, 2011
Why market to people the way we hate to be
marketed to?
- Scott Stratten
Thursday, March 17, 2011
More than 500 million active users
50% of active users log on to Facebook in a given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
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Personal vs. Business
Personal Profile Business Page
Followers(Likes)
Friends
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http://www.facebook.com/pages/learn.php
Thursday, March 17, 2011
Get a Username
facebook.com/yourcompany- instead of -facebook.com/pages/Your-Company/12345678
Available for profiles and pages now
Minimum 25 fans for pages
Go to facebook.com/username
Thursday, March 17, 2011
Promote Your Page
Get a Facebook username
Advertise on your website, business card & email communications
Try Facebook ads to reach new customers
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Advertising on Facebook
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Thursday, March 17, 2011
Advertising on Facebook
Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests
Inexpensive - go with CPM
Link to your Facebook page or website
Target friends of current fans
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90 Million Members
> $90,000 Average Household Income
63% College Degreed
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Thursday, March 17, 2011
Connections
Coworkers
Clients / Customers
Previous Employers
Colleagues
Professors
Family and Friends
Thursday, March 17, 2011
http://www.linkedin.com/answers/
Thursday, March 17, 2011
200 Million Users
140 Million Tweets per Day
Publicly accessible
Archived by the Library of Congress
Thursday, March 17, 2011
Maximize Your Profile
Use your name or your company’s name
Fill out bio information and website address
Use a profile picture, either your photo or your company’s logo
Change color scheme / Use custom background
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Thursday, March 17, 2011
http://search.twitter.com/
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Monitoring Your BrandThursday, March 17, 2011
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Thursday, March 17, 2011
http://search.twitter.com/
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Monitoring Services
Google Alerts
Technorati Blog Search
Twitter Search
Trackur, Backtype, other services
RSS - Really Simple Syndication
Thursday, March 17, 2011
Cleaning UpThursday, March 17, 2011
Facebook Privacy
Restrict non-friends from accessing your profile.
Create lists to restrict access to certain friends.
Restrict what friends can share about you.
Monitor access by third party applications.
Don’t post anything you wouldn’t want your mother, client or employer to see.
Thursday, March 17, 2011
Clean House
Delete any inappropriate posts or tweets.
Restrict access or delete your accounts.
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Handling Negative Results
Ask the owner to remove the page.
Build online profiles in your name.
Start a blog, using your name.
Write articles for industry publications.
Hire a reputation management company.
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http://www.brandyourself.com/
Thursday, March 17, 2011
BRANDON ELEYInteractive Director - Kelsey Advertising & Design
Author, Blogger, Speaker - EleyMedia
[email protected] : @beley
Online Marketing Inside OutBy Brandon Eley & Shayne Tilley
www.brandoneley.com www.kelseyads.com
Thursday, March 17, 2011
