Episode 4 How to Market Yourself and Create your Personal Brand - US session
-
Upload
recruitloop -
Category
Recruiting & HR
-
view
79 -
download
1
Transcript of Episode 4 How to Market Yourself and Create your Personal Brand - US session
![Page 1: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/1.jpg)
Webinar Series
How To Build a $100K Income As An Independent Recruiter
How to Market Yourself
and Create Your Personal
Brand
Episode 4
![Page 2: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/2.jpg)
Hi, I’m…
• slide …Bernadette Eichner
…recruiter of 20yrs
…successful indie recruiter
…org. psychologist
…mother and businesswoman
…@recruitlooper
Share your questions on Twitter:
#indierec
![Page 3: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/3.jpg)
What’s in store today
• How to create your personal brand
• How to craft that all-important Elevator
Pitch
• How to market yourself as an independent
recruiter
• How to keep your messaging consistent
![Page 4: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/4.jpg)
What is a brand?
![Page 5: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/5.jpg)
The Power of You!
Your values
Your passions
Your ideal traits
The foundation of personal branding is authenticity
![Page 6: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/6.jpg)
Online and
offline assets
![Page 7: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/7.jpg)
Online
• LinkedIn Profile
• Website
• Blog
• Professional Email
Address
![Page 8: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/8.jpg)
Offline Assets
• Business
Cards
• Newsletters
• Personal
Presentation
![Page 9: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/9.jpg)
Build your brand with an outreach
strategy
• Networking
• Social Media
– LinkedIn Groups
– Facebook Page
• Blogging
• Emails
![Page 10: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/10.jpg)
Marketing yourself
as an Independent
Recruiter
![Page 11: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/11.jpg)
![Page 12: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/12.jpg)
Your MessagingClear // Credible // Professional // Creative // Memorable
![Page 13: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/13.jpg)
Charlie McClaskie
• 15+ years recruiting
experience
• 6 years as an indie rec
• Full life cycle in the tech
and digital marketing
space
• Business development
• Member of freelance
recruiter communities like
RecruitLoop
![Page 14: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/14.jpg)
http://recruitloop.com/blog/webinar-4
Q&AHow to Market Yourself and Create your Personal Brand
![Page 15: Episode 4 How to Market Yourself and Create your Personal Brand - US session](https://reader030.fdocuments.in/reader030/viewer/2022020307/55c4d7cdbb61eb727e8b460b/html5/thumbnails/15.jpg)
How to Create Great
Cash Flow as an
Independent Recruiter
Episode 5
Join me for…
REGISTER NOW
How to create cash flow
How to build a sales pipeline
How to make sure you get paid