Marketing Your Small Business Online
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Transcript of Marketing Your Small Business Online
![Page 1: Marketing Your Small Business Online](https://reader035.fdocuments.in/reader035/viewer/2022062905/545023a4af79590a418b6b4a/html5/thumbnails/1.jpg)
Your Business: OnlineBuild it, Market it, Succeed
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VQC Designs• Founded 2001 by Qui
and Vinh Chau
• Please, don’t confuse us with QVC, we don’t sell knives
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VQC Designs• Founded in 2001• Offering solutions:
• Web Development • Web Design• Internet Marketing
• Social Media• Ecommerce• Application/Database
Development• Web Hosting
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Two Offices: HBG & PHL
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8 Employees
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What are your Goals?
• Ask for Goals from Audience
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Your Goals?Awareness Business Action Value
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What Is Key Factor to Reach Goals?
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Traffic
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Users of the Internet: 300 million in North America
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74% of internet users perform local searches, 43% are seeking a local merchant.
(comScore Networks)
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“89% of consumers making in-store purchase; research on-line first”-(Big Research)
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How to do I herd traffic to my site?
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Traffic: Referral v. Direct v. Search
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Referral Traffic• Social Media Management• Email Marketing• Online Advertisements• Link Building
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Search Traffic • 51% On-Page
• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting
• Linking other key portion
(seoMoz)
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Direct Traffic• Direct access of
URL (bookmarks, typing URL)
• Marketing materials• Business Cards• Email Domains• Brand Awareness
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Your Site: CRUSH IT! • Setting the Stage• Building Something Great• Enticing Traffic• Growing in SERP• Tying it together
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Effective Domain Name• Related to Business
• Chesapeake Crab Connection http://ordercrabs.com/
• Parking/Redirecting• Vqcdesign.com goes to vqcdesigns.com
• Consider your email address• Part of hosting plans
• Top Level Domains• .com, .biz, .org, .info, .us, .net
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Where is your Site Hosted?
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Choosing a Web Host5 questions to ask
• Do you have backup for data, internet connection and power?
• How many websites do you host on the server that my website will be on? Do you have server performance metrics?
• What is your uptime guarantee?
• Can I view a sample site that is hosted on the same server that my web site will be on?
• How does your customer service and technical support system work?
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Design & Navigation• Retain Visitors• Engage Visitors• Reinforces Brand• Boost Search Engine Ranks• Stand Out
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Design• Determines your sites overall “feel”• Template vs Custom• What does your landing page say?
Before After
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Planning Site Navigation
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Planning Your Navigation Structure• Visitors Path? • Simple = Better• Use Bread Crumbs• Simple Internal
Links
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Developing Content
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Developing Content• Scan-able Pages
• Use headlines• Bulleted Lists
• Concise Verbiage• Keywords• Action Phrases• Relevancy
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User Scanning Patterns
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Specific Statistics For Metrics
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Boosting your web presence requires a mixture of activities.
• Plan accordingly• One step at a time• Keep good records & measurements• Always keep goals in mind!
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Contact & Questions?
Adam Quinn
Marketing CoordinatorVQC Designs
@VQCdesignsFacebook: VQC Designs