Marketing Your Library 2.0

Go Where the Users Are

Melissa Dessent

Chris Kierig

Deborah Paige-Jackson

LIS 768

Library 2.0

Library Here, There and Everywhere!

Setting the Stage• Library decides to implement 2.0 services• Form a committee to focus on Library 2.0 in

your library from different specialty areas that will most likely be most impacted:– Information Technology– Reference– Circulation– Readers Advisory

• This will generate interest and ownership from the staff right from the start

Library Here, There and Everywhere!

Marketing Plan• Once the Library 2.0 enhancements

are ready to go (installed and pilot tested by committee), it’s time to market the new services!

Audiences

• Staff

• Current Users

• Potential Users

Audiences

• Staff–Get your staff on board –Generate excitement about new

enhancements–They are your best ambassadors

for the new services

Marketing to Staff

• All Staff Day– Pre-Event Survey

– Agenda for the day

• Blog on the Intranet– Ongoing Communication

• Training Opportunities • Communication in Staff Newsletter

Marketing to Staff – Staff Survey

L I B R AR Y H E R E , T H E R E AN D E VE R Y WH E R E ! Staff Survey

In advance of the staff meeting to introduce our new Library 2.0 services, the Library 2.0 Committee would like to find out some information about you:

1. Do you currently have a page on a social networking site? Which one(s)?

2. Do you currently have a blog? If so, how often on average do you write on it?

3. Do you currently use instant messaging (IM) on your computer?

4. Have you ever used an online customer service tool like LiveChat or LivePerson?

5. Please rank your comfort level with new communication and information technology (circle your selection):

7 6 5 4 3 2 1

(7 is very comfortable – 1 is not at all comfortable)

Marketing to Staff – In-Service Day

L I B R AR Y H E R E , T H E R E AN D E VE R Y WH E R E ! Library 2.0 In-Service Day

Agenda

8:30 – 8:45 a.m. Welcome and Today’s Objectives Teri Berk, Library Director

8:45 – 9:45 a.m. Library 2.0 – What’s it all about? Guest Speaker, Michael Stephens, Dominican University

9:45 – 10:00 a.m. Break

10:00 a.m.– 12:00 p.m. New Services at Our Library:

a. Instant-Messaging Reference and 24-Hour Email Reference Joan Stevens, Reference

b. Patron Blog Greg Pucinski, Information Technology

c. Staff Blog Katherine McMannus, Readers Advisory Services

d. Interactive Online Catalog Theo Nelson, Circulation

e. Gaming Lab Spencer Griffith, Information Technology

12:00 p.m. – 1:30 p.m. Lunch and Hands-On Demonstration Time Take this time to visit the different interactive stations and see how our great new services will work!

1:30 – 2:00 p.m. Question and Answer Session

2:00 – 2:15 p.m. Closing Remarks Joan Stevens and Greg Pucinski Co-Chairs, Library 2.0 Committee

Audiences

• Current Users–Communicate with your patrons

–Let them know that the library will still offer their regular services, but now there’s even more

Marketing to Current Users

• Library Website– Guided Tours

• Newsletter

• Brochure

• Patron Blog on the website

• 2.0 Day at the Library– Agenda for the day

Audiences

• Potential Users–Reach out to past users and

never-before users–Let them know that if they

haven’t seen the library lately, they haven’t seen the library!

Marketing to Prospective Users

• Video on YouTube• Social Networking Site

– My Space, Facebook, etc.

• Community Outreach– Library Fun Day– Flyers– Brochure– Bookmobile– Ads in Local Publications or on Local Websites

Conclusion

• Questions/Discussion