Marketing of Library Services
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12/02/14 1 Vinita Jain, Librarian, Maharshi Dayanand College, Mumbai
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As number of users are declining in the library day by day due to internet. Users feels that everything is available on internet so the use of library is minimum . With the use of web 2.0 tools and social media marketing of library can be effective tool to increase the readership.
Transcript of Marketing of Library Services
12/02/14
1
Vinita Jain, Librarian, Maharshi Dayanand College, Mumbai
IntroductionIntroductionThe basic aim of marketing is to know and
understand our users in order that the library is able to satisfy those needs in an effective way.
Libraries have always connected people with information.
In today's digital environment number of student are declining in the library, with the help of web 2.0 tools libraries can attract the readers back to the library.
A strong web presence, including representation on social media sites, improves awareness of library services and contributes to a progressive and modern image, which may in turn lead to increased physical visits.
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Update Website/Library
Homepage
Prefer Online Library
ResourcesExpects 24/7
access to library
Web Based Environment
Allow customers to tailor library services to meet their needs
Getting information into the hands of users wherever they are by using whatever best tools are available
Connects with everyone online
Social Networking of People
Exchange of Documents in
Web 2.0 environment
Group sharing of Ideas Globally
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Marketing of Library Services usingLibrary Website / Home Page
Ask-A-LibrarianReference QueryOnline chat
FAQs on website WEB-OPACLibrary Catalogue
Library AutomationLibrary Software
Useful LinksAccess to E resourcesOpen Access Journals
Online FeedbackSuggestionRecommend a Book
Library BlogTwitterFace bookRSS FeedLibrary on Wiki
Research ProjectsBibliography
Virtual tour
Institutional Repository
Photo Archives
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What to Market?
Print Media
E resources, CDs/DVDs etc.
Online Information Services & Product
Reprographic Services
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CAS/SDI Services via SMS, E mail Alerts
Why of Marketing?
Maximum Use of Library Resources
Justifiable Extended Services
For Self Survival [Library + Librarian ]
Increase the Readership
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SWOT Analysis of LibraryStrengths are characteristics of the library that give it an advantage on others
Open Access LibraryLibrary AutomationFree Internet AccessOnline Resources
Opportunities are external chances to improve performance in the environment;
Web OPACUse of Social Media
Weaknesses are characteristics that place the library at a disadvantage relative to others
Space CrunchUnskilled Staff
Threats are external elements in the environment that could cause problems for the library.
Declining Reading HabitsTechnology obsolescence
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RecommendationsRecommendationsAllocate fund for Library website development.Techno- savvy LibrarianContinuous Professional DevelopmentDevelop some standard for using web 2.0 technologies
incorporating in library home page.Library Professionals need extensive and appropriate
training to make use of these tools.Use of Social Media to market the library servicesSWOT analysis of library should be conducted on regular
basis that helps to improve the library visibility in web environment.
Short term course on use of web based technology for the students and the faculty members.
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Conclusion
Use of latest technology will constitute a meaningful & substantive change in the history of libraries.
The library collection will become more interactive & fully accessible.
Short term course/ Information E-Literacy
Using Web 2.0 tools to continue to deliver innovative service to library users
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Contribution on social media to increase online visibility of Library
ReferencesReferences Bandi, S., Malladad, H., & Kanamadi, S. (2011). Enhancing the impact of Libraries
through Web 2.0 : Using Blog to Maximize reach. National Seminar on "Empowering Academic Libraries in Knowledge Society"EMALKS 2011 (pp. 146-152). Mumbai: Universal Prakashan.
Braziel, L. (2009). Social media marketing example #12: Library of Congress. Retrieved May 9, 2012, from http://www.ignitesocialmedia.com/social-media-examples/social-media-marketing-example-library-of-congress/
Hazidah, N.A. & Edzan, N.N. The SWOT analysis: Marketing and Promotional Strategies used at the University of Malaya Library, Malaysia http://eprints.um.edu.my/4006/1/GenNEXT-Final.pdf accessed on 26/6/2014
IIT Bombay on Twitter https://twitter.com/iitbombay accessed on 24/6/2014 Jain, V. (2012). Innovations in Academic Libraries applying Web 2.0 tools & Social
networking, pp.157-163, ICoLIS 2012 , Kuala Lumpur, LISC,FCSIT, Malaysia Kotler, P. (2013). Marketing Management. New Delhi: Pearson Education Asia. Maness, J. M. (2006, Jun). Library 2.0 theory:Web 2.0 & its implications for Libraries.
Retrieved 2011 04, Aug, from Webology: http://www.webology.org/2006/v3n2/a25.html M.D.College library FAQs http://mdcollegelibrary.in/LibraryFAQ.aspx accessed on
20/6/2014 Natarajan, M. (2007). Blogs : A Powerful tool for accessing information. Desidoc Bulletin
of Information technology, Vol 27. (3) , 13-21. Ranganathan, S. R.(1931). Five Laws of Library Science. London: Edward Goldston.
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The illiterate of the 21st century will not be those cannot read and write, but those who cannot learn, unlearn and relearn- Alvin Toffler
