Marketing through APIs
23
Marketing through APIs Annika Lidne @annika for Webcoast 2012-03-16 Photo by @boetter / Flickr
-
Upload
annika-lidne -
Category
Business
-
view
657 -
download
1
description
A presentation at #Webcoast in Gothenburg.
Transcript of Marketing through APIs
Marketing through APIs
Annika Lidne@annika
for Webcoast 2012-03-16
Photo by @boetter / Flickr
Annika Lidne
Current projects
annika
[email protected] | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Annika Lidne
Have you checked in here?
Text
Photo: DonkeyHotey/Flickr
4sq. lets their users map the world.
This used to be your customer
Photo by Loop_oh / Flickr
This is your new customer
Photo by JForth / Flickr
The new breed of companies
Photo by gretcurtis/Flickr
The Age of the Ecosystem
The micro blogging war
An API horror
Photo by leyink / Flickr
Making friends fast
How to win‣ Good, well-documented API‣ Easy to find through API-sites‣ Price for win-win‣ Market it!
“The illiterate of the 21 c won't be those who can't read and write, but those who can't learn, unlearn, and relearn.”
Alvin Toffler, futuristPhoto iStockPhoto
Thanks for listening!
Current projects
annika
[email protected] | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Annika Lidne
