Your Journey to Agility using APIs - Tyson Whitten, Director of Solutions Marketing, CA Technologies

Your Journey to Agility

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Hi, welcome to your Journey to Agility

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I’m Tyson Whitten, Director of Solutions Marketing at CA Technologies. And I’m going to talk about achieving agility through APIs

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Businesses have always strived for agility

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Agility allows businesses to effectively manage resources, make decisions quickly and ultimately do more with the same or less

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Agility is the reason businesses like software so much

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Software allows consumers to avoid ineffective business processes such as lines at an airport…

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. . . with software that enables consistent customer engagement, automation of processes and the faster delivery of services

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But software isn’t perfect and has agility limitations.

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For example, while customer access to the storefront has been extended . . .

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web

. . . through the Web . . .

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=lyRS4fC6CQY9eM&tbnid=lCrr0mLJtfWpxM:&ved=0CAUQjRw&url=http://www.smashingmagazine.com/2009/05/21/web-design-industry-jargon-glossary-and-resources/&ei=29lXU7e-AZDgsASazYC4Bg&bvm=bv.65177938,d.aWc&psig=AFQjCNHpkd-tzyPgqktb243OSMSMC3FO4A&ust=1398352623618702

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=lyRS4fC6CQY9eM&tbnid=lCrr0mLJtfWpxM:&ved=0CAUQjRw&url=http://www.smashingmagazine.com/2009/05/21/web-design-industry-jargon-glossary-and-resources/&ei=29lXU7e-AZDgsASazYC4Bg&bvm=bv.65177938,d.aWc&psig=AFQjCNHpkd-tzyPgqktb243OSMSMC3FO4A&ust=1398352623618702

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. . . the Web front-end also limits who, how and where data is accessed and used . . .

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. . . with competitors having the ability to quickly surpass through better software development processes


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So how do you overcome and reach that next level of agility?

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That next step is through the Application Programming Interface or API

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The API removes restrictions allowing people, applications and machines to connect to data

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Cloud ServicesPartners/Divisions

Mobile Apps

Developer Community IoT / Big Data

Social Registration

It is the connectivity point to your digital ecosystem . . . bringing together social, mobile, cloud and IoT

http://www.terinea.co.uk/blogs/terineatechtips/wp-content/uploads/2007/07/image45.png

http://www.terinea.co.uk/blogs/terineatechtips/wp-content/uploads/2007/07/image45.png

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With the API you will be able to continuously engage customers and understand their needs better than they do

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You will be able to extend your reach and market to customers through a variety of technologies and channels

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You will become closer to new ideas, accessing concepts outside of your organization, at a fraction of the cost

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Your access to information will allow you to redefine business models, innovate and stay ahead of the competition

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You will be able to quickly go to market with partners that see value in monetizing your data

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You will be able to better manage inventory, adjust supply on the fly and create significant backend value

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The API has defined the new platform for business agility

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Your Journey to Agility using APIs - Tyson Whitten, Director of Solutions Marketing, CA Technologies

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Transcript of Your Journey to Agility using APIs - Tyson Whitten, Director of Solutions Marketing, CA Technologies