Marketing Technology, The Next Big Thing by Lluís Font @lluisfont
-
Upload
la-salle-bcn -
Category
Marketing
-
view
160 -
download
3
Transcript of Marketing Technology, The Next Big Thing by Lluís Font @lluisfont
![Page 1: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/1.jpg)
ByLuisFont@lluisfont
MARKETING
THENEXTBIGTHING
TECHNOLOGY
![Page 2: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/2.jpg)
2
![Page 3: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/3.jpg)
3
![Page 4: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/4.jpg)
4
INBOUND MARKETING
BLOG
LANDINGWHITEPAPERS- EBOOKS
VIDEO
FORMS TARGETLIST
LEADNURTURINGWORKFLOW
MARKETINGAUTOMATION TOOL
LEADSCORINGPROCESS
LEADQUALIFIED!
SUCCESS
MQL
GREATCONTENT
![Page 5: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/5.jpg)
5
BD1
BD2
SEGMENTACIONPORCAMPAÑAS
BD3
EQUIPOCOMERCIAL
REUNION
LLAMADAACLIENTENUEVOO CLIENTEACTUAL
EMAILMARKETINGWORKFLOWLLAMADAPRIORITYB
LEAD
PRIORITYA- LEAD
ABIERTO,CLICK,RESPUESTA
“SIQUIEROUNAOFERTA”
PREPARARPROPUESTA
PRESENTACION
SEGUIMIENTOCOMERCIAL
OFERTAGANADA!
SEGUIMIENTOCOMERCIAL
“NO”DEFINITIVO
“MELOTENGOQUEPENSAR”
BD3
E-MAIL MARKETING Y “COLD CALLING”
![Page 6: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/6.jpg)
6
SOCIAL SELLING
SQL–CONVERTEDACCOUNT
• SEARCHPROFILE• ANALYZE• HAVEFRIENDSINCOMMON?• FOLLOW
• LIKE• MENTION• COMMENT
• INTRODUCTIONFROMCONTACT• PERSONALIZEDINVITATION
• CONTACTASKINGFORCALL,DEMO,MEETINGSEARCHTARGETCLIENTS
TARGETLIST
SOCIALSELLING
SUCCESS
PROFILEANALYSISSOCIALENGAGEMENTINVITATIONSENTINVITATIONACCEPTEDCONTACTSUCCEFUL
Cuidado con las herramientas automáticas en Linkedin…
![Page 7: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/7.jpg)
7
TODO TRABAJANDO JUNTO
BASEDEDATOS
OUTBOUND
INBOUND
SEARCHTARGETCLIENTS
WEB
CRM SALESPROCESSLLAMADA
LEADNURTURING
LEADSCORINGMQL
RESPUESTAMQL
RESPUE
STA
BASEDEDATOSINBOUND
SINRESPUESTA
SQLSOCIALSELLING
NOINTERESADOMASADELANTE
LEADNURTURINGSALESENABLEMENT
![Page 8: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/8.jpg)
8
INCREIBLES
DOSTENDENCIAS BASADAS EN
TECNOLOGIAS DEMARKETING
![Page 9: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/9.jpg)
9
PROXIMITY MARKETING
![Page 10: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/10.jpg)
10
PROXIMITY MARKETING
![Page 11: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/11.jpg)
11
rocksbecausemarketsvary
Average Rain
MARKET MARKET
Average Extremeconditions
MARKET MARKET
Average Sportmatch
MARKET MARKET
Average Goodweather
MARKET MARKET
Homedelivery
Homeinsurance
Women’sapparel
Getaways
growswithsportsmatches
+15%
growswithrain
+20%growswithextremeconditions
+9%
growswithgoodweatheratdestination
+10%
Gamblingaffectedbysports
Flightsaffectedbybankholidays,weather
Taxiandtransportaffectedbyweather,traffic
Retailsamedaydelivery,createsanopportunitytomarketretailgoodsinReal
Time
*Ask usforotherstudies
MOMENT MARKETING
![Page 12: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/12.jpg)
12
Weatherconditionsandforecasts
Sportingevents andgamehighlights
Specialcalendardays,holidays,payrollschedules,creditcardschedulesStockmarkets indices,Foreigncurrencyexchange rates,gas prices
Concerts,conferences andtradeshows
Televisionschedules
CRMIntegrations
SetAdsorPostsonSocial
platforms
Adapt Bidson Adwords
AD-networks,A/B Platforms,
Andmanymore...
PUSHemailcampaigns
APICustom
Integrations
RTB
MOMENT MARKETING
![Page 13: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/13.jpg)
13
LAREVOLUCIÓN MÁSGRANDE
ESTAPORLLEGAR…
![Page 14: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/14.jpg)
14
NeuroMarketing
NeuroVentas
![Page 15: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/15.jpg)
15
✅ Métodoabsolutamente científico
✅ Permitepredecireléxitodelascampañas antesdelanzarlas
✅ Tendráuncosterazonable
PNL
PSICOLOGIA
ANTROPOLOGIA
SEMIOTICA
NEUROMARKETING/VENTAS
NEURO MARKETING
![Page 16: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/16.jpg)
16
CLAVES✅ LATECNOLOGIAMOVERAELMARKETING
✅ TODOSERAMEDIBLE
✅ SELECCIONARLASTECNOLOGIASADECUADASPARANUESTRAEMPRESASECONVERTIRAENFUNDAMENTAL
✅ LOSDINOSAURIOSINTENTARANRELENTIZARELPROCESO
✅ ALGUNASESCUELASDENEGOCIODEBERANREINVENTARSEODEJARDEIMPARTIRMARKETING
![Page 18: Marketing Technology, The Next Big Thing by Lluís Font @lluisfont](https://reader033.fdocuments.in/reader033/viewer/2022042907/5889fbce1a28ab0f388b58cf/html5/thumbnails/18.jpg)
ALFINALDELAÑOLOQUECUENTANSONLOSRESULTADOS
18