Marketing Services for General Contractors
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Transcript of Marketing Services for General Contractors
WHAT SEPARATES YOU FROM THE COMPETITION? In today’s competitive construction marketplace, the “brand” has become a key source of differentiation that guides choice for developers and municipalities. It is the focal point around which any general contractor de!nes how it will uniquely deliver quality and value – a return on investment (ROI) – effectively embodying the heart and soul of the company. Through qualitative and quantitative research, integrated marketing and communications planning and good old fashioned creative elbow grease, Imagine has helped builders discover the unique attributes and bene!ts that resonate with prospective customers, generating high levels of awareness and inquiry. How can we help you?
WHY WORK WITH US?
Founded by Patrick King in 2004, Imagine has grown to become an industry-leading,
integrated marketing !rm by providing its clients with sound, strategic solutions that meet
or exceed the organization’s goals and objectives. We believe that simplicity,
straightforward and engaging design and clear communication are the staples of our craft,
helping clients to create a seamless brand experience that delivers maximum ROI.
SOUND, STRATEGIC THINKING
Imagine recognizes the essential role brand equity plays in differentiating your !rm from
the competition and we apply our strategic knowledge and expertise to offer creative
solutions that deliver results.
AWARD-WINNING CAMPAIGNS
Imagine knows how to develop effective integrated marketing and communications
campaigns that extend and reinforce your !rm’s brand positioning.
SERVICES TO FIT YOUR BUDGET
Imagine understands how to work effectively within your speci!c budget guidelines.
HOW WE WORK
Imagine has earned a reputation for forward thinking. We never settle for the obvious, but continually look inside and outside A/E/C trades for concepts and ideas we believe will bene!t our clients.
Our project methodology involves three fundamental keys to success: listening to our clients, developing strategically sound creative concepts, and #awless execution.
CONSTRUCTION EXPERTISE
Imagine’s executive team has spent their entire careers in the !eld of marketing communications building brands. Over the past decade, Imagine has been responsible for creating award-winning marketing for general contractors, including:
OUR SERVICES
BRAND DEVELOPMENT
• Competitive Analysis
• Communication Guidelines
• Brand Audit
ONLINE
• Web Design
• Search Engine Optimization
• Social Media Strategy
• Social Media Design
• Online Advertising
• Email Marketing
TRADITIONAL MEDIA
• Advertising Strategy
• Media Buying/Placement
• Storyboard Development
• Environmental Design
• Video Production
COLLATERAL
• Stationery
• PowerPoint Presentations
• Print Publications
• Brochures
• Annual Reports
• Direct Mail Design
• Tradeshow Booth Design
• Custom Illustration
• Photography
• Signage
RESEARCH
• Market Research
• Customer Surveys
• Custom Research Reports
• Online Marketing Audits
• Focus Groups
HOW CAN WE HELP YOU?
If you have 30 minutes, we’d like to introduce you to Imagine.
Patrick King, Founder
Imagine DC
703-873-7740
www.imaginedc.net
Scott Dunnell, Managing Partner
Imagine Chicago
708-710-3898
www.imaginechicago.net
