Marketing sept 17th
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Transcript of Marketing sept 17th
Marketing Introduction
Brand Position Authentic, Entrepreneurial, Stewardship
We reinforce these by: • What we choose to publish & highlight
• BCorp certification
• Train & encourage sales pitches that highlight the position
• By choosing activities at golf shows, trade shows etc, that reinforce the attributes
What do we do?
• Maintain visual brand standards
• Internal communication of brand position & direction
• Corporate culture & employee engagement
• Lead in creation of community engagement framework - goal is to launch by the end of 2012
Print Material – Letterhead, Envelopes, Notecards, Business Cards
– “Other” print material
Signage – Tent, Pop-ups, Displays
– Locations/Branches
Central Desktop
Proposal Templates
Events, Videos, Photos
Event Tickets
Websites Ianmartin.com 500Staffing.com Ianmartinexecutive.com
Blog & Newsletter IMGconnects.com
Social Media Twitter, LinkedIn, Facebook, Pinterest
Ianmartin.com/kiva
What do you need to do? • Maintain our “look” and our “voice”
• Email signature
• Templates!
• Language guide
• Media Policy
• Contribute content
How can we help?
• Run your presentation material by us
• Give us advance notice if you require something
• Let us know what resources you might need