MARKETING RESEARCHPROPOSAL

Rachel Buchanan | Jordan Sparks | Omar Andazola| Keegan Lape

Market Segment - Greeley

Market Segment

Awareness

Awareness

Perception

Perception

Changes & Adjustments

1. People hardly familiar with

BRIX (0­1)

2. People somewhat familiar

(2­3)

3. People who go there often

(Loyal Customers) (4­5) 

Changes & Adjustments

Changes & Adjustments

ROCK, Country,

Alternative, Popular

Greeting and talking to

seated customers

Music, Casual, brewery,

sports

Stout, Lager, Seasonal.

IPA, American

Facebook, email,

newspaper, text

messages

Rap, Classical,

Jazz

Upscale, family,

retro, art,

professional,

Sour, Barrel

Twitter