Marketing Report

Data on Recent Efforts

to Attract New Clients

Marketing Activities• Cold calls to selected

business• Letters to businesses

in database• Flyers to selected

business• Presentations to

interested businesses

• Ad in food industry trade magazine

• Sample produce to interested businesses

• Complimentary shipment to large companies

Typical Positive Feedback from Potential Clients

• “Excellent quality of produce”

• “The price is right”• “Year-round concept

is attractive”

Sales Organization

Samuel Clarke

Marketing Manager

Enrique Hoffmann

Director of Marketing

Melanie Zapatos

Marketing Manager

Carlos Anderson

Sales Representative

Ana Maria Prado

Sales Representative

Gina Parker

Sales Representative

Jesus Calderon

Sales Representative

Marketing Process

Identify Potential Clients

Send Out Letter of Introduction

Make Follow-up Phone Calls

Make Personal Visits, Provide Samples