B2B Freelance Copywriter Websites that Attract Clients...B2B Freelance Copywriter Websites that...
Transcript of B2B Freelance Copywriter Websites that Attract Clients...B2B Freelance Copywriter Websites that...
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B2B Freelance Copywriter Websites that Attract Clients
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My “Writer’s Life”
• In business 16 years • Passions
– Working out at the gym – Riding my bike – Hiking – Farm-to-table foodie
• Dream: Travel the world
August 2014 (c) Dianna Huff, DH Communications, Inc. 3
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Why I Started My Business
August 2014 (c) Dianna Huff, DH Communications, Inc. 4
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Partial Work History
• Did my first website in 1996 • MarCom Copywriting SEO Social Media Book Ghostwriting
• Today I focus on marketing for family-run small industrial manufacturers with an emphasis on websites and marketing consulting.
August 2014 (c) Dianna Huff, DH Communications, Inc. 5
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Your Challenges
• Figuring out where to start
• Determining your message
• Creating your brand • Figuring out what you
offer and how you do it (hard!)
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August 2014 (c) Dianna Huff, DH Communications, Inc. 7
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Step One: Start with a Plan
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Domain: Company vs. Your Name
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Hosting: Buy the Best You Can Afford
• “Always on” support • Redundancy plans • WordPress
compatibility • Easy to use control
panel • Great reviews
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All-in-One, Pre-Built, or Custom
All-in-One • Wix • Weebly • GoDaddy
– Cost-effective – Easy to get up and
running – Everything included for
one set fee
Pre-Built Themes • Proframes
– Cost-effective – Easy to get up and
running – Still need to find hosting,
etc.
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Custom Theme
Advantages • Built to your
specifications • Can accommodate any
special “wants” • Your branding • Unique • “Clean” code
Disadvantages • Costs considerably
more • Takes longer to build • Can be very
overwhelming
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Second Step: Determine Your Message
• What makes you unique or different? • What are your successes? • What makes you excited? • What types of projects do you want and why? • What do you NOT want to want and why? • Who are your clients? • Why do people do business with you?
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Communicate this Message!
• Home & Services • Testimonials • Case Studies / Portfolio • FAQs • Reports / Guides / Other Content
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August 2014 (c) Dianna Huff, DH Communications, Inc. 20
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Where to Get This Info
• Ask your clients (or have someone call and ask) • LinkedIn recommendations / testimonials /
feedback • Analyze your client list – who are you doing
business with? • Analyze your projects (by profit, best, hated, etc.) • Look at competitor websites • Look at projects you’ve lost – why did you?
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Third Step: Create the “You” Brand
Something that differentiates you: • Services • Niche • Ideas • Style • Clothes
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Brad Martineau – Sixth Division
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Fourth Step: Create the Content
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Services: Biggest Mistake
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Oldie but Goodie Article
“Build Your Service Pages Around Key Phrases that Precisely Match People's Search Queries” http://bit.ly/1pWn50u
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Contact Info
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WAYMISH . . . for me to give you my money?
• No email • No phone number • No mailing address Click! (Sound of person leaving.)
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Add Full Contact Info
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Make It Easy to Contact You . . . Really Easy
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Prove Your Credibility
• FAQs • Videos • Articles • Blog • Newsletter • PPTs • Podcasts • Assessments
• Checklists • Reports • White papers • Guides / E-books • Press Room • Case Studies /Portfolio • Testimonials • Client List
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Portfolio / Case Studies
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Last Tip: Stand Apart!
• Be unique. • Go beyond the
head shot. • Add some pizzazz. • Show your
brilliance. • Be yourself.
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Live Critique
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Q & A
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Thank you!
• DH Communications, Inc.
• diannahuff.com
(c) Dianna Huff, DH Communications, Inc. August 2014 45