Marketing Promoting Healthcare(2)

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    PROMOTING HEALTH CARE TOURISM IN INDIA

    Rishi Doshi, Karan Kaushik, Megha Gautam, Kushal Dhamija, Apoorv Shrivastava and Ishan Pathan

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    OVERVIEW

    Low cost international travelling had taken thehealth industry beyond its national boundaries.

    Health care tourism combines the advantages of

    medical treatment and travelling to certaindestinations.

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    REASONS FOR EMERGENCE OF

    HEALTH CARE TOURISM

    Heavy reliance on out of pocket healthexpenditure.

    Overburdened public health care system.

    Non coverage of selected medical procedures.

    Large differences of prices for medical procedures

    among countries.

    Increasing market size and the potential for the

    future.

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    COMPETITIVE ENVIRONMENT FOR

    INDIA

    Thailand being the health tourism hub of India.

    Costa Rica

    South Africa

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    1.Should India emphasize

    more on capabilities incomplex medical

    treatments or its vacationaspect?

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    REASONS

    India has a large number of quality health careprofessionals.(5lakh doctors and 7.37lakhnurses.)(20000-30000 docs and nurses are added

    every year) The expertise of Indian doctors and growing

    credibility of India is a result of high success rate inhandling operations.

    Mortality rate is only 0.8% as compared to worldavg of 1.2%.

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    2.Should it aim at attracting

    foreigners from nearbycountries or long haul visitors

    from America and Newyork?

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    REASONS

    India being cheapest medical care centre shouldtake advantage and attract long haul visitors.

    Can be attracted by building better roads,

    buildings, airport and hotels.

    Tie ups of hospitals with hotels and airports is animportant issue.

    Partnership with insurance companies to provide

    them better security.

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    3.What improvements should

    the country make to stimulatefaster growth of the local

    healthcare tourism industry?

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    REASONS

    India should leverage its competitive advantageone of the cheapest medical health caredestinations in the world.

    India has too much of privatization in this sectorwhich is good. But there is a much greater scope ofimprovement if India promotes its public healthcare service and works in partnership.

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    Provide best of western medical facilities along with great

    Indian hospitality.

    By collaboration with facility providers.

    Should impose strong legislations to ensure the securityin terms of the legal rights of the patients travelling to

    India.

    Government should provide more subsidies and ease the

    regulation of import duties.

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