INDEX

1. Digital Marketing

2. Current Scenario

3. Digital Marketing - Platforms

4. Solutions designed to achieve goals through Digital Marketing

5. Why FrontEnders for Digital Marketing

6. Contact details

Digital marketing is the promotion of products or brands through

electronic media

It is a process of building and maintaining customer relationship

Digital marketing is the “future of Healthcare” marketing

What is Digital Marketing?

Current Scenario

Digital Marketing & Healthcare Industry

•The consumers are no longer satisfied to blindly accept what a doctor tells them. They prefer doing homework before visiting a doctor.

Consumers are now avid researchers

•Data-driven technologies . Data allows physicians to make more effective and efficient marketing decisions.

Brings Better Decisions with Better Data

•Digital marketing consistently reduces total marketing spend and increases ROI in practically every industry.

Reduces Cost per Patient Acquisition (CPA)

•Digital tracking systems make it simple to send regular appointment reminders, as well as respond to patient needs

Enhances the Patient Experience

•Digital options make it easy for patients to access and engage physicians, which increases their satisfaction and frequency of referral.

Increases Patient Referrals

•Digital marketing lets physicians target patients in a variety of ways, including by their condition, gender, age, and zip code

Targets Patients with Certain Conditions

Ways in which Digital Marketing can support the Healthcare Industry?

Multi-Channel Digital Marketing

Digital Marketing

P

A

I

D

R

E

A

C

H

SEM

Text Ads

Banner Ads

Video Ads

Facebook Ads

Twitter Ads

Linked In Ads

O

R

G

A

N

I

C

R

E

A

C

H

On Page Optimization

Off Page Optimization

Web Analytics

Facebook

Google+

Twitter

Linked In

SMM

SEO

SMO

Digital Marketing - Platforms

Methodology of strategies, techniques and

tactics used to increase the amount of

visitors to a website by obtaining a high-

ranking placement in the search results

page of a search

engine (SERP)

Google, Bing, Yahoo and other search

engines.

Search Engine Optimization - SEO

Growing your business with social

networks

Strengthen your brand and boost

visibility

Generate leads and increase sales.

Social Media Optimization - SMO

A form of Internet marketing that involves the promotion of websites by increasing their visibility in

search engine results pages (SERPs)

Benefits of SEM

Cost effective marketing strategy

Gain potential customers

Targeted leads

Grow your business ahead of competition

Better Return on Investment (ROI)

Increased brand awareness

Increased visibility

Search Engine Marketing - SEM

Search Engine Marketing - SEM

Google Text ads Google Banner ads

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a

marketing tool.

Helps to get direct feedback from customers and Social customer relationship management

Benefits of SMM

Increased Brand Awareness

Higher Conversion Rates

Better Customer Satisfaction

Improved Brand Loyalty

Cost-Effective

Gain Marketplace Insights

Social Media Marketing - SMM

Facebook Ads Twitter Ads

LinkedIn Ads

Social Media Marketing - SMM

Solutions designed to help achieve your goals

Generate more website lead

generations

Increase revenue and sales

opportunities

Improve search engine visibility

Gain brand visibility

Results driven digital marketing

strategies

Increase search ranking and traffic

Build and increase website engagement

End – to – End Digital Marketing

Integrating Marketing, technology,

design, branding and strategy. We

ensure we provide data driven

marketing campaigns by providing all the

constituent parts which drives to

success.

Digital marketing strategy

Social, SEO and SMO

Analytics

Inbound marketing

Why to choose FrontEnders for Digital Marketing ?

Exclusive Healthcare Consulting Company

Healthcare Experienced team to handle the Digital Marketing (DM)

Reliable and Cost effective result oriented team

Providing both Organic and Paid promotion options to the clients

Better exposure in healthcare and medical content writing by experts

In house team for all tasks related to DM

Practical approach to the creative and design concepts

Our professional guidance will be of great help to you in strengthening your presence on the digital space with your patients

and the society as a whole. Talk to us and manage your branding and digital marketing tasks efficiently

The Karen Hospital - Kenya

Our Clients

www.karenhospital.org

Ahana Hospitals - Madurai

www.ahanahospitals.in

IAD - Kerala

www.iad.org.in

Jumuia Hospitals - Kenya

www.jumuiahospitals.org